Job description
We are looking for a skilled PHP Developer with strong experience in Laravel to build and maintain scalable, high-performance web applications. The ideal candidate should have solid backend fundamentals, experience with APIs, and the ability to work independently in a remote environment.
Key Responsibilities
- Design, develop, and maintain backend systems using PHP (Laravel framework)
- Build and integrate RESTful APIs and third-party services
- Optimize application performance, database queries, and API response times
- Design and manage database schemas (MySQL/PostgreSQL)
- Implement authentication, authorization, and secure coding practices
- Work with queues, cron jobs, and asynchronous processing
- Debug and resolve production issues efficiently
- Collaborate with cross-functional teams in a remote setup
Required Skills
- Strong experience in PHP and Laravel
- Good understanding of REST API development and integrations
- Solid knowledge of MySQL/PostgreSQL, indexing, and query optimization
- Experience with Git/version control
- Familiarity with Linux/Unix environment
- Understanding of MVC architecture and clean code practices
Good to Have
- Experience with caching tools (Redis/Memcached)
- Exposure to cloud platforms (AWS or similar)
- Experience with real-time features (WebSockets, Socket.io, etc.)
- Basic knowledge of frontend technologies (JavaScript/jQuery)
What Were Looking For
- Strong problem-solving and debugging skills
- Ability to work independently and take ownership
- Good communication skills (important for remote work)
- Experience working on scalable or high-traffic applications is a plus

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Job Description:
PHP Developer (candidates having experience with PHP, WordPress & WooCommerce should only apply and provide the details through the shared link)
Company: Wisetr Technology Pvt. Ltd. ("FunnelKit is one of the brands of Wisetr Technology Pvt. Ltd.")
Website: www(dot)funnelkit(dot)com
Location: Delhi, Tilak Nagar (work from office/ on-site only)
Experience: 5+ years + AI mindset
Education: Engineering candidates should only apply with relevant experience with WordPress and WooCommerce plugin/ product development (not theme customization)
Working Days: 5 days - Monday – Friday
About FunnelKit
FunnelKit builds powerful no-code funnel and marketing automation products for WooCommerce businesses worldwide. Our mission is to help small businesses grow profitably by giving them the right tools to increase conversions and revenue—without unnecessary complexity.
We are a product-first, customer-driven team that values ownership, simplicity, kindness, and excellence.
Role Overview
This role is ideal for someone who:
- Can lead development of our WordPress & WooCommerce product suite as a senior engineer who thinks beyond code
- Enjoys solving real customer problems
- Has worked on production-level WordPress plugins or SaaS products
- Takes ownership of both development and troubleshooting
You'll drive architectural decisions, mentor team members, and shape products that impact thousands of businesses. We're looking for someone who combines deep technical expertise with product thinking—understanding not just how to build features, but why they matter to customers.
You will work closely with Development, Product, QA, and Customer Success teams to build, improve, and support FunnelKit’s core products.
Key Responsibilities
1. Plugin Development & Product Feature Development
- Build and maintain WordPress plugins to extend site functionality and improve user experience
- Own architecture decisions for complex features across multiple products
- Work with the Product team to convert requirements into high-quality code
- Build custom solutions based on real customer use cases
- Ensure all features are properly tested and documented before release
- Mentor mid-level and junior developers through code reviews and pairing
- Lead initiatives that improve developer productivity and code quality
- Think creatively about technical challenges—finding innovative solutions
- Drive technical standards and best practices for the team
2. WooCommerce Integration & WordPress Hooks
- Develop custom solutions and features specifically for WooCommerce stores using WordPress hooks.
- Utilize deep knowledge of WordPress hooks (actions & filters) to extend core functionality and integrate with other plugins.
3. Troubleshooting & Release Stability
- Monitor product behavior after updates and releases
- Debug complex cross-system issues and performance bottlenecks
- Ensure smooth upgrades and backward compatibility
- Perform root-cause analysis to prevent repeat issues
- Resolve issues related to plugin conflicts, performance, and compatibility with WordPress and WooCommerce.
