Ad Sales Manager

Revenue Marketing Strategist

Location: India

Level: Specialist (8+ years)

Reports To: Director – Marketing Operations

Role Overview

You are the connective tissue between buyer behavior, account-level intent, and pipeline creation. In this role, you’ll unify inbound lead data (from demo forms, chatbot interactions, user signups) with intent signals (from Terminus, G2, and Bombora) to prioritize accounts, orchestrate campaigns, and accelerate deals.

Your work will go beyond lifecycle marketing—this is full-funnel revenue orchestration. You’ll translate live market signals into targeted campaigns, retargeting strategies, and Sales engagement plays in close partnership with Brand, Events, Sales, and Marketing Ops. You’ll also own funnel performance reporting and be a key voice in diagnosing drop-offs, pipeline risks, and program optimizations.

If you’re energized by interpreting signals, influencing strategy, and activating coordinated GTM plays that drive measurable revenue, this is your seat at the table.

Key Responsibilities

Lead & Lifecycle Strategy

• Design and optimize lead lifecycle journeys across B2B and B2C funnels, segmented by intent, behavior, and buying stage.
• Monitor and action MQL performance across Salesforce and Salesloft, ensuring clean handoffs and status tracking.
• Define re-engagement strategies for stalled SQLs and refine segmentation models with RevOps and Marketing Ops.

ABM Campaign Planning & Execution

• Translate intent signals (Bombora, Terminus, G2, Salesforce) into high-priority outreach triggers and nurture journeys.
• Execute multi-channel ABM campaigns in partnership with Brand Strategy and Marketing Operations, covering digital, social, and outbound cadences.
• Align campaign architecture to lifecycle stages, ensuring campaigns are conversion-optimized and measurable.

Sales Alignment & Enablement

• Collaborate with SDRs/AEs to develop cadences, messaging, and playbooks mapped to funnel stages.
• Define lead scoring thresholds, SLA expectations, and funnel feedback loops with Sales and RevOps.
• Maintain strategic syncs with Sales leadership to re-segment accounts and realign campaign focus based on pipeline needs.

Event & Field Marketing Integration

• Align with the Events Director on ABM-driven event strategies, target account selection, and post-event lead acceleration.
• Ensure event engagement flows directly into lifecycle workflows and Sales sequences, tracked in Salesforce and Salesloft.

Insights, Funnel Integrity & Reporting

• Partner with the Analyst team to develop and maintain dashboards focused on MQL→SQL conversion, lead velocity, influenced pipeline, and campaign ROI.
• Identify funnel leakage, recommend fixes, and track resolution across Sales, Ops, and Campaign teams.
• Present performance narratives in monthly/quarterly business reviews, backed by clean attribution and engagement data.

Required Experience 

• Tool Expertise Required: Salesforce, Pardot, Bombora, Terminus, Chili Piper, Salesloft
• 8-10 years in demand generation, ABM, or lifecycle marketing roles, with exposure to both strategic funnel design and tactical execution.
• Experience using intent signals (e.g., G2, Bombora, Terminus) to drive account prioritization, custom campaigns, and Sales alignment plays.
• Strong funnel analysis capability—including conversion rates, opp-stage movement, opp aging, and disqualification trends.
• Comfort working across lead and contact data models, ensuring clean attribution and accurate reporting through enrichment and CRM workflows.
• Proven cross-functional collaboration with Sales, RevOps, Content, and Brand—especially in organizations with hybrid GTM motions (B2B + B2C or bottom-up + enterprise).

You Bring

• A data-driven mindset with a deep curiosity for how buyer behavior and account intent translate into pipeline outcomes.
• An integrator’s instinct. You naturally connect disjointed data, signals, and people into coordinated GTM motions.
• Confidence to surface what’s not working and propose strategic adjustments—whether in campaign design, lead handling, or opportunity progression.
• A bias for forward movement: you don’t wait for perfect clarity to take action, but you know how to loop in the right stakeholders to de-risk execution.
• A passion for making cross-functional collaboration smoother, faster, and more insight-led—especially with Sales, RevOps, and Brand.
• A strong sense of funnel ownership: you care not just about conversion to opportunity, but about what happens after.

Company Overview: SkillDeck is a fast-growing training and development organization specializing in high-demand areas like HR, technology, digital marketing, and more. We aim to empower professionals and students by providing top-tier training solutions that enhance employability and performance. We’re seeking proactive Business Development Executives who can forge valuable partnerships with colleges and corporate organizations, accelerating our reach and impact.

