This job position will be placed under the BPO Marketing and Communication Unit of the Company.
We are looking for a Paid Media Specialist who will own and manage various paid social campaign platforms specifically on Google, Facebook, YouTube and Tiktok, from marketing brief, to execution, with a proven track record of campaign management, budget management, performance reporting, forecasting and competitive analysis and more.
Essential Duties & Responsibilities:
● Work in a Business Process Outsourcing (BPO) Module providing marketing solutions to different local and international clients and Business Development Units.
● Plan, manage, optimize and execute paid social campaigns and programs to drive right messaging to the right audiences on the right platform to maximize conversions while minimizing cost per acquisition ● Data Analysis: Analyze player data to identify trends, improve the player experience, and make data-driven decisions for the casino's operations.
● Strategize and execute integrated paid media campaigns that use multiple channels including but not limited to Google, LinkedIn, Facebook, and Tiktok displays programmatic and more to drive conversions across all phases of the customer journey
● Marketing and Promotions: Collaborate with the marketing team to plan and execute promotional campaigns to attract and retain players.
● Data driven decision making to optimize and execute paid campaigns to drive quality leads in turn helping improve sales velocity
● Collaborate with Marketing and Sales team to strategize, architect, deploy and track digital campaigns that drive performance
● Reporting: Generate regular reports on key performance indicators, financial metrics, and operational data to assess the casino's performance.
● Develop A/B Testing plans for end-to-end Paid media campaigns by applying growth hacking mentality to improve customer engagement
● Support executing content promotions and distribution with digital channels
● Experimenting with new or existing digital channels and trying out new tactics that contribute to a strong ROI
● Analyze the efficiency of each digital channel based on KPIs for continuous improvement
The specific responsibilities and requirements for a Paid Media Specialist in an online casino may vary depending on the size and nature of the casino, as well as local regulations and industry standards.
Salary Php80,000 - Php100, 000
Work Experience Requirements
● At least 3-5 years of experience in Paid Media with hands on experience
● Excellent understanding of customer’s playing behavior as it pertains to the web
● Proven track record
● Must be able to use paid media tools
● Strong experience with Google Analytics or similar tracking tool
● Strong analytical, interpersonal, and communication skills
● Excellent ability to collaborate cross functionally
● Strong ability to prioritize work and projects based on short and long-term needs
● Exceptional verbal & written communication skills, especially the ability to think on your feet
● Must be willing to report onsite in Cambodia
Subodh Popalwar
Software Engineer, Memorres
About LNW TECHNOLOGY CO LTD
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Software Engineer, Memorres