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Founded

2011N/A

Type

ProductN/A

Size

250+ employeesN/A

Stage

Raised fundingN/A
About the company
%3Cp%3E%3Cstrong%3ECraftsvilla.com%20-%20the%20largest%20online%20ethnic%20store%20in%20India.%3C%2Fstrong%3E%3C%2Fp%3E%0A%3Cp%3E%26nbsp%3B%3C%2Fp%3E%0A%3Cp%3ECraftsvilla%20has%20carved%20a%20niche%20for%20itself%20in%20the%20market%20and%20today%20competes%20with%20major%20players%20in%20the%20e-commerce%20space.%20Committed%20to%20all%20things%20ethnic%2C%20Craftsvilla.com%20uses%20a%20marketplace%20model%20to%20capture%20the%20regional%20variations%20of%20India.%20We%20believe%20this%20endeavour%20will%20not%20only%20help%20artisans%20of%20India%2C%20but%20also%20help%20customers%20discover%20and%20buy%20products%20that%20are%20not%20easily%20available%20to%20them%20today.%3C%2Fp%3E%0A%3Cp%3E%26nbsp%3B%3C%2Fp%3E%0A%3Cp%3ETo%20turn%20our%20vision%20into%20reality%2C%20we%20have%20recently%20acquired%20Send%2C%20an%20on-demand%20shipping%20service%20provider%20startup%20and%20Place%20Of%20Origin%2C%20a%20startup%20that%20is%20focussed%20to%20taking%20Indian%20food%20to%20every%20home.%3C%2Fp%3E%0A%3Cp%3E%26nbsp%3B%3C%2Fp%3E%0A%3Cp%3EAt%20Craftsvilla%2C%20our%20focus%20is%20both%20creative%20and%20progressive.%20One%20of%20our%20many%20strengths%20is%20the%20dynamic%20team%20of%20professionals%20we%20have%20across%20the%20board.%20We%20believe%20that%20empowering%20individuals%20is%20the%20key%20to%20sustainable%20growth.%20When%20it%20comes%20to%20recruiting%20we%20ensure%20that%20the%20person%20has%20the%20desired%20qualities%20and%20qualifications%20required%20to%20drive%20and%20manage%20projects%20individually%2C%20in%20future.%20We%20recruit%20people%20who%20are%20passionate%20about%20their%20work%20and%20can%20see%20themselves%20growing%20along%20with%20Craftsvilla.%3C%2Fp%3E
People hiring at this company
Careers Craftsvilla
Hiring at Craftsvilla Handicrafts Pvt. Ltd.
Company cities
Jobs at this company

SEO Analyst

Founded 2011
Product
250+ employees
Raised funding
Google Adwords
Google Analytics
Search Engine Optimization (SEO)
Location icon
Mumbai
Experience icon
2 - 4 years

We are looking for a Senior Analyst interested in building and refining the SEO strategy company-wide for a growing leader in the ecommerce space. This is the ideal job for someone who is a hands-on SEO professional with excellent problem solving skills and a proven track record of creating and executing eCommerce SEO strategies designed to improve rankings and drive revenue. He/she will be responsible for managing he entire international market for craftsvilla What You’ll Do · Be the in-house SEO expert and evangelize SEO best practices throughout the company, responding to issues and questions as they arise across product and marketing · Clearly define SEO requirements and recommend site enhancements designed to increase our average ranking and drive traffic, trials, new stores and revenue. · Maximize organic traffic growth by establishing a robust SEO target keyword list and working closely with marketing colleagues across all channels, including content, email, web, PR and social. · Develop SEO strategies to drive traffic and leverage: New/existing web technologies Social networking User-generated content Media efforts · Ensure all techniques and strategies are implemented and consistent across sites. · Optimize current website architecture, URL structures, category taxonomies and content (new and existing) to maximize our results and grow non-branded traffic QoQ. · Be an expert on the ins and outs of our website, ensuring sitemaps stay updated and the correct processes are in place · Work with the content team on link building efforts, including strategy and processes · Stay abreast of new developments in the ecommerce industry and SEO overall, developing proactive and reactive strategies to help us become best-in-class — in both domestic and international search · Manage the SEO tech stack and be accountable for all business performance metrics related to SEO, reporting weekly KPI metrics and project status to various stakeholders across the organization · Manage all the technical SEO aspects of our website, Manage the architecture, implementing href language tags etc. Who You Are · 2-3 year’s hands-on experience with eCommerce SEO (Prefferably at a large eCommerce company) · Excellent written and verbal communication skills; Strong presentation skills · Ability to manage international projects and navigate cross departmentally · A previous track record of implementing successful SEO strategies for eCommerce, SaaS or online consumer product companies where your efforts drove tremendous growth in rankings and revenue · A strong metrics-driven mind-set · Deep understanding of how search bots crawl websites · Good understanding on how ecommerce website are build and work at both the back and front end · Understand canonicals and noindex rules at scale · Advanced Excel knowledge (pivot tables) · Strong working knowledge of and proficiency with: o Web analytics tools such as Google Analytics, Google Webmaster Tools, MixPanel o Backlink portfolio management with tools such as Ahrefs or Majestic o Crawling tools including Botify, ScreamingFrog and DeepCrawl o CMS environments such as WordPress, Craft, Drupal, or Sitecore · Advanced understanding of the fundamentals of the search engine industry, including but not limited to: crawlers, relevance ranking criteria, keyword research, competitive analysis, content management systems and performance scorecards, search algorithms and current SEO trends (i.e.: Panda + Penguin releases) · Sound knowledge of HTML and CSS to identify code-based optimization opportunities · Excellent people skills and enjoy communicating with team member’s daily · Strong understanding of all marketing channels, including SEM, social, PR, website. · Bachelor's degree in Engineering or Marketing.

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