Product Analyst

Designation: Performance App Marketing for Nykaa 

Location: Mumbai
Qualification: MBA/Postgraduate from premium institute
Experience: 2-8+ years of relevant experience.

Job Description:
• Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database,
social media, and display advertising campaigns
• Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels
as per plan
• Measure and report performance of all digital marketing campaigns, and assess against goals
(ROI and KPIs)
• Optimise install campaigns to improve cost per install, installation rates, post install
performance.
• Manage all the programmatic campaigns – from ideation to media planning and optimization.
• Measure App engagement metrics like MAU, DAU, Converting users on a regular basis.
• Drive app acquisition and engagement efficiencies through campaigns using targeting
techniques, innovation, and creative excellence.
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touchpoints
• Instrument conversion points and optimizes user funnels
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where
appropriate
• Managing budgets and financial for digital marketing initiatives for the organisation.
Skills Required:
• Experience in Adwords, social media marketing (Facebook, Twitter), content marketing, affiliate
channels and google SEM.
• Hands-on experience in designing and launching digital media campaigns in at least one of the
digital platforms such as Facebook, Google, RevX, Criteo, etc. for the ecommerce industry
• Hands on experience of using analytics tools like Clevertap, Appsfyler and Adobe Analytics
• Strong orientation towards data gathering, problem solving, experimenting, and iterating with
the results, to arrive at the right solution.
• Customer centric and problem-solving mindset.
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Experience in setting up and optimizing Google Adwords campaigns

Candidate Skills:

• Excellent interpersonal and communication skills.
• Good hands on experience in React JS
• Strong JavaScript fundamentals
• Knowledge of HTML5/CSS3 is plus.
• Knowledge in Natural Language Processing is plus.
• Knowledge of database technologies like Hadoop / MySQL / SQL / No SQL is a plus.
• Experience consuming RESTful APIs
• Enthusiastic in problems solving and is proactive.

 

Qualifications:

• MCA/BE/B.Tech

What you will do

• Bring in industry best practices around creating and maintaining robust data pipelines for complex data projects with/without AI component
  • programmatically ingesting data from several static and real-time sources (incl. web scraping)
  • rendering results through dynamic interfaces incl. web / mobile / dashboard with the ability to log usage and granular user feedbacks
  • performance tuning and optimal implementation of complex Python scripts (using SPARK), SQL (using stored procedures, HIVE), and NoSQL queries in a production environment

• Industrialize ML / DL solutions and deploy and manage production services; proactively handle data issues arising on live apps
• Perform ETL on large and complex datasets for AI applications - work closely with data scientists on performance optimization of large-scale ML/DL model training
• Build data tools to facilitate fast data cleaning and statistical analysis
• Ensure data architecture is secure and compliant
• Resolve issues escalated from Business and Functional areas on data quality, accuracy, and availability
• Work closely with APAC CDO and coordinate with a fully decentralized team across different locations in APAC and global HQ (Paris).

You should be

•  Expert in structured and unstructured data in traditional and Big data environments – Oracle / SQLserver, MongoDB, Hive / Pig, BigQuery, and Spark
• Have excellent knowledge of Python programming both in traditional and distributed models (PySpark)
• Expert in shell scripting and writing schedulers
• Hands-on experience with Cloud - deploying complex data solutions in hybrid cloud / on-premise environment both for data extraction/storage and computation
• Hands-on experience in deploying production apps using large volumes of data with state-of-the-art technologies like Dockers, Kubernetes, and Kafka
• Strong knowledge of data security best practices
• 5+ years experience in a data engineering role
• Science / Engineering graduate from a Tier-1 university in the country
• And most importantly, you must be a passionate coder who really cares about building apps that can help people do things better, smarter, and faster even when they sleep

The ideal candidate will be responsible for developing and creating Deluge code, Functions, Workflows, etc. Mainly you'll be working on creating custom applications on Zoho Creator along with external tools integrations (within and outside Zoho Ecosystem).

 

Responsibility

 

• Implementation and customization of business applications on Zoho One including Creator, Forms, CRM, desk, BOOKS, Analytics, and others as needed.
• Deployment of new functionalities such as custom layouts, fields, calculated fields, and related fields.
• Design and build customer-facing CRM portals with reports and dashboards as needed.
• Data migration to and from different systems into Zoho Creator or other platforms.
• Creation of custom tools and scripts to automate various business processes.
• Create a roadmap for development and prepare iterations for approval and tracking.
• Own the entire development life cycle from concept to production as well as support
• Maintain proper code documentation and use best practices.
• Create faqs and How-to-videos before project handover.

 

Skills & Experience

 

• Basic understanding of programming. It means if you are given a code snippet you should know what will be the output. Basic understanding of PHP, Deluge, and Javascript.
• Great manipulating skill for strings, and arrays as most of the programs will be a string and array manipulation.
• Hands-on programming skills.
• Problem-solving skills as you are required to solve a real-world problem.
• Strong logical reasoning and Business understanding.

 

 

What you need to have:

About us :
Humancloud Technologies is a leading digital technology and innovation partner
transforming businesses across the globe through its services and solutions.
We believe in helping our businesses stay ahead of the curve by enabling them to
leverage the new-age technology services of Blockchain, IoT, Cloud and Experience
Design. We, at Humancloud, have nurtured ideas from validation to production
and shaped them into scalable businesses.
An experienced IIT Delhi alumni leadership coupled with a team of talented and
supportive peers look forward to your onboarding.

 Roles and Responsibilities:

You will be the leader of a team of high-performing individuals who own the entire product lifecycle from strategy to evaluation.
Guide the team in achieving both individual and collective goals.
Create and manage a process that drives toward a scalable product portfolio that will in turn drive the organization’s product profitability.
Guide the team to transform the product ideas into actionable concepts aligned with the business objectives within scope and budget.
Brainstorming for new initiatives and roadmaps, keeping an eye on the market, the customers, new opportunities and the business cases for new product opportunities.
Develop and monitor data-driven analytics for project reporting and status checks.
Prepare and maintain the RAID register and include it in planning as appropriate.
Keep all the stakeholders updated on project progress and risks if any
Initiate continuous improvements (CI) within project teams.
As and when necessary, deep dive with code reviews and RCA.

Desired Qualification and Experience :

Able to manage projects in technologies such as Angular, JAVA, J2EE, Microservices .NET, SQL Server, Microsoft SSIS, SSRS, and ETL with hands-on in one or more technologies.
Experience in automation and system integration.
Understand products and working of the commerce ecosystem in depth, have a good understanding of funnels, sprint & agile ways of working, PRDs & wireframes.
Align with Agile methodology and collaborate with the development team and business users.

Able to demonstrate & present the necessary reports and achievements.
Are comfortable with ambiguity, believe in first principles and have the skill to transform broad ideas into action plans
Engage with global stakeholders from a project delivery perspective and drive the project suavely.
Establish relevant policies, processes and procedures, and monitor compliance.


Why Join Us:
Are you inquisitive? Are you someone who believes in facing the odds with the
determination to drive ideas forward? Then, Humancloud Technologies is the place
for you.
At Humancloud Technologies, we are committed to fostering a culture of innovation,
integrity, passion, courage and empathy. We believe in human potential and the
numerous ways it can serve humanity through adopting technology. If you share a
similar belief, then we welcome you to join us.
For Further Information:
Visit our website: http://www.humancloud.co.in/" target="_blank">www.humancloud.co.in

Follow us on social media: LinkedIn          

Bachelor’s degree in Computer Science or related field plus 4-12 Years of Full Stack experience
• 3+ Years of experience as a Go Developer
• Experience in ReactJS (most preferred) or AngularJS similar front end frameworks
• Experience with the Python or/and Golang (preferably both), SQL, and design/architectural
patterns
• Experience in Java or dotnet or other opensource technologies is an added advantage
• Hands-on experience on SQL, Query optimization, DB server migration
• Preferably experience in Postgre SQL or MySQL
• Knowledge of NOSQL databases will be an added advantage
• Experience in Cloud platforms like AWS, Azure with knowledge of containerization, Kubernetes is an
added advantage
• Knowledge of one or more programming languages along with HTML5/CSS3,Bootstrap
• Familiarity with architecture styles/APIs (REST, RPC)
• Understanding of Agile methodologies
• Experience with Threading, Multithreading and pipelines
• Experience in creating RESTful API’s With Golang or Python or Java in JSON, XMLs
• Experience with GitHub, Tortoise SVN Version Control
• Strong attention to detail
• Strong knowledge of asynchronous programming with the latest frameworks
• Excellent troubleshooting and communication skills
• Strong knowledge of unit testing frameworks
• Proven knowledge of ORM techniques
• Skill for writing reusable libraries Understanding of fundamental design principles for building a scalable
applicatio

Must Haves:

• .Net Core/ MVC
• C#
• SQL
• Web API
• Bootstrap, CSS3, JavaScript

Requirements:

• 5 + Years – 6+ Years of Coding & Development Expertise in ASP.Net / .Net Core & C#.
• Should be able to interpret the FSD and translate into Coding Logic.
• Should have good exposure to using web-based technologies (ASP.NET, JavaScript, CSS3, Web API, Bootstrap).
• Hands on Experience on Relational database like SQL is a must knowledge on Database Linking is very important including understanding Processing Logic.
• Experience in developing enterprise grade software with MVC, MVVM or MVP would be a Plus.

• Strong analytical and logical skills, ability to work as an individual contributor
• Candidate must have in-depth knowledge of React JS, Node JS, MongoDB, JavaScript (ES6 and Type Script)
• Proficient with HTML, CSS - Master of jQuery and CSS3, less, Sass, Familiar with
• Proficient understanding of code versioning tools, build process such as And CI CD Process
• Familiar with Jira, Confluence and Agile development
• Knowledge of MVC's will add advantage
• Analytical & Problem solving skills
• Ability to work collectively towards team goals
• Responsible & Self starter who takes initiative
• Professionalism and team handling skills
• Good communication skills in verbal and written
• Understands the software development life-cycle process and a good team player
  
  Responsibilities and Duties

As a Full stack developer, you are expected to deliver end to end assigned task. Primarily you would be working on JavaScript, ReactJS, Redux, Node JS, HTML, CSS and taking care of API integration.

Responsibilities:

• Implement effective sourcing, screening, and interviewing techniques

• Developing fair HR policies and ensuring employees understand and comply with them

• Manage employee relations, employee engagement, appraisals, PF, ESI, etc.

• Act as the point of contact regarding labor legislation issues

• Manage employees’ grievances
• Create and run referral bonus programs
• Oversee daily operations of the HR department

Requirements:

• Must have at least 2+ years experience in Human Resource in manufacturing/industrial company. 
• Proven work experience as an HR Executive, HR Manager or similar role
• Familiarity with Human Resources Management Systems and Applicant Tracking Systems
• Experience with full-cycle recruiting
• Good knowledge of labor legislation (particularly employment contracts, employee leaves, and insurance)
• Demonstrable leadership abilities
• Solid communication skills
• BSc/MSc in Human Resources Management or relevant field