Lead UI/UX Designer at GoProtoz · Remote only · 6 - 15 years · ₹3L - ₹11L / yr · Profitable · Remote only · Posted 11 Aug 2023

The Lead UI/UX Designer must be a great leader with the ability to maximize the talents of the teams. Doing so means being a coach, an instructor, a team leader and a critic all at once. The Lead UI/UX Designer work with User Experience Designers, Visual Designers, User Researchers, Front End Engineers, Business Analysts, Copywriters, and other Marketers on a regular basis to ensure the full experience of the UI/UX of the website, web application or mobile application is being taken care of.
Lead UIUX Design Job Description
- Maintain ownership of the product vision and roadmap and improving the product development process. Lead the team in expanding mastery of the business goals of each design request and pushing back on stakeholders with innovative UX/UI proposals.
- Demonstrate high quality design practices. This includes participation in all aspects of UX: research, ideation, strategy, interaction design, and visual design.
- Conceptualise original ideas that bring simplicity and user friendliness to complex design roadblocks, working on a framework for judging the success or failure of the product, prioritising feature development and structuring product failures.
- Empower and mentor designers in the team, fostering a collaborative, productive, and positive environment within a growing team.
- Lead design strategy activities to understand user needs & business opportunities, uncover business/user needs, generate potential solutions, craft a holistic vision for the end-to-end product and develop roadmaps for achieving that future.
- Maintain and further build design team workflows that ensure that all designs delivered are in line with style guides and are of high quality standards.
- Ensure that the projects are delivered on a timely manner.
- Highly communicative and responsive both within the team and to stakeholders across the company while managing a large volume of ongoing projects.
Requirements:
- 6+ years of industry experience as a UI/UX designer and/or manager in a cross-functional UI/UX team, dedicated to the complete UI/UX design and development lifecycle of several successfully launched desktop and mobile applications.
- Deep understanding of the iOS and Android platforms and experience designing and launching products for both.
- Proven success designing and optimizing high-quality product experiences for a variety of platforms including desktop, web and mobile. Experience in B2B platforms is an advantage.
- Mastery of UX interaction and design principles and deliverables including rapid prototyping, concept diagrams, user scenarios, wireframes, flows, experience maps, design patterns and annotated comps.
- Architect system wide design solutions that satisfy both product and engineering requirements.
- Experience managing a team of around 6-8 UI/UX designers. Ability to communicate with different departments of a multi-national and dynamic company
- Working knowledge of the capabilities and constraints of web front-end technologies including HTML5, CSS, JavaScript, Bootstrap as well as iOS components and Material Design.
- Drive and willingness to go the extra mile with a strong work ethic.
- Experience in other type of designs (online ads, print, etc.) will be an advantage.

About GoProtoz
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We are looking for a senior product design lead who can not only get hands on with business, analytics, UX and visual, but comes with great client handling, communication, team management and leadership skills.
Energetic, self-motivated, driven and ready to take on key responsibilities on the product and the business side.
Not a relaxed job. Will be hectic and would need someone who constantly has his/her eye on the ball.
Job includes directing a product, leading a design team and also owning parts of the UX design. Major role in visual design both on the product side and on the marketing and brand front.
How do you like the idea of owning a product? Do you feel confident partnering with the product team and being informed enough to call the shots? We’re happy to give you that chance.
We’re looking for a UI/UX Designer with 4–5 years of experience who can think beyond screens and push the product forward. You’ll work closely with product managers, developers, and cross-functional teams to deliver exceptional, user-centric experiences.
Responsibilities:
- Partner closely with product managers and stakeholders to define product strategy, requirements, and user goals.
- Lead user research interviews, usability tests, and data interpretation, translating insights into actionable design decisions.
- Create high-fidelity wireframes, interactive prototypes, and visually polished interfaces across web and mobile platforms.
- Drive design direction while ensuring consistency with brand guidelines and design systems.
- Develop detailed user personas, journeys, flows, information architecture, and interaction models.
- Conduct end-to-end usability testing and iterate designs based on findings.
- Collaborate closely with development teams to ensure accurate design implementation and resolve UI/UX challenges.
- Stay up to date with industry trends, evolving UX patterns, and new tools and technologies, bringing fresh thinking to the team.
- Provide mentorship, design critiques, and guidance to junior designers to maintain overall design quality.
- Advocate for user-centered thinking across the organization and influence product decisions through design expertise.
Qualifications:
- Bachelor’s degree in Design, HCI, or a related field (or equivalent practical experience).
