Merkle|Sokrati, a leader in Paid Search & Social Advertising, provides a sophisticated technology solution to efficiently manage Digital Marketing campaigns for several brands in India. The technology developed takes a beating of serving and tracking 20M+ impressions a day. It runs crunching algorithms and keyword discovery routines using distributed computing, housing the entire data in distributed caches and sharded MySQL databases.
To be a geek at Merkle|Sokrati you need to know how to build scalable and high-performance systems. Nothing at Sokrati is small. We start with a proof of concept that demands a traffic rate of 10M+! To achieve any of this you need to understand Distributed Systems, Distributed Caching, High-scale Databases. And we possess the skills to create software that makes this entire heterogeneous system function together even if it runs on 100 boxes. A system that is so widely used cannot sustain any downtime and hence it uses elegant high-availability techniques to survive an outage. Not many startups can say “been there, done that”!
@Merkle|Sokrati, you will:
- Implement solutions for broadly defined problems
- Drive best practices and engineering excellence
- Be involved in the development of code in object-oriented languages like Java etc and build large scale robust distributed systems
- Be involved in full fledged product development.
- Build New Features, Push them to production fast.
- Debug production issues across services and levels of the stack
- Build services or APIs which will for easy application integrations at Sokrati to develop applications faster.
- Build scalable/fault-tolerant backend systems that process and analyze billions of data points every day.
You'd fit right in if you have:
- 2-4 years of experience in building successful production software systems
- A solid grounding in Computer Science fundamentals (based on a BE/BTech or MS in Computer Science)
- Experience developing software services and an understanding of design for scalability, performance and reliability.
- Mastery of the tools of the trade, including a variety of modern programming languages (Python, Java, JavaScript, C/C++) and open-source technologies (Linux, Spring)
- Proven ability to work in a fast paced, agile and in an ownership and results oriented culture
If you are excited about:
- Having an unmatched startup experience that allows you to work on bleeding-edge technologies.
- Making a splash in a multi-billion dollar Digital Advertising industry
- Learning & Growing far beyond your current horizon
- A place full of like-minded & ridiculously smart folks
- A start-up culture that you'd cherish forever in your work life
Feel like you are a good fit? We would love to hear from you!

About Merkle
About
Merkle Sokrati is India’s leading digital ad technology, paid search and big data analytics firm, with proprietary algorithms, artificial intelligence, and automation at its backbone. Started by ex-Amazon product heads in 2009, Sokrati is synonymous to breaking new ground in ad expertise and delivering digital - managing over 3000 of the biggest names in e-Commerce and BFSI sectors in the country today. The platform deals with 20M+ impressions per day, real-time optimization algorithms, a scalable & intuitive analytics platform and more - all developed in-house. We are currently a 700+ people team; growing extremely fast to gain more market share and roll out even cooler technology solutions in Digital Advertising space.
Connect with the team
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About CoPoint AI
CoPoint AI is a specialized consulting firm focused on transforming businesses through process improvement, data insights, and technology-driven innovation. We leverage AI technologies, Microsoft cloud platforms, and modern web development frameworks to deliver intelligent, scalable solutions that drive measurable impact for our clients. Our team partners across industries to design and deploy solutions that streamline operations, enhance customer experiences, and enable data-driven growth.
Our Vision
We transform businesses through process improvement and data insights leveraging AI on the Microsoft stack
Our Values
- Be Purposeful: Think Straight, Communicate, Always Do The Right Thing
- In Partnership: With our Team, For our Clients, In our communities.
- Create Impact: Deliver value-based solution, help Individual achieve their dream, demand profitable growth.
Role Overview
As a Senior Consultant at CoPoint AI, you will drive end-to-end delivery of both AI-enabled data solutions and modern web applications. You will blend technical expertise in AI, Microsoft platforms, and full-stack web development with business insight to architect and implement impactful solutions across client environments.
Key Responsibilities
- Lead design and implementation of end-to-end data, AI, and web application solutions
- Architect and build responsive, user-friendly web interfaces integrated with enterprise data systems
- Develop and optimize secure, scalable APIs and microservices using cloud-native principles
- Implement AI-powered features in web applications using LLMs, Azure OpenAI, and Cognitive Services
- Guide teams in AI-assisted software development lifecycle improvements
- Build frameworks for responsible AI governance and model monitoring
- Comprehensive understanding of the AI solution landscape
- Leadership experience in AI-enabled digital transformation initiatives
- Expertise in AI adoption strategies and change management
- Ability to translate AI capabilities into measurable business value
- Design multi-model architectures combining analytics, AI, and web experiences
- Act as a subject matter expert in Microsoft Azure and modern web frameworks (e.g., React, Angular, .NET Core)
- Manage project work streams and lead cross-functional delivery teams
- Cultivate and manage client relationships, providing strategic and technical guidance
- Identify and propose innovation opportunities through data and digital experiences
- Mentor junior developers, analysts, and consultants
- Ensure high quality and consistency in solution delivery and user experience
Qualifications
- Deep expertise in Microsoft data technologies (Azure Data Factory, Synapse, Power BI).
