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Drumbeat
Drumbeat cover picture
Founded :
2025
Type :
Product
Size :
0-20
Stage

About

Drumbeat is a B2B PR and communications platform designed for high-growth companies. It enables teams to find, develop, and share their stories while tracking media and content performance. Drumbeat offers a repeatable system for identifying story angles, generating content, distributing it to relevant media, and measuring results, all without the need for a traditional agency retainer. The platform also functions as a LinkedIn go-to-market engine, helping teams create authentic content, identify high-intent leads, and convert those leads into customers through human-in-the-loop workflows. Drumbeat's services include media relations management, content generation, campaign tracking, media clipping, story discovery, and planning workflows for publishing and analysis. It provides tools for turning business updates and milestones into ongoing PR and content opportunities. Drumbeat serves over 50 customers across New Zealand, Australia, the United Kingdom, and the United States, including notable clients like Andfoods, Re-Leased, Levno, and Factor. Its platform is utilized by individual sales development representatives, full commercial teams, and broader B2B sales organizations.
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Jobs at Drumbeat

Drumbeat
at Drumbeat
Dan Medlock
Posted by Dan Medlock
Delhi
8 - 15 yrs
₹40L - ₹65L / yr
skill iconPython
skill iconDjango
skill iconPostgreSQL
Software Development
Solution architecture

We're hiring Drumbeat's first Senior Product Engineer to help us go to the next level.


We're not first-timers. We're the team that founded Phrasee in 2015 and grew it to more than 100 people, customers around the world, and a >$100m exit. Lots of people made lots of money, including the founding employees.


With Drumbeat, our plan is to do it all again… except this time, bigger and faster.


What is Drumbeat?


Drumbeat (www.drumbeat.com) predicts your next best action on LinkedIn, then copilots your team to turn invites, DMs and posts into pipeline.


We launched in September 2025 and have raised a £2m seed round led by a well-known VC. We're building the core team around our cofounders (Parry, Jonny and Dan) and Mohit, our Engineering Manager and Phrasee's first engineer. You'll report to Mohit.


What you'll be building on

  • Setlist: a short, ordered list of the right things for each person to do today.
  • Radar: predicts who each rep should connect with now, not everybody who matches a job-title search.
  • Riff and AuthorDNA: help people find something worth saying, and write it in their own voice.
  • Campaigns, Conversations, Backstage and Analytics: team-wide activity, replies, company knowledge and reporting.

Under the hood: Django and PostgreSQL, background jobs on Redis, LLM workflows, statistical models that learn what works, and integrations with LinkedIn and CRMs. A lot of our code is written with AI coding agents, inside a strict engineering process.


How we think about engineering

  1. "Human-first AI, not AI-first humans." AI agents write a lot of our code. They don't make our decisions. We want someone super smart without AI, and even smarter with it, who knows when the machine is blowing smoke.
  2. "Spend 55 minutes on the problem." Understand what's actually wrong before you fix it.
  3. "Fix the class, not the instance." Every bug is an example of something bigger. Find the pattern, and fix it everywhere it lives.
  4. "A check must be able to fail." A test you've never seen go red proves nothing.
  5. "You don't need a Ferrari to drive to the supermarket." Simplicity over cleverness, every time.

What you'll own

  1. Technical architecture. How Drumbeat is built, so it holds up as we add customers, features and integrations.
  2. Shipping features end to end. From Parry and Mohit's briefs, and turning Parry's MVPs into production features.
  3. Foundations. Scale, resilience (safe retries, timeouts and fallbacks when outside services wobble), cost and refactoring.
  4. What you build. Once it's live, it's yours: you maintain it and fix it.
  5. The hardest bugs. The ones nobody else can crack.

Your experience

  • 8+ years as an engineer, at a product company, preferably B2B SaaS.
  • Time at a smaller company, so you know how to get stuck in.
  • You've owned a system in production, not just added features to one.
  • Senior Python and Django: Postgres, background jobs, correctness in production.
  • System architecture and refactoring.
  • You direct AI coding agents well, and explain trade-offs in plain English to people who aren't engineers.

Where you'll work

Delhi / NCR. You'll be in our Delhi office some days each week, alongside Mohit.


Pay

₹40–65 lakh CTC, plus equity that vests as the company hits revenue milestones.


This is probably not a job for most people. Don't apply if you want an easy job. Apply if you want a hard one: lots of responsibility, very little bureaucracy, plenty to figure out, and a genuine chance to shape what this company becomes… and make a bunch of money as a result.


If that sounds exciting, LET'S PARTY.

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Drumbeat
at Drumbeat
Dan Medlock
Posted by Dan Medlock
Delhi
4 - 8 yrs
₹15L - ₹25L / yr
Software Testing (QA)

We're hiring Drumbeat's first UAT / QA Specialist: the person who makes sure what we ship actually works, and actually makes sense to customers.


We're not first-timers. We're the team that founded Phrasee in 2015 and grew it to more than 100 people, customers around the world, and a >$100m exit. Lots of people made lots of money, including the founding employees.


With Drumbeat, our plan is to do it all again… except this time, bigger and faster.


What is Drumbeat?


Drumbeat (www.drumbeat.com) predicts your next best action on LinkedIn, then copilots your team to turn invites, DMs and posts into pipeline.


We launched in September 2025 and have raised a £2m seed round led by a well-known VC. We're building the core team around our cofounders (Parry, Jonny and Dan) and Mohit, our Engineering Manager and Phrasee's first engineer. You'll report to Mohit.


What you'll be testing


Setlist, Radar, Riff, AuthorDNA, Campaigns, Conversations, Backstage and Analytics: everything a sales or marketing team uses to work out what to do on LinkedIn, and then do it. We ship fast, with a lot of help from AI. That's exactly why we need someone looking at it all through the customer's eyes.

How we think about quality

  1. "Customer-first, always." Engineers check that things work. You check that they make sense to the person using them.
  2. "Human-first AI, not AI-first humans." Use AI for whatever helps. Never outsource your judgement.
  3. "Spend 55 minutes on the problem." A clear, reproducible bug report beats ten vague ones.
  4. "A check must be able to fail." A test you've never seen go red proves nothing.

What you'll own

  1. Being the customer's eyes. Use Drumbeat end to end like a real user, and find what's broken, confusing or unintuitive.
  2. Testing new work. Try MVPs early, and do hands-on testing of meaningful or higher-risk changes before they go live.
  3. Exploring. Protected time to explore the existing product, analyse how people use it, and find the things nobody has thought to test.
  4. Clear findings. Written up with screenshots and a priority, so the team knows what to fix first.
  5. Automated tests. Build Playwright tests for our key journeys, and reproduce bugs customers report.

Your experience

  • 4+ years in QA or testing, at a product company (not an outsourcing firm), preferably B2B SaaS.
  • Time at a smaller company, so you know how to get stuck in.
  • A product-minded tester who uses the product like a real user.
  • Clear written English.
  • Bonus: hands-on Playwright or similar browser automation.

Where you'll work

Delhi / NCR. You'll be in our Delhi office some days each week, alongside Mohit.


Pay

₹15–25 lakh CTC, plus equity that vests as the company hits revenue milestones.


This is probably not a job for most people

Don't apply if you want an easy job. Apply if you want a hard one: lots of responsibility, very little bureaucracy, plenty to figure out, and a genuine chance to shape what this company becomes… and make a bunch of money as a result.

If that sounds exciting, LET'S PARTY.

Read more
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