3+ Link building Jobs in Mumbai | Link building Job openings in Mumbai

Backlink Builder / SEO Executive

Roles & Responsibilities:

• Conducting comprehensive research and analysis to identify potential backlink opportunities from reputable websites, blogs, and online platforms within the yoga and wellness industry.
• Building and nurturing relationships with journalists, bloggers, influencers, and industry stakeholders to secure media coverage, guest blogging opportunities, and other PR opportunities that result in backlinks.
• Pitching compelling story ideas, press releases, and content collaborations to relevant media outlets and publications to generate positive publicity and acquire backlinks.
• Crafting persuasive and engaging outreach emails, pitches, and press materials that highlight the value proposition of our brand and content to potential link partners.
• Implementing effective PR strategies and tactics to enhance brand visibility, credibility, and authority in the yoga and wellness space while acquiring high-quality backlinks.
• Collaborating with the SEO team to align backlink building efforts with overall SEO goals and strategies, including keyword targeting, anchor text optimization, and link relevancy.
• Ensuring that all backlink acquisition activities comply with ethical SEO practices and industry guidelines, avoiding tactics that may risk penalties from search engines.
• Monitoring backlink profiles, analyzing competitor backlink strategies, and leveraging SEO tools to track backlink acquisition progress, assess link quality, and identify opportunities for improvement.
• Staying informed about the latest trends, best practices, and algorithm updates in both SEO and PR industries to adapt strategies and tactics accordingly.
• Providing regular reports and updates on backlink building activities, PR initiatives, and their impact on website traffic, search rankings, and overall online visibility.
• Continuously expanding knowledge and skills in SEO, PR, and backlink building through training, professional development, and networking within the industry.

Preferred candidate profile:

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Proven experience in backlink building, PR, or digital marketing, with a focus on the yoga and wellness industry.
• Minimum of 2 years of experience in backlink acquisition, PR outreach, or digital marketing roles, preferably within the health, wellness, or lifestyle sectors.
• Strong understanding of SEO principles and best practices, with experience in keyword research, on-page optimization, and link building strategies.
• Demonstrated ability to build and maintain relationships with journalists, bloggers, influencers, and industry stakeholders to secure media coverage and backlink opportunities.
• Excellent communication and negotiation skills, with the ability to craft compelling pitches, press releases, and outreach emails that generate positive responses and backlink placements.
• Proficiency in PR tools and platforms, such as Cision, Muck Rack, or HARO, for media monitoring, outreach management, and journalist database access.
• Familiarity with SEO tools and analytics platforms, including Google Analytics, SEMrush, Ahrefs, or Moz, for tracking backlink performance, keyword rankings, and website traffic.
• Creative thinking and problem-solving abilities, with a proactive approach to identifying new backlink opportunities and PR strategies.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously and meet tight deadlines.

Job Profile: SEO Specialist

Department: Marketing

Location: Goregaon, Mumbai

Overview:

The SEO specialist is responsible for driving organic and overall traffic and improving search engine

visibility for the brand. The role requires deep expertise in search engine optimisation, a data-driven

approach, and the ability to execute a comprehensive SEO strategy across all digital channels.

Key Responsibilities:

Develop and execute a comprehensive SEO strategy that aligns with the brand's marketing and

business objectives

Conduct keyword research and analysis to inform content creation and optimisation efforts

Optimise website structure, content, and metadata to improve search engine visibility and drive

organic traffic

Monitor and analyse search engine rankings, traffic patterns, and conversion data to inform and refine

SEO efforts

Stay up-to-date on industry trends and best practices, and incorporate them into SEO strategies

Collaborate with the Marketing Manager, content writers, and designers to ensure all digital assets

are optimised for search engines

Communicate the value of SEO to internal stakeholders and educate them on best practices

Measure and report on the success of SEO initiatives and use data to inform future optimisation

efforts

Key Performance Indicators (KPIs):

Organic and overall traffic growth

Search engine rankings for target keywords

Bounce rate and time on site metrics

Conversion rate and lead generation metrics

Return on investment (ROI) of SEO initiatives

Search engine visibility and website performance, as measured by tools such as Google Analytics and

Search Console

Qualifications:

Bachelor's or master s degree in Marketing, Communications, Computer Science, or a related field

3+ years of experience in SEO, with a proven track record of success

Deep expertise in search engine optimisation, including keyword research, on-page optimisation, link

building, and analytics

Experience with website architecture and development and the ability to collaborate with developers

and designers to implement SEO recommendations

Strong analytical skills, with the ability to use data to inform and refine SEO strategies

Excellent project management skills, with the ability to manage multiple projects and deadlines

Marketing - Hiring

Strong written and verbal communication skills, with the ability to educate and communicate the

value of SEO to internal stakeholders

Ability to work independently and as part of a team

About Digichefs

We’ve been reinventing the meaning of digital marketing or rather, advertising in a digital era since 2015. With over 5 years of cumulative marketing experience at the heart of the organization, we enable our clients to grow and meet their business objectives. Our sweet combination of technology, creative communication, and a thought-through execution strategy bolster the marketing vertical in your business center, so that you may focus on the next important item on your list. Let us help you build a recipe for success.

Know more about us:

Check our website http://www.digichefs.com/">www.digichefs.com   

Watch our journey so far  http://digichefs.in/emailer/digichefs/">Play Showreel - A 180 sec. Sneak Peek 

Why Join Digichefs

We are a boutique Digital Marketing Company focused on performance led to creative campaigns. 

A tight team of 40 makes us an ideal fit for any brand looking for a partner who can support their marketing setup or accelerate them in their growth stage. 

With efficient internal processes & subject expertise in digital, we forge as your extended marketing partner.

Direct access to the founders & the core team, flexibility & agility when situations demand so, clean reporting and transparency at every stage, while completely maintaining the security of your confidential data, are some reasons why our clients love us!

We were featured by:

Digital Agency Network - https://digitalagencynetwork.com/agencies/mumbai/">https://digitalagencynetwork.com/agencies/mumbai/

Learning Catalyst -  https://learningcatalyst.in/top-10-digital-marketing-agencies-mumbai/">https://learningcatalyst.in/top-10-digital-marketing-agencies-mumbai/

Social Somasa - https://www.socialsamosa.com/2020/03/agency-feature-digichefs/">https://www.socialsamosa.com/2020/03/agency-feature-digichefs/

Yara Book https://yarabook.com/read-blog/82135_the-best-social-media-marketing-agency-in-mumbai-digichefs.html">https://yarabook.com/read-blog/82135_the-best-social-media-marketing-agency-in-mumbai-digichefs.html

Job Responsibilities.

• Perform keyword research in coordination with client business objectives 
• Optimize keywords in existing content and uncover new opportunities for addition of keywords
• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific 
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• Client interactions and monthly meetings to discuss SEO strategies
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages 
• Implement link building campaigns in coordination with client SEO goals
• Monitor and administer Google Analytics dashboards and point out key areas of importance in accordance of client goals
• Communication to team and management on project development, timelines, and results
• Work closely with the other team members to meet client goals

Requirements:

• Bachelor’s degree
• Significant Microsoft Excel experience preferred
• Basic knowledge of HTML preferred
• Good communication skills - written and spoken