UX Designer

Marketing Manager

Job Overview:

We are looking for an experienced, proactive, and self-driven Marketing Manager who can independently

manage and execute the overall marketing function. This role requires a strong understanding of both

traditional and digital marketing, combined with the ability to plan, implement, and monitor marketing

activities end-to-end.

The ideal candidate will take full ownership of marketing initiatives, coordinate with internal teams, and

drive brand visibility, lead generation, and marketing performance with minimal supervision.

Key Responsibilities:

1. Marketing Strategy & Execution (Core Responsibility)

• Develop and execute quarterly and annual marketing plans.

• Plan and implement campaigns for product promotion, lead generation, and brand building.

• Ensure consistent branding and messaging across all channels.

• Collaborate with sales, product, and leadership teams to align marketing initiatives with business

goals.

2. Digital Marketing (Part of the Role)

PPC & Lead Generation

• Plan, manage, and optimise Google Ads and other paid campaigns.

• Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.

• Develop effective ad copies and assist with landing page enhancements.

SEO & Website Management

• Implement on-page/off-page SEO strategies to improve organic search visibility.

• Conduct keyword research, optimise content, and review analytics.

• Coordinate with design/content teams to ensure SEO standards are met.

3. Brand, Content & Communication

• Oversee the creation of marketing content — blogs, emails, social posts, brochures, case studies,

videos, and presentations.

• Maintain brand guidelines and ensure cohesive communication across the organisation.

• Work with internal and external creative teams for design and content execution.

4. Exhibitions, Events & Offline Marketing

• Lead planning and execution of marketing for exhibitions and trade shows.

• Support stall layout planning, branding materials, and event promotions.

• Manage lead handling and coordination before, during, and after events.

5. Lead Management & CRM Collaboration

• Ensure prompt assignment of incoming leads to the respective territory managers.

• Track lead flow, progress, and campaign effectiveness.

• Work closely with the sales team to improve follow-up quality and conversion tracking.

6. Market Research & Data Management

• Conduct competitive research, pricing insights, and industry analysis.

• Prepare scraping data and market intelligence reports.

• Support management with MIS and performance dashboards.

7. Performance Analysis & Reporting

• Monitor marketing KPIs across both digital and offline activities.

• Prepare regular performance reports with insights and improvement suggestions.

• Conduct A/B tests and track results for continuous optimisation.

Requirements:

• Excellent communication, planning, and coordination skills.

• 10+ years of experience in a marketing role (preferably B2B).

• Strong understanding of digital marketing (PPC, SEO, analytics).

• Ability to independently manage marketing activities with high ownership.

• Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.

• Understanding of website platforms (WordPress, CMS tools).

• Ability to manage multiple projects and meet deadlines.

Desirable Skills:

• Experience with LinkedIn, Facebook, and Instagram marketing.

• Knowledge of email marketing tools or automation platforms.

• Creative thinking and copywriting ability.

• Google certifications are an added advantage.

Qualifications:

• Degree in Marketing, Business, Communications, IT, or a related field.

We are looking for an experienced, proactive, and self-driven Marketing Manager who can independently

manage and execute the overall marketing function. This role requires a strong understanding of both

traditional and digital marketing, combined with the ability to plan, implement, and monitor marketing

activities end-to-end.

The ideal candidate will take full ownership of marketing initiatives, coordinate with internal teams, and

drive brand visibility, lead generation, and marketing performance with minimal supervision.

Job Description : Quantitative R&D Engineer

As a Quantitative R&D Engineer, you’ll explore data and design logic that becomes live trading strategies. You’ll bridge the gap between raw research and deployed, autonomous capital systems.

What You’ll Work On

• Analyze on-chain and market data to identify inefficiencies and behavioral patterns.
• Develop and prototype systematic trading strategies using statistical and ML-based techniques.
• Contribute to signal research, backtesting infrastructure, and strategy evaluation frameworks.
• Monitor and interpret DeFi protocol mechanics (AMMs, perps, lending markets) for alpha generation.
• Collaborate with engineers to turn research into production-grade, automated trading systems.

