Junior Gen AI

Role & Responsibilities

The User Researcher is responsible for generating deep, psychology-backed insights into user behavior, motivations, and decision-making within fintech and digital financial products. The role focuses on applying behavioral science, cognitive psychology, and quantitative/qualitative research methods to uncover latent user needs and translate them into actionable inputs for design, product, and business strategy. The role ensures user-centric, evidence-based decision-making across the organization.

A - Minimum required Accountabilities for this role-

• Conduct in-depth moderated and unmoderated user interviews using psychological frameworks (e.g., Prospect Theory, Cognitive Dissonance, System 1 & 2) to uncover latent motivations, emotional drivers, and behavioral barriers.
• Design, deploy, and analyze quantitative research studies (surveys, questionnaires, experiments) grounded in validated psychological models such as Theory of Planned Behavior (TPB), Big Five Personality Traits, and Self-Determination Theory.
• Synthesize qualitative and quantitative data into actionable insights by identifying underlying cognitive and behavioral patterns (e.g., loss aversion, anchoring bias, trust erosion).
• Translate research findings into structured outputs such as personas, mental models, journey maps, and behavioral frameworks that predict user behavior.
• Test UI/UX prototypes through usability and concept validation studies using tools like Figma, Maze, and UserTesting, leveraging models such as Fogg’s Behavior Model.
• Own end-to-end research execution including study design, participant recruitment, psychometric segmentation, data analysis, and insight storytelling.

B - Additional Accountabilities pertaining to the role-

• Partner closely with design, product, and business teams to convert behavioral insights into bias-aware recommendations, nudges, and experience improvements.
• Monitor fintech and behavioral science trends (e.g., hyperbolic discounting, decision fatigue) through diary studies, ethnographic research, and secondary analysis.
• Support business KPIs such as conversion, engagement, retention, and trust through evidence-backed research inputs.
• Contribute to the development of internal research standards, methodologies, and best practices.

Ideal Candidate

• Strong Behavioral Research / Behavioral Insights / Consumer Behavior Research Profiles
• Mandatory (Experience 1): Must have 2+ years of experience in Behavioral Research, Consumer Behavior Analysis, Behavioral Science, or Market Research, focusing on understanding user motivations, decision patterns, and digital behavior
• Mandatory (Experience 2): Must have hands-on experience conducting primary and secondary research, including qualitative and quantitative research methods such as interviews, ethnographic studies, surveys, behavioral experiments, and observational research
• Mandatory (Experience 3) : Experience analyzing user behavior patterns, engagement trends, and digital interaction journeys to generate insights that influence product design, feature development, or platform experience improvements
• Mandatory (Experience 4): Must have exposure to data analysis or data mining of user behavior datasets, combining research insights with behavioral data to identify patterns, anomalies, or opportunities for product innovation
• Mandatory (Skills 1): Strong understanding of Behavioral Science principles such as Cognitive Bias, Cognitive Dissonance, System 1 & System 2 Thinking, Decision Science, or Consumer Psychology
• Mandatory (Skills 2): Experience in testing concepts, prototypes, or product ideas through usability testing, concept validation, or behavioral experimentation to evaluate user response and product effectiveness
• Mandatory (Skills 3): Ability to synthesize research findings into actionable insights, hypotheses, and recommendations for Product, Design, or Business teams
• Mandatory (Skills 4): Basic understanding of UI/UX and digital product journeys, including how users interact with mobile apps or web platforms, though this is not a design role
• Mandatory (Education): Background in Behavioral Science, Psychology, Sociology, Anthropology, Ethnography, Cognitive Science, or related fields (BA/MA/MSc/BSc)
• Candidates from institutes with strong behavioral research exposure are preferred
• Mandatory (Company): Candidates from B2C consumer product organizations where user behavior is closely tracked and analyzed, such as consumer tech, fintech, e-commerce, or digital platforms
• Mandatory (Note):This is not a pure UX Researcher or Data Analyst role. The client is looking for Design Thinking–oriented Behavioral Researchers who combine behavioral science, research methodologies, and behavioral data analysis to generate insights
• Preferred (Skills): Exposure to behavioral experimentation, usability testing, journey analysis, or consumer psychology frameworks used to improve digital product experience
• Preferred (Education): Background in Behavioral Science, Psychology, Sociology, Anthropology, Ethnography, Cognitive Science, or related fields (BA/MA/MSc/BSc)

Role Overview:

We are looking for a skilled Data Scientist with expertise in data analytics, machine learning, and AI to join our team. The ideal candidate will have a strong command of data tools, programming, and knowledge of LLMs and Generative AI, contributing to the growth and automation of our business processes.