4. Product Improvement & Analysis
- Design scalable solutions that work across our product ecosystem
- Analyze L2 support tickets to identify patterns and gaps
- Collaborate with Product and Engineering teams to implement improvements and evaluate technical feasibility and trade-offs
5. Git & Code Management
- Manage code using Git (commits, merges, releases)
- Maintain clean, scalable, and secure codebases
- Follow WordPress and WooCommerce best practices
- Conduct regular code reviews
6. AI-Assisted Development
- Use Cursor AI for code assistance, security checks, and snippet creation
- Improve development speed while maintaining high code quality
- Work closely with the development team to ensure smooth integration of plugins with existing systems
- Document technical decisions and create knowledge-sharing resources
7. QA & Test Case Collaboration
- Create clear use cases for QA testing
- Work closely with QA to ensure all features and fixes are thoroughly tested
- Reduce post-release bugs through strong pre-release validation
8. Internal Support to Customer Success
- Assist Customer Success Engineers with technical guidance
- Help resolve complex L1 issues when required
- Ensure recurring problems are documented and addressed at the product level
- Handle and resolve L2 support tickets for FunnelKit Checkout, Cart, and Bump
- Debug complex WordPress, WooCommerce, and plugin-related issues
- Provide fast, stable, and scalable solutions
- Identify recurring issues and propose long-term product improvements
- Coordinate closely with Customer Success Engineers
9. CSS & Template Development
- Develop and maintain CSS and templates for FunnelKit products
- Ensure responsive, cross-browser compatible designs
- Maintain high UI and performance standards
Required Skills & Experience
- 5+ years of hands-on WordPress development
- Strong experience with:
- WordPress Core & Plugin Development
- WooCommerce internals and its ecosystem (APIs & customizations)
- WordPress hooks (actions, filters, and custom hooks)
- PHP mastery (expert-level OOP, design patterns and SOLID principles)
- Database proficiency - Advanced MySQL skills, query optimization, custom table design
- JavaScript, HTML, CSS
- Strong debugging and troubleshooting skills to resolve plugin related issues
- Security First - Expert in preventing SQL injection, XSS, CSRF; capability checks and input validation
- Experience working on product-based WordPress plugins or SaaS
- Strong understanding of orders, checkout flows, and extensibility points
- Proficient with Git version control and collaboration
- Performance Mindset: Experience optimizing slow queries, managing memory, and profiling
- Technical Leadership: Code review experience, mentoring ability, architecture decision-making
- Communication: Explains complex technical concepts clearly to different audiences
- Ability to work on-site from our Delhi office
Nice-to-Have Skills
- Payment gateway integration and debugging experience
- Background processing and job scheduling (Action Scheduler or similar)
- REST API design and development
- Multi-currency or internationalization experience
- Subscription/recurring billing systems knowledge
- Contributing to or maintaining open-source projects
- Experience building WooCommerce extensions
- Experience with checkout, cart, or conversion-focused products
- Familiarity with performance optimization and security best practices
- Experience using AI tools for development
- Candidates with hands-on experience in Agentic AI systems and working with Claude Code will be given preference.
Why This Role is Exciting
- Product Impact: Build features that directly impact revenue for thousands of businesses
- Cross-Product Thinking: Work across an ecosystem of products, not siloed features
- Innovation Encouraged: Find creative solutions to hard problems—we value ingenuity
- Real Leadership: Influence technical direction without organizational bureaucracy
- Modern Engineering: AI-enhanced workflows, continuous improvement, quality-first culture
- WordPress at Scale: Solve interesting challenges in one of the world's largest tech ecosystems
What Success Looks Like
First 3 Months:
- Lead your first major feature from design to deployment
- Establish yourself as a reliable code reviewer
- Identify and fix a significant performance or architectural issue
First 6 Months:
- Own a product area and drive its technical direction
- Mentor team members with measurable improvement in their skills
- Ship an innovative solution that becomes a best practice
First Year:
- Drive cross-product improvements that benefit the entire ecosystem
- Be the technical leader others consult for complex decisions
- Contribute to hiring and growing the engineering team
What We Value
- Product-minded engineering: Understanding business impact, not just technical elegance
- Ownership mentality: Taking responsibility for outcomes, not just tasks
- Continuous improvement: Always learning, always getting better
- Knowledge sharing: Writing docs, mentoring others, building team capability
- Creative problem-solving: Seeing opportunities others miss, finding better ways
What We Offer
- Opportunity to work on globally used WordPress products
- Competitive senior-level compensation
- High-ownership, low-bureaucracy environment
- Collaborative, product-driven culture
- Competitive salary based on experience
- Long-term growth and learning opportunities
- Technical leadership growth opportunities
How to Apply
- Links to significant projects you've led (GitHub, WordPress.org, portfolio)
- Brief note on a technical challenge you solved creatively
NOTE: This is a full-time, on-site position based in Delhi. Remote or hybrid candidates will not be considered.
