XGaming

Job Summary:

We are looking for an Influencer Marketing Specialist who is passionate about gaming and understands the influencer landscape. In this role, you will be responsible for developing and executing influencer marketing campaigns that promote our gaming products and services. You will work closely with content creators, streamers, and gaming influencers to establish meaningful partnerships and drive brand awareness and conversions.

Key Responsibilities

- Identify and Research Influencers: Identify potential gaming influencers and content creators whose audiences align with our products and brand. (preferably US markets)

- Build and Maintain Relationships: Establish and nurture strong relationships with influencers and content creators to collaborate effectively on marketing campaigns.

- Campaign Strategy: Develop and execute influencer marketing strategies to promote our gaming products and services, including product launches, events, and promotions.

- Content Collaboration: Coordinate with influencers to create engaging and authentic content that resonates with their audiences while aligning with our brand.

- Contract Negotiation: Negotiate terms and agreements with influencers, ensuring that campaign objectives and expectations are clearly defined.

- Performance Analysis: Monitor and analyze the performance of influencer marketing campaigns, providing insights and recommendations for improvement.

- Budget Management: Manage and allocate budgets effectively to maximize the impact of influencer marketing initiatives.

- Compliance and Reporting: Ensure that influencer partnerships comply with relevant regulations and provide regular reports on campaign performance.

Job Title: Digital Marketing Manager

Company: X Gaming

Location: Gurugram, Haryana (WFO)

About X Gaming:

X Gaming is a forward-thinking and innovative company that operates at the cutting edge of the gaming industry. We specialize in harnessing the power of Generative AI and gaming to create immersive and entertaining experiences for gamers worldwide. As we continue to expand, we are seeking a talented and results-driven Digital Marketing Manager to lead our digital marketing efforts.

Job Summary:

We are looking for a seasoned Digital Marketing Manager who is passionate about gaming and possesses a deep understanding of various digital marketing channels. In this role, you will be responsible for developing and executing digital marketing strategies to drive brand awareness, user engagement, and product sales. Your expertise will encompass content strategy, Facebook Ads, Google Ads, influencer marketing, and SEO.

Key Responsibilities:

1. Content Strategy: Develop and implement a comprehensive content strategy that aligns with the brand's voice and resonates with our target audience. This includes creating, curating, and optimizing content for various digital platforms.

2. Facebook Ads: Plan, create, and manage effective Facebook advertising campaigns to increase brand visibility, engagement, and conversions. Optimize ad performance through A/B testing and audience segmentation.

3. Google Ads: Execute and optimize Google Ads campaigns, including search, display, and video advertising, to drive website traffic and conversions. Monitor and adjust ad spend based on performance metrics.

4. Influencer Marketing: Identify and collaborate with gaming influencers and content creators to promote our products and services. Manage influencer relationships, negotiate partnerships, and track campaign success.

5. SEO (Search Engine Optimization):Develop and implement SEO strategies to improve organic search rankings and increase website traffic. Perform keyword research, on-page optimization, and monitor SEO performance regularly.

6. Analytics and Reporting: Use data-driven insights to evaluate the performance of digital marketing campaigns. Provide regular reports with key metrics and actionable recommendations for improvement.

7. Budget Management: Manage the digital marketing budget effectively, ensuring that resources are allocated strategically across different channels and campaigns.

Qualifications:

- Bachelor's degree in Marketing, Digital Marketing, or a related field.

- Proven experience as a Digital Marketing Manager, preferably in the gaming or tech industry.

- Proficiency in digital marketing tools and platforms, including Facebook Ads Manager, Google Ads, SEO tools, and analytics platforms.

- Strong analytical skills with the ability to interpret data and make data-driven decisions.

- Excellent communication and project management skills.

- Creative thinking and the ability to generate innovative marketing ideas.

- Deep knowledge of gaming culture and trends.

What We Offer:

- Competitive salary and benefits package.

- A dynamic and collaborative work environment at the forefront of gaming innovation.

- Opportunities for professional growth and career development.

- Access to cutting-edge gaming technology and products.

- The chance to contribute to the success of a rapidly evolving industry.

If you are a digital marketing expert with a passion for gaming and a track record of driving successful digital marketing campaigns, we invite you to join our team at X Gaming. Apply today and be part of our mission to shape the future of gaming.