Social Media Executive

About Nimuki

Nimuki is a premium Indian kidswear brand for children aged 3–7 years. We focus on stylish, comfortable, and high-quality clothing for modern families. We are launching in Kolkata and plan to expand across India.

At Nimuki, we are building a strong brand and community, not just selling products. We believe in doing things thoughtfully and maintaining high standards.

Why We Are Hiring

In our early stage, growth will come mainly through social media, influencer collaborations, and building trust with parents—not through paid advertising.

We are looking for someone who can take ownership, bring ideas, and work independently. If you enjoy building something from scratch and taking initiative, this role is for you.

Key Responsibilities

1. Social Media Management

• Manage Nimuki's Instagram account end-to-end.
• Post content, Stories, Reels, captions, hashtags, and respond to DMs.
• Follow the content calendar created with Radhika.
• Reply to comments and messages on the same day.
• Track performance such as reach, shares, saves, and engagement.
• Suggest new content ideas and trends that fit the brand.

2. Influencer & Creator Partnerships

• Find and connect with mommy bloggers and parent creators, mainly in Kolkata.
• Reach out, negotiate, and manage gifting and affiliate collaborations.
• Explain Nimuki's brand story and guidelines to creators.
• Track the performance of influencer campaigns.
• Build long-term relationships with top-performing creators.

3. WhatsApp Community Management

• Manage Nimuki's WhatsApp community for our founding families.
• Share new launches, exclusive previews, and engage with members.
• Ensure every interaction creates a positive brand experience.
• Coordinate with Sunjit on order updates and customer delight initiatives.

4. Offline Partnerships

Work with Sunjit to build relationships with:

• Premium preschools and daycares.
• Kids' play areas and family entertainment centres.
• Pediatric clinics and wellness centres.
• Art, music, sports, and swimming classes.

Your role will be to build partnerships, manage communication, and ensure everything is executed smoothly.

5. Reporting

• Share weekly updates on social media growth, influencer activities, WhatsApp community, and partnership progress.
• Provide monthly recommendations on what is working and what can be improved.
• Take ownership and proactively share updates without waiting to be asked.

What This Role Is Not

Before applying, please note:

• This is not a paid advertising role. Running Google or Meta ads is not the focus.
• This is not a content creation role. Radhika will lead the creative direction; you will manage execution and distribution.
• This is not a remote position. Being based in Kolkata is mandatory.
• This is not a role where daily tasks will be assigned. You are expected to manage your own work and priorities.

What We Are Looking For

Must-Have Requirements

• Experience working with a D2C (Direct-to-Consumer) brand.
• Good understanding of Instagram and how to build an engaged community.
• Hands-on experience with influencer outreach and collaborations.
• Comfortable managing WhatsApp communities and customer conversations.
• Based in Kolkata or ready to relocate immediately.

Preferred Skills

• Existing connections with mommy bloggers or parent influencers in Kolkata.
• Experience using affiliate tools like UpPromote, Cuelinks, or similar platforms.
• Understanding of the Indian D2C market and customer behaviour.
• Ability to read Instagram Insights and use data to make decisions.
• Experience with offline partnerships and brand collaborations.

We Would Love Someone Who

• Shares updates without being reminded.
• Brings solutions and ideas instead of only pointing out problems.
• Enjoys building and growing a brand from the ground up.
• Treats the brand with ownership and care.
• Pays attention to quality in every interaction, whether it's a DM, caption, or influencer communication.

If you are excited about building a growing kidswear brand and love creating meaningful connections with customers and communities, we'd love to hear from you.

Job Role: Senior Social Media Account Manager

Experience Level: 3+ years

Location: Bangalore, On-site

Job Description:

● Create campaign strategies and monitor the execution to achieve the brand objectives.

● Manage social handles of the brand, like Instagram, Facebook, LinkedIn, X etc.

● Develop, implement and manage a brand's social media strategy on a monthly basis.

● In-depth knowledge of social media marketing, market trends, integration of online with offline marketing and reporting.

● Measure the success of every social media campaign, as per required metrics.

● Work with copywriters and designers to ensure content is well-suited and appealing to the defined target group for respective brands.