- Proven experience implementing enterprise AI solutions on Azure
- Advanced knowledge of large language models and their business applications
- Expertise in AI-enhanced software development methodologies
- Experience with AI model evaluation, validation, and responsible deployment
- Proficiency in developing custom AI solutions using Azure OpenAI, Cognitive Services, and ML services
- Experience integrating AI into existing enterprise applications and data platforms
- Experience managing client expectations and delivering high-quality solutions
- Strong technical leadership and problem-solving capabilities
- Excellent communication and presentation skills
- Ability to anticipate client needs and propose strategic solutions
What should You expect:
- A culture of continuous learning with certification support.
- Clear career advancement pathways.
- Competitive compensation and benefits.
- Flexible work arrangements.
- A collaborative environment that values innovation and creativity.
Ready to shape the future of enterprise technology? Join our team of Microsoft technology experts and make an impact.
What you’ll do
- Take full ownership of features from problem → design → code → deploy → iterate
- Build modular, scalable APIs and frontend components using the MERN stack
- Use AI tools to write, debug, optimize code, and unblock yourself fast
- Integrate 3rd-party APIs, services, and AI capabilities where relevant
- Collaborate async with product, design, and other engineers
- Optimize performance, scalability, and dev workflows
- Own dev hygiene—documentation, tests, Git practices, CI/CD pipelines
Must-Haves:
- Bachelor’s degree in Computer Science, Engineering, or a related technical field
- 4–5 years of full-stack experience in production-grade MERN apps
- You’ve shipped products end-to-end, not just maintained features
- Strong in JavaScript/TypeScript, both on frontend and backend
- Solid foundation in system design, API design, and debugging
- Comfortable using AI-native tools to code faster and better
- GitHub is your second home. You write clean commits and structured PRs
- Cloud/infra experience (Vercel, AWS, Docker/Kubernetes)
Nice-to-Have:
- Experience in HR or Ed Tech, Experience in assessment platforms
- Experience with SSR (Next.js), GraphQL, WebSockets, or Firebase
- Familiarity with AI API integration (OpenAI, Pinecone, LangChain, etc.)
- Open-source contributions, side projects, or an active GitHub
- Experience working on VueJS
- Bootstrap/VueJS development of web applications.
- Experience working on Vue 3
- Good knowledge of Vue Reactivity, Lifecycle Hooks, Components, Reusability, Event Handling and Routing.
- Experience working on rest services-based architecture.
- Have used state management libraries like vuex, state Integration of Web APIs, and other 3rd party frameworks.
- Good understanding of HTML, CSS, ES6.
- Good to have Knowledge of CSS framworks like TailwindCSS
- Good to have knowledge of frontend tools like Vue-CLI, vite js.
Job Responsibilities
- Design, build and maintain software applications.
- Write well-designed, testable, efficient code by using best software development practices.
● Good at frontend designing (HTML, CSS, JS, Material Designs) should be able to develop
Frontend shared by UX Designers.
● Developing JavaScript applications using Node.js, Express, React.js, and MongoDB.
● Write, execute, and maintain clean, reusable, and scalable code.
● Good understanding of CI/CD pipelines, versioning.
● Experience building Responsive websites for web, tablet, and mobile devices.
Requirements for the Job
● Experience with modern frameworks and design patterns, 3 to 4+ yrs experience. with the MERN
Fullstack paradigm.
● Experience in developing JavaScript applications using Node.js, Express, React.js, and MongoDB.
● Skills - HTML, CSS, Bootstrap, Material UI designs, React JS.
● Backend - MongoDB, REST APIs, Cloud Frameworks deployments.
● Experience with developing ML based SaaS platforms would be an added advantage.
1- React Native with iOS / Android – Proficient
2- React.js, Node.js, MySQL, MongoDB – Proficient
3- HTML, CSS, SCSS, JavaScript, Bootstrap.
4- Solid understanding of AJAX, JavaScript, JQuery, JSON data, MVC Framework.
1- Develop and deliver high quality products using ReactJS , React Native, Node js - Proficient
2- Responsive UI development using ReactJS and React Native
3- Validation and implementation of UI compatibility for cross platforms like web, mobile and tablets.
4- Working knowledge of Agile scrum methodology, Github, JIRA
5- Worked on TDD framework.
- Understanding the fully synchronous behavior of PHP.
- Knowledge of object-oriented PHP programming.
- Strong knowledge of the common PHP or web server exploits and their solutions.
- Understanding fundamental design principles behind a scalable application.
- Intermediate to advanced knowledge of WordPress.
- Good understanding of front-end technologies, such as JavaScript, HTML5, and CSS3.
- WordPress plugin development and expansion.
- Management of WordPress development environment.
- Performing WordPress updates.
- WordPress Child Theme development.
- Working with version control systems such as GIT / SVN.
- Should be imaginative, creative, patient, attentive to details and analytical. Should be a team player.
Job Description:
- At least 3+ years’ experience into web front end/full stack development
- Proficient in Object Oriented JavaScript programming and working with JS frameworks on both client and server-side
- In depth knowledge and working experience in full stack development, for example in Node JS and Mongo DB based implementations as a MEAN stack dev
- Experience implementing applications using Sails.JS, Angular or ExpressJS frameworks
- Have hands on knowledge in database technologies, preferable NoSQL databases, such as, MongoDB, Cassandra, etc.
- Experience with design patterns and building applications from scratch is a plus
- Thorough understanding and exposure to API integrations, especially RESTful-based web services in JSON
- Continuous integration (Jenkins/Hudson) and version control (bitbucket, Git etc).











