
This job position will be placed under the BPO Marketing and Communication Unit of the Company.
We are looking for a Paid Media Specialist who will own and manage various paid social campaign platforms specifically on Google, Facebook, YouTube and Tiktok, from marketing brief, to execution, with a proven track record of campaign management, budget management, performance reporting, forecasting and competitive analysis and more.
Essential Duties & Responsibilities:
● Work in a Business Process Outsourcing (BPO) Module providing marketing solutions to different local and international clients and Business Development Units.
● Plan, manage, optimize and execute paid social campaigns and programs to drive right messaging to the right audiences on the right platform to maximize conversions while minimizing cost per acquisition ● Data Analysis: Analyze player data to identify trends, improve the player experience, and make data-driven decisions for the casino's operations.
● Strategize and execute integrated paid media campaigns that use multiple channels including but not limited to Google, LinkedIn, Facebook, and Tiktok displays programmatic and more to drive conversions across all phases of the customer journey
● Marketing and Promotions: Collaborate with the marketing team to plan and execute promotional campaigns to attract and retain players.
● Data driven decision making to optimize and execute paid campaigns to drive quality leads in turn helping improve sales velocity
● Collaborate with Marketing and Sales team to strategize, architect, deploy and track digital campaigns that drive performance
● Reporting: Generate regular reports on key performance indicators, financial metrics, and operational data to assess the casino's performance.
● Develop A/B Testing plans for end-to-end Paid media campaigns by applying growth hacking mentality to improve customer engagement
● Support executing content promotions and distribution with digital channels
● Experimenting with new or existing digital channels and trying out new tactics that contribute to a strong ROI
● Analyze the efficiency of each digital channel based on KPIs for continuous improvement
The specific responsibilities and requirements for a Paid Media Specialist in an online casino may vary depending on the size and nature of the casino, as well as local regulations and industry standards.
Salary Php80,000 - Php100, 000
Work Experience Requirements
● At least 3-5 years of experience in Paid Media with hands on experience
● Excellent understanding of customer’s playing behavior as it pertains to the web
● Proven track record
● Must be able to use paid media tools
● Strong experience with Google Analytics or similar tracking tool
● Strong analytical, interpersonal, and communication skills
● Excellent ability to collaborate cross functionally
● Strong ability to prioritize work and projects based on short and long-term needs
● Exceptional verbal & written communication skills, especially the ability to think on your feet
● Must be willing to report onsite in Cambodia

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- Reports Into - Head of PC & Console Marketing
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A Little Bit about Kwalee….
Kwalee is one of the world’s leading multiplatform game developers and publishers, with well over 1 billion downloads worldwide for mobile hits such as Draw It, Teacher Simulator, Let’s Be Cops 3D, Airport Security and Makeover Studio 3D. We also have a growing PC and Console team of incredible pedigree that is on the hunt for great new titles to join Scathe, Die by the Blade, Robobeat, Space Chef and Wildmender.
What’s In It For You?
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- Profit sharing scheme - we win, you win
- Private medical cover - delivered through BUPA
- Life Assurance - for long term peace of mind
- On site gym - take care of yourself
- Relocation support - available
- Quarterly Team Building days - we’ve done Paintballing, Go Karting & even Robot Wars
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Are You Up To The Challenge?
As a Senior PCC Product Marketing Manager, you’ll manage a product marketing manager and be responsible for launching some of our portfolio of Indie tiles across multiple platforms with a significant focus on building brand awareness, advocacy, Wishlists, community and ultimately (and most importantly) game sales.
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What Does The Job Actually Involve?
Create and execute product marketing plans (PMPs) that deliver against each game’s pre launch awareness and post launch revenue expectations, from initial signing through to retail launch and post launch - including budgets, KPI sets and beat schedules
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Your Hard Skills
- Passion for games and knowledge of industry trends and key players
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Your Soft Skills
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Your Team Mates
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A Little Bit About Kwalee
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- Understanding of application logging and monitoring systems like Prometheus or Kibana.
Qualification:
- B.E/B.Tech/M.E./M.Tech/M.S. from a reputed university with a good academic record.
- Curiosity to explore the cutting edge technologies and bake them in the products.
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If you are looking to be part of the early-stage start-up team that is charting the course and solving a key pain point for the CXO, this opportunity is for you. The opportunity will provide you join a company where you can contribute to all aspects of the product definition, product building and solving some key challenges.
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What you will bring
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Good to have
- Full-stack development experience
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- Experience with GraphQL
Success Factors
- Start-up mindset
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