Customer Success and Support Executive

Summary:

We are seeking a highly skilled and experienced Senior Associate - Content to join Caramel. The ideal candidate will have 4-5 years of relevant experience in writing content for various digital platforms and scripting for DVCs, TVCs, reels (short format videos), documentaries, corporate videos, consumer testimonials, showreels, and marketing collaterals like broachers, standees, signages, and dropdowns. The potential candidate should also be adept in scripting radio jingles and conceptualizing print ads, and OOH Media. As a Senior Associate, you will also be responsible for developing and implementing content strategies for various events and activations pitches and event-related marcom.

Roles and Responsibilities:

Ø Develop and execute content strategies that align with the company's/clients/events/activation goals and target audience.

Ø Create engaging and informative content for websites, blogs, social media, and other digital platforms, on-ground activities, and offline media

Ø Conduct thorough research on industry-related topics to ensure the accuracy and relevance of content.

Ø Collaborate with designers to create visually appealing and impactful content.

Ø Manage and update the website and digital content for Caramel according to the marketing calendar.

Ø Stay up-to-date with industry trends and best practices in content creation and management.

Ø Edit and proofread content to ensure clarity, consistency, and adherence to brand guidelines.

Ø Assist in the development and implementation of content marketing campaigns for events and activations

Ø Train and mentor junior team members to enhance their content creation skills.

Qualifications:

Ø Bachelor's degree in English, Journalism, Marketing, or a related field.

Ø Proven experience in content creation and management, preferably in a similar industry.

Ø Excellent written and verbal communication skills.

Ø Strong attention to detail and ability to meet tight deadlines.

Ø Proficiency in content management systems and analytics tools.

Ø Ability to work independently and collaboratively in a fast-paced environment.

Ø Strong organizational and project management skills.

Ø Knowledge of social media platforms, offline media, events, and activation, and their respective content requirements.

Ø If you are a creative and driven individual with a passion for content creation, we would love to hear from you. Join our team and contribute to our mission of delivering high-quality and engaging content to our audience

Responsibilities

● Develop and execute a comprehensive social media strategy aligned with Rocketlane's overall marketing goals and target audience.

● Manage our LinkedIn, Twitter, and Instagram pages to ensure consistent brand messaging and engagement.

● Create and publish engaging posts, articles, images, and videos that resonate with our target audience.

● Monitor social media trends, industry developments, and competitor activities to identify opportunities for optimization.

● Collaborate cross-functionally with the marketing, design, and product teams to ensure consistent brand messaging and a cohesive online presence.

● Actively engage with followers and respond to comments, messages, and inquiries promptly and professionally.

● Implement strategies to drive lead generation, pipeline growth, and conversion through social media channels.

● Develop and maintain a content calendar to plan and organize posts, campaigns, and initiatives.

● Analyze social media performance using relevant metrics and tools, and provide regular reports with actionable insights to improve engagement and conversion rates.

● Collaborate with the content team to ensure social media content aligns with broader content marketing strategies.

● Create high-quality written content, including blogs, e-books, and other forms of thought leadership materials.

● Contribute to the creation of product marketing content, highlighting Rocketlane's features, benefits, and unique value proposition.

Qualifications

● Bachelor's degree in Literature, Marketing, Communications, Business, or a related field preferred.

● Strong understanding of social media platforms, trends, algorithms, and best practices.

● Excellent written and verbal communication skills, with the ability to craft engaging and persuasive content.

● Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.

● A genuine passion for social media marketing and a willingness to stay updated on industry trends.

Good-to-have

● 1-2 years of work experience as a social media manager or similar role, preferably within a B2B SaaS startup environment.

● Proficiency in social media management tools, analytics platforms, and scheduling software.

● Familiarity with content marketing strategies, SEO principles, and lead generation tactics.

● Basic knowledge of graphic design and video editing tools is a plus. Benefits

● Competitive salary and performance-based incentives.

● Opportunity to contribute to a rapidly growing startup and make a significant impact on its success.

● A collaborative work environment that values creativity and innovation

Requirements

At least 5+ years of experience as a Product Designer, User Researcher or comparable role

1. Bachelor's/Master's degree in Interaction/ Experience/ Visual/ Product design or related field
2. Must have worked on large projects as an individual or in the team for mobile and web-based platforms
3. Experience of working cross-functionally in agile framework with design, product management, and engineering
4. Expertise in digital design tools (Figma, Invision, etc) and well-versed in design systems, pattern libraries, and

design methodologies.

1. Good command over visual design and knowledge of the design process
2. Portfolio of previous work must be presented incorporating product/design/sketches that demonstrate an

understanding of design thinking, wireframing, interaction design, visual design, and best practices.

Roles and responsibilities

Candidate should be able to manage cross-functional products

1. Candidate should be responsible for research and discovery of assigned product verticals

- creating user journey, user persona, user scenarios, user stories, page flows, and document them and share with

experience designers, PMs, and engineers.

- design and develop design thinking for assigned projects and uplift associate designers skills

1. Candidate should be able to manage and execute interface design for assigned product verticals

- visualize and prototype ideas to communicate concepts, conveying design ideas via sketches, wireframes, hi-

fidelity mockups, prototypes, and/or animations

- design and develop design system for assigned projects and uplift associate designers skills

- communicate with associates designers to convert ideas into high fidelity design

1. Candidate should be able to manage and execute usability testing of assigned product vertical

- conduct usability testing and responsible for writing interview scripts.

As an account executive at Prompts Daily, you will be at the forefront of our sponsorship sales efforts. Here are our core values. Your responsibilities will include:

• Email communication: Build rapport with our current clients and create sponsorship packages for them in our newsletter. Here’s our sponsorship page.
• Prospecting New Sponsors: Identify and engage potential sponsors for our newsletter through various channels, inbound, and outbound (cold outreach, warm intros etc.)
• Closing and Processing Sponsors: Take charge of the entire sales cycle - from prospecting potential sponsors to closing deals and facilitating the processing of sponsorships, ensuring a seamless collaboration with sponsors.
• Content Collaboration: Collaborate with the content team to integrate sponsorships seamlessly, ensuring a win-win for both sponsors and our audience.
• Sales Strategy Development: Develop and refine sales strategies based on market trends and feedback, continuously improving our sales approach.

Qualifications

• Experience in Ad Sales: Preferably 2+ years of experience in ad sales, preferably in the newsletter or media industry. Bonus points if you've closed $1M+ deals before (combined) and ideally $50k+ deals (singular). Not required!
• Proactive Approach: A proactive approach to identifying and pursuing potential sponsors, with a knack for opening doors and establishing relationships.
• Excellent Communication Skills: Strong verbal and written communication skills, with the ability to present sponsorship packages compellingly.
• Team Collaboration: Experience working in collaborative environments, partnering with cross-functional teams to achieve business goals.
• Tech Stack: familiarity with CRMs, Airtable, Superhuman (for email and follow ups)

Experience: 2 to 4 years

CTC Offered: Upto 15lpa

Job Description:

1. In-depth knowledge of JavaScript, CSS, HTML, and front-end languages.
2. Knowledge of REACT tools React Components designing, React-Bootstrap.
3. Experience with user interface design.
4. Experience with responsive and adaptive design.
5. Understanding of SEO principles.
6. Experience with browser-based debugging and performance testing software.
7. Excellent troubleshooting skills.
8. Good project management skills.

Interview Process:

1. Personal interview with Sr. Manager (Technical Round)
2. Personal Interview with HOD (Technical + Behavioural)