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Content Writer
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Content Writer

Nikita Duraiswamy's profile picture
Posted by Nikita Duraiswamy
1 - 2 yrs
₹1.6L - ₹1.8L / yr
Pune, Pimpri
Skills
Content Writing
Content Writer
Blogging
Creative Writing
Copy Writing

WillStar Media is a one-stop marketing solution. We plan, execute and create the best results for brands. We provide services from Influencer marketing, campaign designing, media consulting, creative strategy to video production, social media marketing, and social media management.

We are currently looking for a Hindi content writer who could do content research and Scriptwriting for a youtube channel- The Willpower star and its social media which is managed by us.

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About WillStar Media

Founded :
2019
Type :
Services
Size :
20-100
Stage :
Bootstrapped

About

WillstarMedia
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Nikita Duraiswamy

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EcoSoap is a nonprofit organization on a mission to upcycle soap scrap and manufacturing waste from industrial soap producers into affordable bars for the world's most underserved communities. By partnering directly with manufacturers, we transform what would otherwise be waste into a life-saving resource — delivering hygiene access to bottom-of-the-pyramid populations across the developing world and preventing the spread of disease at scale.

As we scale our impact, we are seeking a bold, data-driven storyteller to lead our content marketing strategy and bring the EcoSoap mission to life across every channel.

Role Overview

The Senior Content Marketing Manager will own EcoSoap's content ecosystem — building and executing a multi-channel strategy that drives awareness, deepens donor and partner engagement, and amplifies mission-driven storytelling. This role functions as approximately 80% of our marketing team, meaning the right candidate is a self-motivated, self-starting operator who can move seamlessly from strategy to execution without relying on supporting teams or hand-offs.

This person will be as comfortable analyzing a HubSpot dashboard as they are scripting a 60-second reel or crafting a long-form impact report. A strong command of Claude, Zapier, and HubSpot is essential — as is the ability to design and deploy AI agents, automated workflows, and agentic systems that scale content operations independently.

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  • Collaborate with program, partnerships, and fundraising teams to surface authentic stories from the field.

Audience Segmentation & CRM

  • Build and maintain audience segmentation frameworks to tailor content across donor types, corporate partners, volunteers, and beneficiary communities.
  • Leverage HubSpot to manage audience lists, automate content journeys, and track engagement across the funnel.
  • Use Zapier to build and maintain automation workflows that connect content publishing, lead capture, CRM updates, and reporting.
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  • Exceptional writing and editing skills with a keen eye for mission-driven storytelling.
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  • Strong project management skills; ability to prioritize and manage multiple workstreams without direction.

Preferred Qualifications

  • Experience in nonprofit, social enterprise, or NGO marketing environments.
  • Background in Fast-Moving Consumer Goods (FMCG) or consumer packaged goods (CPG) marketing.
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  • Experience working with international or cross-cultural audiences.

Tools & Technology

The following tools are central to this role. Candidates must demonstrate working proficiency:

Tool

Level

Primary Use

Claude (Anthropic)

Required

Content drafting, research synthesis, AI agent & workflow design

HubSpot

Required

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Zapier

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Google Analytics 4

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Social Media Platforms

Required

Content publishing, scheduling, community engagement

Meta/Google Ads

Preferred

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Canva / Adobe Creative Suite

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What We Offer

  • Competitive nonprofit salary commensurate with experience.
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  • Fully remote position.
  • Opportunity to build and own a content function at a pivotal stage of organizational growth — significant autonomy and ownership.
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  • Professional development support including tool training and conference opportunities.

How to Apply

Submit your resume, a cover letter describing your experience with the required tools (Claude, HubSpot, Zapier), and two content samples that demonstrate your range — one short-form and one long-form piece.

Applications that include a brief note on how you have used AI tools to enhance (not replace) your content work will be given priority consideration.

EcoSoap is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.



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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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