Account Manager

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Job Title: Senior Performance Marketing Manager

Location: Bangalore

Experience: 5–8 Years | Performance Marketing | D2C & Marketplaces | Revenue Growth

Industry: FemTech | Skincare | Nutraceuticals | FMCG | Consumer Health

COMPANY OVERVIEW

Miror is India's leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we've built India's largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.

Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostics, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women's Health Innovation Conference 2024

We simplify supplements using transparency, data, and proven ingredients. With a strong presence across D2C, marketplaces, and app ecosystems, we are seeking a senior, revenue-obsessed Performance Marketing leader to own acquisition, retention, and sales growth through high-impact digital strategies.

Learn more: www.miror.in

SUMMARY

Senior Performance Marketing Manager with 5–8 years of experience owning paid acquisition, revenue scaling, and multi-channel campaign strategy for D2C and e-commerce brands. Deep expertise in Meta and Google Ads, with a strong commercial lens on sales outcomes, ROAS, CAC optimisation, and full-funnel growth. A proven revenue driver with the ability to build frameworks, lead experiments, and align marketing spend directly to business growth. Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

CORE COMPETENCIES

·       Senior Paid Media Strategy — Meta Ads & Google Ads

·       D2C & Marketplace Sales (Amazon, Website)

·       Revenue Scaling & Commercial Growth Ownership

·       Full-Funnel Campaign Architecture (Prospecting → Retention)

·       Budget Forecasting — CAC, ROAS, LTV, MER, AOV

·       A/B Testing & Structured Experimentation

·       Marketing Analytics, Attribution & Incrementality

·       Conversion Rate Optimisation (CRO)

·       App-Led Growth & Marketplace Revenue Expansion

·       Creative Strategy & Performance Briefing

·       GA4, Google Tag Manager, Pixel & Conversion API

·       Revenue Reporting & Actionable Insights

·       Team Leadership & Cross-Functional Collaboration

ROLE OVERVIEW

We are seeking a Senior Performance Marketing Manager to own end-to-end paid acquisition and revenue growth at Miror. This is a high-impact, senior individual contributor role with the potential to build and lead a performance team. The ideal candidate brings a revenue-first mindset, sharp analytical thinking, and deep hands-on expertise in scaling D2C sales through paid media and performance-led growth strategies.

RESPONSIBILITIES

1. Revenue Strategy & Commercial Ownership

·       Own the paid marketing P&L — set and deliver revenue, ROAS, and CAC targets across all paid channels.

·       Build full-funnel campaign architectures aligned to monthly, quarterly, and annual revenue goals.

·       Forecast budgets and revenue projections in partnership with the business and product teams.

·       Drive sales growth across D2C, marketplaces, and app ecosystems through performance-led strategies.

2. Campaign Execution & Optimisation

·       Lead execution and optimisation of campaigns on Meta Ads (Facebook, Instagram) and Google Ads (Search, Shopping, Display, YouTube).

·       Continuously iterate on audiences, bidding strategies, placements, and creative formats.

·       Run structured A/B tests on ad copies, landing pages, and audience segments to maximise conversion.

·       Implement and maintain event tracking, pixel setups, and conversion APIs for accurate measurement.

3. Analytics, Attribution & Reporting

·       Monitor daily and weekly performance — take decisive corrective action to protect KPIs and revenue.

·       Build executive-level dashboards and reports highlighting key insights, wins, and growth opportunities.

·       Measure incrementally, optimise attribution models, and focus on LTV-driven growth over short-term ROAS.

·       Leverage data to identify revenue leakages and unlock untapped audience or channel opportunities.

4. Creative & Messaging Strategy

·       Brief the creative team with data-backed direction for high-converting ad creatives and landing pages.

·       Identify winning hooks, messaging frameworks, and creative formats based on performance signals.

·       Champion a test-and-learn culture for creative iterations tied to sales outcomes.

5. Growth, Scaling & Innovation

·       Identify and activate scalable audience pools and new revenue channels.

·       Experiment with new campaign types, emerging ad formats, and growth loops to unlock incremental revenue.

·       Lead CRO initiatives to improve landing page performance and purchase conversion rates.

·       Evaluate and onboard new tools, automation, and technologies to improve performance efficiency.

6. Team & Stakeholder Leadership

·       Collaborate closely with brand, product, content, and tech teams to align performance efforts with business priorities.

·       Mentor junior performance marketers and contribute to building a high-performance growth team.

·       Present performance insights and growth strategies to senior leadership.

QUALIFICATIONS

·       5–8 years of hands-on experience running Meta and Google performance campaigns for a D2C or e-commerce brand.

