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Job Description for Performance Marketing and Social Media Marketing
Position: Digital Marketing
Location: Remote
Job Mode: Full-Time
Notice Period: Immediate Joiner Preferred
Position Overview:
We are seeking an experienced and data-driven Performance Marketing and Social Media Marketing with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution.
The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.
Key Responsibilities
- 1. Paid Advertising Strategy & ExecutionPlan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.
- Conduct in-depth keyword research, audience segmentation, and competitive analysis.
- Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.
- Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.
- 2. Funnel Architecture & DevelopmentDesign and implement complete digital marketing funnels using GoHighLevel.
- Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.
- Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.
- Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.
- Qualifications & SkillsRequired:Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns.
- Proven track record of building complete digital funnels that consistently convert.
- Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages). -
- Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager).
- Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns. - Excellent grasp of CRO (Conversion Rate Optimization) principles.
Preferred or we will give preference to :
- Healthcare industry marketing experience.
- Knowledge of HIPAA-compliant marketing.
- Familiarity with SEO, retargeting, and omnichannel marketing strategies.
- Experience promoting high-value, cash-pay healthcare services.
About Fundly
- Fundly is building a retailer centric Pharma Supply Chain platform and Marketplace for over 10 million pharma retailers in India
- Founded by experienced industry professionals with cumulative experience of 30+ years
- Has grown to 60+ people in 12 cities in less than 2 years 4. Monthly disbursement of INR 50 Cr 5. Raised venture capital of USD 5M so far from Accel Partners which is biggest VC Fund of India
Opportunity at Fundly
- Building a retailer centric ecosystem in Pharma Supply Chain
- Fast growing– 3000+ retailers, 36000 Transactions and 200+ Cr disbursement in last 2 years
- Technology First and Customer first fintech organization
- Be an early team member, visible and influence the product and technology roadmap
- Be a leader and own responsibility and accountability
Responsibilities
- Be hands-on and ship good quality code Fast
- Execute and deploy technical solutions
- Understand existing code, maintain and improve it
- Control Technical Debt
- Ensure healthy software engineering practices like planning, estimation, documentation, code review
Qualifications
- 3+ years of Hands-on experience in Java, Spring Boot, Spring MVC, Hibernate, Play
- Hands on experience in SQL and NoSQL databases like Postgres, MongoDB, ElasticSearch, Redis
Senior Software Engineer – Java
Location: Pune (Hybrid – 3 days from office)
Experience: 8–15 Years
Domain: Information Technology (IT)
Joining: Immediate joiners only
Preference: Local candidates only (Pune-based)
Job Description:
We are looking for experienced and passionate Senior Java Engineers to join a high-performing development team. The role involves building and maintaining robust, scalable, and low-latency backend systems and microservices in a fast-paced, agile environment.
Key Responsibilities:
- Work within a high-velocity scrum team to deliver enterprise-grade software solutions.
- Architect and develop scalable end-to-end web applications and microservices.
- Collaborate with cross-functional teams to analyze requirements and deliver optimal technical solutions.
- Participate in code reviews, unit testing, and deployment.
- Mentor junior engineers while remaining hands-on with development tasks.
- Provide accurate estimates and support the team lead in facilitating development processes.
Mandatory Skills & Experience:
- 6–7+ years of enterprise-level Java development experience.
- Strong in Java 8 or higher (Java 11 preferred), including lambda expressions, Stream API, Completable Future.
- Minimum 4+ years working with Microservices, Spring Boot, and Hibernate.
- At least 3+ years of experience designing and developing RESTful APIs.
- Kafka – minimum 2 years’ hands-on experience in the current/most recent project.
- Solid experience with SQL.
- AWS – minimum 1.5 years of experience.
- Understanding of CI/CD pipelines and deployment processes.
- Exposure to asynchronous programming, multithreading, and performance tuning.
- Experience working in at least one Fintech domain project (mandatory).
Nice to Have:
- Exposure to Golang or Rust.
- Experience with any of the following tools: MongoDB, Jenkins, Sonar, Oracle DB, Drools, Adobe AEM, Elasticsearch/Solr/Algolia, Spark.
- Strong systems design and data modeling capabilities.
- Experience in payments or asset/wealth management domain.
- Familiarity with rules engines and CMS/search platforms.
Candidate Profile:
- Strong communication and client-facing skills.
- Proactive, self-driven, and collaborative mindset.
- Passionate about clean code and quality deliverables.
- Prior experience in building and deploying multiple products in production.
