

Businessonbot Inc
https://businessonbot.comAbout
About BusinessOnBot
BusinessOnBot is a pioneering platform dedicated to assisting Direct-to-Consumer (D2C) businesses in leveraging the power of WhatsApp for sales and user acquisition. With a focus on innovation and customer-centric solutions, we provide comprehensive tools and services tailored to meet the unique needs of D2C brands.
Our Approach:
At BusinessOnBot, we understand the critical importance of effective marketing and seamless user experiences. Our proprietary attribution-based marketing tools empower brands to optimize their outreach efforts, while our WhatsApp stores, enriched with vernacular language support, ensure inclusivity and accessibility for diverse audiences.
Services Offered:
We specialize in establishing end-to-end WhatsApp marketing channels for brands, facilitating the entire journey from product discovery to purchase. Our e-commerce flows are meticulously designed to drive user acquisition, enhance engagement, foster referrals, and recover abandoned carts. We cater to growth-focused D2C brands seeking to streamline their WhatsApp user acquisition flow and maximize their market reach.
Unique Solutions:
As a trusted partner to D2C brands, BusinessOnBot offers unparalleled expertise in creating and nurturing loyal user bases on WhatsApp. Our voice and text-based multilingual chat solutions, integrated with cutting-edge CRM functionalities and marketing automations, elevate brand-consumer interactions to new heights.
Our Impact:
BusinessOnBot has garnered recognition for its innovative approach to automated sales and user acquisition. As a proud alum of Y Combinator's Winter 2021 cohort, we continue to redefine the landscape of WhatsApp-based business solutions in India, empowering businesses to thrive in the digital age.
At BusinessOnBot, we are committed to driving sustainable growth and success for D2C brands through our transformative WhatsApp-centric solutions. Join us in revolutionizing the way businesses engage with their customers on WhatsApp and beyond.
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Jobs at Businessonbot Inc
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About Us: We are on a mission to help a million+ consumer brands with automated sales and user acquisition via AI omnichannel stack BusinessOnBot is an omnichannel commerce stack for 500+ Shopify & WooCommerce brands, enabling high-ROI marketing/support across WhatsApp, Instagram, Email, SMS and commerce platforms like Swiggy, Zomato & PhonePe — powered by proprietary shopper intent data from 1/3rd of India’s shoppers (100M unique shoppers).
In 2026, Businessonbot has grown and is an EBITDA +ve company. We are a Y Combinator backed company (YC W21) and have closed our pre-series A round with Ant Financials on the Board. Backed by experienced founders/CXOs/directors from renowned companies like WhatsApp, Lulu group, OYO, Netflix, Pepsico, Cleartax, InMobi etc. to add to our team.
Role
We're looking for an Head of Technology : who can own the technical health and growth of our backend platform. You'll be part architect, part tech lead, part engineering manager. You won't just review code — you'll set the standard for how code is written, how systems are designed, and how the team thinks about quality, cost, and customer impact. This is not a senior IC role where you write code all day. And it's not a pure management role where you're in meetings all day. It's the balance between the two — the person who makes the team better while staying close enough to the code to make good decisions
What You'll Own
1. System Reliability & Upkeep
- Own the health of a production multi-tenant Node.js/TypeScript backend serving real-time messaging traffic
- Lead incident response, root cause analysis, and post-mortem culture
- Identify and drive reduction of technical debt — proactively, not reactively
- Ensure monitoring, alerting, and observability are in good shape (we use New Relic, Sentry, Pino structured logging)
- Work across multiple backend services and ensure they integrate reliably
2. Scalable, Quality Engineering
- Design and review system architecture decisions — schema changes, service boundaries, async workflows (we use Temporal.io), queue design
- Drive engineering standards: code review culture, PR quality, test coverage, error handling patterns
- Establish and enforce engineering practices that let the team ship fast without accumulating hidden risk
- Evaluate build vs. buy decisions with a clear eye on long-term maintainability
3. Cost Consciousness
- Maintain a clear understanding of infrastructure costs (AWS, third-party APIs, LLM usage, DB compute)
