Content Writer/ Technical Content Writer

Responsibilities

● Be part of a cross-functional team to work on continuous improvement of our systems with innovative technologies

● Collaborate closely with the team to deliver features from requirements and analysis through development into production

● Work with Product Managers to clarify and prioritize work

● Work with QA Engineers to maintain and improve quality

● Work with DevOps engineers to support operational and troubleshooting work

● Keep up to date with the latest technologies and evaluate new tools

● Define and use best practices to deliver new features effectively while improving the quality of existing systems

Experience and Qualifications

● Solid experience with Java and Spring Boot (Core/MVC/Data/Security)

● REST principles and hands-on experience with at least one framework

● Experience with SQL, Git, Maven/Gradle, JPA, and Design Patterns

● At least 5 years of professional software development experience

● Experience with distributed systems

● Ability to work with PM, Engineering and DevOps as equal partners throughout the full feature lifecycle

● Ability to write good quality and secure code; familiarity with static code analysis tools is preferred

● Experience with the AWS suite of cloud development tools

● Excellent analytical, conceptual, and communication skills in spoken and written English

Great to have Experience and Qualifications

● Experience in Kotlin

● Experience building distributed computing and enterprise-wide systems

● Experience with Docker, microservices architecture (hands on), Spring Cloud, Redis, or Python

● PCI experience

● Experience with Machine Learning, Deep Learning, or Computer Vision algorithms, either developing or using them

Role & Responsibilities

The campaign manager is responsible for the technical implementation, management, and optimization of Google Ads campaigns. This role involves ad trafficking, troubleshooting technical issues, and ensuring accurate and efficient campaign execution. The ideal candidate will have strong technical skills, a deep understanding of Google Ads, and a meticulous approach to campaign management.

• Campaign Setup and Management: Create and manage Google Ads campaigns across Search, Display, & UAC.
• Performance Optimization: Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI.
• Reporting & Analytics: Generate insightful reports to communicate actionables, campaign performance and ROI to stakeholders.
• A/B Testing: Conduct A/B tests on ad copy, creatives, and landing pages to enhance campaign performance.
• Technical Troubleshooting: Identify and resolve technical issues related to ad delivery,tracking , and ad disapprovals.
• Collaboration: Work closely with product and design teams to ensure campaign success.
• Competitor Research: Periodically monitor and evaluate competitor best practices to stay ahead and grow market share.
• Automation: Utilize Google Scripts/rules to automate repetitive tasks and optimize campaign management.
• Industry Trends: Stay ahead in the constantly evolving digital marketing landscape.

Ideal Candidate

• Strong B2C Performance Marketing Profile
• Mandatory (Experience 1): Must have 3+ YOE in managing performance marketing in atleast 1 of Google ads campaigns (Search, Display, Universal App Campaigns UAC)
• Mandatory (Experience 2): Must have hands-on experience with campaign setup, execution, daily optimization, reporting, and performance tracking across key KPIs (CTR, CPC, CPA, ROI)
• Mandatory (Experience 3): Must have strong technical skills including familiarity with Google Tag Manager, Google Analytics
• Mandatory (Company): Must have worked at a B2C digital/tech product company or a digital marketing agency managing B2C digital/tech product clients
• Mandatory (Exclusion): Avoid all e-commerce companies like Meesho, Amazon, Flipkart, Swiggy, as their scope of work is limited and irrelevant to their requirement.
• Note: Candidates must be from B2C tech product companies where the core user experience is driven by the technology itself—not from companies like Ola, Swiggy, Zepto, Zomato, Uber, where the user experience is shaped by a tangible service (e.g., food delivery or cab rides).
• Mandatory (Stability): Minimum 2 years per role required. One short stint is acceptable if there’s a long tenure (eg: 5+ years) in a prior role. Frequent job changes are straight rejects.
• Note: Total years of experience must not exceed 6 years.

Perks, Benefits and Work Culture

• Flexible work hours and leaves
• Salary advance
• Maternity/Paternity leave benefits & adoption assistance
• Butler & Concierge services
• Team Off-sites & Celebrations

Beyond Work:

• Insurance benefits for you and family
• Interest-free loans
• Gift vouchers for special moments
• Fully-equipped Gym
• Education Sponsorship Programs

About the Internship

The Nexora Group Inc. is looking for enthusiastic and motivated interns who want to build practical experience in Data Science and Artificial Intelligence. This internship is designed to provide hands-on exposure to real-world datasets, machine learning techniques, and AI-driven problem solving.

Interns will work closely with our technical team to analyze data, build predictive models, and explore AI tools that support data-driven decision-making.

