Mahindra Finance began as a captive financier of Mahindra Utility Vehicles in the early 90s. From Mahindra UVs to tractors to non-Mahindra products, the company has diversified into a financial services provider with a whole suite of financial solutions tailored to the under-served customer in under-penetrated rural markets.
Our product portfolio consists of vehicle finance, which includes financing of passenger vehicles, utility vehicles, tractors, commercial vehicles, construction equipment; and pre-owned vehicles and SME finance, which includes project finance, equipment finance, working capital finance and bill discounting services to SMEs. The company also undertakes mutual fund distribution, fixed deposits and personal loans tailor-made to suit its unique customer set.
With over 33,000 employees, Mahindra Finance has a presence in every state in India and a footprint in 85% of its districts. It serves customers in more than 3, 60,000 villages– that’s one in every two villages in the country.
Since inception, Mahindra Finance has served as a positive change agent catering to the financial needs of millions in rural and semi-urban India. Its deep connection with the customers and their evolving needs has been the key to its growth and success. The company has thus pioneered several innovative financial solutions tailor-made to the earning patterns of the unique “Earn and Pay” segment that it serves.
Our endeavour to stay deeply connected with the customer begins with our recruitment strategy. We consciously recruit employees at the local level, rather than appoint them from cities and depute them to rural branches.
Our employees speak the local language, are connected to the land, its people, and understand the local challenges. This connect also helps us anticipate market needs and business trends and enables us to respond with the right combination of products and solutions.
Through our subsidiary, Mahindra Insurance Brokers Limited (MIBL), we provide life and non-life insurance products through tie-ups with various leading insurance companies. Another one of our subsidiaries Mahindra Rural Housing Finance provides loans for home construction, extension, purchase and improvement to customers in rural and semi-urban India. Mahindra Asset Management Company offers a variety of mutual fund schemes, with a special focus in rural and semi urban areas. Interestingly, its Mutual Fund schemes have been launched with Hindi names, so that investors in rural areas understand the objectives of the schemes better.
Mahindra Finance is the only Non-Banking Financial Company from India to be listed on Dow Jones Sustainability Index in Emerging Market Category. Mahindra Finance has been ranked in Top 15 India's Best Workplaces to Work in BFSI, 2018 by Great Place to Work® Institute India. We have also been recognized as Aon Best Employer 2017 and Best BFSI Brands 2018 by The Economic Times.
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