Job Summary: As a Business Development Executive for Partnerships, you will play a critical role in expanding SkillDeck’s influence in the education and corporate sectors. You will be responsible for identifying, approaching, and securing partnerships with educational institutions and businesses to facilitate large-scale training and upskilling initiatives. This is a high-impact position where you will contribute directly to SkillDeck’s growth strategy.

Key Responsibilities:

1. Partnership Acquisition:

• Identify and develop relationships with key stakeholders in colleges, universities, and corporate organizations.
• Initiate and conduct meetings with decision-makers to present SkillDeck’s course offerings, subscription models, and other training solutions.

Proposal Development:

• Create customized partnership proposals and presentations that address the needs of academic and corporate clients.
• Draft and negotiate partnership agreements, including terms of collaboration, pricing, and deliverables.

Market Research & Analysis:

• Conduct research to identify trends and demand in training areas like HR, data science, digital marketing, etc., within the college and corporate sectors.
• Analyze the competitive landscape and adjust partnership strategies accordingly to position SkillDeck as a preferred training partner.

Project Management:

• Oversee the successful implementation of partnership agreements, ensuring that deliverables and timelines are met.
• Collaborate with internal teams (content, marketing, and product) to customize course offerings as per partner requirements.

Relationship Building & Networking:

• Maintain ongoing relationships with existing partners, providing regular updates and exploring opportunities for growth.
• Attend industry conferences, networking events, and educational fairs to promote SkillDeck and connect with potential partners.

Reporting and Goal Tracking:

• Track partnership performance metrics, generate reports, and present insights to management.
• Meet or exceed quarterly targets for new partnerships, revenue, and client engagement.

Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field (MBA preferred).
• 3-5 years of experience in business development, sales, or partnership roles, preferably in the education or training industry.
• Proven track record of closing deals with academic institutions or corporate clients.
• Strong negotiation and communication skills.
• Ability to work independently and manage multiple projects simultaneously.
• Familiarity with training and development trends, particularly in technology and professional upskilling.

Preferred Skills:

• Experience with CRM software for tracking leads and managing client relationships.
• Established network within the education or corporate training sectors.
• Knowledge of digital marketing, HR, or technology-related training is a plus.

Why Join Us:

• Opportunity to work with a leading brand in the training industry.
• Competitive salary with performance-based incentives.
• Career growth potential within a rapidly expanding organization.
• Exposure to diverse projects and client bases.

Roles and Responsibilities

Design and implement email marketing campaigns for lead generation and branding.

Proofread emails for clarity, grammar, and spelling.

Identify target audience and grow our email list.

Ensure mobile-friendly email templates.

Analyze campaign performance and suggest improvements.

Report on sales revenue generated from email marketing efforts.

Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele.

Collaborating with graphic designers to improve the appearance layout of outputs.

Maintaining a database of customers who have opted to receive our correspondence.

Should know email marketing tools and email marketing automation.

The ideal candidate is a highly resourceful and innovative developer with extensive experience in the layout, design and coding of websites specifically in PHP Laravel. You must also possess a strong knowledge of web application development using PHP programming language and MySQL Server databases. 

Responsibilities

• Perform a mix of maintenance, enhancements, and new development as required
• Conducting analysis of website and application requirements.
• Updating and altering application features to enhance performance.
• Finalizing back-end features and testing web applications.
• Responding to integration requests from front-end developers.
• Integrating data storage solutions.
• Troubleshooting application and code issues.
• Developing back-end portals with an optimized database.
• Writing back-end code and building efficient PHP modules
• Proven software development experience in PHP.
• Passion for best design and coding practices and a desire to develop new bold ideas.
• Good problem-solving skills.
• Familiarity with SQL/NoSQL databases.
• Proficient with code versioning tools including Git, Mercurial, CVS, and SVN.
• Previous experience creating scalable applications.
• Understanding of object-oriented PHP programming.

Qualifications

• Good knowledge and experience in web development and software design
• Expertise in front-end technologies (HTML, JavaScript, CSS), PHP frameworks, and MySQL databases
• Knowledge on web sockets, json is an added advantage.
• Good knowledge of relational databases, version control tools and of developing web services.
• Knowledge of front-end technologies including CSS3, JavaScript, and HTML5.
• Knowledge of PHP web framework Laravel.

• Systems: REST & Graphql API’s, WSDL, XML JASON. Integration protocol, data exchanges between systems. Magento, Logistics, ERP integration experience
• Role: Will be responsible for developing and integrating API framework. Build service layer.
• Education : B.Tech – CSE, premium institute
• Experience : 3-6 Years, High transactional website, multiple system integration, AWS, Middleware and MySQL, MongoDB, Restful API. Team player, Passion for Coding. Magento eCommerce system design and database is desirable

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