iMocha Career

Role and Responsibilities:
•Build and maintain our map of the prospect and customer journey through our lifecycle communication
•Use marketing tooling to drive best-in-class growth and lifecycle communication across the lead, prospect, and customer journey
•Own and present metrics to key stakeholders including leadership
•Lead email automation across workflows
•Test and iterate on communication strategies across a highly personalized journey
. Execute high-impact A/B tests to help continually improve performance.
•Create copy briefsyourselfand work closely with content to drive email content
•Work closely with our marketing organization to keep our email lifecycle channels aligned with strategy and goals
•Own and drive the strategy for Lead, MQL, SQL, and Opportunity conversion through email programs.
•Be a resource for cross functional teams on best practices running email campaigns.
•Own &manage all elements of email creation from content direction, production, copy, to operations, testing, scheduling, creative (in partnership with design), testing, and analysis.
•Optimize email for driving prospects through the pipeline, focusing on buyer personas.
•Work with Marketing Ops to validate prospect segments
•Work closely with Integrated Marketing and Product Marketing teams to keep content in ongoing campaigns up to date and consistent with our brand, company and products!
•Create optimized nurtureprograms to increase lead engagement at scale across several audience segments.
•Develop, execute, and maintain high-impact multi-touch email nurture campaigns that increase lead readiness and focus on key themes.
•Regularly dive deep into data with reportsand dashboards to monitor campaign results and drive strategic decision making to optimize.Analyze and interpret behaviors and patterns that make leads likely to become active customers.
•Drive email innovation through customer segmentation and personalization strategies
•Stay on top of the latest trends in customer engagement marketing to ensure that iMochais implementing best practices to remain leading edge

Must have : 
-5+ years of experience in B2B marketing
-Prior experience in Email Lifecycle Marketing for a B2B SaaS Company
-Experience with multiple email marketing tools
-Demonstrated understanding of a B2B marketing funnel and how to align campaign strategies with customer journeysTask

Roles & Responsibilities

Responsibility

Devise creative public relations strategies to raise the company’s profile across US and Indian markets.

Develop effective PR campaigns and plans using appropriate strategies, tools and tactics.

Craft (and revisit existing) robust company and product narratives & key messages that are media-friendly and will support company spokespeople for all external engagements.

Come up with comms quarter plans and PR calendars

Organise and drive PR & Media Relations activities with agency and spokespeople.

Be the custodian of the brand’s press office and ensure the same is constantly updated with updated facts and figures, databases, profiles, brand assets, spokespeople images, profiles, etc.

Work with the in-house marketing team to ensure consistency in promoting the corporate, brand and product image.

Organise and coordinate earned media opportunities, including media interviews, email responses and speaking opportunities at events/forums.

Draft/edit, and approve company statements, speeches, press releases, briefers, debriefers and authored articles by ensuring consistency in messaging and high quality of content.

Assess earned and paid opportunities for strategic partnerships and manage relations for the same.

Analyse results and impact of PR & Media Relations campaigns and efforts and creatively prepare performance and impact reports.

Content support Internal Communications and employee engagement campaigns and activities in close collaboration with the Leadership Team, People Org and other internal stakeholders.

 

Requirements

5+ years experience in public relations and/or corporate communications, ideally B2B Tech/SaaS experience preferred.

Preferred to have established relationships with media contacts and demonstrated success with media relations

Experience working with agency and getting favorable mentions on media in a regular basis

Skilled at planning, prioritising and executing in a fast-paced environment with keen attention to detail and accuracy.

Outstanding verbal and written communication with a special knack for telling stories in a clear, intriguing and effective way, and keen attention to grammar.

Ability to draft focussed talking points and content for simple blog posts, FAQs, video scripts and more

A creative mind partnered with the ability to find the best practical solutions

 

 

Responsibility

 

Help build design work across multiple mediums on a variety of projects, from statics to videos

Build digital assets for marketing campaigns that align across channels

Assist in brand focussed marketing campaigns – events, social media, website etc

Design templates for Landing Pages, Email using custom CSS and styling to help support brand message.

Assist in design websites with Wire-framing and UX capabilities.

Design printed collateral, signage, print ads, presentations etc.

Help maintain consistency in iMocha’s brand voice across audiences, mediums and channels

 

Requirements

5+ years in social media and website focussed creative work

Extensive experience with Illustrator, Photoshop, Figma and InDesign

Creative bend of mind

Ability to approach a problem from multiple aspects

Can work independently on  projects 

Attention to detail

Closely track various creative performances and be aware of platform specific creative sweet spots

Open to constructive criticism

Preferred not mandatory: Experience in a startup environment

Roles and Responsibilities

· Understanding the customers needs to help them explore our software & resolve customer complaints quickly.

