
Role & Responsibilities
● Stakeholder leadership across functions — Drive alignment across Product, Marketing, Sales, Data
Science, CRM, and Business. Translate competing priorities into a coherent growth strategy and get
diverse stakeholders moving in the same direction — this is the most critical and most complex part of
the role.
● PM team building and mentorship — Build, mentor, and manage the revenue pod PMs. Set a high bar,
create a culture of ownership and structured experimentation, and develop the next generation of
growth PMs at PW.
● End-to-end revenue funnel — Own PW's unified growth charter, driving metrics across the full funnel:
● Acquisition: Signup success rate, CAC efficiency
● Activation: First session success, early engagement milestones
● Conversion: Free-to-paid conversion, checkout completion, funnel drop-offs
● Monetisation: ARPU, renewal rates, LTV/CAC ratio
● Upsell and cross-sell — Build upsell and cross-sell frameworks that surface the right offer to the right
learner at the right moment — maximising lifetime value across PW's learning categories.
● Conversion optimisation and experimentation — Architect A/B and multivariate testing pipelines, pricing
experiments, and personalisation engines to drive continuous funnel uplift.
● Unified revenue charter — Bring SalesTech,
Ideal Candidate
- Strong Growth Product Leader / Growth PM / Monetisation Product Leader profile
- Mandatory (Experience 1) – Must have 11+ years of Product Management experience, with strong exposure to Growth, Revenue, Monetisation, Conversion or Consumer Growth charters
- Mandatory (Experience 2) – Must have led end-to-end growth funnels including lead generation → activation → free-to-paid conversion → checkout → upsell/cross-sell → renewal → customer lifetime value (LTV).
- Mandatory (Experience 3) – Strong hands-on experience in Conversion Rate Optimisation (CRO), A/B testing, funnel analytics, cohort analysis, experimentation frameworks and growth metrics ownership.
- Mandatory (Experience 4) – Must have experience building and scaling monetisation engines such as checkout optimisation, cart enhancement, subscription journeys, pricing strategy, cross-sell/upsell mechanisms and revenue-led product initiatives.
- Mandatory (Experience 5) – Strong experience owning growth KPIs like Signup Success Rate, Conversion %, ARPU, CAC, LTV, Renewal Rate and Funnel Drop-offs.
- Mandatory (Experience 6) – Must have led and mentored Product Managers / Growth Pods / Cross-functional Product teams and should have experience managing senior stakeholders.
- Mandatory (Experience 7) – Must have worked on high-scale B2C products/platforms (1M+ MAU preferred) with significant traffic and customer journeys
- Mandatory (Company) – Candidates from top consumer internet / B2C / EdTech / FinTech / E-commerce / Subscription businesses / high-scale digital platforms
- Preferred (Experience 1) – Experience with loyalty programs, retention loops, customer engagement journeys or repeat purchase frameworks will be highly preferred

About TalentXO
About
Company social profiles
Similar jobs
About Asha Health
Asha Health helps medical practices launch their own AI clinics. We're backed by Y Combinator, General Catalyst, 186 Ventures, Reach Capital and many more. We recently raised an oversubscribed seed round from some of the best investors in Silicon Valley. Our team includes AI product leaders from companies like Google, physician executives from major health systems, and more.
About the Role
We're looking for a top 0.01% Software Engineer to join our engineering team in our Bangalore office.
4.6 fundamentally changed the game, which means that high intelligence, high agency engineers can now do the work of 10+ good engineers. It doesn't make sense to have anyone but the best on the team.
Since low level coding has become easier, what we expect from engineers on our team has expanded. Engineers on our team are expected to:
- Ship features end to end at a rapid pace
- Deeply research the domain and be their own product managers
- Ensure reliability and quality is best-in-class
- Design robust eng architecture, and develop testing and observability tools for each feature pre-launch
- Build each feature with deep customer empathy, meaning planning out and building stellar UX yourself
This means to thrive in a startup environment like ours, you not only need to be a stellar engineer, but you need to:
- Be super adept with AI development tools and building the AI systems that build your features for you (Conductor, Browser agents, QA agents, Ralph loops, adverserial agents, and more).
- Have exceptional product and UX taste, meaning you can ship features that are more effective than those historically designed by teams of product managers and designers.
- Take the highest level of ownership around feature outcomes, reliability, and observability.
