Business Development Specialist

Required Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy

Criteria:

• Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
• Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
• Understanding of lifecycle communication, retention strategies, and user segmentation.
• Strong understanding of user behavior, adoption funnels, and product-led growth.
• Hands-on experience in CRM and in-app communication campaigns.
• Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
• Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
• Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.

Description

Key Responsibilities

1. Drive Feature & Product Adoption

• Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.

2. Convert User Insights into Messaging

• Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.

3. Plan & Execute Cross-Channel Campaigns

• Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.

4. Measure & Optimize Performance

• Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.

5. Collaborate with Cross-Functional Teams

• Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.

Key Expected Outcomes

• Demonstrable growth in feature and overall product adoption across the platform.
• Smooth and timely GTM execution for new feature launches.
• Clear, consistent product communication across all channels and user segments.
• Data-backed continuous improvement informed by user feedback and performance insights.
• Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.

Must-Have Requirements

• 6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
• Strong understanding of user behavior, adoption funnels, and product usage patterns.
• Hands-on experience executing CRM and in-app communication campaigns.
• Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
• Excellent communication and stakeholder management skills.
• Strong written and verbal communication, with clarity in user-facing messaging.
• Ownership mindset with end-to-end accountability for campaign planning and execution.
• Understanding of digital platforms and OTT ecosystems.

Should-Have Requirements

• Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
• Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
• Exposure to A/B testing and experimentation frameworks.
• Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
• Understanding of lifecycle communication and retention-focused strategies.
• Ability to review or create campaign creatives with strong narrative alignment.
• Curiosity and storytelling capability to translate product features into user benefits.

Good-to-Have Requirements

• Prior experience in driving feature adoption or contributing to product-led growth initiatives.
• Experience working in high-growth, data-driven startup environments.
• Familiarity with marketing automation and experimentation tools.
• A creative eye for content, communication, and user experience design.

Success Metrics

• Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
• Feature Retention Rate: Repeat usage of adopted features.
• Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
• Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
• User Awareness: Improvement in survey scores or reduction in support queries.
• Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
• Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.

• The business finance team will partner with the internal business stakeholders and drive decision support on finance issues. The primary purpose of the team is as follows:

• Business performance reporting: Develop reporting and dashboards of business performance metrics appropriate to different audiences

• Data analytics: Generate actionable insights based on historical trend analysis, variance from plan and deep dive of business key performance indicators

• Finance business partnering: Partner with the business stakeholders to identify, develop and implement action plans to improve financial performance

• Co-own TMRW planning and budgeting process along with the FP&A team

Ideal candidate attributes and experience:

- CA with 3+ years of experience in similar roles

- Strong Excel skills and ability to build dynamic models

Responsibilities:

• Develop and implement digital marketing strategies to drive lead generation and customer acquisition.
• Plan, execute, and optimize paid advertising campaigns across various digital platforms, including Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Conduct keyword research and analysis to identify opportunities for improving search engine visibility and organic traffic.
• Create compelling ad copy and visual assets for digital ads, landing pages, and other marketing collateral.
• Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations for optimization.
• Collaborate with internal teams, including content creators, designers, and developers, to ensure cohesive and effective digital marketing campaigns.
• Stay updated on industry trends, best practices, and emerging technologies in digital marketing.

Requirements:

• 2-3 years of proven experience in digital marketing, with a focus on lead generation and paid campaigns.
• Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
• Strong analytical skills and the ability to interpret data to drive decision-making and campaign optimization.
• Excellent communication skills, both written and verbal.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a collaborative team environment.

About Pixerize

Pixerize is a digital-first business growth partner helping clients automate operations and scale with clarity. We combine strategy, systems, and human talent to help businesses dominate their industries. As we grow, we’re building a lean and powerful sales team—and we’re hiring a high-energy Appointment Setter to help fuel our pipeline.

Role Overview

We’re looking for a motivated Setter to generate high-quality leads, initiate first contact, qualify prospects, and set discovery calls for our Sales Closer. You'll be the first point of contact with potential clients—your energy, communication, and ability to build trust quickly will be key in booking valuable calls and moving prospects through the sales funnel.

Responsibilities

• Research and identify potential leads via social media, email, and internal tools.
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• Reach out to prospects through cold and warm outbound efforts (calls, DMs, emails).
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• Qualify leads based on target criteria and interest.
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• Set up appointments and discovery calls for the Sales Closer.
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• Maintain accurate records in our CRM and track outreach efforts.
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• Work closely with marketing to align messaging and optimize lead generation.
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• Follow up with prospects who express interest or need more nurturing.
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KPIs & Performance Metrics

• Number of qualified calls set per week/month.
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• Lead-to-call conversion rate.
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• Consistency of follow-ups and engagement.
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• Feedback quality from the Sales Closer.
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• Contribution to overall lead pipeline growth.
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Requirements

• 1–2 years in appointment setting, lead generation, or customer service.
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• Strong communication skills and confidence in reaching out cold.
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• Highly organized and detail-oriented.
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• Self-starter who thrives in remote, fast-paced settings.
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• Ability to handle rejection and stay focused on targets.
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Nice to Have

• Familiarity with CRMs or outreach tools.
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• Experience working in marketing, sales, or agency environments.
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Fluency in English with excellent written and verbal tone.

Company Description

Nadcab Labs is a dynamic and innovative team of blockchain enthusiasts based in Prayagraj. Our primary focus is on developing cutting-edge applications for the decentralized world, including smart contracts, decentralized applications (Dapp's), and various DeFi (Decentralized Finance) products. We are dedicated to building robust and secure blockchain solutions.

Role & Responsibilities

• Be expert in the English language (grammar, vocabulary, and training methodology) and Business Communication.
• Have an error-free verbal fluency in speaking and writing English.
• Conduct daily training sessions with employees
• Include soft-skills and behavioral training (according to in-house observation of employees).
• Identify individual areas of improvement and help employees with them via periodical 1-on-1 meetings.
• Coordinate with management to better customize training modules and sessions.
• ·Create engaging training material.
• ·Promote a global communication culture with language and soft skills.

Qualifications

• 2Years of experience with English language and soft-skills training.
• Knowledge of the global standards of English and Business Communication.
• Research skills required to carry out diagnostic check-ups for communication hurdles within the firm.
• Periodical tests ready for the various stages of training.

Tech stack : Java, Angular JS, Mongo DB, Express JS, Node JS, HTML 5, CSS

Candidates serving notice period & immediately available can apply, should join within 20 days.

• Understanding of maintenance of existing systems (Virtual machines), Linux stack
• Experience running, operating and maintainence of Kubernetes pods
• Strong Scripting skills
• Experience in AWS
• Knowledge of configuring/optimizing open source tools like Kafka, etc.
• Strong automation maintenance - ability to identify opportunities to speed up build and deploy process with strong validation and automation
• Optimizing and standardizing monitoring, alerting.
• Experience in Google cloud platform
• Experience/ Knowledge  in Python will be an added advantage
• Experience on Monitoring Tools like Jenkins, Kubernetes ,Terraform  etc