Merkle|Sokrati, a leader in Paid Search & Social Advertising, provides a sophisticated technology solution to efficiently manage Digital Marketing campaigns for several brands in India. The technology developed takes a beating of serving and tracking 20M+ impressions a day. It runs crunching algorithms and keyword discovery routines using distributed computing, housing the entire data in distributed caches and sharded MySQL databases.
To be a geek at Merkle|Sokrati you need to know how to build scalable and high-performance systems. Nothing at Sokrati is small. We start with a proof of concept that demands a traffic rate of 10M+! To achieve any of this you need to understand Distributed Systems, Distributed Caching, High-scale Databases. And we possess the skills to create software that makes this entire heterogeneous system function together even if it runs on 100 boxes. A system that is so widely used cannot sustain any downtime and hence it uses elegant high-availability techniques to survive an outage. Not many startups can say “been there, done that”!
@Merkle|Sokrati, you will:
- Implement solutions for broadly defined problems
- Drive best practices and engineering excellence
- Be involved in the development of code in object-oriented languages like Java etc and build large scale robust distributed systems
- Be involved in full fledged product development.
- Build New Features, Push them to production fast.
- Debug production issues across services and levels of the stack
- Build services or APIs which will for easy application integrations at Sokrati to develop applications faster.
- Build scalable/fault-tolerant backend systems that process and analyze billions of data points every day.
You'd fit right in if you have:
- 2-4 years of experience in building successful production software systems
- A solid grounding in Computer Science fundamentals (based on a BE/BTech or MS in Computer Science)
- Experience developing software services and an understanding of design for scalability, performance and reliability.
- Mastery of the tools of the trade, including a variety of modern programming languages (Python, Java, JavaScript, C/C++) and open-source technologies (Linux, Spring)
- Proven ability to work in a fast paced, agile and in an ownership and results oriented culture
If you are excited about:
- Having an unmatched startup experience that allows you to work on bleeding-edge technologies.
- Making a splash in a multi-billion dollar Digital Advertising industry
- Learning & Growing far beyond your current horizon
- A place full of like-minded & ridiculously smart folks
- A start-up culture that you'd cherish forever in your work life
Feel like you are a good fit? We would love to hear from you!

About Merkle
About
Merkle Sokrati is India’s leading digital ad technology, paid search and big data analytics firm, with proprietary algorithms, artificial intelligence, and automation at its backbone. Started by ex-Amazon product heads in 2009, Sokrati is synonymous to breaking new ground in ad expertise and delivering digital - managing over 3000 of the biggest names in e-Commerce and BFSI sectors in the country today. The platform deals with 20M+ impressions per day, real-time optimization algorithms, a scalable & intuitive analytics platform and more - all developed in-house. We are currently a 700+ people team; growing extremely fast to gain more market share and roll out even cooler technology solutions in Digital Advertising space.
Connect with the team
Similar jobs
Job Role : Senior Full Stack Developer (.NET + React + C#)
Experience : 8+ Years
Work Mode : Hybrid (4 days/month from Noida, Hyderabad, Chennai, Pune, or Bengaluru)
Shift : IST (Normal Shift)
Job Summary :
We are looking for a Senior Full Stack Developer with strong expertise in C#, .NET, React, and Azure Development to build and support scalable enterprise applications. The ideal candidate should have extensive backend development experience, hands-on Azure exposure, and the ability to deliver high-quality solutions across the full stack.
Note : Strong Azure Development experience is mandatory. Previous experience with UHG (UnitedHealth Group) will be an added advantage.
Mandatory Skills :
8+ years of experience with C#, .NET Core/.NET 6+, ASP.NET Core, React.js, JavaScript/TypeScript, SQL Server, REST APIs, Azure Development (App Services, Functions, Azure SQL, Storage), Git, and CI/CD tools (Azure DevOps/GitHub Actions/Jenkins).
Key Responsibilities :
- Develop and maintain applications using C#, .NET Core/.NET 6+, and React.
- Build secure and scalable REST APIs and backend services.
- Design responsive frontend components using React and TypeScript/JavaScript.
- Work with Azure services and cloud-native architectures.
- Manage CI/CD pipelines using Azure DevOps, GitHub Actions, or Jenkins.