· Understanding clients requirement

· Identify key staff in client companies to cultivate profitable relationships.

· Taking care of customer requirements and co-ordinate with tech team to get the resolution.

· Be clear on the potential ROI you can bring from a customer

· Identify new sales opportunities within existing accounts to retain a client-account.

· Work collaboratively with the sales team members to achieve team targets.

· Promote high-quality sales and customer service processes.

· Coordinate with internal team to get the issue resolves as soon as possible

 

Qualifications

Desired Candidate Profile

· 0 - 2 Years of experience in (SaaS) industry.

· Via Phone/Email

· Problem-solving attitude.

· Ability to train employee as well as clients

· Upselling & Cross selling

· Aptitude for learning tech products

· Customer relationship management.

· Proactive and willing to improve on processes.

Responsibilities ; 

1. Produce well-researched content, primarily long-form content, in the form of guides, whitepapers, research papers, thought-leadership content, etc.

2. Identify areas to improve quality and usability of each asset

3. Create writing schedules and adhere to them to finish projects within deadline

4. Communicate with internal SMEs to create content rich in quality

5. Develop related content for multiple platforms and use-cases, such as website content, landing page content, videos, etc.

6. Perform research and use SEO (Search Engine Optimization) while writing to drive visibility in search results

7. Identify customer’s needs and recommend new topics for content production

8. Ensure consistency in the form of tone and style

Background and Skills

1. 6 month - 2 years experience in content writing, preferably catering to the U.S. audience.

2. A solid portfolio of published works (focus on long-form content)

3. Impeccable grasp of the English language, with an understanding of idioms and slang as well

4. Experience doing research using multiple sources

5. Familiarity with web publishing

6. Working understanding of SEO

7. Proficiency with writing programs as Google docs, Microsoft Word, Excel, Outlook, PowerPoint, etc.

8. Strong interpersonal skills

Responsibilities ; 

1. Produce well-researched content, primarily long-form content, in the form of guides, whitepapers, research papers, thought-leadership content, etc.

2. Identify areas to improve quality and usability of each asset

3. Create writing schedules and adhere to them to finish projects within deadline

4. Communicate with internal SMEs to create content rich in quality

5. Develop related content for multiple platforms and use-cases, such as website content, landing page content, videos, etc.

6. Perform research and use SEO (Search Engine Optimization) while writing to drive visibility in search results

7. Identify customer’s needs and recommend new topics for content production

8. Ensure consistency in the form of tone and style

Background and Skills

1. A minimum of 3+ years of experience in content writing, preferably catering to the U.S. audience.

2. A solid portfolio of published works (focus on long-form content)

3. Impeccable grasp of the English language, with an understanding of idioms and slang as well

4. Experience doing research using multiple sources

5. Familiarity with web publishing

6. Working understanding of SEO

7. Proficiency with writing programs as Google docs, Microsoft Word, Excel, Outlook, PowerPoint, etc.

8. Strong interpersonal skills

You will be responsible for managing SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. Your efforts will lead to improved brand visibility and lead generation which will in turn, increase demand generation. You need to have an analytical and creative mindset to succeed in this role. 

 

Experience 

2 – 4 years of experience 

 

Responsibilities 

• Knowledge of ranking factors and search engine algorithms  

• Perform in-depth keyword research using various tools (like Keyword Planner and Moz)  
• Keeping all files in proper formats and proficient in Excel  
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords  
• Research and suggest content recommendations    
• Track, report, and analyze website analytics  

• Experience with A/B and multivariate experiments (good to have) 
• Knows how to improve page performance score & Core Web Vitals  
• Working knowledge of HTML, CSS, and JavaScript development and constraints  
• The creation of on-site and off-site SEO strategies 
• Develop and implement link building strategy 

 

Requirements 

• A strong understanding of how search engines operate 
• Excellent communication and interpersonal skills 
• Good report writing skills and excel skills 

• Highly organized with the ability to prioritize and manage numerous tasks 
• A keen desire to ensure your technical skills and SEO knowledge remain up-to-date 
• Passionate and eager to learn SEO best practices 
• Ability to work within a team and independently  
• Can-do & go getter attitude  

• Problem Solving attitude  
• Knowledge of Content Marketing, Infographics, ORM, Keyword Research, Google algorithm, Data Mining Tools is must 
• In-depth experience with SEO tools like -          

• Analytics  
• GSC  

• SEMR  
• Ahref  
• Hubspot 
• Screaming Frog