Inside Sales Executive

Job Description

This is a remote position.

Incubyte is looking for a hands-on Inbound Marketing & GTM Operations Manager to take over and execute its inbound-led marketing and GTM operations.

The website, SEO strategy, conference playbooks, referral ecosystem tracker, and partner ecosystem direction will already be created and handed over. This role is responsible for maintaining these systems, coordinating execution, tracking progress, and ensuring marketing activities move forward consistently.

The person will work closely with founders, sales, engineering teams, and external partners to support Incubyte’s inbound, referral, partnership, and conference-led GTM efforts.

This is an execution-first role suited for someone who is organized, proactive, comfortable working with technical teams, and able to manage multiple marketing workflows independently.

Key Responsibilities

1. Website & Marketing Infrastructure

• Take ownership of the website after handover and ensure it remains updated, functional, and aligned with marketing priorities.
• Monitor website performance, traffic sources, form submissions, and basic conversion activity.
• Ensure Google Analytics, Google Search Console, Google Tag Manager, website forms, and Google Workspace-related workflows are functioning correctly.
• Maintain a simple tracker for website updates, issues, fixes, and improvement opportunities.
• Coordinate with internal stakeholders or external specialists when website updates or fixes are required.

2. SEO & Inbound Marketing Execution

• Own the execution of the SEO content calendar based on the predefined SEO strategy.
• Manage the inbound marketing calendar across blogs, case studies, landing pages, service pages, LinkedIn posts, newsletters, and sales-support content.
• Coordinate with founders, engineering teams, writers, designers, or freelancers to move content from brief to published asset.
• Ensure SEO briefs, content buckets, keywords, publishing cadence, and review timelines are followed.
• Work with engineering and internal subject matter experts to gather inputs for technical content when required.
• Repurpose approved content into smaller assets for LinkedIn, email, website, or sales follow-ups.
• Track published content, organic traffic, impressions, clicks, keyword movement, and other basic SEO performance indicators.

3. Conference Marketing Execution

• Execute Incubyte’s existing conference playbooks across pre-conference, during-conference, and post-conference stages.
• Work from the existing conference master list, scoring framework, and participation plan covering speaking, exhibiting, sponsoring, or attending.
• Coordinate conference-related assets such as landing pages, email/LinkedIn copy, one-pagers, decks, meeting lists, QR codes, and follow-up material.
• Support founders and sales teams with pre-event preparation and post-event follow-up.
• Track conference tasks, meetings, leads, follow-ups, and outcomes.
• Prepare basic post-conference summaries covering activity, outcomes, learnings, and next steps.

4. Partner & Referral Ecosystem Support

• Maintain partner and referral ecosystem trackers and keep relevant stakeholders updated on progress.
• Support communication between Incubyte’s internal teams, referral contacts, and partner ecosystem teams.
• Coordinate required partner inputs such as documentation, capability material, enablement requirements, listings, submissions, and co-marketing inputs.
• Support referral conversations with relevant collateral such as one-pagers, service decks, intro blurbs, case studies, and follow-up content.
• Ensure partner and referral activities are backed by clear positioning, proof points, and updated marketing assets.
• Track open tasks, follow-ups, blockers, and next steps across partner and referral initiatives.

5. Sales Enablement, CRM & Reporting

• Create, update, and maintain basic sales and marketing collateral, including decks, one-pagers, case studies, proposal narratives, and follow-up assets.
• Ensure all collateral is current, consistent, and aligned with Incubyte’s positioning and service offerings.
• Support basic HubSpot or CRM hygiene for website leads, campaign tagging, contact updates, and lead source visibility.
• Ensure website forms and inbound leads are captured and routed appropriately.
• Maintain weekly and monthly reports across website, SEO, content, conferences, partnerships, referrals, and marketing execution.
• Track activity status, blockers, outcomes, and next steps in shared trackers.