- 4–5 years of solid UI/UX design experience, with a strong and diverse portfolio demonstrating end-to-end product thinking.
- Expertise in modern design and prototyping tools such as Figma, Sketch, Adobe XD, or similar.
- Strong understanding of user-centered design principles, usability heuristics, and UX research methods.
- Excellent visual design sensibility with a strong grasp of layout, typography, color theory, and design systems.
- Proven ability to turn complex problems into simple, intuitive solutions.
- Strong communication and storytelling skills, with the ability to explain design decisions to both technical and non-technical teams.
- Ability to manage multiple projects, prioritize effectively, and meet deadlines.
- Experience designing for responsive, mobile-first environments; familiarity with accessibility standards is a plus.
Strong Senior UX Designer Profile with full-stack design depth (UX research, UX design, UI) and product thinking
2
Mandatory (Experience 1): Must have 5+ years professional design experience with a proven track record of designing world-class products with the recent 3+ years in a product company
3
Mandatory (Experience 2): Must be full-stack in design, hands-on across UX research, UX design and UI, taking projects start to finish with minimal supervision
4
Mandatory (Skill 1): Must be strong on product thinking, discovery and understanding user pain points, able to break product strategy into design deliverables
5
Mandatory (Skill 2): Must have hands-on experience using design research methods and both data-driven and heuristic approaches, with consumer validation
6
Mandatory (Skill 3): Must design end to end (wireframing to flows and prototypes), with strong UI craft, aesthetic sense, motion/interaction thinking, and Figma best practices plus design-to-developer handoff
7
Mandatory (Skill 4): Must have worked closely with product teams and cross-functional partners, and be able to demo and defend design decisions backed by research or benchmarking
8
Mandatory (Skill 5): Must be curious about and able to use AI as a design material (how it shows up in the interface, explains itself, and supports users)
9
Mandatory (Company): Must come from a product company (any industry)
10
Mandatory (Portfolio): Must share a portfolio with detailed case studies on Notion, Medium or a personal website; Dribbble portfolios not acceptable
11
Mandatory (Education): Graduation is mandatory; higher design education preferred
Key Skills
Product Design
Usability
UX Design
UI Design
B2C Products
User Research
Product Thinking
Roles & Responsibilities
- Design end-to-end user experiences for B2C digital products across web and mobile platforms.
- Translate user needs, business requirements, and product objectives into user flows, wireframes, prototypes, and high-fidelity designs.
- Conduct user research and usability analysis to identify customer pain points and improve product experiences.
- Create intuitive and engaging UI/UX designs while maintaining consistency with design systems and brand guidelines.
- Collaborate closely with Product Managers, Engineers, Researchers, and Business teams throughout the product development lifecycle.
- Participate in design reviews and incorporate feedback to improve usability, accessibility, and overall customer experience.
- Use data, user feedback, and product metrics to identify opportunities for continuous experience improvement.
- Contribute to and maintain design systems, reusable components, and UX standards.
Ideal Candidate
1.Strong Product Designer from top college profile
2.Mandatory (Experience) - Minimum 1+ YOE in UX / Product Design, with strong focus on B2C Products
3.Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products
4.Mandatory (Company): Top B2C product company
5.Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority
6.Mandatory (Exclusion) - Only UX designer wont work, we need product designers
Translate concepts into wireframes, prototypes, redlines, and high-fidelity mockups using Figma, Adobe XD, and Canva, enhanced with AI plugins and features. • Design intuitive user experiences for Power BI reports, web applications, mobile apps, and low-code platforms using modern design principles and AI-enhanced tools. • Use Adobe Firefly to create and edit compelling videos, logos, icons, and flyers. • Develop & guide the team on the user experience roadmaps for clients - both external & internal stakeholders through applications, chatbots, websites, dashboards, etc. • Collaborate with cross-functional teams including engineers, analysts, and stakeholders to deliver high-impact design solutions. • Utilize Figma AI plugins (e.g., FigJam AI, Magician, Wireframe Designer) to accelerate ideation, generate design components, and automate repetitive tasks. • Use Microsoft Designer for quick, AI-assisted graphic creation and layout generation tailored to business needs. • Apply Canva’s AI tools (e.g., Magic Design, Magic Write) to rapidly prototype marketing visuals, presentations, and UI mockups. • Create information architecture, task flows, and data visualizations that support user goals and business objectives. • Develop and update customer ready PowerPoint presentations that are consistent with the brand and technical communication standards. • Design and prepare