- Write clean, maintainable, and testable code.
- Participate in code reviews, troubleshooting, and technical discussions.
Required Skills :
Backend :
- C#
- .NET Core / .NET 6+
- ASP.NET Core
- REST APIs
- OAuth, JWT Authentication
Frontend :
- React.js
- JavaScript / TypeScript
Cloud (Mandatory) :
- Microsoft Azure Development
- Azure App Services
- Azure Functions
- Azure SQL
- Azure Storage
Database :
- SQL Server
DevOps :
- Azure DevOps
- Git
- CI/CD Pipelines
Preferred :
- Previous experience with UHG (UnitedHealth Group).
- Familiarity with Angular.
- Experience with enterprise-scale applications.
- Self-starter with strong problem-solving skills.
Mandatory Background Verification :
Education, Employment, Criminal, Address, ID, Reference, CV Validation, Gap Verification, Credit/CIBIL Check, and Drug Test.
Job Title : Full-Stack Developer (React.js / Next.js + PHP / Node.js)
Experience : 2+ Years
Location : Gurugram, Sector 43
Work Mode : 5 Days WFO (Monday–Friday)
Employment Type : Full-Time
Job Summary :
We are looking for a Full-Stack Developer with 2+ years of experience in building modern web applications using React.js, Next.js, and PHP (Laravel preferred) or Node.js.
The ideal candidate should have strong frontend development skills along with backend development and database management experience.
Mandatory Skills :
React.js, Next.js, PHP (Laravel) / Node.js, JavaScript, TypeScript, REST APIs, PostgreSQL/MySQL, Git, SSR, SSG, ISR.
Key Responsibilities :
- Develop and maintain web applications using React.js and Next.js.
- Implement SSR, SSG, and ISR for performance and SEO optimization.
- Build reusable and responsive UI components.
- Develop and integrate REST APIs using PHP (Laravel) or Node.js.
- Manage and optimize PostgreSQL/MySQL databases.
- Collaborate with cross-functional teams and participate in code reviews.
Required Skills & Qualifications :
- 2+ years of professional experience in Full-Stack Web Development.
- Strong proficiency in JavaScript (ES6+) and TypeScript.
- Hands-on experience with React.js and Next.js.
- Good understanding of Next.js features including App Router and Server Components.
- Experience with PHP and Laravel framework.
- Knowledge of Node.js and backend API development.
- Strong understanding of RESTful APIs and client-server architecture.
- Experience working with PostgreSQL and/or MySQL databases.
- Proficiency with Git, npm/yarn/pnpm, and modern development workflows.
Preferred Skills :
- Experience with authentication mechanisms such as JWT, OAuth, and Laravel Sanctum.
- Hands-on experience with Tailwind CSS or modern CSS frameworks.
- Familiarity with Vercel deployment, Docker, and CI/CD pipelines.
- Understanding of application performance optimization and SEO best practices.
What We're Looking For :
- Strong expertise in both React.js/Next.js and PHP (Laravel).
- Ability to work across the full application stack with a frontend-first approach.
- Problem-solving mindset with attention to performance, scalability, and code quality.
- Good communication and collaboration skills.
Interview Process :
- Resume Screening
- Telephonic Technical Discussion
- Onsite Interview Process (Multiple Rounds)
- Technical Assessment
- Coding & Problem-Solving Round
- Technical Discussion
- Managerial Round
- Culture Fit Assessment
- Final Discussion (if applicable)
Location: Hybrid/ Remote
Openings: 2
Experience: 5+ Years
Qualification: Bachelor’s or Master’s in Computer Science or related field
Job Responsibilities
Problem Solving & Optimization:
- Analyze and resolve complex technical and application issues.
- Optimize application performance, scalability, and reliability.
Design & Develop:
- Build, test, and deploy scalable full-stack applications with high performance and security.
- Develop clean, reusable, and maintainable code for both frontend and backend.
AI Integration (Preferred):
- Collaborate with the team to integrate AI/ML models into applications where applicable.
- Explore Generative AI, NLP, or machine learning solutions that enhance product capabilities.
Technical Leadership & Mentorship:
- Provide guidance, mentorship, and code reviews for junior developers.
- Foster a culture of technical excellence and knowledge sharing.