Key Responsibilities

• Collect, clean, and preprocess structured and unstructured datasets
• Perform exploratory data analysis (EDA) to identify trends and patterns
• Develop machine learning models using Python-based libraries
• Assist in building AI-powered data analysis workflows
• Create dashboards, reports, and visualizations to communicate insights
• Work with tools such as Python, Pandas, NumPy, and visualization libraries
• Collaborate with team members on real-world data science projects
• Document project findings and maintain clear technical reports

Required Skills

• Basic knowledge of Python programming
• Understanding of data analysis and statistics
• Familiarity with Machine Learning concepts
• Knowledge of libraries such as Pandas, NumPy, Matplotlib, or Scikit-learn
• Strong analytical and problem-solving skills
• Good communication and documentation skills

Preferred Qualifications

• Students or recent graduates in Computer Science, Data Science, Statistics, Mathematics, or related fields
• Basic understanding of Artificial Intelligence concepts
• Familiarity with Jupyter Notebook or Google Colab
• Interest in working with real-world datasets and analytics tools

What You Will Gain

• Hands-on experience with Data Science and AI projects
• Mentorship from experienced professionals
• Internship completion certificate
• Opportunity to build portfolio projects
• Exposure to real-world industry workflows

Job Title: Marketing Manager – US Market (Hybrid, Night Shift)

Location: Hyderabad, India

Shift: US Hours (3:00 PM – 1:00 AM IST)

Experience: 3–7 years

Mode: Hybrid (Office + Work from Home)

Job Overview

We are seeking an experienced Marketing Manager to lead demand generation and performance marketing initiatives focused on the US market. The ideal candidate will have strong expertise in developing and executing Go-To-Market (GTM) strategies, managing multi-channel campaigns, analytics, and delivering measurable ROI.

Key Responsibilities

·      Develop and implement GTM strategies tailored for US clients across various channels.

·      Plan, execute, and optimize campaigns across SEO, SEM, paid media, social media (Meta, LinkedIn, Instagram, YouTube), email, and retargeting.

·    Experience in setting up and managing tracking tools like Google Tag Manager, Microsoft Clarity etc... to monitor conversions and campaign performance.

·      Continuously optimize campaigns to maximize ROAS (Return on Ad Spend) and reduce CAC (Customer Acquisition Cost).

·      Drive conversion rate optimization (CRO) through A/B testing, landing page improvements, and funnel analysis.

·      Prepare and present detailed performance reports and insights for management review.

·      Must have experience in design & maintaining websites.

·      Collaborate closely with Founders and Directors to ensure lead attribution accuracy and pipeline alignment.

·      Knowledge of HIPAA-compliant marketing practices for healthcare accounts is a plus.

Required Skills & Qualifications

·      5–12 years of digital marketing experience managing US clients, preferably in demand generation and performance marketing.

·      Bachelor’s degree in any discipline.

·      Proven expertise in paid social campaigns, PPC, SEO, and paid media strategies.

·      Exposure to website designing.

·      Strong analytical, reporting, and communication skills.

·      Willingness to work in US shift hours (6 PM – 3 AM IST).

·      Professional communication and collaboration skills across organizational levels.

A bit about us

WeatherBug is a popular weather site and mobile app providing hyperlocal, live weather data and proactive alerting to consumer users. With over 15 million unique users per month, across all platforms, WeatherBug’s vision is to provide environmental intelligence for all aspects of people’s lives. The WeatherBug app is a top-rated weather app in the app stores. In 2019, WeatherBug was named the best weather app by MediaPost’s Appy Awards. WeatherBug is owned and operated by GroundTruth, a media company that turns real-world behavior into marketing that delivers real business results.

Learn more at WeatherBug.com

At GroundTruth, we believe that innovative technology starts with the best talent and we have been ranked one of Ad Age’s Best Places to Work for three years in a row (2021, 2022 & 2023). Learn more about the perks of joining our team here.

A bit about you

A recognized expert in their professional discipline, with significant impact and influence on organizational policy and program development. Establishes critical strategic and operational goals, and develops and implements new products, processes, standards, or operational plans to achieve organizational objectives. Regularly leads projects of critical importance to the organization—projects that carry substantial consequences for success or failure. Requires strong influence and communication with executive leadership. Problems encountered are often complex and multidimensional, requiring broad-based consideration of variables that affect multiple areas of the organization.

You will:

• Develop production-ready code to meet scope of requirements.
• With guidance, update and create documentation as needed for new and existing solutions.
• Participate in code-reviews with comments to improve code quality, stability, and maintainability.
• Create and maintain unit and integration testing solutions. Be able to run your code in lower environments.
• Run tests on the mobile device to ensure code meets requirements
• Watch mobile releases for Android or iOS for features you developed
• Teardown your solutions across multiple environments and platforms.
•  Provide operational support of your deployed code
• Determine issues within your areas of expertise.
• Work with teams across the engineering organization to understand and incorporate client requirements into final solutions.
• Perform other job-related duties as assigned.

