Flat Incubator

We’re a 15-member team that includes engineers, marketers and designers from IIT-B, IIM-B, NID, NIFT, etc.

We believe that online shopping, as consumers experience it today, has tremendous room for improvement. At Flatheads, our goal with technology is to set the benchmark for how customers engage with digital-first direct-to-consumer brands.

🌟 About us

Flam is building cutting-edge AI infrastructure that powers immersive advertising for brands across every channel - Digital, Broadcast TV, Retail, Communications, Print, OOH, and beyond.

We are redefining how consumers engage with ads, content, retail environments, live broadcasts, and fan moments - turning every touchpoint into a personalized, interactive experience. Flam is shaping the future of brand-consumer interaction through intelligent, omnichannel innovation. Flam is already being used by 100+ global brands including Google, Samsung and Emirates who are embracing engaging media at scale. Flam-built real-time mixed reality campaigns have reached over 580 million users.

The next phase of growth is to accelerate R&D on its app-less GenAI infrastructure that lets brands create, publish and measure high-fidelity MR, 3D & Digital experiences in <300 ms on any smartphone- no app download required.

Key Focus Areas

• Product Roadmap: Upcoming releases include GenAI-driven 3D asset generation, democratising MR deployment at scale, Enterprise Suite of Products across Industries, and Infrastructure for broadcasters and fan engagement.
• Geography: Funds will support new enterprise pods in North America, Europe and the Middle East while deepening Asia operations.
• Partnerships: Flam will expand its partner program for creative studios and global platforms, enabling Fortune 500 brands to move from pilot to rapid global roll-out.

🧑‍🤝‍🧑 Founding team and leadership

Flam was founded in 2021 by BITS Pilani alumni Shourya Agarwal (CEO), Malhar Patil (Co‑founder), and Amit Gaiki (Co‑founder & CTO).

💰 Funding

• Seed & Pre‑Series A: Raised $3.5 M in 2021 and $4.5 M in 2024 from investors including Turbostart, Twin Ventures, Alphatron Capital, Inventus Capital Partners, and 100Unicorns.
• Series A: Raised $14 M in 2025 led by RTP Global with participation from Dovetail and others, bringing total funding to $22M+.

🏆Milestones

• Platform used by 100+ global brands including Google, Samsung, Emirates, Britannia, AJIO, Flipkart, Tanishq, Mahindra, among others.
• Mixed reality campaigns have reached between 380M-580M users across touchpoints.
• Recognized in industry awards including Forbes 30 Under 30 Asia (Consumer Tech 2022), Visual 1st Awards in San Francisco, and specific MR/AR campaign awards.

About Us

Incubyte is an AI-first software development agency built on the principles of software craftsmanship—where how we build is just as important as what we build. We partner with organizations across stages, from enterprises looking to scale and modernize to early-stage founders bringing new ideas to life.

At Incubyte, AI is deeply integrated across the software development lifecycle to drive speed, efficiency, and smarter outcomes. Guided by Software Craftsmanship values and Extreme Programming practices, we combine high velocity with disciplined engineering to deliver reliable, high-impact solutions.

We don’t just build software—we incubate dedicated engineering teams. From designing systems to shaping team structures and organizational strategy, we enable our clients to launch and scale products that are relevant today and resilient for the future.

Whether you’re scaling an existing product, building from scratch, or optimizing manual processes, we help you move faster with confidence:

• Scale and modernize your product
• Launch quickly and iterate continuously
• Automate processes for non-linear growth
• Build systems that are stable, predictable, and measurable

Our approach is rooted in ownership. As a DevOps-driven organization, our engineers take responsibility for the entire lifecycle—from development to release—ensuring quality at every step.

Founded by product professionals, we bring a strong product mindset into services. We’re driven by curiosity, continuous learning, and a passion for building great software the right way.

We’re always looking for people who care deeply about code, craftsmanship, and growth. Join us if you’re excited to build, learn, and make an impact.

We are revolutionising unorganised manufacturing industries by digitising factories. FactoryPlus is a technology platform for MSME manufacturers. Most of the 2 crore MSME factories in India are operating without any software/tool to manage their day to day production operations. With FactoryPlus, we are making factories smarter, faster, and cost-effective with our smart factory management platform.

Our mission is to enable manufacturers to spend less time with manual operations and to focus more on growing their business. FactoryPlus is run by a team of successful founders and operators that have previously started and scaled multiple B2B startups - Classplus, Happay, LocoNav. We are backed by marquee early-stage investors - Better Capital (early investor in Khatabook, Teachmint, Open) and Titan Capital (venture arm of Snapdeal Co-founders).