Salesforce CPQ

Job Description

This is a remote position.

Incubyte is looking for a hands-on Inbound Marketing & GTM Operations Manager to take over and execute its inbound-led marketing and GTM operations.

The website, SEO strategy, conference playbooks, referral ecosystem tracker, and partner ecosystem direction will already be created and handed over. This role is responsible for maintaining these systems, coordinating execution, tracking progress, and ensuring marketing activities move forward consistently.

The person will work closely with founders, sales, engineering teams, and external partners to support Incubyte’s inbound, referral, partnership, and conference-led GTM efforts.

This is an execution-first role suited for someone who is organized, proactive, comfortable working with technical teams, and able to manage multiple marketing workflows independently.

Key Responsibilities

1. Website & Marketing Infrastructure

• Take ownership of the website after handover and ensure it remains updated, functional, and aligned with marketing priorities.
• Monitor website performance, traffic sources, form submissions, and basic conversion activity.
• Ensure Google Analytics, Google Search Console, Google Tag Manager, website forms, and Google Workspace-related workflows are functioning correctly.
• Maintain a simple tracker for website updates, issues, fixes, and improvement opportunities.
• Coordinate with internal stakeholders or external specialists when website updates or fixes are required.

2. SEO & Inbound Marketing Execution

• Own the execution of the SEO content calendar based on the predefined SEO strategy.
• Manage the inbound marketing calendar across blogs, case studies, landing pages, service pages, LinkedIn posts, newsletters, and sales-support content.
• Coordinate with founders, engineering teams, writers, designers, or freelancers to move content from brief to published asset.
• Ensure SEO briefs, content buckets, keywords, publishing cadence, and review timelines are followed.
• Work with engineering and internal subject matter experts to gather inputs for technical content when required.
• Repurpose approved content into smaller assets for LinkedIn, email, website, or sales follow-ups.
• Track published content, organic traffic, impressions, clicks, keyword movement, and other basic SEO performance indicators.

3. Conference Marketing Execution

• Execute Incubyte’s existing conference playbooks across pre-conference, during-conference, and post-conference stages.
• Work from the existing conference master list, scoring framework, and participation plan covering speaking, exhibiting, sponsoring, or attending.
• Coordinate conference-related assets such as landing pages, email/LinkedIn copy, one-pagers, decks, meeting lists, QR codes, and follow-up material.
• Support founders and sales teams with pre-event preparation and post-event follow-up.
• Track conference tasks, meetings, leads, follow-ups, and outcomes.
• Prepare basic post-conference summaries covering activity, outcomes, learnings, and next steps.

4. Partner & Referral Ecosystem Support

• Maintain partner and referral ecosystem trackers and keep relevant stakeholders updated on progress.
• Support communication between Incubyte’s internal teams, referral contacts, and partner ecosystem teams.
• Coordinate required partner inputs such as documentation, capability material, enablement requirements, listings, submissions, and co-marketing inputs.
• Support referral conversations with relevant collateral such as one-pagers, service decks, intro blurbs, case studies, and follow-up content.
• Ensure partner and referral activities are backed by clear positioning, proof points, and updated marketing assets.
• Track open tasks, follow-ups, blockers, and next steps across partner and referral initiatives.

5. Sales Enablement, CRM & Reporting

• Create, update, and maintain basic sales and marketing collateral, including decks, one-pagers, case studies, proposal narratives, and follow-up assets.
• Ensure all collateral is current, consistent, and aligned with Incubyte’s positioning and service offerings.
• Support basic HubSpot or CRM hygiene for website leads, campaign tagging, contact updates, and lead source visibility.
• Ensure website forms and inbound leads are captured and routed appropriately.
• Maintain weekly and monthly reports across website, SEO, content, conferences, partnerships, referrals, and marketing execution.
• Track activity status, blockers, outcomes, and next steps in shared trackers.

Requirements

• 2–5 years of experience in B2B marketing, inbound marketing, marketing operations, content operations, or GTM coordination.
• Experience working in B2B SaaS, technology services, AI, software development, IT services, consulting, or agency environments.
• Strong project management and execution skills.
• Experience managing content calendars, publishing workflows, and stakeholder follow-ups.
• Working knowledge of SEO content execution and basic SEO performance tracking.
• Familiarity with Google Analytics, Google Search Console, Google Tag Manager, and website performance monitoring.
• Ability to coordinate with founders, sales teams, engineering teams, writers, designers, freelancers, and external partners.
• Strong written communication and content coordination skills.
• Comfortable working with HubSpot or similar CRM tools at a basic operational level.
• Strong ownership, follow-through, and ability to operate independently with predefined strategies and playbooks.

Good to Have

• Experience executing B2B conference or event marketing playbooks.
• Experience supporting partner ecosystem or referral-led GTM activities.
• Experience working with technical teams to create or coordinate content.
• Familiarity with Webflow, WordPress, or similar CMS platforms.
• Experience creating or updating sales collateral.
• Basic understanding of lifecycle stages, lead sources, and campaign reporting.
• Experience in AI, cloud, data, product engineering, or software services marketing.

Success in This Role Looks Like

• The website is monitored, updated, and functioning smoothly after handover.
• SEO and inbound content are published according to the agreed calendar.
• Engineering and founder inputs are converted into useful marketing assets.
• Conference playbooks are executed on time with proper preparation and follow-up.
• Partner and referral ecosystem tasks are tracked and coordinated.
• Sales collateral stays updated, relevant, and usable.
• Website leads and campaign activities are captured with basic CRM hygiene.
• Founders and sales have clear visibility into what marketing is executing, what is pending, and what needs attention.

Benefits

Life at Incubyte 

We are a remote-first company with structured flexibility. Teams commit to shared rhythms during core hours, ensuring smooth collaboration while maintaining autonomy. Twice a year, we come together in person for a co-working sprint and once a year for a retreat - with all travel expenses covered. 

Our environment is built for crafters: pairing, refactoring, experimenting with AI, and pushing the boundaries of software excellence. We are all lifelong learners, and our work is our passion. 

Perks

• Dedicated learning & development budget. 
• Sponsorship for conference talks. 
• Comprehensive medical & term insurance. 
• Employee-friendly leave policies. 
• Home Office fund 
• Medical Insurance

Job Title: Relationship Manager

Location: Hyderabad (WFO)

Experience: 2–5 Years

About the Role:

We are looking for a dynamic and client-focused Relationship Manager to manage and grow our portfolio of clients. The ideal candidate will have excellent communication skills, a strong understanding of client needs, and the ability to build long-lasting business relationships.

Key Responsibilities:

• Build, maintain, and strengthen long-term relationships with clients.
• Understand clients’ business needs and provide tailored solutions.
• Serve as the primary point of contact for client queries and concerns.
• Collaborate with internal teams (sales, operations, product) to ensure seamless service delivery.
• Identify opportunities for business growth within existing accounts.
• Monitor client satisfaction and proactively address any issues.
• Prepare reports and updates for senior management regarding client performance and engagement.
• Achieve set revenue targets and contribute to business development initiatives.

Mandatory Skills: ETL, Data Warehousing, Python, GCP Services

Required Skills:

● Bachelor’s degree in Computer Science or similar field or equivalent work experience.

● 4+ years of experience on Data Warehousing, Data Engineering or Data Integration projects.

● Expert with data warehousing concepts, strategies, and tools.

● Strong SQL background.

● Strong knowledge of relational databases like SQL Server, PostgreSQL, MySQL.

● Strong experience in GCP & Google BigQuery, Cloud SQL, Composer (Airflow), Dataflow, Dataproc, Cloud Function and GCS

● Good to have knowledge on SQL Server Reporting Services (SSRS), and SQL Server Integration Services (SSIS).

● Knowledge of AWS and Azure Cloud is a plus.

● Experience in Informatica Power exchange for Mainframe, Salesforce, and other new-age data sources.

● Experience in integration using APIs, XML, JSONs etc.

● In-depth understanding of database management systems, online analytical processing (OLAP) and ETL (Extract, transform, load) framework, data-warehousing and Data Lakes

● Good understanding of SDLC, Agile and Scrum processes.

● Strong problem-solving, multi-tasking, and organizational skills.

● Highly proficient in working with large volumes of business data and strong understanding of database design and implementation.

● Good written and verbal communication skills.

● Demonstrated experience of leading a team spread across multiple locations.

Role & Responsibilities:

● Work with business users and other stakeholders to understand business processes.

● Ability to design and implement Dimensional and Fact tables

● Identify and implement data transformation/cleansing requirements

● Develop a highly scalable, reliable, and high-performance data processing pipeline to extract, transform and load data from various systems to the Enterprise Data Warehouse

● Develop conceptual, logical, and physical data models with associated metadata including data lineage and technical data definitions

● Design, develop and maintain ETL workflows and mappings using the appropriate data load technique

● Provide research, high-level design, and estimates for data transformation and data integration from source applications to end-user BI solutions.

● Provide production support of ETL processes to ensure timely completion and availability of data in the data warehouse for reporting use.

● Analyze and resolve problems and provide technical assistance as necessary. Partner with the BI team to evaluate, design, develop BI reports and dashboards according to functional specifications while maintaining data integrity and data quality.

● Work collaboratively with key stakeholders to translate business information needs into well-defined data requirements to implement the BI solutions.

● Leverage transactional information, data from ERP, CRM, HRIS applications to model, extract and transform into reporting & analytics.

● Define and document the use of BI through user experience/use cases, prototypes, test, and deploy BI solutions.

