
This job position will be placed under the BPO Marketing and Communication Unit of the Company.
We are looking for a Paid Media Specialist who will own and manage various paid social campaign platforms specifically on Google, Facebook, YouTube and Tiktok, from marketing brief, to execution, with a proven track record of campaign management, budget management, performance reporting, forecasting and competitive analysis and more.
Essential Duties & Responsibilities:
● Work in a Business Process Outsourcing (BPO) Module providing marketing solutions to different local and international clients and Business Development Units.
● Plan, manage, optimize and execute paid social campaigns and programs to drive right messaging to the right audiences on the right platform to maximize conversions while minimizing cost per acquisition ● Data Analysis: Analyze player data to identify trends, improve the player experience, and make data-driven decisions for the casino's operations.
● Strategize and execute integrated paid media campaigns that use multiple channels including but not limited to Google, LinkedIn, Facebook, and Tiktok displays programmatic and more to drive conversions across all phases of the customer journey
● Marketing and Promotions: Collaborate with the marketing team to plan and execute promotional campaigns to attract and retain players.
● Data driven decision making to optimize and execute paid campaigns to drive quality leads in turn helping improve sales velocity
● Collaborate with Marketing and Sales team to strategize, architect, deploy and track digital campaigns that drive performance
● Reporting: Generate regular reports on key performance indicators, financial metrics, and operational data to assess the casino's performance.
● Develop A/B Testing plans for end-to-end Paid media campaigns by applying growth hacking mentality to improve customer engagement
● Support executing content promotions and distribution with digital channels
● Experimenting with new or existing digital channels and trying out new tactics that contribute to a strong ROI
● Analyze the efficiency of each digital channel based on KPIs for continuous improvement
The specific responsibilities and requirements for a Paid Media Specialist in an online casino may vary depending on the size and nature of the casino, as well as local regulations and industry standards.
Salary Php80,000 - Php100, 000
Work Experience Requirements
● At least 3-5 years of experience in Paid Media with hands on experience
● Excellent understanding of customer’s playing behavior as it pertains to the web
● Proven track record
● Must be able to use paid media tools
● Strong experience with Google Analytics or similar tracking tool
● Strong analytical, interpersonal, and communication skills
● Excellent ability to collaborate cross functionally
● Strong ability to prioritize work and projects based on short and long-term needs
● Exceptional verbal & written communication skills, especially the ability to think on your feet
● Must be willing to report onsite in Cambodia

About LNW TECHNOLOGY CO LTD
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Job Title: Senior Performance Marketing Manager
Location: Bangalore
Experience: 5–8 Years | Performance Marketing | D2C & Marketplaces | Revenue Growth
Industry: FemTech | Skincare | Nutraceuticals | FMCG | Consumer Health
COMPANY OVERVIEW
Miror is India's leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we've built India's largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.
Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostics, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women's Health Innovation Conference 2024
We simplify supplements using transparency, data, and proven ingredients. With a strong presence across D2C, marketplaces, and app ecosystems, we are seeking a senior, revenue-obsessed Performance Marketing leader to own acquisition, retention, and sales growth through high-impact digital strategies.
Learn more: www.miror.in
SUMMARY
Senior Performance Marketing Manager with 5–8 years of experience owning paid acquisition, revenue scaling, and multi-channel campaign strategy for D2C and e-commerce brands. Deep expertise in Meta and Google Ads, with a strong commercial lens on sales outcomes, ROAS, CAC optimisation, and full-funnel growth. A proven revenue driver with the ability to build frameworks, lead experiments, and align marketing spend directly to business growth. Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.
CORE COMPETENCIES
· Senior Paid Media Strategy — Meta Ads & Google Ads
· D2C & Marketplace Sales (Amazon, Website)
· Revenue Scaling & Commercial Growth Ownership
· Full-Funnel Campaign Architecture (Prospecting → Retention)
· Budget Forecasting — CAC, ROAS, LTV, MER, AOV
· A/B Testing & Structured Experimentation
· Marketing Analytics, Attribution & Incrementality
· Conversion Rate Optimisation (CRO)
· App-Led Growth & Marketplace Revenue Expansion
· Creative Strategy & Performance Briefing
· GA4, Google Tag Manager, Pixel & Conversion API
· Revenue Reporting & Actionable Insights
· Team Leadership & Cross-Functional Collaboration
ROLE OVERVIEW
We are seeking a Senior Performance Marketing Manager to own end-to-end paid acquisition and revenue growth at Miror. This is a high-impact, senior individual contributor role with the potential to build and lead a performance team. The ideal candidate brings a revenue-first mindset, sharp analytical thinking, and deep hands-on expertise in scaling D2C sales through paid media and performance-led growth strategies.