Key Responsibilities:

1. Data Analysis & Visualization:

• Develop and manage data pipelines, ensuring data accuracy and integrity.
• Design and implement insightful dashboards using Power BI to help stakeholders make data-driven decisions.
• Extract and analyze complex data sets using SQL to generate actionable insights

2 Machine Learning & AI Models:

• Build and deploy machine learning models to optimize key business functions like discount management, lead qualification, and process automation.
• Apply Natural Language Processing (NLP) techniques for text extraction, analysis, and classification from customer documents.
• Implement and fine-tune Generative AI models and large language models (LLMs) for various business applications, including prompt engineering for automation tasks.

3 Automation & Innovation:

• Use AI to streamline document verification, data extraction, and customer interaction processes.
• Innovate and automate manual processes, creating AI-driven solutions for internal teams and customer-facing systems.
• Stay abreast of the latest advancements in machine learning, NLP, and generative AI, applying them to real-world business challenges.

Qualifications:

• Bachelor's or Master’s degree in Computer Science, Data Science, Statistics, or related field.
• 4-7 years of experience as a Data Scientist, with proficiency in Python, SQL, Power BI, and Excel.
• Expertise in building machine learning models and utilizing NLP techniques for text processing and automation.
• Experience in working with large language models (LLMs) and generative AI to create efficient and scalable solutions.
• Strong problem-solving skills, with the ability to work independently and in teams.
• Excellent communication skills, with the ability to present complex data in a simple, actionable way to non-technical stakeholders.

If you’re excited about leveraging data and AI to solve real-world problems, we’d love to have you on our team!

About Airtribe

At Airtribe, we’re reimagining learning and communities by building meaningful, creator-led learning experiences. We believe design is at the heart of every story we tell — visually, emotionally, and impactfully.

This is your chance to work closely with a high-energy, fast-paced team that values ideas, creativity, and execution just as much as strategy.

What You’ll Do

As a Graphic Design Intern at Airtribe, you’ll be doing more than just “intern stuff.” You’ll be:

🎯 Creating impactful visuals for social media, product launches, internal campaigns, and more

🎨 Designing brand collaterals, content creatives, and web graphics that elevate our voice

🚀 Working with our marketing and content teams to brainstorm, prototype, and execute ideas

🧠 Contributing to brand consistency and elevating the visual identity across platforms

⚡ Experimenting with formats like reels, motion graphics, and meme content if that’s your vibe

📌 Managing design timelines and delivering quick turnarounds without compromising quality

What We’re Looking For

We don’t expect you to know everything, but we are looking for someone who:

• Has a strong understanding of basic design principles (typography, color, layout)
• Is proficient in tools like Figma, Adobe Illustrator, Photoshop, Canva (or similar)
• Has an eye for detail, a love for clean design, and a curiosity to experiment
• Is proactive, owns their work, and loves working in a creative, collaborative environment
• Can take feedback and turn it into something even better

Bonus Points If You:

• Have motion design/video editing skills (After Effects, Premiere Pro)
• Are active on social media and love tracking design trends
• Have worked on branding or content design projects before

Portfolio Required

Please share your portfolio or links to past work in the application form. We love seeing creativity in action! 🔥

Position: Sr executive

Dept: Pre sales

Salary Bracket: 40 - 50k

Key Responsibilities:

• Act as the first point of contact for incoming customer leads and inquiries.
• Conduct product presentations, site walkthroughs, and client meetings.
• Understand customer needs and tailor solutions accordingly.
• Coordinate with the sales and marketing teams to ensure seamless lead handovers.
• Maintain updated records of client interactions and follow-ups in CRM.
• Represent the brand professionally and uphold service excellence at all times.
• Participate in events, exhibitions, and site activations when required.

