Business Development Executive

Job Title: Growth Marketing & Digital Marketing Executive

Location: Thane (Mumbai) – Work from Office

Company: Funding Sathi (IGA Financial Private Limited)

Employment Type: Full-Time

About Funding Sathi

Funding Sathi is a fast-growing fintech platform focused on providing customized debt solutions to MSMEs, corporates, and enterprises across India. We work with leading Banks, NBFCs, Private Credit Funds, and Financial Institutions to structure and facilitate working capital, supply chain finance, structured debt, project finance, and business loans.

We are looking for a highly creative, AI-savvy, and execution-focused Growth Marketing Executive who can build our brand, strengthen our digital presence, generate quality leads, and establish our founders as thought leaders in the financial services industry.

Key Responsibilities

Brand Building & Digital Marketing

• Develop and execute digital marketing strategies to increase Funding Sathi's brand visibility.
• Build a strong online presence across all digital platforms.
• Maintain brand consistency across all marketing communications.
• Plan and execute marketing campaigns to support business growth.

Founder Branding & PR

• Manage and grow the LinkedIn presence of the founders and leadership team.
• Create high-quality thought leadership content.
• Build the founders' personal brands through strategic storytelling.
• Identify podcast, webinar, media, and PR opportunities.
• Prepare speeches, articles, opinion pieces, and interview content.

Social Media Management

Manage and grow the company's presence across:

• LinkedIn
• Instagram
• X (Twitter)
• Facebook
• YouTube

Responsibilities include:

• Content planning
• Content scheduling
• Community engagement
• Audience growth
• Social media analytics
• Performance reporting

AI-Powered Content Creation

Use AI tools to create engaging and high-quality content including:

• LinkedIn posts
• Blogs
• Articles
• Case studies
• Customer success stories
• Product explainers
• Newsletters
• Email campaigns
• Infographics
• Sales presentations
• Marketing collateral
• Short-form video scripts

Preferred AI & Creative Tools:

• ChatGPT
• Gemini
• Claude
• Canva
• CapCut
• Adobe Express
• Notion AI (Good to Have)

Organic Growth Marketing

Generate inbound business opportunities through:

• SEO
• LinkedIn marketing
• Email marketing
• WhatsApp campaigns
• Google Business Profile optimization
• Industry directory listings
• Community engagement
• Content marketing
• Strategic partnerships

Performance Marketing

• Manage Google Ads campaigns.
• Execute Meta Ads and LinkedIn Ads.
• Optimize campaigns for lead generation and ROI.
• Monitor advertising budgets and campaign performance.
• Improve landing page conversion rates.

Website & SEO

• Update website content regularly.
• Improve organic search rankings.
• Conduct keyword research.
• Publish SEO-friendly blogs and articles.
• Track website traffic and user behavior.

Creative Design & Video Marketing

Create and coordinate:

• Corporate presentations
• Product brochures
• Company profiles
• Infographics
• Reels
• Founder videos
• Customer testimonial videos
• Event creatives
• Marketing videos

Marketing Analytics & Reporting

Track and report:

• Lead generation performance
• Website traffic
• Social media growth
• Campaign ROI
• Engagement metrics
• Content performance

Prepare:

• Daily Activity Reports (DAR)
• Weekly Marketing Reports
• Monthly Growth Dashboard

Required Skills

Must Have

• 2–5 years of experience in Digital Marketing, Growth Marketing, or Brand Marketing.
• Strong understanding of B2B Marketing.
• Experience managing LinkedIn and other social media platforms.
• Hands-on experience with AI content generation tools.
• Excellent written and verbal English communication skills.
• Canva and basic video editing skills.
• SEO fundamentals.
• Google Analytics knowledge.
• Campaign management skills.
• Creative thinking with strong execution ability.

Preferred

• Experience in Fintech, Banking, NBFC, Financial Services, or SaaS.
• Experience in founder branding and personal branding.
• Performance marketing experience.
• Basic graphic design skills.
• Video editing experience.

Key Performance Indicators (KPIs)

• Increase Funding Sathi's digital brand visibility.
• Grow founder LinkedIn reach and engagement.
• Generate qualified inbound corporate leads.
• Increase website traffic and organic rankings.
• Execute successful digital marketing campaigns.
• Publish high-quality marketing content consistently.
• Improve engagement across social media platforms.
• Deliver measurable marketing ROI.

What We Offer

• Opportunity to work directly with the founders.
• High ownership and decision-making responsibilities.
• Exposure to India's corporate finance and fintech ecosystem.
• Freedom to experiment with AI-powered marketing strategies.
• Fast career growth in a rapidly expanding company.
• Performance-based incentives and career advancement opportunities.

