Technical Writer - Coding

About Us

Rawls Wellness Pvt Ltd is a fast-growing luxury salon and wellness brand operating multiple premium salon and spa locations across North India.

We are building our own in-house Salon Management ERP / SaaS platform to manage appointments, billing, CRM, analytics, inventory and multi-branch operations.

Job Title: Senior Full Stack Developer – SaaS Product (Salon Management Software)

Company: Rawls Wellness Pvt Ltd

Location: Gurugram (On-site)

Key Responsibilities

- Design and develop end-to-end Salon Management Software

- Build appointment booking engine with real-time slot management

- Develop POS billing and service/product modules

- Create dashboards and advanced reports (branch wise / staff wise / revenue wise)

- Develop CRM features including customer history, reminders and campaigns

- Build inventory tracking and consumption monitoring module

- Implement staff attendance and performance tracking

- Develop multi-branch admin control panel

- Build scalable APIs for future mobile applications (staff app / customer app)

- Ensure system security, performance and scalability

- Maintain proper documentation and version control practices

Required Skills & Experience

- 4–8 years experience in Full Stack Development

- Strong backend experience in Node.js / Python / .NET / Java (any one)

- Frontend experience in React.js / Angular / Vue.js

- Strong database design skills (MySQL / PostgreSQL / MongoDB)

- Experience building SaaS / ERP / POS / Booking Platforms / CRM Systems

- REST API development and scalable architecture understanding

- Experience with cloud deployment (AWS / Azure / GCP)

- Strong understanding of Git and CI/CD

Preferred Experience

- Experience in Salon / Spa / Clinic / Retail / Gym Software Domain

- Exposure to analytics dashboards and reporting engines

- Mobile development knowledge (Flutter / React Native)

- Experience working on multi-location business software

TVL Media is a marketing agency where content is not filler.

Words here build trust, demand, authority, and conversion.

You will write for founders, brands, and high-intent audiences.

If you only rewrite briefs or depend on prompts to think, this role is not for you.

What You Will Do (Core Responsibilities)

Strategic Content Creation

• Write high impact content for websites, landing pages, campaigns, and brand narratives
• Translate business goals into clear, persuasive messaging
• Create content frameworks, not just single pieces
• Work closely with designers and strategists to align words with visuals

Social & Short-Form Content

• Write hooks, scripts, and captions for Instagram, LinkedIn, Reels, and Shorts
• Understand how attention works in the first 3 seconds
• Adapt tone for different platforms without losing brand voice
• Turn complex ideas into simple, sharp narratives

Performance & Conversion Writing

• Write conversion-focused landing pages, ad copies, CTAs, and lead magnets
• Understand user psychology, objections, and intent
• Iterate copy based on performance feedback
• Balance clarity, persuasion, and brand tone

Thought Leadership & Authority

• Write long-form content including blogs, founder POVs, case studies, and pitch narratives
• Help brands sound confident without sounding salesy
• Structure content for readability, retention, and credibility

Must-Have Skills (Non-Negotiable)

Writing Fundamentals

• Strong command over clarity, structure, tone, and flow
• Ability to write sharp, human, non-generic content
• Comfortable writing both short punchy hooks and long structured pieces
• Excellent grammar and editing skills

Thinking & Storytelling

• Ability to think before writing
• Can break down complex ideas into simple narratives
• Strong sense of storytelling, pacing, and emphasis
• Can identify the core message instead of overexplaining

Platform Awareness

• Deep understanding of Instagram and LinkedIn content formats
• Knows how content behaves differently across platforms
• Experience writing scripts for short-form videos
• Awareness of modern internet language without sounding forced

Marketing Understanding

• Clear understanding of funnels, ICPs, and buyer intent
• Knows the difference between awareness, consideration, and conversion content
• Experience writing content that supports design, CTA, and offers
• Understands basic SEO without writing for robots

Experience We Are Looking For

• 3 to 6 years of experience in agency, startup, or content-led brands
• Portfolio with real published work, not sample PDFs only
• Experience writing for multiple industries and tones
• Prior collaboration with designers, marketers, and founders
• Ability to handle feedback and iterate fast

What Will Make You Stand Out

• You can build content systems, not just posts
• You understand culture, trends, and audience psychology
• You can write confidently without being loud
• You can take vague briefs and turn them into clear narratives
• You question briefs when they do not make sense

What You Will NOT Do

• You will not write generic SEO blogs for volume
• You will not rely blindly on AI to think for you
• You will not overcomplicate simple messages
• You will not write without understanding the goal

How We Judge You

• Quality of thinking in your writing
• Clarity and originality
• Ability to hold attention
• Speed with consistency
• Willingness to learn and improve

Final Note

This role is for writers who want their words to move people and businesses, not just fill space.

If you want predictable work with zero pressure, this is not it.

If you want to sharpen your thinking, voice, and impact fast, we want to hear from you.

Position Type: Full Time

Location: Hitech City, Hyderabad

Required Skills :

- Should have 3-8 years in .Net programming using .Net MVC or .Net Core.

- Must have hands-on experience with C# programming including .NET Framework, ASP.NET, and ADO.NET.

- Strong OOPS concepts and Unit Testing experience is a must.

- Experience on React.js is added advantage.

• Participate in requirements
• Maintain and improve web Design mobile-based web features.
• Work closely with Scrum team to ensure quality throughout the entire software development
• Maintain high standards of software quality by establishing, adopting and following good practices and processes
• Monitor systems to ensure they meet both customer needs and business goals
• Solve problems by crafting software solutions using maintainable, testable and modular code
• Collaborate within a team by participating in code reviews, pairing sessions, architecture discussions and planning

• Write robust, testable code, along with unit, functional, acceptance and/or user tests to validate every change
• Challenge your fellow team members to grow and enhance our team with new, diverse talent
• Mentor interns and other software engineers to grow their technical skills
• Work closely with Scrum team to ensure quality throughout the entire software development cycle.
• Identify and propose dev toolsets to enhance and extend the dev team’s capabilities & efficiency
• Manage business context and pressures around quality and time to market
• Stay up-to-date on emerging technologies

• Design and develop solutions to complex technical problems spanning the development of product features, quality validation, and deployment to customers
• Build highly scalable web applications that are designed for high performance
• Lead design and code reviews
• Work closely with senior management, Product Manager, and our team of developers.
• Contribute visibly to product quality, innovation, and customer-centric design across the engineering organization
• Lead, motivate and direct team members to build high-quality software in a fast-paced agile environment
• Actively hire the engineering & product team, & develop the existing team
• Share experiences and skills to aid team members in enhancing their professional skills and career

• 4+ years of experience building large scalable systems
• Strong experience in agile methodologies and test-driven development (TDD)
• Experience in software development using open source technologies
• Knowledge in domain-driven design, design patterns, and enterprise integration patterns
• Must have experience in delivering software via complete Continuous Integration and Continuous Delivery (CI/CD) pipeline

• A history of working on side/hobby projects or contributing to open source projects is a plus
• You have worked in a startup before

Most importantly: Be excited to learn what you don’t already know!