We are seeking a dynamic and motivated Business Development Executive to join our team and drive sales for our e-commerce agency in the USA market during night shifts. The ideal candidate should have a proven track record in business development, a deep understanding of the e-commerce industry, and be willing to work during USA night hours.

Key Responsibilities:

1. Client Acquisition: Identify and target potential clients and businesses in the USA interested in our e-commerce services and solutions.

2. Sales Strategy: Develop and execute a comprehensive sales strategy to achieve revenue targets and maximize growth.

3. Lead Generation: Generate high-quality leads through cold outreach, networking, market research, and collaboration with marketing teams.

4. Client Engagement: Build and maintain strong client relationships, understanding their needs, and offering tailored e-commerce solutions.

5. Product Knowledge: Stay up-to-date with our agency's e-commerce services and offerings to effectively communicate their value to potential clients.

6. Sales Presentations: Create and deliver compelling sales presentations and proposals that highlight the benefits of our services.

7. Pipeline Management: Manage and maintain a sales pipeline, tracking leads, opportunities, and conversion rates.

8. Market Research: Stay informed about industry trends, competitor activities, and emerging opportunities in the e-commerce sector.

Qualifications:

- Bachelor's degree in business, marketing, or a related field.

- Proven track record in business development or sales, with experience in the e-commerce industry being a plus.

- Strong interpersonal and communication skills.

- Ability to work independently and meet sales targets.

- Results-oriented with a focus on customer satisfaction.

- Willingness to work during night hours to cater to the USA market.

Benefits:

- Competitive salary and commission structure

- Night shift differential

- Professional development opportunities

- Collaborative and supportive work environment

Job Type: Full-time

Schedule:

Day shift

Supplemental pay types:

Performance bonus

Ability to commute/relocate:

Gautam Buddha Nagar, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Education:

Bachelor's (Preferred)

Experience:

Business development: 1 year (Required)

Language:

English (Required)

Work Location: In person

Organising appointments and meetings with Doctors/Distibutors - hospital & healthcare staff

identifying and establishing new business

negotiating contracts,New Distibutors,demonstrating or presenting products to healthcare staff including doctors, nurses and pharmacists.

undertaking relevant follow up meeting with Doctors/Clinicians/Technicians/Nurses/Distributors.  

managing budgets,reviewing sales performance

writing reports and other documents.                  

Hard working & Target oriented, willing to travel extensively

FinCrif India is a leading Fintech company . We are passionate about technology and strive to create a dynamic and collaborative work environment. We are currently seeking a talented Laravel Developer to join our team and contribute to our exciting projects.

Key Responsibilities:

• Develop and maintain web applications using Laravel framework.
• Collaborate with cross-functional teams to define, design, and ship new features.
• Write clean, maintainable, and efficient code.
• Perform code reviews and provide constructive feedback to other developers.
• Troubleshoot, test, and maintain the core product software and databases to ensure strong optimization and functionality.
• Contribute to all phases of the development lifecycle.
• Follow industry best practices and ensure the security and performance of web applications.
• Stay up-to-date with the latest trends and technologies in web development.

Benifits:

• Competitive salary and benefits package.
• Opportunity to work on challenging and innovative projects.
• A collaborative and supportive work environment.
• Opportunities for professional growth and development.
• Flexible working hours and remote work options.

