Paid Media Specialist

Paid Media Strategy & Execution ■ Plan, launch, and manage performance campaigns across Meta, Google, TikTok, and other paid channels ■ Own budget allocation across channels and campaigns to hit CAC, ROAS, and LTV targets ■ Continuously test ad creatives, audiences, bidding strategies, and placements to improve efficiency Data-Driven Optimisation ■ Build and maintain dashboards to track spend, CAC, ROAS, LTV, and cohort payback across apps ■ Run rigorous A/B tests on creatives, funnels, and landing pages; translate results into action ■ Partner with Data and Analytics teams to build attribution models and MMM frameworks Cross-Functional Collaboration ■ Work with Creative and Design teams to brief and produce high-performing ad assets at scale ■ Partner with Product on landing pages, onboarding flows, and in-app funnels to lift conversion ■ Collaborate with Finance on budget planning, forecasting, and marketing ROI reporting Market & Competitive Intelligence ■ Track platform, auction, and privacy changes (iOS/Android) that impact acquisition performance ■ Monitor competitor campaigns and positioning across live streaming, gaming, and social apps ■ Identify new channels and networks (influencer, affiliate, programmatic) worth testing

Performance Marketing Specialist

Experience: 1–2 Years

Qualification: Minimum Undergraduate Degree (UG)

Certification: Good to have (Performance Marketing / Digital Marketing / Analytics)

Role Overview:

We are looking for a data-driven Performance Marketing Specialist to scale user

acquisition and drive business growth for Tamasha’s consumer-facing apps. Products: • Openly – A conversation-first social app focused on meaningful interactions. • Playroom – Voicechat – A real-time voice chat platform for live community

engagement. • FriendChat – A chatroom-based social app for discovering and connecting with

new people. Key Responsibilities: • Plan, execute, and optimize paid acquisition campaigns across Meta and Google

Ads. • Drive high-quality app installs with focus on CPI, CPA, ROAS, LTV, and retention. • Own daily budget allocation, bid optimization, targeting, and scaling decisions. • Perform deep analysis at campaign, ad set, ad, and creative levels. • Build daily, weekly, and monthly performance reports. • Analyze funnel metrics and identify drop-offs with actionable insights.

• Work closely with product and analytics teams for attribution accuracy. • Share insights and recommendations with stakeholders clearly. Required Skills: • Strong hands-on experience with Meta and Google Ads. • Data-driven mindset with strong analytical skills. • Experience in mobile app performance marketing. • Excellent communication and stakeholder management skills.

Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads

• Minimum 2–3 years of experience in paid ad marketing across digital channels: Google Ads, Meta, LinkedIn.
• Hands-on experience in paid marketing, client communication, campaign planning, execution, and strategy.
• At least 2 years of hands-on experience managing and optimizing Google Ads.
• Strong domain expertise in paid media, including strategy, execution, and analytics.
• Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
• Excellent written and verbal communication skills in English.
• Bachelor’s degree in any field; a Master’s degree is a plus.

Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads

Key Qualification Criteria

Qualifications

• Minimum 2–3 years of experience in paid ad marketing across digital channels: Meta, LinkedIn, and Google Ads.
• At least 2 years of hands-on experience managing and optimizing Google Ads.
• Strong domain expertise in paid media, including strategy, execution, and analytics.
• Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
• Excellent written and verbal communication skills in English.
• Bachelor’s degree in any field; a Master’s degree is a plus.

Hands-on Experience With

• Google Ads, Meta Ads, LinkedIn Ads, Bing/Microsoft Ads.
• Google Tag Manager (GTM), GA4, Looker Studio.
• Strong understanding of performance marketing principles, bidding strategies, and attribution models.
• Familiarity with SEO, email marketing, and other digital marketing channels.
• Certifications in tools such as Google Ads, GA4, or Meta Ads are preferred.
• Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT.
• Effective communication and reporting skills.
• Good experience in managing medium to large-sized budgets.
• Should have a data-driven approach to work.

Scope of Work

Strategy & Execution

• Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization.
• Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads.
• Take ownership of campaigns end-to-end to ensure KPIs and goals are met.
• Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability.
• Research & Analysis
• Stay ahead of platform updates and trends; integrate innovations into strategy.
• Drive keyword strategy and restructure accounts to unlock scalable growth.
• Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI.
• Analyze and interpret conversion and attribution data to derive actionable strategic insights.
• Ability to create strategies and budget forecasts.
• Communication
• Collaborate with Client Success Managers to design growth-focused strategies that leverage AI capabilities.
• Partner with internal teams to address performance challenges.
• Timely deliver projects on time, meeting weekly and monthly deadlines.

Reporting

• Create performance reports using Google Slides/other dashboards, and review them with clients.
• Present key strategies and insights to Client Success Managers and clients.
• Consider key performance metrics such as CPC, CTR, CPA, and ROAS for creating and conveying detailed inferences in monthly, quarterly, and yearly reports.

Preferred Attributes

• Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc.
• Must be residing in/willing to relocate to Pune.
• Experience with delivery management or people management.
• Understanding of SEO, email marketing, and other digital marketing channels.
• Experience with GA4, Google Tag Manager (GTM), Google Ads, Looker Studio, and Bing Ads.
• Familiarity with automated or AI-driven optimization tools for search ads and other channels.
• Experience in dealing directly with B2B clients.