RESPONSIBILITIES
1. Revenue Strategy & Commercial Ownership
· Own the paid marketing P&L — set and deliver revenue, ROAS, and CAC targets across all paid channels.
· Build full-funnel campaign architectures aligned to monthly, quarterly, and annual revenue goals.
· Forecast budgets and revenue projections in partnership with the business and product teams.
· Drive sales growth across D2C, marketplaces, and app ecosystems through performance-led strategies.
2. Campaign Execution & Optimisation
· Lead execution and optimisation of campaigns on Meta Ads (Facebook, Instagram) and Google Ads (Search, Shopping, Display, YouTube).
· Continuously iterate on audiences, bidding strategies, placements, and creative formats.
· Run structured A/B tests on ad copies, landing pages, and audience segments to maximise conversion.
· Implement and maintain event tracking, pixel setups, and conversion APIs for accurate measurement.
3. Analytics, Attribution & Reporting
· Monitor daily and weekly performance — take decisive corrective action to protect KPIs and revenue.
· Build executive-level dashboards and reports highlighting key insights, wins, and growth opportunities.
· Measure incrementally, optimise attribution models, and focus on LTV-driven growth over short-term ROAS.
· Leverage data to identify revenue leakages and unlock untapped audience or channel opportunities.
4. Creative & Messaging Strategy
· Brief the creative team with data-backed direction for high-converting ad creatives and landing pages.
· Identify winning hooks, messaging frameworks, and creative formats based on performance signals.
· Champion a test-and-learn culture for creative iterations tied to sales outcomes.
5. Growth, Scaling & Innovation
· Identify and activate scalable audience pools and new revenue channels.
· Experiment with new campaign types, emerging ad formats, and growth loops to unlock incremental revenue.
· Lead CRO initiatives to improve landing page performance and purchase conversion rates.
· Evaluate and onboard new tools, automation, and technologies to improve performance efficiency.
6. Team & Stakeholder Leadership
· Collaborate closely with brand, product, content, and tech teams to align performance efforts with business priorities.
· Mentor junior performance marketers and contribute to building a high-performance growth team.
· Present performance insights and growth strategies to senior leadership.
QUALIFICATIONS
· 5–8 years of hands-on experience running Meta and Google performance campaigns for a D2C or e-commerce brand.
· Deep understanding of performance metrics — ROAS, CAC, LTV, MER, AOV — and how they connect to business revenue.
· Demonstrated track record of scaling revenue profitably at a D2C brand.
· Strong analytical ability to derive insights from complex data and make fast, high-quality decisions.
· Proficiency in GA4, Google Tag Manager, Shopify, and ad automation/optimisation tools.
· Experience in Nutra healthcare, skincare, or FMCG is a strong added advantage.
· Creative mindset balanced with a rigorous, data-driven approach to problem-solving.
PREFERRED SKILLS (GOOD TO HAVE)
· Experience in app-led growth, marketplace categories, or multi-vertical revenue scaling.
· Familiarity with marketing automation, deep linking, and experimentation platforms.
· Prior experience leading or mentoring a performance marketing team.
· Interest in skincare, wellness, beauty, or consumer-first health brands.
· Experience with incrementally testing, MMM (Marketing Mix Modelling), or advanced attribution frameworks.
TOOLS & PLATFORMS
· Meta Ads Manager & Google Ads
· Shopify & D2C Website Platforms
· SEO & Analytics Tools (Ahrefs, SEMrush, Search Console)
· Reporting Dashboards
· Marketing Automation & Deep Linking Tools
WHAT WE OFFER
· Competitive senior-level compensation + performance-based bonuses
· Direct ownership of revenue outcomes with high visibility to leadership
· Opportunity to build and scale a performance team as the company grows
· Dynamic, data-driven, and purpose-led working environment
· Career growth into a Head of Growth or Marketing Leadership role
WHY JOIN US?
· Be part of a high-growth startup tackling a real and underserved need in women's healthcare.
· Work with a passionate, purpose-driven team at the intersection of health and technology.
· Own meaningful revenue goals with the autonomy to build and execute your strategy.
· Competitive salary and a clear path to senior leadership as we scale toward our $1B+ vision.
