Master of medicine

Job Title: Performance Marketing Executive

Department: Digital Marketing

Location: Andheri East, Mumbai

Experience: 3 to 4 years in Performance

Employment Type: Full-time

About Us: We’re a fast-growing branding and marketing agency that works with emerging businesses and established brands alike. Our work goes beyond ads - we shape identities, build recall, and create campaigns that are as strategic as they are creative. To scale smarter and drive measurable impact, we’re looking for a Performance Marketing Executive who knows their way around paid media like the back of their hand.

Role Overview: As a Performance Marketing Executive, you will be responsible for planning, executing, optimising, and reporting on paid campaigns across digital platforms. You’ll work closely with creative teams, strategists, and account managers to translate campaign goals into high-performing ads — all while keeping performance data front and centre.

Key Responsibilities:

● Campaign Management:

○ Plan and execute performance marketing campaigns across Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), LinkedIn, and other relevant channels for various clients.

○ Ensure campaigns are aligned with broader brand and marketing goals for each client.

○ Manage budgets across platforms, maximising ROI and maintaining CPA/ROAS goals.

● Performance Analysis & Optimisation:

○ Track and analyse campaign performance using Google Analytics, platform dashboards, and internal tools.

○ Continuously test and optimize creatives, copies, targeting, and bid strategies.

○ Generate insightful performance reports with actionable next steps.

● Collaboration & Strategy:

○ Work closely with content, creative, and branding teams to develop compelling ad creatives and copies.

○ Collaborate with account managers and strategists to build full-funnel performance marketing plans tailored to client objectives.

● Keyword & Audience Research:

○ Conduct in-depth keyword research for SEM campaigns.

○ Define and refine target audience segments for better ad targeting and relevance.

● A/B Testing & Innovation:

○ Run structured A/B tests across platforms to improve CTR, conversion rates, and overall campaign performance.

○ Stay up-to-date with platform changes and emerging digital marketing trends.

Required Skills & Qualifications:

● 3 to 4 years of hands-on experience in performance marketing and paid media.

● Proficiency in Meta Ads Manager, Google Ads, LinkedIn Ads, and Google Analytics (GA4 preferred).

● Solid understanding of conversion tracking, pixel setup, UTM parameters, and basic funnel tracking.

● Strong Excel/Google Sheets skills for budget planning and reporting. ● Working knowledge of SEO and organic content strategy.

● Certification in Google Ads / Meta Blueprint.

● A data-first mindset with creative instincts.

Who You Are:

● You think in click-through rates and live for campaign dashboards.

● You understand the delicate balance between creative storytelling and conversion-driven content.

● You're not afraid to ask questions, test wild ideas, and push for better performance.

● You have an ROI driven approach.

● You enjoy working in a fast-paced, creative environment where no two campaigns look the same.

Selection Process:

Round 1: Telephonic Interview

Round 2: Technical Test + Personal Interview

Working Hrs.: 10.00 a.m. to 7.00 p.m. [Monday - Friday and Alternate Saturdays]

Roles & Responsibilities:

• Create brand and positioning strategy. Own key P&L goals including TVL, User acquisition and # users across multiple chains
• Segmentation, targeting and acquisition strategies across user segments and channels
• Design and implement Stader Labs brand strategy on social media, including Twitter, Discord, Medium and Telegram
• Build and execute communications campaigns across different Proof of Staking chains that tell the Stader Labs story to multiple audiences
• Work with influencers, community to expand the audience and widen reach of Stader Labs
• Design community development and engagement strategies. Manage community managers and implement community strategy

Essential Skills & experience:

• Goal-driven, Structured thinker and Operator
• Experience with Community building across social media
• 3-5 years in growth marketing or product marketing, preferably with experience in the blockchain/cryptocurrency space
• Excellent verbal and written communication skills (English). Multiple languages is a plus.
• Prior community management experience is a plus

• Competitive CTC on par with market along with ESOPs/Tokens
• Opportunity to work with a global, world class mission driven team
• Remote work, flexible work hours

FinCrif India is a leading Fintech company . We are passionate about technology and strive to create a dynamic and collaborative work environment. We are currently seeking a talented Laravel Developer to join our team and contribute to our exciting projects.

Key Responsibilities:

• Develop and maintain web applications using Laravel framework.
• Collaborate with cross-functional teams to define, design, and ship new features.
• Write clean, maintainable, and efficient code.
• Perform code reviews and provide constructive feedback to other developers.
• Troubleshoot, test, and maintain the core product software and databases to ensure strong optimization and functionality.
• Contribute to all phases of the development lifecycle.
• Follow industry best practices and ensure the security and performance of web applications.
• Stay up-to-date with the latest trends and technologies in web development.

Benifits:

• Competitive salary and benefits package.
• Opportunity to work on challenging and innovative projects.
• A collaborative and supportive work environment.
• Opportunities for professional growth and development.
• Flexible working hours and remote work options.

Share CV at hr[]fincrif.com , himanshu.singh[]fincrif.com

• 4-15 years experience in Perl Development with a working knowledge of the following web development stack: HTML/XHTML, CSS, JavaScript, Apache/Nginx .
• Extensive experience with OO Perl.
• Proficient with building/managing relational databases.
• Any perl based web frameworks ( Mojolicious, Catalyst, Dancer , CGI Application).

• Strong programming skills in Javascript/TypeScript, Python or Go.
• Hands-on experience in API development and frameworks such Express, Loopback, Hapi.
• Good Understanding of SQL and NoSQL database.
• Experience in test driven development. (writing unit test and API test).
• Understanding of basic cloud computing concepts and experience in using any of the major cloud service providers(AWS/GCP/Azure).
• Ability to build and deploy the application in a containerized environment.
• Understanding of application logging and monitoring systems like Prometheus or Kibana.

Qualification: 

• B.E/B.Tech/M.E./M.Tech/M.S. from a reputed university with a good academic record.
• Curiosity to explore the cutting edge technologies and bake them in the products.
• Zeal and drive to take end to end ownership.