● Communicate with industry professionals and 3rd party vendors if and when required.

● Provide constructive feedback to the team(copy & design) to achieve desired results.

Requirements:

1. Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).

2. 3+ years of proven experience in social media management within a client-based agency or related environment.

3. Demonstrated success in devising and executing impactful social media strategies for a variety of clients.

4. Excellent written and verbal communication skills, conveying ideas clearly to internal teams and clients.

5. Profound understanding of social media platforms, algorithms, content formats, and best practices.

6. Proven track record of generating exceptional results via integrated marketing strategies(online+offline)

Job Role: Senior Social Media Account Manager

Experience Level: 3+ years

Location: Bangalore, On-site

Job Description:

● Create campaign strategies and monitor the execution to achieve the brand objectives.

● Manage social handles of the brand, like Instagram, Facebook, LinkedIn, X etc.

● Develop, implement and manage a brand's social media strategy on a monthly basis.

● In-depth knowledge of social media marketing, market trends, integration of online with offline marketing and reporting.

● Measure the success of every social media campaign, as per required metrics.

● Work with copywriters and designers to ensure content is well-suited and appealing to the defined target group for respective brands.

● Communicate with industry professionals and 3rd party vendors if and when required.

● Provide constructive feedback to the team(copy & design) to achieve desired results.

Requirements:

1. Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).

2. 3+ years of proven experience in social media management within a client-based agency or related environment.

3. Demonstrated success in devising and executing impactful social media strategies for a variety of clients.

4. Excellent written and verbal communication skills, conveying ideas clearly to internal teams and clients.

5. Profound understanding of social media platforms, algorithms, content formats, and best practices.

6. Proven track record of generating exceptional results via integrated marketing strategies(online+offline)

About Us:

We are not just an AD agency or a creative agency; we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its

clients to always expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes-Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha, Simple Energy, and Godrej, amongst others. We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a company.

Job Role: Senior Social Media Account Manager

Experience Level: 3+ years in agency setup

Location: Bangalore, On-site

Job Description:

● Create campaign strategies and monitor the execution to achieve the brand objectives.

● Manage social handles of the brand, like Instagram, Facebook, LinkedIn, X etc.

● Develop, implement and manage a brand's social media strategy on a monthly basis.

● In-depth knowledge of social media marketing, market trends, integration of online with offline marketing and reporting.

● Measure the success of every social media campaign, as per required metrics.

● Work with copywriters and designers to ensure content is well-suited and appealing to the defined target group for respective brands.

● Communicate with industry professionals and 3rd party vendors if and when required.

● Provide constructive feedback to the team(copy & design) to achieve desired results.

Requirements:

1. Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).

2. 3+ years of proven experience in social media management within a client-based agency or related environment.

3. Demonstrated success in devising and executing impactful social media strategies for a variety of clients.

4. Excellent written and verbal communication skills, conveying ideas clearly to internal teams and clients.

5. Profound understanding of social media platforms, algorithms, content formats, and best practices.

6. Proven track record of generating exceptional results via integrated marketing strategies(online + offline).

We are a Florida-based nonprofit organization seeking a dedicated full-time remote Social Media Manager / Virtual Assistant to support us in managing our social media accounts and assisting with various administrative and digital tasks.

Key Responsibilities:

• Manage and grow our social media accounts (Facebook, Instagram, YouTube, etc.)
• Respond to comments and messages professionally using our in-house systems.
• Monitor analytics and provide performance reports
• Assist with content creation (graphics, captions, hashtags)
• Support outreach and community engagement
• Perform general virtual assistant tasks as needed

Schedule:

• 42 hours per week
• Flexible schedule (overlaping with EST preferred)

Compensation:

Monthly start: $450 to $530. Two-year agreement: $16,230

• Handle Instagram Pages (Content
• Calendar, Reels Planning, Posting)
• Run Meta Ads - Lead Gen +
• Engagement + Message Campaigns
• Make Content in Canva / Coordinate
• with Video Editor
• Reply to DMs / Comments + Basic
• Community Management
• Monthly Reporting + Client
• Coordination
• Hiring Drive Creatives

Social Media Growth Manager

SUMMARY

We're looking for an AI-first, growth-oriented Social Media Growth Manager who understands how to build brands in

today's digital landscape. This role goes beyond posting content—you'll be responsible for creating high-impact

content, growing our online communities, increasing brand awareness, and driving measurable business outcomes

through innovative social media strategies.

