Laqshya Media Pvt

Responsibilities

• Experience in Pardot implementation, configuration, data migration, and working with the Salesforce Connector.
• Lead requirements gathering and solution design
• Communicate project outcomes to internal project stakeholders
• Design, implement, and monitor for automated campaigns across email and web and recommendations how to optimize further.
• Strong understanding of marketing KPIs, such as email marketing and marketing conversion metrics.
• Experience in reporting and analysing campaign activity using Pardot reports and can make recommendations to the business.
• Track record for delivering marketing automation projects in a fast-paced environment and able to successfully keep to deadlines.
• Sales Cloud knowledge and ability to set up features such as Engagement History, Campaign Influence, B2B Marketing Analytics, and the drag-and-drop email builder.
• Familiarity with non-native Pardot integrations (e.g. Zoom, Zapier)
• Creating nurture journeys through Engagement Studio
• Should know how to setup custom email preference centre and unsubscribe pages
• Good understanding of automation Rules and Segmentation lists based on prospect categorizations and to be used in various marketing communications

Required Qualifications and Background

• At least 2 years’ experience in delivering Salesforce or marketing automation projects
• Successfully completed at least two Pardot implementations
• At least 2 years’ experience working hands-on with Pardot
• Certified Pardot Specialist
• Certified Pardot Consultant
• At least 2 years B2B marketing experience

Desirable:

• B2B Marketing Agency experience
• A University degree in Marketing or Tech-related subject
• Certified Salesforce Administrator
• Knowledge of HTML or CSS for creating landing pages, forms, and email templates.
• Experience using the Pardot API to integrate third-party systems.
• Experience with other marketing automation platforms, such as Salesforce Marketing Cloud, Marketo, or Hubspot.
• Experience with Google Analytics, SEO, PPC, Social Media marketing.
• Active in the Salesforce Trailblazer community.

Knowledge, Skills, and Abilities

• B2B Marketing experience either client-side or agency
• Has a ‘can-do’ attitude and a good team player.
• Excellent communication skills, written and verbal
• Able to liaise with stakeholders, particularly marketing leadership on the client-side when required.
• Has a keen interest in how systems work, a curiosity towards how systems interlink, and excitement towards optimizing processes.
• Adept at communicating with the business, technical & user communities.
• Versatile and easily adaptable to changing workloads. Being agile is key!
• Ability to work both autonomously and collaboratively.
• Experience with mapping and implementing end-to-end marketing campaign

Attention to detail and the awareness to test everything that you do thoroughly and accurately.

• Strong experience in Ad / Media Sales (OOH / Radio / Print / TV)
• Must haver exposure to acquiring and handling large corporate clients / advertisers.
• Hands-on experience in concept selling, brand planning & selling, prospecting and business development/alliances
• A networked individual with pre-existing relationships with clients and ad agencies.
• Ability to perform in a target-driven sales environment and cope up with a fast-moving business environment
• Excellent verbal & written communication. Excellent with MS Word, Excel and PowerPoint

• Identify brands, businesses, and industries to service, to increase our media usage and new business development.
• Establish contacts with key decision makers/marketing heads of large corporate clients.
• Responsible for growing the revenue through sales efforts – market coverage and new business development.
• Capable of conceiving original consumer engagement strategies and pitching them to clients and developing long-term relations.
• Conceive sales strategies and pitch them to clients and develop long-term business relations.
• Constantly gauge market responses for further strengthening our business relationships.
• Responsible for all client communications, conflict resolution and compliance with the client’s deliverables.