Other Points to Note
- We are growing rapidly, our work has impact on tens of thousands of patients if not more.
- On our team, everything you do is on the bleeding edge of applied AI.
- We expect a high level of commitment from everyone on the team, most folks work 6 days and lead every project with intensity. It's a high ask, and we only bring on the best people. We compensate significantly above market, accordingly.

Job Description for Marketing Specialist – Advanced Healthcare Funnel Builder
Position: Marketing Specialist – Advanced Healthcare Funnel Builder
Location: Remote
Job Mode: Full-Time
Notice Period: Immediate Joiner Preferred
________________________________________
Position Overview
We are seeking an experienced and data-driven Marketing Specialist with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution. This is not a simple media buying role — we require a strategic marketer with a deep understanding of funnel architecture, healthcare consumer psychology, and performance marketing.
The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.
________________________________________
Key Responsibilities
1. Paid Advertising Strategy & Execution
• Plan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.
• Conduct in-depth keyword research, audience segmentation, and competitive analysis.
• Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.
• Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.
2. Funnel Architecture & Development
• Design and implement complete digital marketing funnels using GoHighLevel.
• Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.
• Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.
• Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.
3. Content & Creative Collaboration
• Collaborate with designers, video editors, and copywriters to create persuasive, compliant, and patient-focused marketing assets.
• Develop compelling healthcare-oriented messaging that educates, engages, and converts.
4. Data Analysis & Reporting
• Analyze campaign and funnel performance metrics to make data-driven optimizations.
• Produce weekly and monthly reports highlighting KPIs and actionable insights.
5. Compliance & Healthcare Industry Awareness
• Ensure all campaigns meet local laws, HIPAA regulations, and platform-specific healthcare advertising guidelines.
• Maintain ethical advertising practices and safeguard patient privacy.
________________________________________
Qualifications & Skills
Required:
- Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns.
- Proven track record of building complete digital funnels that consistently convert.
- Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages).
- Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager).
- Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns.
- Excellent grasp of CRO (Conversion Rate Optimization) principles.
Preferred:
- Healthcare industry marketing experience.
- Knowledge of HIPAA-compliant marketing.
- Familiarity with SEO, retargeting, and omnichannel marketing strategies.
- Experience promoting high-value, cash-pay healthcare services.
________________________________________
Performance Metrics
Success in this role will be measured by: -
- Cost per Lead (CPL) within target range.
- Conversion Rate from lead to booked appointment.
- Return on Ad Spend (ROAS).
Here is the Job Description. Kindly go through that and let me know your thoughts.
Experience –
3+ years in relevant technologies
Job Description :
- Ability to solve complex problems using innovative solutions and actively coding and developing Java/J2EE based web applications.
- Should be excellent in debugging code & fixes bugs in optimized manner and minimal time.
- Writing of fully optimized code for optimum performance and efficiency of application.
- Adhere to the coding standards and guidelines.
- Should be very strong in Object-Oriented programming and design patterns.
- Provide Support over email and phone whenever required.
- Excellent Communication Skills - both written and spoken English is a must
Skills :
- Strong knowledge of Core Java Development, Servlets, Spring
- Expertise in accomplishing projects using Multithreading, OOPS, Concurrent API, Algorithms, design patterns, Collections
- Excellent debugging skills
- Experience with svn tools like bitbucket, GitHub
- Working knowledge of Unix commands
- Must be acquainted with deployment process along-with good exposure of servers like tomcat, webserver
Optional Skills :
- Knowledge of Nested Virtualization
- Experience working with Selenium, Artificial Intelligence & Computer Vision
-
- Experience with React JS, React Native, JavaScript including DOM Manipulation and the JavaScript object model.
- Thorough understanding of React Native and its core Principles.
- Hands on experience on React Native Framework at least 1 year.
- Understanding of native build tools like Xcode, Gradle etc.
- Capability to write Well-documented code with Javascript that is easily readable.
- Good Knowledge of HTML5, CSS.
- Familiarity with code versioning tools (Such as Git or SVN)
- Knowledge about Offline Storage, REST APIs, and document request model
- Familiarity with modern front-end build pipelines and tools.
- Experience with common front-end development tools such as Babel, Web pack, NPM and YARN etc.
- Experience with Native Mobile app deployment on App store and google play store.
Role : SRE
Experience : 4 - 8 Years
- Experience in building, deploying and operating cloud solutions on Kubernetes
- Strong expertise administrating and scaling Kubernetes on bare metal and CKA preferred
- Expertise on K8s Interfaces CNI, CSI, CRI and Service meshe
- Hands-on experience as a DevOps or Automation development
- Demonstrable knowledge of TCP/IP, Linux operating system internals, filesystems, disk/storage technologies and storage protocols.
- Experience working with Helm Charts and building out Infrastructure As Code (IaC)
- Experience in writing software to automate orchestration tasks at scale; we commonly use Python, Go, and Shell scripting
- Knowledge of systems (Linux, GNU tooling), networking (OSI model, DNS, routing) and virtualization vs containerization
- Expertise in CI/CD tooling for cloud-based applications specifically Terraform / CloudFormation, Jenkins and Git
- Architected CNF Orchestration with Kubernetes
- Strong understanding of the principles of 12-factor apps and modern containerized microservices
- Plan for reliability by designing systems to work across our multi-region and multi-cloud environments
- Experience developing and using Application & Integration stacks/tools such as Kafka, Spring Cloud, Apache Camel, Kubernetes, Docker, Redis, Knative, and NoSQL
• Should have 5+ years of work experience in design, develop, Code and Unit Test web and desktop-based applications written in .Net framework starting from 4.x and above.
• Strong analytical skills to understand a given requirement and provide work estimates.
• Strong Object-Oriented Programming knowledge.
• Strong experience with Static Code Analyzers like Fortify.
• Should have good understanding of web servers such as IIS and Front-end such as HTML’s and Razor based engines.
• Strong debugging skills using .net front end and backend.
• Strong coding experience and thorough understanding of programming languages such as C#, VB.NET, ASP.Net, ADO.Net, JQuery, JavaScript, Traditional Web Services, WCF, Web API and other Scripting languages such as pythons.
• Strong working knowledge on various design patterns such as MVC, MVVM, DDD, Repository Pattern and any custom/hybrid framework as designed by the Architects.
• Should have a strong working knowledge of Azure DevOps.
• Strong knowledge and understanding of data sharing medium using JSON, XML and other media types.
• Strong knowledge on Entity Framework (6 and above) and other ORM such as Dapper.
• Strong knowledge and programming skills in Database such SQL SERVER, Oracle, My SQL and SQL Express. Additionally, nice to know-how knowledge in MS ACCESS.
• Strong knowledge and coding experience in REST based web services and service-oriented design patterns using WCF and other API’s.
• Should have used IDE such as Visual Studio and Visual Studio Code for Front-end development.
• 1+ years of building SPA web solutions using Angular 6/7/8 , BackBone, Bootstrap
• 5+ years building HTML5 complaint pages
• 3+ years of experience using TypeScript
• 3+ years of writing automated testing using Jamine or others
Day to Day job Duties: (what this person will do on a daily/weekly basis)
• Co-ordinate/mentor other Junior developers on a day to day basis.
• Understand the use cases/User Story, code and develop on a designed platform/pattern.
• Strict adherence to coding standards.
• Participate self-code review/peer reviews and correct errors wherever applicable before checking in the final code into the Branch/code repo.
• Create code documentations wherever applicable and as set guidelines by the team.
• Create and perform Unit Tests wherever applicable as set guidelines by the team.
• Provide feedback and assist in estimation planning.
• Merge code branches as and when required.
• Create and publish release documentations and application deployments as and when requested.
• Report out statuses to the leads onshore daily during the Stand-up calls.
• Additionally, update efforts on a given work item on everyday basis.
• Provide true estimates on work assigned prior development. Also ask questions/provide comments on User Stories/work items assigned.
• Be a team player and flexible towards availability in case of any urgent issues that need immediate attention.
• Plan out vacations in advance (min. 2 weeks of adv. Notice).
Nice to have(not a must) experience, skills
• Good understanding of Service Workers.
• Prior coding experience using FORTRAN.
• Experience on 3rd party tools like Spire.Pdf, PDF.Js.
• Knowledge of Rapid application development framework like DevExpress, Code on Time, HighCharts.
• Knowledge of code clean up tools like CodeMaid.
• Knowledge of Power BI and O365 Suites of applications.
• knowledge of SQL Data tools like SSIS and SSRS.








