
Performance Marketing
at Branding & Advertising Media Industry
Job Title: Performance Marketing Executive
Department: Digital Marketing
Location: Andheri East, Mumbai
Experience: 3 to 4 years in Performance
Employment Type: Full-time
About Us: We’re a fast-growing branding and marketing agency that works with emerging businesses and established brands alike. Our work goes beyond ads - we shape identities, build recall, and create campaigns that are as strategic as they are creative. To scale smarter and drive measurable impact, we’re looking for a Performance Marketing Executive who knows their way around paid media like the back of their hand.
Role Overview: As a Performance Marketing Executive, you will be responsible for planning, executing, optimising, and reporting on paid campaigns across digital platforms. You’ll work closely with creative teams, strategists, and account managers to translate campaign goals into high-performing ads — all while keeping performance data front and centre.
Key Responsibilities:
● Campaign Management:
○ Plan and execute performance marketing campaigns across Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), LinkedIn, and other relevant channels for various clients.
○ Ensure campaigns are aligned with broader brand and marketing goals for each client.
○ Manage budgets across platforms, maximising ROI and maintaining CPA/ROAS goals.
● Performance Analysis & Optimisation:
○ Track and analyse campaign performance using Google Analytics, platform dashboards, and internal tools.
○ Continuously test and optimize creatives, copies, targeting, and bid strategies.
○ Generate insightful performance reports with actionable next steps.
● Collaboration & Strategy:
○ Work closely with content, creative, and branding teams to develop compelling ad creatives and copies.
○ Collaborate with account managers and strategists to build full-funnel performance marketing plans tailored to client objectives.
● Keyword & Audience Research:
○ Conduct in-depth keyword research for SEM campaigns.
○ Define and refine target audience segments for better ad targeting and relevance.
● A/B Testing & Innovation:
○ Run structured A/B tests across platforms to improve CTR, conversion rates, and overall campaign performance.
○ Stay up-to-date with platform changes and emerging digital marketing trends.
Required Skills & Qualifications:
● 3 to 4 years of hands-on experience in performance marketing and paid media.
● Proficiency in Meta Ads Manager, Google Ads, LinkedIn Ads, and Google Analytics (GA4 preferred).
● Solid understanding of conversion tracking, pixel setup, UTM parameters, and basic funnel tracking.
● Strong Excel/Google Sheets skills for budget planning and reporting. ● Working knowledge of SEO and organic content strategy.
● Certification in Google Ads / Meta Blueprint.
● A data-first mindset with creative instincts.
Who You Are:
● You think in click-through rates and live for campaign dashboards.
● You understand the delicate balance between creative storytelling and conversion-driven content.
● You're not afraid to ask questions, test wild ideas, and push for better performance.
● You have an ROI driven approach.
● You enjoy working in a fast-paced, creative environment where no two campaigns look the same.
Selection Process:
Round 1: Telephonic Interview
Round 2: Technical Test + Personal Interview
Working Hrs.: 10.00 a.m. to 7.00 p.m. [Monday - Friday and Alternate Saturdays]

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Job Description: Java Developer for Hypertest SDK Development
[See assignment at the end as well]
Company Overview
At Hypertest (https://hypertest.co), we're not just writing code; we're rewriting the rules of software development.
Our autonomous testing tool has already transformed the NodeJs ecosystem for developers at more than 50 teams, and now we're bringing this revolution to Java with your help.
Our Mission: Save developers from the mundane. We automate test case generation, letting you bid farewell to countless hours spent on JUnit, Mockito, RestAssured, Postman, etc.
Imagine a development cycle where your focus is purely on creating, not correcting.
Role: Java Developer
HyperTest seeks a Senior Java Developer with profound expertise in Java's core mechanics and a passion for solving complex problems. This role is central to the development of our Java SDK, crucial for expanding HyperTest's functionalities. Ideal candidates will have a strong background in Java, including experience with library patching, bytecode manipulation, and observability frameworks like OpenTelemetry, New-Relic, Datadog etc.
Location
This is a hybrid position based in Gurugram.
Key Responsibilities
- Develop the HyperTest Java SDK, employing advanced Java techniques for runtime library manipulation and data mocking.
- Extend OpenTelemetry for observability and monitoring in distributed systems, ensuring our SDK integrates seamlessly with modern development ecosystems.
- Create solutions for simulated testing environments that operate in various modes without modifying the original application code.
- Serve as a Java subject matter expert, guiding the team in best practices and innovative software development approaches.
Qualifications
- Java Expertise: Extensive experience in Java, including familiarity with its internals, memory model, concurrency, and performance optimization. Not just experience with high-level frameworks, but a solid understanding of underlying principles and the ability to manipulate Java's core functionalities.
- Software Architecture: Strong grasp of software design patterns, architectural principles, and the ability to solve complex problems with efficient, scalable solutions.
- Analytical Skills: Exceptional problem-solving abilities, capable of addressing complex challenges and driving innovative solutions.
- Communication: Excellent verbal and written communication skills, essential for teamwork and collaboration.
- Specialized Knowledge: Experience with bytecode manipulation, library patching (e.g., Byte Buddy), and a clear understanding of Java's compilation and execution process.
Ideal Candidate Profile
- Not Just Another Java Developer: We're looking for someone who has moved beyond just building applications with Spring Boot or similar frameworks. You should have an experience that demonstrates a deep understanding of Java, including direct manipulation of bytecode, custom library creation, and performance optimization.
- A True Java Enthusiast: You find excitement in exploring Java beyond the surface level, delving into its internals, and leveraging this knowledge to build innovative solutions.
Technical Assessment Overview
Shortlisted candidates will complete a short technical assessment focused on:
- Library Patching and Dynamic Data Mocking: Demonstrating advanced Java skills in runtime library functionality manipulation.
- OpenTelemetry Integration: Applying observability frameworks to trace and monitor distributed systems, a key component of our SDK development.
- Simulated Testing Environments: Creating flexible testing scenarios that replicate real-world conditions without altering the original code.
- Innovative Problem-Solving: Tackling complex Java-related challenges that reflect the technical depth required for this role.
This assessment will help us identify candidates who not only have the technical expertise but also the creativity and problem-solving skills essential for success at HyperTest.
Why Join HyperTest?
Joining HyperTest means being at the forefront of the automated testing revolution. We offer a dynamic work environment, opportunities for professional growth, and the chance to make a significant impact on our product and the wider development community.
Assignment Link
https://t.ly/sp5Xa
Self-Assessment/Screening Questions
- Do you have experience with Java bytecode manipulation?
- Are you familiar with library patching techniques in Java, such as using Byte Buddy?
- Have you used OpenTelemetry or similar frameworks for observability in distributed systems?
- Do you understand how opentelemetry java sdk works?
- have you developed SDKs or libraries in Java?
- How many years of Java development experience do you have?
- How many projects have you worked on that required deep knowledge of Java's internals (e.g., memory management, concurrency)?
- After reviewing the detailed assignment at https://t.ly/sp5Xa , how confident are you in your ability to meet the technical challenges outlined, on a scale from 1 to 10?

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