Agile & Delivery Management:
- Participate in Agile ceremonies (sprint planning, stand-ups, retrospectives).
- Define and scope backlog items, track progress, and ensure timely delivery.
Collaboration:
- Work closely with cross-functional teams (product managers, designers, QA) to deliver high-quality solutions.
- Coordinate with geographically distributed teams.
Quality Assurance & Security:
- Conduct peer reviews of designs and code to ensure best practices.
- Implement security measures and ensure compliance with industry standards.
Innovation & Continuous Improvement:
- Identify areas for improvement in the software development lifecycle.
- Stay updated with the latest tech trends, especially in AI and cloud technologies, and recommend new tools or frameworks.
Required Skills
- Strong proficiency in JavaScript, HTML5, CSS3
- Hands-on expertise with frontend frameworks like React, Angular, or Vue.js
- Backend development experience with Java, Spring Boot (Node.js is a plus)
- Knowledge of REST APIs, microservices, and scalable architectures
- Familiarity with cloud platforms (AWS, Azure, or GCP)
- Experience with Agile/Scrum methodologies and JIRA for project tracking
- Proficiency in Git and version control best practices
- Strong debugging, performance optimization, and problem-solving skills
- Ability to analyze customer requirements and translate them into technical specifications
Experience: 2–6 Years
Location: [Bangalore]
Employment Type: Full-time/ WFO
Notice - 30 days
Role Overview
We are looking for a skilled and motivated .NET Developer with 2–6 years of experience to join our dynamic team. The ideal candidate should have a strong foundation in .NET technologies, relational databases, and cloud-based application development. You will be responsible for designing, developing, and maintaining scalable, secure, and high-performance applications while collaborating with cross-functional teams in an Agile environment.
Key Responsibilities
- Design, develop, and maintain applications using .NET technologies.
- Work extensively with relational databases and optimize SQL queries for performance.
- Develop and maintain API-driven solutions and integrate with ETL/data warehouse environments handling large volumes of data.
- Apply Object-Oriented Programming (OOP) principles and design patterns to build scalable and maintainable solutions.
- Develop, migrate, and deploy applications in Microsoft Azure Cloud (Managed SQL, VMs, containerized architecture).
- Write and optimize SSAS queries for analytics and reporting.
- Collaborate with Product Owners, Architects, and QA in an Agile development environment (Scrum/Kanban).
- Participate in code reviews, sprint planning, and daily standups to ensure high-quality deliverables.
- Implement best practices in security, performance, and cloud-native development.
- Build and maintain frontend components using Angular frameworks (2–3 years preferred).
Required Skills & Qualifications
- 2–6 years of experience in software development using .NET technologies.
- Strong understanding of OOP concepts and design patterns.
- Hands-on experience with SQL, data warehouses, ETL pipelines, and high-volume data processing.
- Proven experience in API development and integration.
- 3–5 years of experience in Azure Cloud with cloud-native development and application migration.
- Proficiency in Azure services: Managed SQL, VMs, container-based deployments.
- Experience with SSAS query writing and optimization.
- 2–3 years of experience in frontend development with Angular frameworks.
- Familiarity with Agile methodologies and collaboration tools (JIRA, Azure DevOps, Git, etc.).
- Strong problem-solving skills, attention to detail, and ability to work independently as well as in a team.
Good to Have
- Experience in Azure DevOps CI/CD pipelines.
- Knowledge of other cloud providers (AWS, GCP) is a plus.
- Exposure to performance tuning, monitoring, and troubleshooting in cloud-hosted applications.
Education
- Bachelor’s or Master’s degree in Computer Science, Information Technology, or related field.

Job Description: L1 PHP Developer
We are seeking a skilled and experienced L1 PHP Developer to join our team. The ideal candidate should have a minimum of 3 years of experience and possess strong knowledge in Laravel, OOPs concepts, SQL, and PHP.
Responsibilities:
- Collaborate with the development team to understand project requirements and objectives.
- Develop and maintain web applications using PHP frameworks, primarily Laravel.
- Write clean, efficient, and well-documented code following industry best practices.
- Implement and maintain database structures and queries using SQL.
- Perform testing and debugging of applications to ensure optimal performance and functionality.
- Collaborate with cross-functional teams to ensure timely project delivery.