- Actively flag cost anomalies and propose architectural or operational changes to address them
- Balance engineering investment against business return — know when "good enough" is the right call
4. Team Standards & Culture
- Set a high bar for code quality — not pedantry, but clarity, maintainability, and correctness
- Build a review culture where feedback is constructive, specific, and educational
- Help engineers grow by pair debugging, design reviews, and code walkthroughs
- Define and document coding conventions, architecture patterns, and engineering principles that persist beyond any individual
5. Customer Empathy
- Understand that the systems you build serve real D2C businesses who depend on them to communicate with their customers
- Treat reliability issues with the urgency of a customer escalation, not a backlog item
- Stay connected to what support and product teams are seeing from customers — let that shape engineering priorities
6. Communication & Stakeholder Management
- Translate technical complexity into clear, honest language for non-technical co-founders and stakeholders
- Communicate risk, timelines, and tradeoffs clearly — no sugar-coating, no unnecessary alarm
- Manage up: surface the right problems at the right time without waiting to be asked
- Manage expectations — both internally with the team and externally with leadership
7. Balancing Tradeoffs
- Navigate the tension between shipping fast and building right — and be able to articulate why you chose one over the other
- Know when to take on short-term debt and when to push back
- Make architectural decisions that serve the next 18 months, not just the next sprint
What We're Looking For Must Have
- 7–8 years of backend software engineering experience, with at least 2 years in a lead or staff-level role
- Strong command of TypeScript/Node.js in production (our primary stack)
- Deep understanding of multi-tenant SaaS architecture patterns
- Hands-on experience with relational databases (MySQL/PostgreSQL), ORM usage (TypeORM or similar), and writing efficient queries at scale
- Experience designing and operating async/event-driven systems (message queues, workflow engines, or similar)
- Comfort with cloud infrastructure (AWS preferred) and cost/performance monitoring
- Strong pull request review discipline — you know what makes a good review and what makes a bad one
Strong Plus
- Experience with real-time systems (WebSockets, Socket.IO, pub/sub patterns)
- Exposure to LLM integration, RAG pipelines, or AI feature development in production
- Experience with Temporal.io or similar workflow orchestration
- Familiarity with WhatsApp Business API, omnichannel messaging, or e-commerce integrations
- Prior experience at a startup in the 10–100 person range where you had to set standards, not just follow them
What We Don't Need
- Someone who needs a perfectly defined problem before they can start
- A pure IC who avoids people and process
- A pure manager who's lost touch with the code
- Someone who optimises for their own comfort over team outcomes
How You Think
- You ask "why does this fail in production?" before asking "why didn't someone write a test?"
- You think about the developer who reads your code six months from now
- You're bothered by silent failures, swallowed errors, and fire-and-forget async calls
- You believe good documentation and clear naming are not optional extras
- You have opinions on architecture but hold them loosely when presented with better evidence
- You understand that a cost spike is an engineering problem, not just a finance problem
- You treat a customer-facing bug with more urgency than a refactor that only benefits the team
What You'll Walk Into We'll be transparent with you:
- A production codebase with real technical debt alongside genuinely good architecture
- A fast-moving team that ships frequently
- A company that takes reliability seriously but is still building the culture around it
- Multiple backend services that need to be held together with clear ownership and standards
- A product that's expanding into AI agents, voice workflows, and deeper e-commerce automation — meaning the technical surface area is growing fast
- This is a role for someone who thrives in that kind of environment — not someone who needs it to be clean before they can contribute.
What We Offer
- Meaningful ownership — you'll shape how engineering works here, not just execute someone else's vision
- Direct access to founders and product decisions
- Competitive compensation (cash + equity discussion based on profile)
- A product that real businesses depend on every day — your work matters immediately
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