You have:

• Bachelor’s degree (4 years) in Computer Science or a related field, OR 5+ years of relevant software development experience.
• 3+ years of professional experience in software engineering.
• 2+ years of hands-on Android application development using Kotlin and Android Studio.
• Experience with modern Android libraries and frameworks, including Jetpack components (e.g., Navigation, Room, ViewModel, LiveData), Retrofit for networking, and image loading libraries (e.g., Glide, Coil).
• Proficiency with asynchronous programming using Kotlin Coroutines and Flow.
• Familiarity with dependency injection frameworks such as Dagger/Hilt or Koin.
• Experience with app architecture patterns such as MVVM or MVI, and clean architecture principles.
• 2+ years of experience working in Agile teams and participating in iterative development cycles.
• Strong understanding of object-oriented design principles, design patterns, best practices, performance optimization, and memory management.
• Experience with unit and UI testing frameworks (JUnit, Mockito, Espresso).
• Familiarity with Git and collaborative version control workflows.
• Exposure to CI/CD tools and automated build/deployment pipelines.
• Ability to independently take ownership of tasks and deliver robust solutions.
• Commitment to writing clean, maintainable, and well-documented code.

Would be great if you have:

• Experience with React Native, including building function components, using hooks, and working with JavaScript/TypeScript.
• Knowledge of Play Store processes, including app signing, publishing, and release management.
• Familiarity with ingesting and exposing large datasets in the weather industry.
• Experience in the advertising industry.
• Proficiency with tools like GitHub, Jenkins, Artifactory.

You are:

• A team player who is organized, flexible and willing to adapt
• Not afraid of new technologies and driven to learn
• A detail-oriented person, who catches problems early and adjusts
• A strong communicator who is able to collaborate with multiple business and engineering stakeholders and work through conflicting needs
• A problem solver who likes to dive deep into a problem, diagnose root causes and work with multiple teams to come up with a solution
• Organized with demonstrated ability to prioritize and deliver timely work
• A team player and not afraid to roll up your sleeves and help when needed
• Self-sufficient and not afraid to take the lead and manage tasks independently
• Coachable and open to feedback
• Respectful–-we treat each other with respect and assume the best of one another
• Not afraid to have fun!

What we offer

At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love.

● Parental leave- Maternity and Paternity

● Flexible Time Offs (Earned Leaves, Sick Leaves, Birthday leave, Bereavement leave & Company Holidays)

● In Office Daily Catered Lunch

● Fully stocked snacks/beverages

● Health cover for any hospitalization. Covers both nuclear family and parents

● Covid home quarantine cover

● Tele-med for free doctor consultation, discounts on health checkups and medicines

● Wellness/Gym Reimbursement

●  Pet Expense Reimbursement

●  Childcare Expenses and reimbursements

●  Employee assistance program

●  Employee referral program

●  Education reimbursement program

●  Skill development program

●  Cell phone reimbursement (Mobile Subsidy program)

●  Internet reimbursement

●  Birthday treat reimbursement

●  Home office set up

●  Employee Provident Fund Scheme offering different tax saving options such as VPF and employee and employer contribution up to 12% Basic

●  Creche reimbursement

●   Co-working space reimbursement

●   NPS employer match

●   Meal card for tax benefit

●   Special benefits on salary account

●   New joiner relocation

This Recruitment is Specially for Physically Handicapped and Female Candidates belongs to a poor family.

As a Data Engineer, your role will encompass: 

• Designing and building production data pipelines from ingestion to consumption within a hybrid big data architecture using Scala, Python, Talend etc.   
• Gather and address technical and design requirements.  
• Refactor existing applications to optimize its performance through setting the appropriate architecture and integrating the best practices and standards. 
• Participate in the entire data life-cycle mainly focusing on coding, debugging, and testing. 

• Troubleshoot and debug ETL Pipelines. 
• Documentation of each process. 

Technical Requirements: - 

• BSc degree in Computer Science/Computer Engineering. (Masters is a plus.) 
• 2+ years of experience as a Data Engineer. 

• In-depth understanding of core ETL concepts, Data Modelling, Data Lineage, Data Governance, Data Catalog, etc. 
• 2+ years of work experience in Scala, Python, Java. 
• Good Knowledge on Big Data Tools such as Spark/HDFS/Hive/Flume, etc. 
• Hands on experience on ETL tools like Talend/Informatica is a plus. 
• Good knowledge in Kafka and spark streaming is a big plus. 

• 2+ years of experience in using Azure cloud and its resources/services (like Azure Data factory, Azure Databricks, SQL Synapse, Azure Devops, Logic Apps, Power Bi, Azure Event Hubs, etc). 
• Strong experience in Relational Databases (MySQL, SQL Server)  
• Exposure on data visualization tools like Power BI / Qlik sense / MicroStrategy 
• 2+ years of experience in developing APIs (REST & SOAP protocols). 
• Strong knowledge in Continuous Integration & Continuous Deployment (CI/CD) utilizing Docker containers, Jenkins, etc. 

• Strong competencies in algorithms and software architecture. 
• Excellent analytical and teamwork skills. 

 Good to have: - 

• Previous on-prem working experience is a plus. 
• In-depth understanding of the entire web development process (design, development, and deployment) 

• Previous experience in automated testing including unit testing & UI testing. 

• Experience JavaScript, Typescript, ReactJS, StencilJS, CSS, Bootstrap, CSS, Nginx, Node.JS. Hands on in ReactJS is a must.
• Good to have Gradle/Maven, Git, Log4J, Mockito
• Knowledge of Spring and Java
• Knowledge of AWS platform is a plus