TO APPLY
Connect on my LinkedIn - https://www.linkedin.com/in/indrani-dutta-a9a65135/
We're seeking a skilled Front-end Lead Engineer to lead an ongoing production-ready enterprise project and contribute to code while leading the frontend team. If you're adept at creating user-friendly products and eager to work with cutting-edge tech in a growing company, we want to hear from you. We value an entrepreneurial mindset and passion for technology in our team members.
Experience: 5+ Year
Working Time: 12.30 PM to 9.30 PM
- Collaborate closely with cross-functional teams, including design, engineering & QA, to deliver high-quality solutions.
- Participate in planning and decision-making processes related to technical architecture, design, and implementation.
- Lead and mentor the Front-end (FE) team, providing technical guidance, coaching, and support.
- Oversee the deployment of frontend applications, coordinating with teams as necessary.
- Drive agile development practices within the FE team, ensuring efficient project delivery.
Requirements
- Bachelor's degree in Computer Science or related field.
- Minimum of 3 years of experience in leading the front-end development team.
- Proven experience in frontend development, with expertise in ReactJS, NextJS, MaterialUI, and React Query.
- Proficient in TypeScript development, skilled in building type-safe applications and leveraging TypeScript configurations for enhanced development efficiency.
- Proven leadership skills, with the ability to lead and mentor a diverse team.
- Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams.
Benefits
- Gain real-world experience in corporate functioning.
- Learn to collaborate with diverse teams and meet deadlines in a professional environment.
- Access various learning and development programs to explore your passion.
- Work in a fast-paced, rapidly expanding tech team undergoing a revamp, with exposure to advanced technology and tools relevant to your role
Experience required:
- Experience in developing enterprise wide web-based n-Tier applications using Microsoft and JavaScript technology stack.
- Fluent knowledge and hands-on experience in C# ASP.Net WebAPI with .Net Core/ .Net 5+, Angular (4/5+) with TypeScript, Angular Material, CSS, HTML 5, Bootstrap.
- Knowledge of nHibernate, IoC Containers, any SQL DB and any NoSQL DB would be an added advantage.
- Having experience in container technology (Kubernetes/Dockers) and microservices implementation would be an added advantage.
- Hands on experience in unit testing using tools like xUnit and mocking framework etc. CI/CD process are an added advantage
- Good knowledge and experience of OOAD, SOA and RESTful based patterns and implementation.
- Good understanding of Design patterns and their implementation
- Should be able to work independently with new technologies
- You may reach us

skills needed:
java
springboot
microservices
kafka/rabbitmq
jpa
What you will do:
- Building exciting and high impact features for the small business community such as inventory management, billing, accounting, tax filing
- Having high user empathy, looking at the entire flow, taking care of all the edge cases and is creative in problem solving
- A customer-first approach - you must always think customer first and be absolutely unwilling to make compromises on customer experience.
- Past experience in creating products for small and medium businesses will be preferred
About Us
upGrad is an online education platform building the careers of tomorrow by offering the most industry-relevant programs in an immersive learning experience. Our mission is to create a new digital-first learning experience to deliver tangible career impact to individuals at scale. upGrad currently offers programs in Data Science, Machine Learning, Product Management, Digital Marketing, and Entrepreneurship, etc. upGrad is looking for people passionate about management and education to help design learning programs for working professionals to stay sharp and stay relevant and help build the careers of tomorrow.
- upGrad was awarded the Best Tech for Education by IAMAI for 2018-19
- upGrad was also ranked as one of the LinkedIn Top Startups 2018: The 25 most sought-after startups in India
- upGrad was earlier selected as one of the top ten most innovative companies in India by FastCompany.
- We were also covered by the Financial Times along with other disruptors in Ed-Tech
- upGrad is the official education partner for Government of India - Startup India program
- Our program with IIIT B has been ranked #1 program in the country in the domain of Artificial Intelligence and Machine Learning
About the Role
If you love to learn, are a quick learner and would love to create top-notch online courses on emerging technologies like Blockchain, Software Development or Data science then we are looking for you!
The Senior Content Strategist role is unique in the sense that it provides an opportunity to learn new topics quickly, work on case studies, interact and build network with top industry professionals and faculty members in the respective domains, and do work that directly impacts the lives and careers of our learners.upGrad is looking for people passionate about education to help design learning programs for working professionals in order to help build the careers of tomorrow.
