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laqshya media group Careers

laqshyagroup.com
Founded
1997
Type
Size
Stage
About
N/A
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Jobs at laqshya media group

at laqshya media group
Agency job
via Aanet Talent Global Solutions by Ranjita Shaji
Bengaluru (Bangalore)
2 - 12 yrs
₹2L - ₹15L / yr
pardot
Salesforce.com administration

Responsibilities

  • Experience in Pardot implementation, configuration, data migration, and working with the Salesforce Connector.
  • Lead requirements gathering and solution design
  • Communicate project outcomes to internal project stakeholders
  • Design, implement, and monitor for automated campaigns across email and web and recommendations how to optimize further.
  • Strong understanding of marketing KPIs, such as email marketing and marketing conversion metrics.
  • Experience in reporting and analysing campaign activity using Pardot reports and can make recommendations to the business.
  • Track record for delivering marketing automation projects in a fast-paced environment and able to successfully keep to deadlines.
  • Sales Cloud knowledge and ability to set up features such as Engagement History, Campaign Influence, B2B Marketing Analytics, and the drag-and-drop email builder.
  • Familiarity with non-native Pardot integrations (e.g. Zoom, Zapier)
  • Creating nurture journeys through Engagement Studio
  • Should know how to setup custom email preference centre and unsubscribe pages
  • Good understanding of automation Rules and Segmentation lists based on prospect categorizations and to be used in various marketing communications

 

Required Qualifications and Background

  • At least 2 years’ experience in delivering Salesforce or marketing automation projects
  • Successfully completed at least two Pardot implementations
  • At least 2 years’ experience working hands-on with Pardot
  • Certified Pardot Specialist
  • Certified Pardot Consultant
  • At least 2 years B2B marketing experience

 

Desirable:

  • B2B Marketing Agency experience
  • A University degree in Marketing or Tech-related subject
  • Certified Salesforce Administrator
  • Knowledge of HTML or CSS for creating landing pages, forms, and email templates.
  • Experience using the Pardot API to integrate third-party systems.
  • Experience with other marketing automation platforms, such as Salesforce Marketing Cloud, Marketo, or Hubspot.
  • Experience with Google Analytics, SEO, PPC, Social Media marketing.
  • Active in the Salesforce Trailblazer community.

 

Knowledge, Skills, and Abilities

  • B2B Marketing experience either client-side or agency
  • Has a ‘can-do’ attitude and a good team player.
  • Excellent communication skills, written and verbal
  • Able to liaise with stakeholders, particularly marketing leadership on the client-side when required.
  • Has a keen interest in how systems work, a curiosity towards how systems interlink, and excitement towards optimizing processes.
  • Adept at communicating with the business, technical & user communities.
  • Versatile and easily adaptable to changing workloads. Being agile is key!
  • Ability to work both autonomously and collaboratively.
  • Experience with mapping and implementing end-to-end marketing campaign
Attention to detail and the awareness to test everything that you do thoroughly and accurately.
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at laqshya media group
Agency job
via Aanet Talent Global Solutions by Anita Ravishankar
Mumbai
2 - 5 yrs
₹4L - ₹6L / yr
Out of Home Marketing (OOH)
Print Media
Media relations
Business Development
Client Servicing
+1 more
Founded in 1997, Laqshya Media Group is India’s Largest Independent OOH Solution Provider.
Headquartered in Mumbai, we have a strong footprint of 20+ offices operating across the country. In addition to being the first choice for a diverse range of industries, for OOH; we also extend our services significantly from OOH to Ambient to Airport to Experiential.

We are searching for a committed, deadline-driven Executive / Sr. Executive / AM – BD & CS to join our Mumbai sales team.
 Experience: 3-4 years in Ad sales (Print Media, Radio, OOH, etc.).
 Location: Jogeshwari, Mumbai
 Compensation: As per Industry Standards
 Education: Graduate / MBA / Specialization in Mgmt. / Marketing / Sales would be preferred
 Industry: Media / Entertainment

DESIRED CANDIDATE PROFILE
 Strong experience in Client Servicing (corporate) experience with OOH Media / Radio / TV / Print Media.
 Must have exposure to handling large corporate clients/advertisers.
 Able to identify the client's priority and provide solution-based approach.
 A networked individual with pre-existing relationships with clients and ad agencies.
 Excellent verbal & written communication. Strong organizational, interpersonal, time management and presentation skills
 Comfortable with hustle and dynamic nature of work

JOB DESCRIPTION
 Identify brands, businesses, and industries to service, with the objective of increasing our media usage.
 Establish contacts with key decision-makers of large corporate clients.
 Capable of conceiving original consumer engagement strategies and pitch them to clients and developing long-term relations.
 Develop customized strategies for win-win associations with clients from various industries and agencies.
 Constantly gauge market responses for further strengthening our business relationships.
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at laqshya media group
Agency job
via Aanet Talent Global Solutions by Dipti Sundi
Noida, Delhi, Gurugram, Ghaziabad, Faridabad
5 - 10 yrs
₹10L - ₹18L / yr
Out of Home Marketing (OOH)
Sales
Digital media
Laqshya Hyderabad Airport Media Pvt. Ltd. (a division of Laqshya Media Group) is looking for a dynamic individual to join their Business Development team in Noida. The ideal candidate should have good
experience in Radio / TV / OOH / Print sales and account acquisition, having worked with corporates and agencies.