Share CV at hr[]fincrif.com , himanshu.singh[]fincrif.com

• Listing & uploading catalogues & product on international eCommerce portals like Amazon, eBay, Shopify website etc.
• Monitor and optimize live listings and make suggestions to improve listing performance.
• Ensure products are accurately priced, described, photographed, always updated and in line with competitors.
• Engage in on-page optimization and off-page optimization
• Monitor all dispatches for orders placed through marketplaces.
• Strategizing for increasing online sales of the products.
• E-commerce payment reconciliation, Deals, Coupons, Reviews & Ratings, A+ Content, Catalogue improvement, Keyword Updation.
• Hands on knowledge with Amazon campaigns and other PPC advertising channels.
• Work within the budget allotted for the marketing campaign and other purchase
• Achieve position on the first page of popular search engines and marketplaces
• Maintaining ACOS percentage for the ads.
•  Increase organic search by timely updating the SEO of all the listings.
• Generation of Sales and Other Report (Weekly, Monthly) and provide analysis on each channel statistics for the Management.
• Responsible for the growth of the website store and assisting in execution of the website strategy.
• Conduct competitor keywords and backlinks analysis
• Create list of target SEO keywords for each product and work with content writer in editing existing and uploading new listings.
• Create a list of target websites and influencers for Affiliate marketing and guest blogging opportunities. Follow up with those targets on all channels of communication and recruit them.
• Responsible for ideating offers, events, promotions for Affiliate partners for maximum revenue generation
• Consistently keep creating backlinks through other available resources.
• Design automated Email strategy and work with the team in designing those emails.
• Formulate, execute and analyze Facebook and Google Ad campaigns.
• Analyze Google analytics and search console pages and recommend updates to website.
• Customer Feedback & Review generation
• Responsible for implementation of daily action plans with the teams and continuously optimizing the plans.
• Ability to identify opportunity areas to grow the business.
• Responsible for managing the listings and orders on different e-commerce marketplace channels.

Required Skills:

• Bachelor’s Degree
• 1-3 years’ experience in E-commerce required.
• Should have a strong understanding of all SEO best practices such as SEO friendly site architecture, tags, coding, site speed optimization, link building & more.
• Basic HTML knowledge a plus.
• Experience with Facebook Ads, Google Ads and Google Analytic Suite.
• Excellent project management skills and ability to work within time constraints.
• Pro-active work ethic. Able to self-check work and take initiative. Detail-oriented.

Responsibilities

· Developing user-facing applications using Vue.js

· Building modular and reusable components and libraries

· Optimizing your application for performance

· Implementing automated testing integrated into development and maintenance workflows

· Staying up to date with all recent developments in the JavaScript and Vue.js space

· Keeping an eye on security updates and issues found with Vue.js and all project dependencies

· Proposing any upgrades and updates necessary for keeping up with modern security and development best practices

What we need in you?

· Highly proficient with the JavaScript language and its modern ES6+ syntax and features

· Highly proficient with Vue.js framework and its core principles such as components, reactivity, and the virtual DOM

· Familiarity with the Vue.js ecosystem, including Vue CLI, Vuex, Vue Router, and Nuxt.js

· Good understanding of HTML5 and CSS3, including

· Understanding of server-side rendering and its benefits and use cases

· Knowledge of functional programming and object-oriented programming paradigms

· Ability to write efficient, secure, well-documented, and clean JavaScript code

· Familiarity with automated JavaScript testing, specifically testing frameworks such as Jest or Mocha

· Proficiency with modern development tools, like Babel, Webpack, and Git

· Experience with both consuming and designing RESTful APIs

Description

We are looking for a stellar Mobile App developer to help us build our next Android app for our IoT Devices/Application.

Responsibilities:

• Build our Android app for our IoT Devices/Applications
• Work with product owners to spec the requirements.
• Design, code, test and deliver various features in our product roadmap
• Fix customer issues as needed.
• Integration with Amazon Alexa, Google Home Kit and other third party platforms.

Requirements

Required Skills:

• 4+ yrs experience in building Mobile apps for Android for Phone and tablet using Java
• 2+ yrs experience in building Mobile apps for Android using Kotlin
• Strong UI development skills in terms of design
• 2+ yrs in building/consuming APIs
• Hands on knowledge of IoT
• Hands on knowledge of Unix/Linux.
• Knowledge of any of the Application servers like Apache/ NginX
• Good oral and written communication skills in English

Preferred Skills:

• 2+ yrs in building IoT/Embedded devices.
• 2+ years experience in HTML, JS, AJAX, and related browser side web technology
• 2+ yrs in Python, Php, Java, Node.js is desirable
• Strong networking knowledge.
• Experience with scrum development, Jira & Git