- Stay updated with industry trends and advancements in PHP development.
Requirements:
- Minimum of 3 years of experience as a PHP Developer.
- Proficiency in PHP programming language.
- Strong knowledge of Laravel framework.
- Solid understanding of object-oriented programming (OOP) concepts.
- Experience working with databases and writing SQL queries.
- Familiarity with front-end technologies such as HTML, CSS, and JavaScript is a plus.
- Excellent problem-solving and analytical skills.
- Ability to work independently and in a team environment.
- Strong attention to detail and commitment to delivering high-quality code.
If you meet the above qualifications and are passionate about PHP development, we would love to hear from you. Please submit your resume and portfolio showcasing your relevant work.
Note: This position is for a Level 1 (L1) PHP Developer and only candidates with the specified experience and skill set will be considered.
We look forward to reviewing your application.
Our growing software technology business is looking for a Mid Level Full Stack Developer to join our Development Team. We're looking for a talented, team-oriented, highly motivated, smart individual with a passion for software engineering, a strong desire to learn and an interest in providing mentorship to peers. We desire self-starting developers with strong experience developing sophisticated web applications leveraging the latest technologies. The successful candidate for this role must be an outstanding problem-solver with great database and software architectural skills.
KEY REQUIRED SKILLS
- Node.js
- GIT
- MySQL
POSITION DESCRIPTION
We have an immediate need for a highly motivated Mid Level Node Software Developer to provide software development expertise and hands on implementation using the latest open source server-side JavaScript technologies on the Node platform and other related open source products.
REQUIRED
- Strong software development experience with Node.js in addition to detailed understanding of user interface frameworks, back-end software architecture interactions and node module capabilities.
- One or more years' experience with one or more JavaScript frameworks/technologies such as Express.js, Angular.js, React.js, MobX or Flux.js.
- Strong development experience using Node.js.
- Strong communication and collaborative skills
- Portfolio of application(s)
DESIRED SKILLS
- Experience with HTML5, CSS3.
- Experience with source code versioning and Pull Requests with Git repositories.
- Standards & Protocols knowledge including JSON.
- Complex programming, program debugging, automated program testing, data analysis, problem analysis and resolution of issues within open source applications.
- Experience in other languages such as .net, including VB and C# are a plus
- Operating System and Infrastructure experience with Ubuntu Linux and Windows Server.
EDUCATION
- Bachelor’s degree from an accredited college in a related discipline, with minimum 2-3 years of relevant professional experience.
- Exact skill match may allow flexibility with education and experience requirements
- Certifications are a plus.
Software Engineer is responsible for software development as a member of a cross-functional delivery team. He or she works closely with product owners, business analysts, quality analysts, and other teams to design, develop, and test software solutions.
She or he will maintain the current system built using the latest technologies, including React and GraphQL, which integrates with a number of REST services. This is a full-stack web development position.
Responsibilities:
Designs, codes, debugs, optimizes, and releases both frontend and backend components as well as internal tools.
Performs code reviews of pull requests.
Works closely with QA analysts for feature and regression testing.
Writes and maintains unit, integration, and acceptance tests.
Drives continuous improvement of best practices within the development team.
Identifies and recommends where increased automation, performance enhancements, application enhancements, and quality enhancements may be incorporated.
Remains flexible and responsive to changing priorities and multiple, concurrent responsibilities.
Keeps current with emerging technologies and technological developments within the industry.
Experience and Skills:
Bachelors or 2 – 5 years of professional experience
JavaScript / Node.js
Unit, integration & acceptance testing
Git (or similar version control system)
Experience or interest in learning:
Single-page application development with React
Functional programming design experience
REST web services / microservice architecture / API Integration
Continuous integration & continuous delivery
- Primary responsibility is to take up product development as a full stack developer and ability to work with the larger product team, arrive at best architectural approach, choose most appropriate frameworks, code and deliver
- Shown success as an individual contributor. Should have consistently demonstrated ability and commitment to deliver major initiatives in a timely manner
- Embrace good development practices including design specification, coding standards, unit testing and code reviews
- A selfstarter, who loves to take on hard problems, loves solving service scalability problems, enjoys breaking things and enthusiastic to learn new technologies and working in startup environments