If you are passionate about digital marketing, AI-driven content creation, branding, and growth marketing, and want to build one of India's leading fintech brands, we'd love to hear from you.

Role & Responsibilities

Define and Drive Design Strategy: Develop and implement a UX design strategy that aligns with the company’s goals and ensures a consistent, high-quality user experience across all products.

Collaborate Across Teams: Partner closely with Product, Engineering, Marketing, and other teams to understand business needs, user pain points, and technical constraints. Together, you’ll create user-friendly, innovative solutions.

Lead User Research & Testing: Oversee user research activities to gather insights about customer behaviors, needs, and pain points. Use these insights to inform design decisions and validate solutions through testing.

Create Exceptional Designs: Guide the team in developing user flows, wireframes, prototypes, and polished UI designs that bring ideas to life and delight users.

Leverage and Expand the Design System: Utilize our existing design system to ensure consistency, scalability, and efficiency across all designs. Collaborate with teams to integrate it seamlessly into every product and expand its scope to support evolving design needs.

Build and Maintain Design Systems: Own the creation and evolution of a design system to ensure consistency, scalability, and efficiency across all products.

Ideal Candidate

6-8+ years of UX/UI design experience, including 2+ years in managerial roles.

Expertise in design tools like Figma, Sketch, InVision, Rive, Framer, and Lottie.

Strong portfolio showcasing user-centered design and problem-solving skills.

Experience designing for Android, iOS, and responsive web platforms.

Solid understanding of UX principles, usability, and accessibility standards.

Bonus: Familiarity with HTML, CSS, and JavaScript; skills in animation or storyboarding

Identify and Solve UX Challenge: Proactively identify potential design issues, such as responsiveness or platform-specific nuances, and ensure solutions are effective and scalable.

Roles and Responsibilities:

1. Support Cybersecurity Assessments:

o Assist in conducting cybersecurity governance risk assessments for

applications.

o Help in the preparation and review of the Cybersecurity Governance

Assessment Questionnaire (CGAQ).

o Ensure all necessary information is collected and documented accurately.

o Provide guidance and support to ensure understanding and compliance with

cybersecurity requirements.

2. Issue and Exception Management:

o Track and follow up on issues and exceptions identified during assessments.

o Ensure timely closure of findings from assessments and audits.

o Document and report the status of issues and exceptions to relevant

stakeholders.

3. Documentation and Reporting:

o Assist in maintaining accurate records of assessments, issues, and exceptions.

o Maintain contact with with IT and Business to ensure customer satisfaction

The Field Sales Executive is responsible for generating leads, Connecting with potential clients,

and Fixing meetings to meet the company's revenue targets. This role requires a self-motivated,

target-driven individual with excellent interpersonal skills and the ability to build and maintain

strong relationships with customers. The Field Sales Executive will work primarily in the field,

visiting clients, fixing meetings

JOB DESCRIPTION

Job Title: Digital Marketing Executive

Department : Marketing

1.       Job PURPOSE:

Planning, developing, implementing and managing the overall digital marketing strategy. In addition, they are responsible for managing, guiding and training digital marketers and other marketing positions in the team.

2.       ROLES & RESPONSIBILITIES:

l Responsible for formulation and execution of the company’s Digital Marketing Strategy

l Creation and management of website

l Independently managing all digital marketing activities

l Set up and management of Linked in and twitter accounts

l Writing blogs and content on digital forum to ensure visibility

l Responsible to develop and implement the Online Marketing and Brand Positioning strategies

l Create key reporting and performance indicators based on business requirements

l Brand management on the digital forum

3.       EXPERIENCE REQUIRED:

     Overall :   3 - 5 yrs           

4.  TECHNICAL SKILLS:

Primary Skills :

l  3+ years experience as a Digital Marketing Professional

l Understanding the importance of the Website

l Experience in Email marketing and carry it to the digital forum

l Social media marketing - visibility

l Experience in branding

l Must understand page optimization and off page optimization,

l Understand the value of Search engine optimization but as a complementary skill.

l Blog writing and Content generation

Secondary Skills :

l Knowledge on Google certification and Google analytics, Google AdWords

l  Setting up tracking systems for marketing campaigns and online activities

l Experience in Website maintenance and press releases

l Latest marketing techniques

Desired Skills :

l Experience in IT product based company

l Advanced web ranking

l Knowledge on Google webmaster, Keyword planner, Google trends

l Online Reputation Management

5. ABILTY

l Excellent Communication Skills

l Good conceptualization skills

l Excellent computer and web related skills

l Quick grasping skills

l Initiation

l Time management

l Dedication and ownership

6 .EDUCATIONAL QUALIFICATION :

 Preference: MBA ( Marketing ), BBA

Age between 26 Year to 30 Years

As the successful candidate, you will be required to:

• Design, develop and maintain data quality assurance framework
• Work in conjunction with BI and Data Engineers to ensure high quality Data Deliverable
• Design and develop testing frameworks to test ETL jobs, BI reports and Dashboards and other data pipelines
• Write SQL scripts to validate data in the data repositories against the data in the source systems
• Write SQL scripts to validate data surfacing in BI assets against the data sources
• Ensure data quality by checking against our ODS and the front-end application
• Track, monitor and document testing results

To be eligible for this role, you should possess the following:

• Demonstrated ability to write complex SQL/TSQL queries to retrieve/modify data
• Ability to work in an Agile environment
• Ability to learn new tools and technologies and adapt to an evolving tech-scape

Envoy Global is an equal opportunity employer and will recruit, hire, train and promote into all job levels the most qualified applicants without regard to race, colour, religion, sex, national origin, age, disability, ancestry, sexual orientation, gender identification, veteran status, pregnancy, or any other protected classification.

• Be a hands-on user interface and visual designer for our toughest design challenges.
• Develop and detail visual designs and design specifications; drawing on existing high level designs and digital brand guidelines.
• Work alongside product, marketing, UX designers, copywriters, and developers to come up with complete design solutions.
• Review UX design documentation such as wireframes to identify gaps and issues and raise these within the team.
• Own the quality of visual design execution for your design directions as well as extend the existing design styles.
• Present and defend your work to colleagues, other teams, and management.
• Contribute to the development of our Design Club to promote learning, growth, comradeship and innovative thinking across the organisation.

• 2 or more years of experience and proven track record.
• An impressive portfolio of work that showcases excellent practical design skills including layout, colour, typography, and multi channel design.
• Full project lifecycle experience from concept through to completion.
• Experience designing for complex systems across Desktop and Mobile applications.
• Expert user of Sketch, Zeplin, Creative Suite, other tools of the trade.
• Ability to multitask, prioritise projects and communicate across teams, and take feedback positively to turn it into intuitive design solutions.
• Strong understanding of Design Systems.
• Creative ideas with a problem solving mindset.

• Degree in a design-related field.
• Recognised UX / UI certifications.
• Experience working in an agile development process.
• Basic knowledge of HTML/CSS and JavaScript.
• Basic knowledge of analytics, including Google Analytics.
• Passion for sports.

Lead/Principal Engineer – Android

We are looking for talented engineers who are passionate about using software engineering to make kids love to learn and redefine learning@home at BYJU’S. You will have an opportunity to work in a highly motivated fast-paced environment in a fastest-growing Ed-Tech company. You will be building platforms and services to be used across various products. You will have the opportunity to create a significant impact on our systems, our business and most importantly on the life of millions of our students as we take on challenges that will reshape the education industry. You will operate at the intersection of diverse disciplines - Backend, Frontend, Big Data, ML, Computer vision and Multiple programming languages. You will build solutions for Byju’s core learning Apps, co-branded platforms, new launches, product development & innovations and personalized learning experiences.

We are looking for smart people with excellent technical skills and a can-do attitude. Candidates should be eager to learn, flexible to pivot when needed, savvy enough to thrive in a dynamic environment and should possess a growth mindset.

• Leads more than one projects end-to-end and collaborates across functions. Drives planning, estimation and execution.
• Manages stakeholder expectations and offers scalable, reliable, performant and easy to maintain solutions.
• Consistently takes well thought technical/design decisions.
• Develops expertise in more than one area and shares knowledge with others. Able to mentor/train people in areas which are new to them.
• Drives people to solve engineering challenges.
• Enjoys high respect of Tech and other cross functional teams.
• Demonstrates effective communication with project team, management and internal/external clients as necessary.
• Surfaces both technical and non-technical team challenges and helps resolve them.
• Champion for SDLC best practices and high-quality standards.
• Significantly contributes in hiring high performance candidates.

• Expert in JAVA, Kotlin, Reactive programming, Asynchronous programming and Dependency Injection. Experience with unit-tests and automation frameworks.
• Familiarity with any architectures like MV*(MVP/MVVM/MVI).
• Strong focus on high-quality mobile UI experiences.
• Operates independently with almost no oversight.
• Is able to apply domain expertise to think critically and make wise decisions for the team, taking into account tradeoffs and constraints.
• Communicates tech decisions through design docs and tech talks.
• Has delivered multiple projects with end-to-end engineering ownership.
• Keeps track of new technology/tools and embraces them as necessary
• 7+ years of experience in a product-driven organization.

Technologies we're working with

• MVP, JAVA and Kotlin, Realm, Firebase Real-time Database, RxJava,Kotlin Coroutines, Dagger and Retrofit.

Note- WFH currently