Responsibilities:

• Plan, launch, and optimize campaigns across Meta and Google platforms.
• Manage budgets and daily campaign performance.
• Scale profitable campaigns while maintaining efficiency targets.
• Build acquisition and retargeting audiences.
• Create lookalike audiences.
• Develop testing frameworks for campaign scaling.
• Work closely with designers and content teams.
• Recommend creative improvements based on campaign data.
• Drive testing of creatives and messaging.
• Maintain campaign dashboards.
• Analyze campaign performance.
• Present recommendations and insights to leadership.
• Ensure accurate tracking implementation.
• Monitor attribution and conversion reporting.
• Performance Optimization (Improve):

● ROAS

● CAC

● CPA

● Conversion Rate

● Customer Acquisition Volume

Requirements:

• Minimum 1 year of hands-on experience with Meta Ads & Google Ads
• Strong understanding of performance marketing & campaign optimization
• Ability to work closely with designers and the content team
• Experience with E-commerce & D2C brands is preferred
• Data-driven mindset with a focus on leads, sales & ROAS

JOB DESCRIPTION – PERFORMANCE MARKETING SPECIALIST

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads.
• Manage campaigns for e-commerce websites, including product-based advertising, lead generation, conversions, and revenue-focused campaigns.
• Develop and implement paid advertising strategies based on campaign objectives, target audience, budget, and business goals.
• Monitor campaign performance and optimize CPC, CTR, CPA, ROAS, conversion rate, and overall ROI.
• Handle multiple client accounts and manage campaigns across different industries and business requirements.
• Independently manage assigned projects as well as collaborate effectively with the performance marketing team.
• Conduct keyword research, audience targeting, competitor analysis, ad copy testing, and campaign structuring.
• Create and manage different campaign types across Google Ads, including Search, Display, Performance Max, Shopping, and YouTube Ads.
• Plan and manage Meta Ads campaigns, including prospecting, retargeting, catalog/product ads, and conversion campaigns.
• Analyze campaign data and prepare regular performance reports with actionable insights and recommendations.
• Continuously test and optimize ad creatives, audiences, placements, bidding strategies, and landing pages.
• Coordinate with content, design, SEO, and development teams to improve campaign performance and conversion rates.
• Stay updated with the latest trends, features, policies, and best practices in Google Ads, Meta Ads, and digital advertising.

Required Skills & Experience:

• Proven hands-on experience working with both Google Ads and Meta Ads.
• Experience working with e-commerce websites and performance marketing campaigns is highly preferred.
• Experience handling multiple clients/accounts simultaneously.
• Ability to independently manage projects from campaign planning and execution to optimization and reporting.
• Experience working both individually and as part of a team.
• Strong understanding of conversion tracking, remarketing, audience targeting, bidding strategies, and campaign optimization.
• Good analytical and problem-solving skills with the ability to interpret campaign data and identify growth opportunities.
• Hands-on experience with Google Analytics/GA4, Google Tag Manager, Google Merchant Center, and other relevant marketing tools is preferred.
• Strong understanding of KPIs such as ROAS, ROI, CPA, CPC, CTR, CPL, and conversion rate.
• Excellent communication and client-handling skills.

• The PPC / Paid Search is responsible for administering and managing Pay per Click media strategies for clients. She/he should be able to quickly understand & support initiatives that will contribute to the goals and success of client campaigns.

• Perform daily account management on Google AdWords, Facebook, Bing and other search platforms.

• Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score & other important account metrics.

• Provide creative copy suggestions and graphical ad templates.

• Assist in the management of Display network placement lists on AdWords & through other contextual advertising platforms.

• Can devise strategies to increase ROI – Is good at increasing CTR & reducing the cost per clicks.

• Leverage AI-powered tools and automation (such as smart bidding, performance forecasting, and AI-driven ad optimization platforms) to enhance campaign efficiency, targeting accuracy, and ROI.

• Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.

• Able to understand the business website thoroughly to implement a strategic plan for Google AdWords.

• Keep pace with search engine and PPC industry trends and developments

Experience : 7+Years

Location : Indore-onsite

Interview mode : Virtual

Note : Please DO NOT apply if you're experience less then 7 years

• The PPC / Paid Search is responsible for administering and managing Pay per Click media strategies for clients. She/he should be able to quickly understand & support initiatives that will contribute to the goals and success of client campaigns.

• Perform daily account management on Google AdWords, Facebook, Bing and other search platforms.

• Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score & other important account metrics.

• Provide creative copy suggestions and graphical ad templates.

• Assist in the management of Display network placement lists on AdWords & through other contextual advertising platforms.

• Can devise strategies to increase ROI – Is good at increasing CTR & reducing the cost per clicks.

• Leverage AI-powered tools and automation (such as smart bidding, performance forecasting, and AI-driven ad optimization platforms) to enhance campaign efficiency, targeting accuracy, and ROI.

• Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.

• Able to understand the business website thoroughly to implement a strategic plan for Google AdWords.

