2-3 yrs of relevant experience and proven track record on Google Adwords, Facebook Ads and other platforms. Should be familiar with Digital/Online Marketing insight and tools. Deploying SEM best practices across accounts, campaigns, and devices Tracking, reporting and analyzing paid search campaigns Utilizing analytics to make data-driven decisions, optimize program performance and improve spend effectiveness Ensuring rapid testing and learning within the channel to promote incremental growth Search Engine Marketing (cost per click/cpc), Display Media, Social Networks and leveraging Analytics. Keyword research, developing ad copy, engine selection & budget allocation, landing page selection, CPC and bid management & overall account strategy. Monitor advertising budget and increase ROI and conversion performance through recommendations of new strategies and ideas to test. Report internally to the digital marketing head on performance, results and campaign challenges, along with new ideas. Research new advertising channels or platforms to be considered. Optimize efforts through analysis of data and analytics intelligence.
This position is expected to handle assigned clients of the region, selling online inventory. He/she will be expected to drive the Digital sales for assigned accounts, to achieve the sales target effectively utilizing the available inventory across available digital platforms. DELIVERABLES Identify markets/industries and build marketing strategies to generate potential leads. Convert potential leads into business, build relationships, meet potential and existing clients. Ensure Digital advertising campaigns are executed using our Product Solutions on time and to the client's requirements. Follow up on leads and conduct research to identify potential prospects. Create proposals/technical pitches independently. Engage with potential customers by setting up meetings/discussions and convert leads into business. Must have strong experience in and proven record of closing new business. Carry out detailed market study of the industry, analyse the latest market trends, track competitor activities and provide valuable inputs for the marketing strategy. Excitement for new technology, bleeding edge applications, and a positive attitude towards solving real world challenges Must have strong interpersonal skills and the ability to establish, develop and maintain business relationships in addition to excellent presentation and negotiation skills. Performance of market research and competitive intelligence activities to support the identification and pursuit of new business. Skills Excellent contacts in digital agencies and Corporate. Ability to drive and achieve sales targets. Leverages relationships & is a capable networker. Should be both a category & a brand builder. Analytical yet creative bent of mind. Ability to construct win-win deals for client/company. Understanding of Data and Analytics will be an added advantage. Introduction of systems for effective negotiations and continuous evaluation of Media Investments.