Role & Responsibilities
● Stakeholder leadership across functions — Drive alignment across Product, Marketing, Sales, Data
Science, CRM, and Business. Translate competing priorities into a coherent growth strategy and get
diverse stakeholders moving in the same direction — this is the most critical and most complex part of
the role.
● PM team building and mentorship — Build, mentor, and manage the revenue pod PMs. Set a high bar,
create a culture of ownership and structured experimentation, and develop the next generation of
growth PMs at PW.
● End-to-end revenue funnel — Own PW's unified growth charter, driving metrics across the full funnel:
● Acquisition: Signup success rate, CAC efficiency
● Activation: First session success, early engagement milestones
● Conversion: Free-to-paid conversion, checkout completion, funnel drop-offs
● Monetisation: ARPU, renewal rates, LTV/CAC ratio
● Upsell and cross-sell — Build upsell and cross-sell frameworks that surface the right offer to the right
learner at the right moment — maximising lifetime value across PW's learning categories.
● Conversion optimisation and experimentation — Architect A/B and multivariate testing pipelines, pricing
experiments, and personalisation engines to drive continuous funnel uplift.
● Unified revenue charter — Bring SalesTech,
Ideal Candidate
- Strong Growth Product Leader / Growth PM / Monetisation Product Leader profile
- Mandatory (Experience 1) – Must have 11+ years of Product Management experience, with strong exposure to Growth, Revenue, Monetisation, Conversion or Consumer Growth charters
- Mandatory (Experience 2) – Must have led end-to-end growth funnels including lead generation → activation → free-to-paid conversion → checkout → upsell/cross-sell → renewal → customer lifetime value (LTV).
- Mandatory (Experience 3) – Strong hands-on experience in Conversion Rate Optimisation (CRO), A/B testing, funnel analytics, cohort analysis, experimentation frameworks and growth metrics ownership.
- Mandatory (Experience 4) – Must have experience building and scaling monetisation engines such as checkout optimisation, cart enhancement, subscription journeys, pricing strategy, cross-sell/upsell mechanisms and revenue-led product initiatives.
- Mandatory (Experience 5) – Strong experience owning growth KPIs like Signup Success Rate, Conversion %, ARPU, CAC, LTV, Renewal Rate and Funnel Drop-offs.
- Mandatory (Experience 6) – Must have led and mentored Product Managers / Growth Pods / Cross-functional Product teams and should have experience managing senior stakeholders.
- Mandatory (Experience 7) – Must have worked on high-scale B2C products/platforms (1M+ MAU preferred) with significant traffic and customer journeys
- Mandatory (Company) – Candidates from top consumer internet / B2C / EdTech / FinTech / E-commerce / Subscription businesses / high-scale digital platforms
- Preferred (Experience 1) – Experience with loyalty programs, retention loops, customer engagement journeys or repeat purchase frameworks will be highly preferred
Shubham Vishwakarma
Full Stack Developer - Averlon
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As a company, we're just the right size for every person to take initiative and make things happen. Join us in reshaping the future of logistics and be part of a journey where your contributions make a tangible difference.
Learn more at www.shipthis.co
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We are an equal opportunity employer and are committed to fostering diversity and inclusivity. We do not discriminate based on race, religion, color, gender, sexual orientation, age, marital status, or disability status.
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon