Senior Solution Architect

Role & Responsibilities

As a Product Designer (Growth), you'll be the design force behind our growth initiatives—obsessing over conversion funnels, user onboarding, engagement mechanics, and monetization touchpoints. You'll combine deep UX expertise with growth hacking mindset, leveraging data and experimentation to design experiences that drive measurable business impact. We're looking for a metrics-driven, hypothesis-oriented designer who thrives on turning insights into scalable growth levers.

What You’ll Do-

• Drive growth-focused design initiatives across acquisition, activation, retention, and revenue optimization
• Design and optimize conversion funnels from first touch to long-term engagement, focusing on key growth metrics (CAC, LTV, retention rates, conversion rates)
• Lead experimentation through design—create A/B tests, landing page variants, onboarding flows, and feature experiments that drive statistically significant improvements
• Own critical growth touchpoints including signup flows, profile completion, subscription conversions, re-engagement campaigns, and referral mechanisms
• Translate growth insights into design solutions—turn user behavior data, cohort analyses, and business requirements into high-impact user experiences
• Design scalable growth systems—create templates, frameworks, and design patterns that enable rapid testing and iteration across growth initiatives
• Collaborate with Growth PMs, Data Analysts, and Engineers to identify growth opportunities, prioritize experiments, and measure design impact on key business metrics
• Optimize post-launch performance through continuous testing, user feedback integration, and data-driven design iterations
• Establish growth design culture by championing experimentation, sharing learnings, and mentoring team members on growth-focused design thinking

Growth-Specific Focus Areas:

• User acquisition and conversion optimization
• Onboarding and activation experience design
• Subscription and monetization flow optimization
• Retention and re-engagement campaign design
• Referral and viral growth mechanism design
• Personalization and recommendation interface design

Ideal Candidate

• Masters/Bachelor's from premier institutions (IIT, BITS, NID)
• 5 -8 years of full-stack product design experience with proven growth impact
• Strong portfolio demonstrating conversion optimization and growth-focused design solutions
• Experience with growth experimentation, A/B testing, and data-informed design decisions
• Proficiency in Figma, prototyping tools, analytics platforms, and growth measurement tools
• Understanding of subscription business models, pricing psychology, and monetization strategies
• Experience designing for both web and mobile platforms at scale
• Strong analytical mindset with ability to translate business metrics into design solutions
• Knowledge of user acquisition channels and performance marketing touchpoints

Bonus Traits:

• Experience in subscription-based or marketplace products
• Background in conversion rate optimization (CRO)
• Understanding of international market expansion and localization
• Experience with AI-powered personalization and recommendation systems

Core Responsibilities

• Data Modeling & Architecture: Designing scalable data models using Star Schema principles. This includes managing relationships, hierarchies, and ensuring the model can handle growing data volumes without slowing down.
• DAX Development: Writing advanced Data Analysis Expressions (DAX) to create complex measures for KPIs, time-intelligence (e.g., Year-over-Year growth), and custom business logic.
• ETL & Data Transformation: Using Power Query (M language) to extract data from various sources (SQL, APIs, Excel, Cloud), clean it, and optimize it through techniques like Query Folding.
• Dashboard & Report Design: Creating intuitive, interactive, and visually compelling reports. This involves selecting the right visuals to tell a "data story" rather than just showing numbers.
• Performance Optimization: Tuning slow reports by analyzing query plans, reducing dataset sizes, and implementing Incremental Refresh for large datasets.
• Governance & Security: Implementing Row-Level Security (RLS) to ensure users only see data they are authorized to view and managing workspace permissions within the Power BI Service.

🛠 Technical Skill Set

1. Expert Level (Power BI Stack)

• Power BI Desktop: Full mastery of the authoring tool.
• DAX & M: Proficiency in both the functional and transformation languages.
• Power BI Service: Understanding of workspaces, gateways, apps, and scheduled refreshes.

2. Supporting Technical Skills

• SQL (Critical): Most "Power BI" jobs are actually 50% SQL jobs. You must be able to write complex queries to pull and pre-filter data at the source.
• Data Warehousing: Familiarity with Snowflake, Azure Synapse, or Databricks.
• Python/R: (Optional but preferred) For advanced statistical modeling or custom visuals.

3. Soft Skills

• Requirement Gathering: The ability to interview stakeholders to understand what business problem they are trying to solve.
• UI/UX Design: A "design eye" to create clean, non-cluttered dashboards.

Role Overview

We are seeking a results‑driven Performance Marketing Executive to plan, execute, and optimize paid digital campaigns across multiple channels. The ideal candidate should have strong analytical skills, hands‑on experience with ad platforms, and a data‑driven mindset to improve ROI and customer acquisition.

Key Responsibilities

• Paid Campaigns execution across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, YouTube Ads, and other performance channels.
• Budget Optimization focusing on CPC, CPL, CAC, ROAS, and ROI.
• Performance Analysis using Google Analytics, Tag Manager, Meta Business Manager, and reporting dashboards.
• Conduct A/B Testing for creatives, landing pages, audience segments, and ad copies.
• Carry out Audience Targeting, keyword research, and competitor analysis.
• Collaborate with design and content teams for campaign creatives.
• Generate weekly/monthly performance reports with actionable insights.
• Stay updated with the latest digital marketing trends and platform updates.

Desired Skills & Competencies

• Strong analytical and reporting skills.
• Excellent communication and problem‑solving abilities.
• Bachelor’s degree in Marketing, Business, or related field.
• 1–5 years of experience in performance/digital marketing.
• Hands‑on expertise in PPC, paid social campaigns, conversion optimization, retargeting strategies.
• Proficiency in Google Ads, Google Analytics, Tag Manager, Meta Ads Manager.
• Understanding of SEO basics, landing page optimization, marketing funnels, and attribution tracking.

Preferred Certifications

• Google Ads Certification
• Meta Blueprint Certification

Key Performance Indicators

• Lead generation
• Customer acquisition
• ROAS improvement
• Conversion rate optimization
• Revenue growth through paid campaigns

Job Requirements:

Intermediate Linux Knowledge

• Experience with shell scripting
• Familiarity with Linux commands such as grep, awk, sed
• Required

Advanced Python Scripting Knowledge

• Strong expertise in Python
• Required

Ruby

• Nice to have

Basic Knowledge of Network Protocols

• Understanding of TCP/UDP, Multicast/Unicast
• Required

Packet Captures

• Experience with tools like Wireshark, tcpdump, tshark
• Nice to have

High-Performance Messaging Libraries

• Familiarity with tools like Tibco, 29West, LBM, Aeron
• Nice to have

• Designing monthly, quarterly and yearly digital media strategy in line with the business objective
• Designing end-to-end social media campaigns and strategizing brand building activities
• Developing monthly reports on emerging social media trends that will be submitted to the management and executive teams
• Monitoring the company’s social media accounts and offer constructive interaction with users
• Creating methods for finding and solving online customer reviews
• Analyzing the long-term needs of the company’s social media strategy and offering quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing plan
• Identifying opportunities for partnerships, in terms of social media and required content
• Managing of various social media platforms and the content for the same
• Planning and executing of all communications and media actions on the social media platform
• Creating and managing promotional collateral for establishing and maintaining product branding
• Managing the budget for advertising and promotional items
• Competitor and customer insights analysis (basis the strategies implemented)
• Analysis of sales forecasts and relevant financials and reporting on product sales (basis the strategies implemented)
• Establishing performance specifications, cost and price parameters, market applications and sales estimates

Desired Candidate Profile

• Bachelor’s Degree in Marketing, Communications or related field
• 3+ years’ experience in social media management
• Exceptional multi-tasking skills
• Ability to explain complex social media data in an understandable way
• Strong problem-solving skills
• Knowledge of Facebook’s advertising platform
• Knowledge of influencer marketing and Instagram content creation
• Demonstrable experience leading and managing SEO/ SEM, marketing database, email, social media and/ or display advertising campaigns
• Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/ B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends) and experience in setting up and optimizing Google AdWords campaigns
• Strong analytical skills and data-driven thinking
• Up to date knowledge with the latest trends and best practices in online marketing and measurement
• Prior experience of working in a start-up would be an added advantage

• Fullstack technical expertise with 9+ years of experience in Angular 2+ Versions and NodeJS having led front-end development team.
• Work experience as Architect for 3 or more years. Able to set a tech road map for the entire product/project.
• Previous experience with systems integration projects
• Experienced in the usage and development of REST APIs
• Knowledge and experience in implementing commercial web applications
• Experienced with JavaScript (ECMAScript 6), HTML5, Semantic Markup and CSS 3
• Writing testable object-oriented software using best development practices
• Designing, building, and maintaining developer-friendly HTTP-based APIs
• Agile methodologies and practices (including Scrum, Kanban, Extreme Programming)
• Test-Driven Development or Behavior Driven Development
• Writing Clean Code & decoupled modules using the power of Design Patterns
• Pair Programming
• Experience in AWS
• Experienced in designing scalable solutions, writing efficient code, optimizing performance, and debugging issues.
• Good communication skills with the ability to present complex technical information in a clear and concise manner to technical teams.

Expectations:

The candidate is expected to work on 3D Graphics and asset creation for Augmented Reality and Mixed Reality apps for iOS, Android and Hololens. Job includes - starting from understanding of the requirements to develop & deliver 3D data to developers developing the apps. Candidate should have good visualization skills with creative bent of mind. Candidate should have professional experience in producing 3D models and animations using 3DS Max, Maya , Unity 3D, Zbrush and Photoshop for the in-game world. Looking for creative individuals with good design flair.

Responsibilities:

· Creates, builds and maintains computer generated 3D models of story elements and designs that meet the art direction and requirements

· High quality photorealistic 3D rendering and animation

· Proficient in optimizing 3D assets

· Experience working on rigging, unwrapping and visual effects

· Should have experience in creating photorealistic textures & post-processing skills

· Expertized in Video Editing, Motion Graphics & E-Learning

· Proficient in visual storytelling through engaging videos

· Accountable for meeting productivity and targets

· Conceptualize artwork, scene, composition based on a solid understanding of content and project needs

· Translate conceptual sketches into delightful and accurate 3D art illustrations.

· Translate static hand-sketches into high fidelity artwork and eventually animations / videos that are in sync with voice-over/music following strict subject matter, storyboard descriptions.

· Iterate sketches and art mockups quickly on ideas that are still in the process of being defined.

Requirement:

· Any graduation and/or Certification from a reputed 3D design / animation institute

· Strong knowledge on 3D Studio Max, Maya and Unity

· Good visualization skills with creative bent of mind

· Proficient in character design and background design with a good sense of colour palette

· Understanding of 3D concepts, ability to visualise 3-dimensions

Requirements and Qualifications

• Bachelor’s or master degree in engineering
• 7+ years of work experience, 1+ years of experience as a lead
• Proficient understanding of HTML, CSS, and Javascript
• Proficient understanding of ReactJs or similar library
• Good understanding of responsive web development
• Good understanding of SEO and analytics
• Ability to break the business problem into smaller features
• Ability to access the technical feasibility of UI/UX designs
• Build reusable code and libraries for future use
• Optimize application for maximum speed and scalability
• Proficient understanding of cross-browser compatibility