Note: Only candidates who are based in Pune and can join immediately will be considered.
Skills
- Excellent communication skills
- Extensive experience in IT recruitment
- Moderate experience in people operations
- Must be an innovative, self-starter with abilities in grievance handling and people management.
- Immediate Joiners preferred
Responsibilities
- Expert in sourcing profiles from job portals social platforms as per requirement.
- Excellent understanding of recruitment processes.
- Screening Resume, line-up for interview follow up.
- Approaching prospective candidates through various communication channels.
- Conduct HR Pre-screening.
- Completing documentation, taking HR interviews, salary negotiation etc.
- Coordination / Pre joining engagement with the candidates till successful on boarding.
- Building the database through References, Buddy Referral Scheme, and Head Hunting.
- Handling employee relations, disciplinary concerns, and grievance handling as per the defined guidelines/policies
We are Looking for:-
- Should have minimum of 2+ years’ experience in IT hiring.
- Excellent written and spoken English.
- Must be proactive, self-driven, and energetic.


WORF FROM OFFICE!
Location : Noida/Chennai
Skill : Dot Net Developer
§ Develop and support applications through all phases of the project life cycle, including Design, Development, Testing Support and Release Support
§ Having good hands-on experience in C#, .Net platform, MVC, SQL, PL/SQL
§ Required to develop applications using C# and .Net platform
§ Required to work independently with the customer and engage well with them
§ Good understanding of design principles and Object oriented programming
§ Develop Low level design documents
§ Responsible for coding, Developing test cases, unit testing and performing integration testing
§ Adhering to the schedule and scope of the project
§ Ensure to follow Technology and Process standards set for the project
§ Produce high quality technical deliverables for the customer
§ Interact with project lead to review Technical deliverables, Test cases and Test results
- Provide status updates to Project Manager
§ 4+ years of experience in Developing the applications/product using C# and .Net in Banking domain
§ Should have passion for technology and possess good learning skills
§ Should have Expertise in Classes, Session management, MVC, Paging, Java Script, JQuery, Web Application
§ Must be strong in OOPs Concepts and common design patterns
§ Should be experienced and have good knowledge in SQL, PL/SQL
§ Should possess excellent communication skills
§ Should possess excellent de-bugging, troubleshooting and problem solving skills
§ Should possess good client interaction skills and should be able to work independently with the client
- Should be proactive and self-initiated.
Are you someone who spends most of your time on social media? Do you believe in the power of words? Is creating viral content your strong suit? If yes, then this role is meant for you. Paavan is looking for an experienced social media & copywriting manager to lead our communication & social media marketing initiatives.
Roles & Responsibilities
Social Media
1. Write, edit and publish engaging posts for various social networks, including Facebook, Twitter, Instagram & short video apps
2. Optimize social media posts (language, tone, message) based on our target audience’s behaviors
3. Identify ways to increase engagement & followers on each platform
4. Create targeted campaigns & giveaways on social media to start discussions around the brand along with user participation
Copywriting
1. Create short but powerful copies for app, notifications, website, paid ads, videos & other offline/online collaterals
Skills Required
1. Education (Bachelors/Masters) from Tier-1 colleges
2. Atleast 2-3 years of social media & copywriting experience in a B2C startup or established brand
3. Excellent communication skills, both verbal and written
4. Strong understanding of consumer psychology and how the digital marketing at large works
5. A keen interest in concepts of spirituality, dharma & Bharat is preferred
6. Ability to cope with multiple projects & deadlines while delivering results
7. Excellent interpersonal and communication skills
8. Enthusiastic, high work ethics and an entrepreneurial mindset
9. Have an eye for detail
Our client is the Health-tech initiative of India's largest business house. Started in 2015, it empowers healthcare providers and consumers in India. All healthcare monitoring services are made available through an app that will help connect doctors, hospitals, pharmacies, laboratories and consumers, enabling preventive and predictive healthcare. It helps the care-givers to track the entire patient journey from the initial appointment and maintaining their records, generating lab test reports to providing virtual consultation and home-care solutions. It is expected that this futuristic guide will strengthen doctor-patient relationship and enhance the in-clinic experience.