·       Deep understanding of performance metrics — ROAS, CAC, LTV, MER, AOV — and how they connect to business revenue.

·       Demonstrated track record of scaling revenue profitably at a D2C brand.

·       Strong analytical ability to derive insights from complex data and make fast, high-quality decisions.

·       Proficiency in GA4, Google Tag Manager, Shopify, and ad automation/optimisation tools.

·       Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.

·       Creative mindset balanced with a rigorous, data-driven approach to problem-solving.

PREFERRED SKILLS (GOOD TO HAVE)

·       Experience in app-led growth, marketplace categories, or multi-vertical revenue scaling.

·       Familiarity with marketing automation, deep linking, and experimentation platforms.

·       Prior experience leading or mentoring a performance marketing team.

·       Interest in skincare, wellness, beauty, or consumer-first health brands.

·       Experience with incrementally testing, MMM (Marketing Mix Modelling), or advanced attribution frameworks.

TOOLS & PLATFORMS

·       Meta Ads Manager & Google Ads

·       Shopify & D2C Website Platforms

·       SEO & Analytics Tools (Ahrefs, SEMrush, Search Console)

·       Reporting Dashboards

·       Marketing Automation & Deep Linking Tools

WHAT WE OFFER

·       Competitive senior-level compensation + performance-based bonuses

·       Direct ownership of revenue outcomes with high visibility to leadership

·       Opportunity to build and scale a performance team as the company grows

·       Dynamic, data-driven, and purpose-led working environment

·       Career growth into a Head of Growth or Marketing Leadership role

WHY JOIN US?

·       Be part of a high-growth startup tackling a real and underserved need in women's healthcare.

·       Work with a passionate, purpose-driven team at the intersection of health and technology.

·       Own meaningful revenue goals with the autonomy to build and execute your strategy.

·       Competitive salary and a clear path to senior leadership as we scale toward our $1B+ vision.

TO APPLY

Connect on my LinkedIn - https://www.linkedin.com/in/indrani-dutta-a9a65135/

Job Title: Test Automation Engineer Location: Bangalore Experience: 6+ years Immediate Joiners are Preferred. We're building systems where correctness, performance, and reliability are non-negotiable. We need an engineer who treats testing as a first-class discipline - not a checklist activity. About the role: ● This is not a test-case writing role. You'll own the entire approach to testing — architecture, tooling, and outcomes. ● You'll work across backend-heavy, distributed systems where failures are nuanced and the stakes are real. ● You'll have direct access to leadership, no layers, and genuine influence over engineering quality standards. What we're looking for: ● Ownership mindset.You own outcomes, not just test cases. You identify gaps without being asked. ● Engineering depth.You design test systems, not just scripts. You think in architectures. ● Systems intuition.You understand how distributed systems fail at scale — not just on the happy path. ● Observability fluency.You're comfortable with logs, metrics, and tracing to debug failures in production-like environments. ● Self-direction.You figure things out and move. You don't wait for instructions. ● AI-augmented workflow.You use AI tools intelligently to accelerate your work — not as a substitute for thinking What you'll work on: ● End-to-end test automation for backend-heavy, distributed systems ● Building test frameworks for APIs, microservices, and event-driven architectures ● Load testing, failure scenario simulation, and edge-case validation ● Deep CI/CD pipeline integration — testing as a continuous engineering activity ● Kernel, firmware, and hardware-level validation(advantageous, not required) Tech Stack & Expectations: ● Languages: Python / Go (or strong scripting expertise) ● Frameworks: PyTest, custom frameworks, or similar ● Infrastructure: Docker, Kubernetes ● Systems: Distributed systems, APIs, async/event-driven architectures ● Databases: PostgreSQL, Redis ● Messaging: Kafka, NATS, RabbitMQ ● Observability: Logging, metrics, tracing ● Bonus: Experience with kernel-level or firmware-level testing What you will get: ● Full ownership over how testing is designed and implemented — your decisions stick ● Hard, interesting problems on systems where quality genuinely matters ● Direct access to leadership with no bureaucratic layers ● Early-stage influence — your work defines engineering quality standards here ● Compensation calibrated to your level of expertise 

Job Description : 