print-ready graphics for events, including flyers, posters, and signage. • Solve design challenges with creativity and precision, using a full-stack approach (interaction, usability, visual design, HTML/CSS, Power BI, Power Apps, Power Pages). • Stay current with design trends, accessibility standards, and emerging AI technologies in UX. • Work in Agile teams, contributing to user stories, sprint planning, and iterative testing. • Continuously solicit and incorporate feedback to improve design quality and user satisfaction. • Develop effective and well-branded user experience by focusing on data visualization techniques. • Ensure to drive innovation across User-Centered Design practices. • Prepare strategic decisions based on project priority. • Collaborate with the top management to understand the gaps in the expected deliverables. • Manage a team of user-experienced designers, graphic designers, and researchers (team size: 5 to 12 members). • Plan and allocate work items, track their progress, and ensure timely delivery of design requests. • Send daily, weekly, and monthly progress updates for the UX function. • Ensure adherence to project delivery processes for the team members. • Recommend best approaches for implementation of user experience. • Identify improvement areas plus prospective competitive advantage for advanced research as well as exploration. • Hire and mentor a team of budding user experience designers. Ideal profile: • 60% throughout the academics with B. Des/M. Des academic background in interaction design, user-centered design (UCD), or a design-related field. • Proven track record in the creation of interaction models, screen designs, and UI details that promote ease of use and optimize the user experience for reporting. • Portfolio demonstrating UX/UI experience in web, application, and/or reporting design (Power BI and/or Tableau). • Demonstrable ability to do wireframing, prototyping, storyboarding, and redlines. • Proficiency in Adobe Creative Cloud (XD, Illustrator) and Figma for creating wireframes, prototypes, and high-fidelity mockups. • Strong knowledge and use of AI tools • Ability to create and refine PowerPoint presentations that meet corporate branding and communication standards. • Experience designing print-ready materials such as flyers, posters, and event graphics • Experience with creative tools that offer AI-driven functionality. • Knowledge of UX best practices, design techniques, user interface design patterns, and standard UCD methodologies. • Excellent communication skills within cross-functional teams. • Ability to explain design processes and concepts, i.e., why a design works or why it doesn't. • Exceptional visual design skills with a focus on high-quality deliverables. • Self-directed, confident, and able to work in a fast-paced environment. • Ability to balance speed and quality when managing competing priorities. • Has previously handled Microsoft clients/projects. • Knows how to handle a team in his prior work experience. • 5 to 8 yrs. of UX experience with a software services company. • Excellent written and verbal communication skills. • Ability to explain why a design works or why it doesn't. • Great working knowledge of usability principles, best practices, and techniques. • Exceptional design skills, production value, and attention to detail. • Self-managed with a high degree of ownership, accountability and work ethics and able to work in a fast-paced environment.
Strong Senior UX Designer Profile with full-stack design depth (UX research, UX design, UI) and product thinking
2
Mandatory (Experience 1): Must have 5+ years professional design experience with a proven track record of designing world-class products with the recent 3+ years in a product company
3
Mandatory (Experience 2): Must be full-stack in design, hands-on across UX research, UX design and UI, taking projects start to finish with minimal supervision
4
Mandatory (Skill 1): Must be strong on product thinking, discovery and understanding user pain points, able to break product strategy into design deliverables
5
Mandatory (Skill 2): Must have hands-on experience using design research methods and both data-driven and heuristic approaches, with consumer validation
6
Mandatory (Skill 3): Must design end to end (wireframing to flows and prototypes), with strong UI craft, aesthetic sense, motion/interaction thinking, and Figma best practices plus design-to-developer handoff
7
Mandatory (Skill 4): Must have worked closely with product teams and cross-functional partners, and be able to demo and defend design decisions backed by research or benchmarking
8
Mandatory (Skill 5): Must be curious about and able to use AI as a design material (how it shows up in the interface, explains itself, and supports users)
9
Mandatory (Company): Must come from a product company (any industry)
10
Mandatory (Portfolio): Must share a portfolio with detailed case studies on Notion, Medium or a personal website; Dribbble portfolios not acceptable
11
Mandatory (Education): Graduation is mandatory; higher design education preferred
12
Mandatory (Stability): Candidate should have moved jobs too quickly in the past. 1 transition is fine, if otherwise candidate stays for at least 1+ year in a Company.
13
Preferred (Domain): Fintech or Lending experience