Experience: 7-10 years of sales (corporate) experience with Radio / TV / OOH / Print. Exp. in Airport
OOH will be added advantage.
Location: Noida
Compensation: As per Industry Standards
Education: Graduate / MBA / Specialization in Mgmt. / Marketing / Sales would be preferred
Industry: Media / Entertainment

DESIRED CANDIDATE PROFILE:

  • Strong experience in Ad / Media Sales (OOH / Radio / Print / TV)
  • Must haver exposure to acquiring and handling large corporate clients / advertisers.
  • Hands-on experience in concept selling, brand planning & selling, prospecting and business development/alliances
  • A networked individual with pre-existing relationships with clients and ad agencies.
  • Ability to perform in a target-driven sales environment and cope up with a fast-moving business environment
  • Excellent verbal & written communication. Excellent with MS Word, Excel and PowerPoint

RESPONSIBILITIES
  • Identify brands, businesses, and industries to service, to increase our media usage and new business development.
  • Establish contacts with key decision makers/marketing heads of large corporate clients.
  • Responsible for growing the revenue through sales efforts – market coverage and new business development.
  • Capable of conceiving original consumer engagement strategies and pitching them to clients and developing long-term relations.
  • Conceive sales strategies and pitch them to clients and develop long-term business relations.
  • Constantly gauge market responses for further strengthening our business relationships.
  • Responsible for all client communications, conflict resolution and compliance with the client’s deliverables.
Read more
at laqshya media group
Agency job
via Aanet Talent Global Solutions by Ranjita Shaji
Noida
5 - 10 yrs
₹1L - ₹10L / yr (ESOP available)
Amazon Web Services (AWS)
Google Adwords
performance marketing

Company: Digitalabs – A unit of Laqshya Media Group ( www.digitalabs.in )

Department: Paid Media

Position: Deputy Manager- Performance marketing

Role:  NA

Designation: NA

Age: 25-40

Gender: No preference

Experience: 5 years+

Work Location: Sec 4, Noida.

Key Responsibility Area:

The Performance Marketing Specialist is in charge of managing digital efforts across social, search, and display platforms. He will plan and execute paid digital media campaigns, as well as manage optimization and reporting. Our specialist will be critical in ensuring that integrated digital strategies are aligned with the client's objectives, working with cross-functional teams.

  • Strategize, execute, monitor and manage campaigns across multiple platforms
  • Oversee growth in performance to meet client’s business goals and strategies.
  •  Manage the platform’s daily budgets, billing reconciliation and spend pacing in adherence to allocations and desired return
  • Map ad formats to advertising objectives
  • Manage a test and learn strategy across traffic to drive insight into brand traffic behaviour
  • Plan and Optimize landing page testing
  • Report on key performance indicators and lead generation initiatives
  • Create eye-catching and informative pay-per-click text ads as well as continuously implement text ads – A/B testing, Conversion lifts etc
  • Collaborate marketing teams to discover, test data-driven ways to optimize performance
  • Build Budget Recommendations & Pitch Decks
  • Document campaign evolution to monitor overall performance and identify best practices.
  • Present account reviews internally as well as to clients
  • Explore new opportunities to grow campaigns more efficiently and effectively
  • Test new channels and trends to build credibility, remain competitive and have possess an added value 
  • Ensure a data led approach to all activity, creating a clear test & learn strategy

 

 

Key Competencies Required:

  • 5+ years’ experience working in a fast-paced E-commerce and data-driven environment
  • Great affinity with performance marketing and understanding the types of data sources
  • A true passion for Media, Analytics OR Automation solutions
  • Extremely detail-oriented and organized, able to multitask and meet deadlines
  • Proven experience with managing a team of in-house specialists and agencies
  • Proficient in deriving insights from data, fluent in slicing/dicing data
  • Performance marketing experience highly desirable
  • Proficient with Microsoft Excel, Word, and PowerPoint
  • Basic technical knowledge is a plus (HTML, reading ASP, PHP code...)
  • Knowledge and experience in retargeting/remarketing
  • Experience on Amazon search (AMS) preferred. Google AdWords or other marketing/media platforms experience a plus

 

 

 

Salary:

Qualification:

  • Graduation in Marketing or any related field

 

 

We would prefer candidates who can join us on immediate basis or within a months’ time.

 

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