● Develop and support data governance processes, analyze data to identify and articulate trends, patterns, outliers, quality issues, and continuously validate reports, dashboards and suggest improvements.

● Train business end-users, IT analysts, and developers.

At Truemeds, our mission is “ to make healthcare affordable and accessible to all”.

Through our products and services, we enable lakhs of Indians to choose medicines that are effective on their health as well as their wallets. We do not compromise on quality when it comes to the medicines we sell on our platform, the service we provide or the people we hire. We are backed by Info WestBridge and InfoEdge Ventures who have enabled many startups like Zomato, Policy Bazaar and Healthians to become household names today.

If you are looking for exponential growth, read further.

Responsibility:

• This is a generalist product role with a focus on problem statements around customer experience, customer support & user insights. For the product you will be building, you will help define and manage the end-to-end user experience.
• As a member of the Product Team, you will drive the strategy, roadmap, execution and growth of a product area.
• You will work closely with other product managers, engineers, designers, sales, marketing, legal, analytics and do everything (defining requirements, prioritizing, testing, writing copy, tracking metrics etc.) to ship high-quality products.
• Help create a world-class customer experience platform supporting end-users as well as internal & support teams.
• PMs on the team enjoy a high degree of responsibility and ownership.

Experience Range:

• 2 - 5 years of product management experience at a startup

Skill Sets:

• Have strong generalised problem-solving skills which involve structured thinking, ability to analyse situations, and creativity to come up with ideas and solutions.
• You don’t easily get “stuck” and have a strong and clear sense of what a high-quality product feels like (you use or are aware of a bunch of products and apps and what’s good and not good about those) and a high bar on quality.
• Have a solid understanding of the technical architecture of mobile/web applications and ecosystem - app stores, deep linking, server-side and client-side designs
• Are collaborative yet comfortable challenging others and being challenged on your ideas.
• Are very customer-focused and ensure the quality of customer experience in all its details - you neither gloss over quality nor delegate quality of the end product to others
• Ability to interpret and make decisions based on data
• Bring in independent thought, like to challenge conventional thinking and identify opportunities to drastically simplify and improve ways of doing things, especially using technology.

Must have
    - Experience with React and Redux or similar programming
    - Experience in Rest API integration
    - Passionate about the user experience

     - Android and IOS development
  - Other requirements
    - Good knowledge of Javascript functions and operators
    - Responsibility for major tasks and chores
    - Willing to resolve technical debt in the early step
    - Good understanding of sprint cycle in agile
    - Can communicate with developers and non-developers

• Create and maintain optimal data pipeline architecture,
• Assemble large, complex data sets that meet functional / non-functional business requirements.
• Identify, design, and implement internal process improvements: automating manual processes, optimizing data delivery, re-designing infrastructure for greater scalability, etc.
• Build the infrastructure required for optimal extraction, transformation, and loading of data from a wide variety of data sources using SQL and AWS ‘big data’ technologies.
• Build analytics tools that utilize the data pipeline to provide actionable insights into customer acquisition, operational efficiency and other key business performance metrics.
• Work with stakeholders including the Executive, Product, Data and Design teams to assist with data-related technical issues and support their data infrastructure needs.
• Keep our data separated and secure across national boundaries through multiple data centers and AWS regions.
• Create data tools for analytics and data scientist team members that assist them in building and optimizing our product into an innovative industry leader.
• Work with data and analytics experts to strive for greater functionality in our data systems.

• Advanced working SQL knowledge and experience working with relational databases, query authoring (SQL) as well as working familiarity with a variety of databases.
• Experience building and optimizing ‘big data’ data pipelines, architectures and data sets.
• Experience performing root cause analysis on internal and external data and processes to answer specific business questions and identify opportunities for improvement.
• Strong analytic skills related to working with unstructured datasets.
• Build processes supporting data transformation, data structures, metadata, dependency and workload management.
• A successful history of manipulating, processing and extracting value from large disconnected datasets.
• Working knowledge of message queuing, stream processing, and highly scalable ‘big data’ data stores.
• Strong project management and organizational skills.
• Experience supporting and working with cross-functional teams in a dynamic environment.
• We are looking for a candidate with 5+ years of experience in a Data Engineer role, who has attained a Graduate degree in Computer Science, Statistics, Informatics, Information Systems or another quantitative field. They should also have experience using the following software/tools: Experience with big
  • data tools: Hadoop, Spark, Kafka, etc.
  • Experience with relational SQL and NoSQL databases, including Postgres and Cassandra.
  • Experience with data pipeline and workflow management tools: Azkaban, Luigi, Airflow, etc.
  • Experience with AWS cloud services: EC2, EMR, RDS, Redshift
  • Experience with stream-processing systems: Storm, Spark-Streaming, etc.
  • Experience with object-oriented/object function scripting languages: Python, Java, C++, Scala, etc.