Requirements

• 2–5 years of experience in B2B marketing, inbound marketing, marketing operations, content operations, or GTM coordination.
• Experience working in B2B SaaS, technology services, AI, software development, IT services, consulting, or agency environments.
• Strong project management and execution skills.
• Experience managing content calendars, publishing workflows, and stakeholder follow-ups.
• Working knowledge of SEO content execution and basic SEO performance tracking.
• Familiarity with Google Analytics, Google Search Console, Google Tag Manager, and website performance monitoring.
• Ability to coordinate with founders, sales teams, engineering teams, writers, designers, freelancers, and external partners.
• Strong written communication and content coordination skills.
• Comfortable working with HubSpot or similar CRM tools at a basic operational level.
• Strong ownership, follow-through, and ability to operate independently with predefined strategies and playbooks.

Good to Have

• Experience executing B2B conference or event marketing playbooks.
• Experience supporting partner ecosystem or referral-led GTM activities.
• Experience working with technical teams to create or coordinate content.
• Familiarity with Webflow, WordPress, or similar CMS platforms.
• Experience creating or updating sales collateral.
• Basic understanding of lifecycle stages, lead sources, and campaign reporting.
• Experience in AI, cloud, data, product engineering, or software services marketing.

Success in This Role Looks Like

• The website is monitored, updated, and functioning smoothly after handover.
• SEO and inbound content are published according to the agreed calendar.
• Engineering and founder inputs are converted into useful marketing assets.
• Conference playbooks are executed on time with proper preparation and follow-up.
• Partner and referral ecosystem tasks are tracked and coordinated.
• Sales collateral stays updated, relevant, and usable.
• Website leads and campaign activities are captured with basic CRM hygiene.
• Founders and sales have clear visibility into what marketing is executing, what is pending, and what needs attention.

Benefits

Life at Incubyte 

We are a remote-first company with structured flexibility. Teams commit to shared rhythms during core hours, ensuring smooth collaboration while maintaining autonomy. Twice a year, we come together in person for a co-working sprint and once a year for a retreat - with all travel expenses covered. 

Our environment is built for crafters: pairing, refactoring, experimenting with AI, and pushing the boundaries of software excellence. We are all lifelong learners, and our work is our passion. 

Perks

• Dedicated learning & development budget. 
• Sponsorship for conference talks. 
• Comprehensive medical & term insurance. 
• Employee-friendly leave policies. 
• Home Office fund 
• Medical Insurance

Preferred Qualifications

• Bachelor's degree in Engineering with specialization in Computer science or related field
• 4-10 years of experience as a software engineer in a product development setting
• Deep experience in Python with demonstrated ability to build modern products
• Experience in designing APIs and integration patterns, implementing secure and sustainable products with a focus on quality and scalability
• Experience in FastAPI, Django, or equivalent
• Experience in data modeling and efficient usage of PostgreSQL, MySQL, MongoDB, or equivalent
• Experience with modern components like async python, pedantic, sqlalchemy, alembic, celery, google products API integration, etc. is a plus
• Understanding of CI/CD practices including code check-in policies, automated unit tests, automated code deployments, etc.
• Experience in other programming languages is a plus, especially Javascript and/or Typescript
• Experience building feature-rich and scalable web apps is a plus
• Ability to grasp new technologies and use them effectively to create industrial-strength software

JOB DESCRIPTION:-

Responsibilities:

• Strong experience in Compensation Management -

• Strong experience in Variable Pay

• Strong Experience in Employee Central

• Experience in configuring Compensation, Variable Pay templates

• Experience in Route Map and Rating Scales

• Experience in Merit Guidelines, Lookup table, Eligibility rules, Budgeting and Performance Forms integration

• Experience in configuring merit and Variable Pay statement templates

• Strong experience in MDF Objects, Position Management, Business rules, workflows and RBP.

• Act as a Subject Matter Expert for various assigned modules within the SuccessFactors system.

• Assist with system changes from the solution phase through development, testing, implementation, and post go-live support.

• Perform and/or assist with manual data uploads where necessary.

• Lead the design, testing and support of Compensation, Variable Pay, PMGM and Employee Central modules

• Troubleshoot and resolve end user support tickets

• Partner on yearly cycles within HRIS for Performance Reviews and Compensation Planning.

• Act as a leader within the HRIS team, providing training and support to other team members as needed.

• Contribute to the development and maintenance of internal documentation.