FunnelKit is committed to creating an inclusive environment and is an equal opportunity employer. We celebrate diversity and welcome applications from candidates of all backgrounds.
Job Types: Full-time, Permanent
Benefits:
- Health insurance
- Paid sick time
- Provident Fund
- Paid time off
Ability to commute/relocate:
- Tilak Nagar, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- Experience with Core PHP, WordPress & WooCommerce is a must.
Work Location: In person
2) developing and testing software and resolving technical issues that arise
3) Prepare and maintain all applications utilizing standard development tools
4) Utilize backend data services and contribute to increasing existing data services API
5) Lead the entire development life cycle right from concept stage to delivery and post-launch support
6) Convey effectively with all task progress, evaluations, suggestions, schedules along with technical and process issues
7) Document the development process, architecture, and standard components
8) Coordinate with co-developers and keeps project manager well informed of the status of development effort and serves as a liaison between development staff and project manager
9) Keep abreast of new trends and best practices in web development
10) Fixing bugs
A backend developer works alongside front-end developers, full stack developers, programmers or UX specialists to create comprehensive digital solutions for business needs. They make sure the website is scalable and that it can still function when hit by large loads—be that traffic or demanding scripts. They are also tasked with
maintaining and testing existing back-end elements to ensure they’re as fast and efficient as possible. Data storage also comes under their remit, which requires them to have a good knowledge of data security and compliance.
Duties and responsibilities:
• Analyses, designs, develops, and codes REST API using NodeJS more programming languages, Web and Rich Internet Applications.
• Supports applications with an understanding of system integration, test planning, scripting, and troubleshooting.
• Assesses the health and performance of software applications and databases.
• Establishes, participates, and maintains relationships with business units, customers and subject matter experts to remain apprised of direction, project status, architectural and technology trends, risks, and functional/integration issues.
• Defines specifications and develop programs, modifies existing programs, prepares test data, and prepares functional specifications.
• Analyses program and application performance using various programming languages, tools and techniques.
• Manage staff of 2-3 & manage microservices of software most effectively and efficiently.
• Reviews project proposals evaluate alternatives, provides estimates and makes recommendations.
• Designs and defines specifications for systems.
• Identifies potential process improvement areas and suggests options and recommends approaches
System Design Concepts:
- Scaling
- API Gateway
- Microservices
- Message Queue
Qualifications:
Graduation - B. Com + IT Certification/ B.Sc. - IT / B.Sc. Comp Sc./ B.Sc. IT/ BE-IT/ BE-Comps
Technical Skills:
Oracle, SQL, Java, Node JS, REST API Debugging.
Soft Skills:
Client Management; Good interpersonal skills; Good Communication
The job requires the candidate to work on Wordpress multisite and PHP -
- Design and implement applications/sites in WordPress
- Lead and Mentor technical team for all maintenance and new site tasks
- To pro-actively address all technical issues and coordinate with India and UK teams
- Participate in agile development process to ensure project deliverables are met, on time and of high quality
- Managing and delivery of projects from conceptualization, visualization to technology mapping and final execution of projects
- Monitoring development activities and reporting project progress
- Understand specification document and perform coding as per the requirements and standards
- Good knowledge on SQL Queries. Should be able to create and execute moderate to complex queries.
Skills:
- Expert in PHP, WordPress & other open source tools
- Strong knowledge in JavaScript, Ajax, jQuery, XML, XHTML, HTML5, CSS & knowledge of working with third party web services
- Knowledge on Ecommerce (Payment Gateways, Shopping Carts, SEO Friendliness Coding, etc.)
- SQL and MySQL
- Desired Candidate Profile:
- Master’s degree (B Tech)/MCA
- Min 9-11 years of experience in PHP
- Strong programming skills
- Good aptitude and problem-solving skills