- Responsible for full lifecycle recruiting including building strong partnerships with hiring managers
- Developing strategic recruiting plans and job descriptions, sourcing candidates, screening, interviewing and closing candidates for positions across functions
- Evaluating skill level; managing offer process, including salary recommendations, offer letter generation and offer acceptance/ decline
- Taking ownership for lateral hires
- Overseeing the strategic development and execution of the talent acquisition needs
- Driving Talent Acquisition function with the overall goal to recruit and hire exceptional talent
Desired Candidate Profile
What you need to have:
- Bachelors degree in business administration, management, or related field
- Minimum 2-3 years of experience in HR domain
- Experience in recruitment for all levels.
- Strong experience in tech hiring and proficient in new hire joining formalities
- Adhering to SOPs for hiring /interview coordination with respective stakeholders
- Scheduling interviews, coordinating with candidates, recruitment agencies and hiring managers
- Conducting HR interviews to assess cultural fit
- Reviewing & updating job descriptions for all positions regularly
- Updating job requirements in HR MIS
- Maintaining and updating database and personnel file regularly
- Updating & checking DL-CL work instruction for all staffs.
- Assigning the work instruction to all new employees as per their defined roles
- Updating and Maintaining leaves & attendance records of all office staff
- Preparing offer letters, conducting induction and providing the necessary support to the new joiners
- Keeping abreast of changes in policies and ensuring operational hygiene and compliance to policies by reviewing and providing information to the teams
- Preparing & sharing the attendance records of contract employees to vendor and Verifying the salary sheet shared from them
- Maintaining reports and MIS trackers for candidates, employees, administrative requirements
- Proficient with computers, especially MS Office.
- Excellent professional, verbal and written communication skills

Job profile: Product Manager
The ideal candidate is an analytical team player who will be responsible for leading a team of high performing individuals who own the entire product lifecycle from strategy to evaluation. You will also work cross-functionally to complete product roadmaps and discover new opportunities.
Responsibilities:
- Create business models and analyse competitive landscape.
- Develop and monitor data-driven analytics.
- Mentor employees to help them achieve individual & team objectives.
- Work with the lead product manager, key stakeholders and a cross-functional team to assist with new product releases, including product launch deliverables.
- Work with sales and partners to strengthen offerings.
- Define the product requirements and manage aspects of the offering roadmap.
- Develop and coordinate enablement assets for sales and partners.
- Work with industry analysts, partners, and customers to gather and validate market requirements, understand pain points, address RFEs, and evangelizing the product roadmap and vision.
Qualifications:
- Bachelor's degree or equivalent 3+ years of experience in Product Management, Engineering, or Consulting.
- Strong written, verbal and collaboration skills.
2. Hands on technical experience on selenium with java.
3. Demonstrated ability to perform and manage test execution activities.
4. Possess strong analytical skills, organizational skills, attention to detail, and excellent verbal and written communication skills.
5. Ability to establish and maintain effective working relationships with the team and all stakeholders.
6. Strong knowledge of agile process and Kanban framework.
7. Strong Automation experience (Selenium with Java, Python) as well as BDD(Cucumber)
8. DevOps experience will be preferred(Docker, Kubernetes, Bitbucket, AWS/Azure Cloud)
About Accoona Global
Accoona Global is a multinational offshore software development company Head Quartered in Texas, having development centers in Texas and Pune, India. Company has a large client base across US and strong plans to grow further in technology and services through its cutting-edge technologies in Telecommunication, IoT, Insurance, digital presence, Ecommerce solutions, ERP, BI, data analytics and IT infrastructure services.
Accoona Global is looking to hire an enthusiastic HR Generalist who will be responsible for Employee engagement and recruitment efforts, new employee induction and onboarding, payroll and benefits, company policy and procedure adherence. In addition, you will build strong relationships with stakeholders in order to help them build strong human resource department and maintain strong bonding with employees.
Role and Responsibilities
- Manage, prioritize and close open positions within the set timelines.
- Handle employee queries and grievances
- Complete pre- joining and onboarding formalities
- Conduct employee engagement activities
- Run the payroll process for the organization
- Manage exit formalities and complete FnF procedures
- Handle all compliance requirements and other documentation.
- Manage dynamic relationships with employees, stakeholders and recruitment partners
- Goal setting and performance reviews
- Develop and coordinate all HR policies and procedures
Background and Experience:
- 1 to 3 years of experience in HR generalist role, preferably in the IT and ITES organization.
- Experience in managing end to end recruitment process including sourcing, co-ordination, negotiation and employment branding.
- Experience in handling entire employee life cycle
- Should have working knowledge of MS Office
- A sense of ownership of job responsibilities and drive end to end closure.
- Critical thinker, problem-solving skills and ability to manage timelines successfully.