• Work with your team to design and build software applications to function across web applications
• Build reusable code and libraries for future use.
• Work closely with UX designs and work on integrating the wireframes into UI
• Validate the technical feasibility of UI/UX designs.
• Optimize application for maximum speed and scalability.
• Conduct thorough testing of user interfaces in multiple platforms to ensure all designs render correctly and systems function properly.
• Get feedback from, and build solutions for users and customers.
• Write functional requirement documents and guides.
• Ensure high-quality graphic standards and brand consistency
• Collaborate with other team members and stakeholders.
• Architect and build high-performance, scalable, and user-friendly mobile apps using native frameworks
• Optimize application performance and ensure responsiveness across different iOS devices.
• Integrate with RESTful APIs and other backend services.
• Implement unit and integration tests to ensure code quality.
• Collaborate with designers, product managers, and other stakeholders to deliver a seamless user experience.
• Stay up-to-date with the latest trends and advancements in UI development.
• Mentor and guide junior team members. Mandatory Requirements
• Minimum of 5 years working as a professional UI developer
• Proficient knowledge of web markup, including HTML5, CSS3 and Javascript .
• Expertise in front-end in any of the front-end frameworks like React.js
• Strong understanding of front-end coding and development technologies.
• Basic understanding of server-side CSS pre-processing platforms, such as LESS and SASS
• Experience with state management libraries like Redux
• Experience with unit testing frameworks like Jest or WTR
• Experience in E2E testing frameworks like Playwright or Puppeteer
• Familiarity with RESTful APIs and integration with backend services
• Experience with performance monitoring and Optimization tools.
• Excellent communication and collaboration skills.

SpireEdu Services, a prominent educational support company specializing in delivering top-tier academic solutions globally, invites Subject Matter Experts (SMEs) to join our team and contribute to solution creation on a portal. If you possess expertise in Physics, Chemistry, Statistics, Finance, or Economics, we welcome your application.

Role: As an SME, you'll be pivotal in crafting precise solutions for academic queries on the portal. Your responsibility includes offering clear, concise, and well-explained solutions to enhance students' comprehension of the subject matter. This role presents a unique opportunity to apply your knowledge and support students on their academic journey.

Qualifications:

• Proficiency in Physics, Chemistry, Statistics, Finance, or Economics.
• Exceptional written communication skills.
• Passion for guiding students to success.
• Commitment to delivering accurate and high-quality solutions.
• Strong attention to detail and work ethic.

Responsibilities:

• Generate accurate and well-explained solutions for academic questions on the portal.
• Uphold a consistent standard of quality in your solutions.
• Adhere to deadlines and exhibit a strong sense of responsibility.

How to Apply: If you are an SME in Physics, Chemistry, Statistics, Finance, or Economics, and interested in this opportunity, kindly forward your resume to [jobs DOT spireedu AT gmail DOT com]. In your email, include your relevant experience, a brief introduction, and your motivation for pursuing this position. Specify the subject(s) you are most comfortable with in your application.

About the company

We is building digital first, health coaches for elective health concerns working toward one mission: To help Indians lead more fulfilling lives surrounded by wellness and grace.

Elective health has been a large latent gap in India with the knowledge & support for issues which warrants a consumer first approach in building digitally native full stake health coaches to provide integrated care (products & services) and engagement (content & community to build healthy habits).

Started in May 2020, Man Matters is now the largest Men’s health platform, serving more than 1M Men every year across therapeutic areas of Hair Loss and Nutrition. Started in May 2021, Be Bodywise is the largest integrated Women’s Health platform serving more than 1M women a year in the areas of PCOS, Hair & Skin Health. Started in May 2022, Little Joys helps parents to reduce the anxiety around physical and mental development of their kids.

Job Description:

We are looking to hire a seasoned manager to lead our social media charter for our flagship brands Man Matters and Be Bodywise. The incumbent would report to the Head of Content, and own the strategy, planning, workflow management and metrics for the brand’s social media handles. If you are someone who understands the pulse of digital and social communities; if you live and breathe the latest on people, trends and brands on social media; if you are an original thinker looking to create a distinct voice, then this is just the gig for you.

Core Responsibilities:

• Help shape the social media strategy aligning brand positioning, marketing goals and a clear read on the target audience.

• Create monthly social media calendars and leverage topical days to build on the brand’s presence across different social media channels.

• Create original content ideas and IPs to strengthen engagement and base size.

• Create a one-of-a-kind community around the brand’s core message by fostering conversations and

engagement.

• Monitor and measure key metrics for the social pages.

• Monitor and measure brand reputation and presences through social listening. This would also entail

ensuring consistency of brand voice and brand persona.

• Build and enforce a crisis management module for any kind of direct negative publicity.

Requirements:

• 5 to 6 years of working in content creation and/or social media, with at least 2 years as a team lead.

• Having worked with digital-first consumer brands (either in a in-house team or agency).

• Thorough knowledge of social platforms, analytics and tools.

• Original thinker with a fresh perspective.