• Experience in Role Based Permissions

• Working experience in Reporting, user stories, Dashboards

• Should have experience in client handling and educating the business teams on the compensation process and new changes

Experience

• 5+ years of Support experience in SAP SuccessFactors, particularly Compensation Management, Performance & Goal Management and Employee Central.

• Experience working in a Global HR environment.

• Strong communication, problem-solving, and project handling skills.

• Certification in Compensation/Variable Pay/PMGM/ Employee Central is an added advantage.

• Strong experience in Client handling.

About the Role:

We are seeking a passionate and self-motivated Flutter Developer (Fresher) to join our team. Candidates should have a fundamental understanding of Flutter and Dart.

Responsibilities:

Develop and maintain cross-platform mobile applications using Flutter.

Collaborate with designers and backend developers for high-quality delivery.

Debug and optimize application performance.

Stay updated with best practices and trends in Flutter development.

Requirements:Basic knowledge of Flutter and Dart.

Familiarity with mobile app development lifecycle and RESTful APIs.

Understanding of version control tools like Git.

We are looking for an efficient Business Development Executive candidate who can immediately join us and has prior experience and knowledge only in the software/IT industry, handling software products(web applications, mobile applications) along with client handling. As a BDE you are expected to contribute to the successful completion of a client's journey from pitching to converting to a prospective client for the organization.

PROCESS RESPONSIBILITIES

1. Cold Emailing.
2. Communicating to different clients to know their requirements.
3. Follow-ups with valuable leads and converting them into clients.
4. Collaborating with sales manager to improve sales.
5. Identifying the effective market to improve the client base,
6. Bringing in new ideas and processes to help in achieving overall business.

EXPECTED TO BRING IN

1. Having 1-2 yrs of relevant experience.
2. Good communication skills both verbal and written are a must.
3. Completed UG or PG degree in sales or marketing or business administration.
4. Prior experience only in the software industry.
5. Knowledge of CRM tools would be an advantage.

• Conducting keyword research using dedicated software, and generating new keyword ideas.
• Analyzing website and social media pages, then making recommendations for improvement.
• Monitoring website traffic, search results, and developing strategies.
• Generating content ideas and delegating these to the team.
• Overseeing content creation and offering suggestions.
• Updating outdated content.
• Optimizing pages for desktop, tablet, and mobile use.
• Developing link-building strategies.
• Managing paid search campaigns.
• Keeping up to date with new trends and best SEO practices.

• BSc in marketing or similar.
• HTML and JavaScript experience.
• Previous experience in a similar role would be advantageous.
• Excellent written, verbal, and analytical skills.
• Experience with Google Analytics.
• Great customer service and interpersonal skills.
• Ability to follow specifications.
• Ability to work under pressure.

• PL ownership: Drive and ensure 100% achievement of the targeted sales numbers of the categories. 
• Ensure Profitability by negotiating the best category margins, securing marketing support from brands, and focusing on delivering the budgeted top-line and bottom-line.
• Assortment planning: Ensure we have a competitive catalog compared to other players across brands and sub-categories globally. 
• Customer Experience: Anticipate and create solutions for customer pain points. Should be able to resolve customer escalations and deliver on the expected NPS for the category. 
• Category marketing: Create weekly, monthly, and quarterly calendars  Have joint marketing plans signed off with partner brands, execute the plan in coordination with the internal team
• Operational efficiency: Work with cross-functional teams like CS, Finance, Sales to ensure a smooth functioning system and to be able to deliver on the required set of parameters measured across each function

1. 5-10 years of experience in global category roles, preferably digital categories like gift cards, perks, deals, experiences, loans, insurance, merchandise etc. 
2. Hands-on in Sales, Operations, Catalog and Category Management.
3. Strong analytical aptitude in problem-solving, multi-tasker, critical thinker, and a tactical executioner with a proven track record of finding solutions to business problems.
4. Good communication and team management skills. 
5. Engineering + MBA from reputed colleges would be preferred.

A wholesome opportunity in a fast-paced environment will enable you to juggle between concepts yet maintain the quality of content, interact, share your ideas, and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the benefits of being at Plum.