Craftsvilla Handicrafts Pvt. Ltd.

http://www.craftsvilla.com/

We are looking for a Senior Analyst interested in building and refining the SEO strategy company-wide for a growing leader in the ecommerce space. This is the ideal job for someone who is a hands-on SEO professional with excellent problem solving skills and a proven track record of creating and executing eCommerce SEO strategies designed to improve rankings and drive revenue. He/she will be responsible for managing he entire international market for craftsvilla What You’ll Do · Be the in-house SEO expert and evangelize SEO best practices throughout the company, responding to issues and questions as they arise across product and marketing · Clearly define SEO requirements and recommend site enhancements designed to increase our average ranking and drive traffic, trials, new stores and revenue. · Maximize organic traffic growth by establishing a robust SEO target keyword list and working closely with marketing colleagues across all channels, including content, email, web, PR and social. · Develop SEO strategies to drive traffic and leverage: New/existing web technologies Social networking User-generated content Media efforts · Ensure all techniques and strategies are implemented and consistent across sites. · Optimize current website architecture, URL structures, category taxonomies and content (new and existing) to maximize our results and grow non-branded traffic QoQ. · Be an expert on the ins and outs of our website, ensuring sitemaps stay updated and the correct processes are in place · Work with the content team on link building efforts, including strategy and processes · Stay abreast of new developments in the ecommerce industry and SEO overall, developing proactive and reactive strategies to help us become best-in-class — in both domestic and international search · Manage the SEO tech stack and be accountable for all business performance metrics related to SEO, reporting weekly KPI metrics and project status to various stakeholders across the organization · Manage all the technical SEO aspects of our website, Manage the architecture, implementing href language tags etc. Who You Are · 2-3 year’s hands-on experience with eCommerce SEO (Prefferably at a large eCommerce company) · Excellent written and verbal communication skills; Strong presentation skills · Ability to manage international projects and navigate cross departmentally · A previous track record of implementing successful SEO strategies for eCommerce, SaaS or online consumer product companies where your efforts drove tremendous growth in rankings and revenue · A strong metrics-driven mind-set · Deep understanding of how search bots crawl websites · Good understanding on how ecommerce website are build and work at both the back and front end · Understand canonicals and noindex rules at scale · Advanced Excel knowledge (pivot tables) · Strong working knowledge of and proficiency with: o Web analytics tools such as Google Analytics, Google Webmaster Tools, MixPanel o Backlink portfolio management with tools such as Ahrefs or Majestic o Crawling tools including Botify, ScreamingFrog and DeepCrawl o CMS environments such as WordPress, Craft, Drupal, or Sitecore · Advanced understanding of the fundamentals of the search engine industry, including but not limited to: crawlers, relevance ranking criteria, keyword research, competitive analysis, content management systems and performance scorecards, search algorithms and current SEO trends (i.e.: Panda + Penguin releases) · Sound knowledge of HTML and CSS to identify code-based optimization opportunities · Excellent people skills and enjoy communicating with team member’s daily · Strong understanding of all marketing channels, including SEM, social, PR, website. · Bachelor's degree in Engineering or Marketing.