Flatheads

Shopflo is an enterprise technology company providing a specialized checkout infrastructure platform designed to boost conversion rates for direct-to-consumer (D2C) e-commerce brands. Founded in 2021, it focuses on enhancing the online buying experience through fast, customizable, and secure checkout pages that reduce cart abandonment. 

We aim to supercharge conversions for e-commerce websites at checkout by improving user experience, helping build stronger intent and trust during the purchase

Problem statement -

(1) There is ~70% drop off at checkout for most independent e-commerce retailer (outside of large marketplaces)

(2) E-commerce cart platforms allow minimal flexibility on checkout, with their experience still same as the last decade

(3) Whereas user experiences are defined by new consumer platforms such as Swiggy, Amazon, etc.

There is a fundamental unbundling of monolith shopping cart platforms globally for mid-market and enterprise customers, who are moving towards headless (read modular) architecture.

Shopflo aims to be the global default for checkout experiences.

Last Brand is an exciting retail startup concept that promises to democratize luxury essentials by offering them at unbelievable prices. Registered in the USA, Last Brand was founded in August, 2018. As of now, we’re soft-launched with a small assortment of products with 7 partner factories based in China, Italy and India. These are a few of the renowned factories that manufacture for popular brands like Gucci, Prada, YSL, Tory Burch, etc.

Working on a project from scratch is good. What’s better? Working on a project and the underlying infrastructure from scratch! We’re building everything ground-up on the cloud, choosing the best components for the best solution without the limitations imposed by any legacy software.

To make sure that we don’t get behind the world in engineering space like other corporations, we have adopted a model of having consultants from various industries and backgrounds who will keep infusing the latest knowledge and developments on the technology front from time-to-time to our engineering team helping us build solutions which are always at par with the standards. As of now, we’ve consultants from Oracle Cloud, San Francisco and Atlassian, Sydney.

Come join us and be a part of this enticing journey of building some interesting engineering solutions.

Sid Gupta

Co-Founder & CEO

Most recently Founder and CEO of Lolli and Pops (D2C) confection brand with 80 stores & 1000 employees

Becky Mortimer

Co-Founder & Head of Product

Most recently VP of Sourcing at Sears, Gap, Old Navy

Sourabh Mahajan

Co-Founder & CTO

Most recently Principal Engineer at D.E.Shaw and independent tech consultant for an Algorithmic Trading startup

Whitney Clark

Advisor, Creative Director

Most recently Founder and Creative Director of Maker, and Senior creative director for Lolli and Pops, Naadam Cashmere, Endless