Business Development Manager

We're building Ikwat - a platform that aggregated events and allows Indian businesses to purchase product placement and co-branding rights to the same. We're looking for someone to join our sales team.

Your job will include reaching out to event hosts to list their events on our platform, in addition to reaching to brands to sell them product placement. You should have strong personal social media as you will have to reach out through your own account.

Review Criteria

• Strong Data Scientist/Machine Learnings/ AI Engineer Profile
• 2+ years of hands-on experience as a Data Scientist or Machine Learning Engineer building ML models
• Strong expertise in Python with the ability to implement classical ML algorithms including linear regression, logistic regression, decision trees, gradient boosting, etc.
• Hands-on experience in minimum 2+ usecaseds out of recommendation systems, image data, fraud/risk detection, price modelling, propensity models
• Strong exposure to NLP, including text generation or text classification (Text G), embeddings, similarity models, user profiling, and feature extraction from unstructured text
• Experience productionizing ML models through APIs/CI/CD/Docker and working on AWS or GCP environments
• Preferred (Company) – Must be from product companies

Job Specific Criteria

• CV Attachment is mandatory
• What's your current company?
• Which use cases you have hands on experience?
• Are you ok for Mumbai location (if candidate is from outside Mumbai)?
• Reason for change (if candidate has been in current company for less than 1 year)?
• Reason for hike (if greater than 25%)?

Role & Responsibilities

• Partner with Product to spot high-leverage ML opportunities tied to business metrics.
• Wrangle large structured and unstructured datasets; build reliable features and data contracts.
• Build and ship models to:
• Enhance customer experiences and personalization
• Boost revenue via pricing/discount optimization
• Power user-to-user discovery and ranking (matchmaking at scale)
• Detect and block fraud/risk in real time
• Score conversion/churn/acceptance propensity for targeted actions
• Collaborate with Engineering to productionize via APIs/CI/CD/Docker on AWS.
• Design and run A/B tests with guardrails.
• Build monitoring for model/data drift and business KPIs

Ideal Candidate

• 2–5 years of DS/ML experience in consumer internet / B2C products, with 7–8 models shipped to production end-to-end.
• Proven, hands-on success in at least two (preferably 3–4) of the following:
• Recommender systems (retrieval + ranking, NDCG/Recall, online lift; bandits a plus)
• Fraud/risk detection (severe class imbalance, PR-AUC)
• Pricing models (elasticity, demand curves, margin vs. win-rate trade-offs, guardrails/simulation)
• Propensity models (payment/churn)
• Programming: strong Python and SQL; solid git, Docker, CI/CD.
• Cloud and data: experience with AWS or GCP; familiarity with warehouses/dashboards (Redshift/BigQuery, Looker/Tableau).
• ML breadth: recommender systems, NLP or user profiling, anomaly detection.
• Communication: clear storytelling with data; can align stakeholders and drive decisions.

Required Skillset

·       The candidate should be well-versed in advanced off-page SEO methodologies like link-building, influencer collaboration, guest blogging, and content promotion.

·       Profound knowledge of on-page SEO, such as keyword optimization, meta tags, title improvement, URL structure, user experience, and conversion rate optimization, is necessary.

·       Must have relevant experience in team leadership, workflow organization, and project management.

·       Should be capable of devising, articulating, and implementing successful SEO strategies for enhanced website performance and ranking.

·       Exceptional verbal and written communication aptitude is required for articulate interactions with the team and other stakeholders.

·       Proficiency in MS Office Suite, especially Excel, is a prerequisite for effective data analytics and reporting.

·       Record-keeping ability and advanced skills in data reporting, with a clear understanding of analytics tools like Google Analytics, SEMrush, and Ahrefs, is a must.

·       Should be able to conceptualize innovative solutions for achieving high quality and authoritative link-building.

·       The capability to quickly identify and rectify issues impacting the SEO performance of the website is required.

·      A proven track record in SEO showcasing improved SEO performance is crucial.

Job Description

·       Guide the SEO team in applying best SEO practices to all online content.

·       Oversee and manage SEO team's workflow to ensure deadlines and targets are achieved.

·       Formulate effective on-page and off-page SEO strategies.

·       Undertake keyword research for improving organic SEO rankings.

·       Analyze SEO statistics, including traffic, ranking, clicks, and bounce rates.

·       Establish systems and standards for optimizing all content for SEO.

·       Design strategies and action plans for building high-quality, authoritative backlinks to our website.

·       Monitor and assess search results and performance across major search channels.

·       Execute data analysis to inform SEO strategy and provide enhancements.

·       Regularly track and report on KPIs using tools like Google Analytics, SEMRush, and Ahrefs.

·       Present detailed reports and insights to the team and stakeholders.

·       Communicate SEO strategies and results to the team, clients and stakeholders in a clear, precise manner.

·       Work in collaboration with other departments, such as content, design, and development, to manage SEO strategy.

Roles And Responsibilities:

Taking the lead in driving inquiries and admissions for the online learning programs provided by HeyCoach.

Overseeing the complete sales life cycle, which includes engaging with a substantial number of qualified leads and guiding them through the enrollment process until final conversion.

Providing counseling and guidance to experienced professionals through phone or email interactions, assisting them in identifying courses that align with their career progression, and recommending the most suitable options.

Requirements

Strong technical aptitude and familiarity with technology-driven products and solutions.

Prior experience in successfully handling sales or business development with deals or transactions of a value exceeding 20,000 units of currency.

A minimum of 1-6 years of experience in the EdTech industry business-to-consumer (B2C) sales.

Demonstrating excellent proficiency in both verbal and written English communication is essential, knowing regional languages will be the cherry on the cake.

Having basic knowledge or preliminary experience with Customer Relationship Management (CRM) systems is preferred.

• Getting the business Requirement document from functional consultant / functional analyst.
• Analyse the business Requirement.
• Analyse the estimated time for development.
• Development of Object (ABAP application).
• Unit Testing by Developer.
• Releasing the object to test environment.
• Prepare technical document of the development.

What you need to have:

• Act as a point of contact and build influential candidate relationships during the selection process.
• The candidate will be responsible to handle the entire cycle of recruitment and selection under the guidance of Head - HR inclusive of the following but not limiting to:.
• Source/ Screen candidates from job portals and other forums.
• Must have Good Communication Skills
• Freshers may apply