If you're someone who is obsessed with social media trends, understands platform algorithms, loves experimenting

with content, and can turn ideas into viral campaigns, we'd love to hear from you.

TECHNICAL SKILLS

Strong understanding of social media algorithms and organic growth strategies.

Excellent storytelling and content creation skills.

Proven ability to create high-performing and viral social media content.

Strong analytical skills with the ability to interpret data and make growth-focused decisions.

Deep understanding of audience behaviour and digital content consumption.

Excellent copywriting and communication skills.

Creative mindset with a passion for experimentation and continuous learning.

Ability to work in a fast-paced, performance-driven environment.

ChatGPT

Claude

Google Gemini

Perplexity AI

Canva AI

CapCut AI

Midjourney (preferred)

Adobe Express AI

Meta Business Suite

Google Analytics

Social media scheduling and analytics tools

KEY RESPONSIBILITIES

- Develop and execute social media strategies across Instagram, Facebook, LinkedIn, YouTube, X, and emerging

platforms. - Create engaging, shareable, and viral content that resonates with our target audience. - Drive consistent

growth in followers, reach, engagement, impressions, watch time, and other key social media metrics. - Plan and

manage content calendars aligned with business objectives and marketing campaigns. - Collaborate with designers,

video editors, and marketing teams to create compelling creatives and videos. - Stay updated with platform algorithms,

content trends, creator economy insights, and emerging social media features. - Monitor performance metrics and

optimize content using data-driven insights. - Conduct competitor analysis and identify opportunities to outperform

industry benchmarks. - Build and engage online communities by responding to comments, messages, and audience

interactions. - Continuously test new content formats, storytelling techniques, hooks, and distribution strategies to

maximize organic growth.

AI & CONTENT INNOVATION

AI is an integral part of this role.You should be comfortable leveraging AI to accelerate content production while maintaining creativity and

authenticity.

Responsibilities include:

- Using AI tools to generate content ideas, scripts, captions, headlines, and campaign concepts. - Repurposing long-

form content into multiple short-form assets using AI workflows. - Creating AI-assisted images, videos, reels, and

presentation content. - Writing effective prompts to generate high-quality outputs. - Researching trends, competitors,

and audience insights using AI-powered platforms. - Identifying and adopting new AI tools that improve efficiency,

creativity, and performance.

EXPERIENCE

- 2–5 years of experience in Social Media Marketing, Content Marketing, or Digital Marketing. - Demonstrated

success in organically growing social media accounts. - Experience creating short-form video content and high-

engagement campaigns. - Portfolio showcasing successful campaigns, viral content, or measurable audience growth is

mandatory. - Experience in Education, EdTech, Digital Marketing, or Personal Branding will be an added advantage.

WHAT WE'RE LOOKING FOR

The ideal candidate:

- Thinks like a growth marketer rather than a traditional social media manager. - Is data-driven and comfortable

making decisions based on numbers. - Has a strong growth mindset and continuously experiments with new ideas. - Is

proactive, curious, and always learning. - Understands internet culture, memes, trends, and viral content mechanics. -

Can balance creativity with business objectives. - Is passionate about building communities and brands that people

genuinely engage with.

KEY PERFORMANCE INDICATORS (KPIS)

Success in this role will be measured by:

- Growth in followers and subscribers - Organic reach and impressions - Engagement rate - Video views and watch

time - Shares, saves, and comments - Community growth and audience retention - Content production efficiency -

Lead generation and traffic from social media - Brand awareness and campaign performance

WHY JOIN US?

You'll have the opportunity to work on exciting brands, experiment with the latest AI technologies, influence

marketing strategy, and build social media campaigns that reach millions. We believe in creativity, ownership,

innovation, and continuous learning, and we're looking for someone who shares the same mindset.