• Keep pace with search engine and PPC industry trends and developments

Experience : Minimum 5 Years

Location : Indore-onsite

Interview mode : Virtual

Note : Please DO NOT apply if you're experience less then 7 years

Job Role: Senior Paid Media Executive

Experience Level: 2+ Years experience

Location: Bangalore, Karnataka (On-site)

Responsibilities:

● Budget Handled on Google AdWords, Facebook Ads, Instagram Ads.

● Proven track results of Ad creation, execution and monitoring.

● Well aware of Meta ads, Instagram Ads, Google Ads, LinkedIn Ads, Facebook business manager.

● Create and manage content marketing strategies.

● Forecast marketing campaign growth and ROI for marketing campaigns

● Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.

● Drive traffic, generate leads to company pages.

● Adhering closely to deadlines & to budget, developing and revising ideas, and implementing projects.

About Kontrah Labs

Kontrah Labs is a performance marketing agency that works with premium D2C and ecommerce brands across India. We help brands scale profitably through data-driven advertising, creative testing, and conversion-focused growth strategies.

We're looking for a Performance Marketing Specialist who can independently manage and optimize Meta and Google Ads accounts while collaborating closely with clients, creatives, and strategy teams. This role is for someone who enjoys solving performance challenges, thrives in fast-paced agency environments, and takes ownership of results.

What You'll Actually Do

This is not a coordination role. You'll be inside ad accounts every day making decisions that directly impact client growth.

Campaign Strategy & Execution

• Build, launch, and manage Meta Ads and Google Ads campaigns end-to-end
• Manage ecommerce, lead generation, and conversion-focused campaigns
• Create scalable account structures across Meta and Google
• Set up audiences, placements, bidding strategies, budgets, and creative testing frameworks
• Plan and execute testing roadmaps for accounts under management

Optimization & Performance Management

• Monitor account performance daily
• Analyze CTR, CPM, CPC, CPA, ROAS, MER, Frequency, Conversion Rate, and other key metrics
• Identify winning opportunities and scale them profitably
• Diagnose performance drops and recommend corrective actions
• Manage budgets efficiently across multiple client accounts
• Continuously improve campaign performance through data-backed experimentation

Creative Strategy Collaboration

• Work closely with designers and content teams to develop high-performing creatives
• Translate performance insights into actionable creative briefs
• Analyze competitor ads, market trends, and consumer behavior
• Identify creative fatigue and recommend fresh testing angles
• Understand what makes winning ad creatives work and how to replicate success

Client Communication

This role is client-facing.

• Join weekly client review calls
• Present campaign performance confidently and clearly
• Explain strategies, results, and recommendations without jargon
• Respond professionally to client communications
• Manage expectations and proactively flag risks or opportunities
• Build trust through transparency and data-driven decision making

AI-First Workflow

At Kontrah Labs, AI is part of how we work.

You'll be expected to:

• Use ChatGPT, Claude, Gemini, or similar tools daily
• Use AI for research, reporting, copywriting, analysis, and ideation
• Build prompt workflows that improve efficiency and quality
• Use AI creative tools to accelerate testing and production
• Stay updated on emerging AI tools and bring useful ideas to the team

If a task can be completed better and faster with AI, we expect you to know how.

Must-Have Requirements

Experience

• 2–3 years of hands-on paid media experience
• Minimum 2 years of agency-side experience managing multiple client accounts
• Proven experience managing Meta Ads and Google Ads accounts independently
• Experience handling monthly ad spends across multiple accounts

Platform Expertise

• Strong expertise in Meta Ads Manager
• Strong expertise in Google Ads (Search, Shopping, Performance Max)
• Understanding of audience strategy, attribution, bidding, scaling, and conversion optimization
• Familiarity with GA4, Meta Pixel, Conversion API, and tracking fundamentals

Skills

• Strong communication and presentation skills
• Excellent problem-solving mindset
• Strong analytical thinking and decision-making ability
• Understanding of ad creatives and creative testing frameworks
• Comfortable interpreting data and translating it into action
• Good Google Sheets / Excel skills

AI Adoption

• Active daily user of AI tools such as ChatGPT, Claude, Midjourney, Gemini, Perplexity, or similar
• Able to demonstrate real AI workflows used in daily work

Nice to Have

• Experience working with D2C or ecommerce brands
• Experience with Shopify brands
• Familiarity with landing page optimization and CRO principles
• Exposure to creative strategy and copywriting
• Experience managing premium or high-AOV brands

What We Don't Care About

• Marketing degrees
• Big agency names on your resume
• Certifications without practical experience

We're more interested in what you've actually done.

Who You Are

• You take ownership instead of waiting for instructions
• You're curious and naturally investigate problems
• You communicate proactively
• You think in systems, not just tasks
• You care about details and execution quality
• You enjoy learning and improving continuously

What You'll Get

• Direct ownership of real client accounts
• Exposure to premium D2C and ecommerce brands
• Direct mentorship from experienced performance marketers
• Hands-on experience across strategy, creative, reporting, and client management
• Remote-first work environment
• Fast growth opportunities as the agency scales
• Small team with high ownership and zero politics