Roles & Responsibilities
- Develop world-class content for online courses on different stacks in Full-Stack Web Development (Java, Spring, Spring Boot, Angular, React.js, Node.js & Express.js, C#, .NET), Blockchain Development & Architecture, software development/mean-stack development / Data science/Machine Learning. This job will equip the candidate with highly sought after skills and will be a great starting point for a career
- Understand the industry requirements and develop courses to help students meet high standards
- Plan and execute student competency assessment and engagement to ensure extraordinary learning experience
- Quickly learn complex concepts and ensure quality of content, instructional design and overall course experience
- Collaborate with business development team to meet content production deliverables
- Define & structure content development process; work with educational content across all levels
- Structure, grow and lead content development team including research assistants, video producers, scriptwriters etc.
- Work closely with senior faculty, freelancers and global industry leaders
Here is a peak into the role : https://www.youtube.com/watch?v=RTUAwnRk5Oc" target="_blank">https://www.youtube.com/watch?
Skills Required
- BE/B.tech Computer science background (Bachelor’s/Master’s degree, BCA/ MCA,
- Online/ self taught/MOOC) OR a degree in Maths/Statistics.
- 4+ years of experience in e-Learning and/or creating customised higher education programs
- Experience in software development (backend/full-stack web development) , Data science is valuable.
- Excellence in problem solving and structuring of complex processes in new terrains
- Master in Higher Education/ Technology, Education & Innovation is preferred
- Experience in (digital) pedagogic content production; preferably higher education is preferred
Responsibilities
- Identify new opportunities by understanding the market, competition from users and data
- Should be able to define and own Key Metrics, KPIs and Targets
- Define user-centric solutions and data-driven experiments for the hypothesis
- Come-up with good product/ operational solutions for the problems identified
- Break the solutions into user stories, use cases and functional requirements
- Define Roadmaps that align to both long term strategic and short term tactical vision
- Obsession for getting pixel-perfect designs and bug-free development
- Define the Go-to-Market strategy and sales strategy for the products
Qualifications :
- We are looking for 4+ years of Product Management experience in consumer Products
- Who has seen complete product lifecycle
- Understanding of technology and business is a must
- Good communication skills
- Hold cross-functional teams together for execution
- Guide and mentor juniors for on-time delivery and their career growth
- Past experience as a developer/ founder is a plus
- Who has worked in a market where heavy operations are involved
Location:Bangalore
Employment Status:Regular Full-time
Experience:4-7 years
Reports To: Head-Customer Success
TravelOccasional
SalaryCommensurate with skills
About Greytip Software
Greytip Software is India’s largest provider of cloud HR & Payroll software solutions (greytHR), with a customer base of over 9000+ we touch the lives of 10,00,000 active users + employees daily. Our mission is to improve people-centric practices and performance in SMEs (Small and Medium enterprises) through our cloud solution, greytHR.Position PurposeThe Implementation Manager will proactively engage with customers to provide strategic & tactical guidance, drive adoption and to increase the business value they derive from greytHR..
Responsibilities
Administer everyday workflow of all implementation processes and provide technical support to all associates.
Coordinate with team to resolve all issues within required timeframe and recommend appropriate changes to all policies and procedures and evaluate all implementation for team.
Monitor all implementation requests and administer staff working and assist team and senior implementation engineers and provide required coaching for same.
Evaluate all management information reports and ensure achievement of all team objectives and provide support to senior implementation engineers.
Evaluate all processes and provide technical support to all senior implementation managers and establish all client configuration requirements.
Collaborate with system integration team and ensure compliance to all client requirements and provide appropriate training to clients and ensure efficient implementation of all systems.
Develop all processes and tools for customer implementation lifecycle and identify all defects and provide an efficient interface with all marketing and technical departments.
Maintain all project plans and ensure compliance to timeframe and collaborate with stakeholders for all implementation processes.
Requirements
4-6 years’ work experience in a customer-facing customer success, account management or strategic consulting organization.
Very strong verbal and written communication skills absolutely essential.Proven experience building strong internal and external relationships.
Proven track record of establishing themselves as a strategic trusted advisor to clients.
Proven track record in customer service in a highly-professional in a dynamic, start-up environment
.Must be able to understand complex client use-cases and articulate them to an audience of varying perception levels internally to problem-solve.
Ability to report and share client’s status on a timely/pre-defined interval.
SaaS experience and understanding of SaaS metrics is a benefit.
Self-motivated, proactive team player with innovative ideas to inspire customer loyalty and adoption.
Proven ability to coach & mentor team members.
Bachelor's Degree with preferably an MBABenefits.
Excellent Opportunity to be involved in high impact work and progressive learning environment.
Great team members & energy filled work environmentCompetitive salaryExcellent benefits package