Ideal Traits

• Strong in data structures, algorithms, and core CS fundamentals.
• Proficiency in any programming language
• Understanding of probability, statistics, or ML concepts.
• Self-driven and comfortable with ambiguity, iteration, and fast learning cycles.
• Strong interest in markets, trading, or algorithmic systems.

Bonus Points For

• Experience with backtesting or feature engineering.
• Exposure to crypto primitives (AMMs, perps, mempools, etc.)
• Projects involving alpha signals, strategy testing, or DeFi bots.
• Participation in quant contests, hackathons, or open-source work.

What You’ll Gain:

• Cutting-Edge Tech Stack: You'll work on modern infrastructure and stay up to date with the latest trends in technology.
• Idea-Driven Culture: We welcome and encourage fresh ideas. Your input is valued, and you're empowered to make an impact from day one.
• Ownership & Autonomy: You’ll have end-to-end ownership of projects. We trust our team and give them the freedom to make meaningful decisions.
• Impact-Focused: Your work won’t be buried under bureaucracy. You’ll see it go live and make a difference in days, not quarters

What We Value:

• Craftsmanship over shortcuts: We appreciate engineers who take the time to understand the problem deeply and build durable solutions—not just quick fixes.
• Depth over haste: If you're the kind of person who enjoys going one level deeper to really "get" how something works, you'll thrive here.
• Invested mindset: We're looking for people who don't just punch tickets, but care about the long-term success of the systems they build.
• Curiosity with follow-through: We admire those who take the time to explore and validate new ideas, not just skim the surface.
• 
  

Compensation:

• INR 6 - 12 LPA
• Performance Bonuses: Linked to contribution, delivery, and impact.

Full-Time · On-site · Growth & Product

About Kitab

At Kitab, we’re democratising human learning experience. We leverage advanced AI to empower the next generation of knowledge seekers to achieve their goals, discover new possibilities, and make informed decisions in their personal and professional lives.

About the Role

We aren’t building just another learning platform—we’re building a platform about evolving, finding purpose, and creating impactful change in the journeys of our users.

We are looking for a passionate and experienced Learning Experience Designer to lead the design and development of our growth program library. The ideal candidate will combine deep expertise in learning design with a strong grounding in behavioral science, emotional and psychological frameworks, and effective program sequencing—turning complex science into journeys that feel personal, purposeful, and transformative.

What You’ll Do

•       Design end-to-end growth programs (e.g. Focus, Calm, Clarity) including day-by-day curricula, learning arcs, and progression frameworks

•       Apply behavioral science principles (e.g. Habit formation, CBT, spaced repetition, motivational psychology) to build programs that drive lasting, meaningful change

•       Define difficulty progressions and scaffolding strategies so users are always appropriately challenged without being overwhelmed

•       Determine the right delivery modality for each stage of a program such as journaling prompts, reflective exercises, audio, micro-lessons, or practice drills

•       Collaborate closely with product, engineering, and content teams to bring programs to life inside the app

•       Define clear learning outcomes and success metrics for each growth track

•       Iterate on programs using user data, session feedback, and emerging research insights

•       Build and maintain a content taxonomy that supports AI-driven personalisation

•       Stay current with research in learning science, positive psychology, neuroscience, and habit formation

What We’re Looking For

•       2-5 years of experience in learning experience design, instructional design, or curriculum development

•       Strong grounding in behavioral science, psychology, or a related field

•       Experience designing programs for consumer apps or digital wellness/personal development products

•       Ability to translate complex frameworks (e.g. CBT, Fogg Behavior Model, Self-Determination Theory) into accessible, engaging user experiences

•       Strong writing skills—you can produce compelling, clear content for diverse audiences

•       Systems thinker who can design at the macro level (full program arc) and the micro level (a single prompt or exercise)

•       Comfort working in a fast-moving startup environment with ambiguity and evolving priorities

Nice to Have

•       Experience with AI-powered or personalised learning systems

•       Prior experience as a coach, therapist, or group facilitator

•       Familiarity with gamification and motivational design frameworks (Octalysis, SDT)

What We Offer

•       Creative ownership over the learning philosophy of an AI-first platform

•       An opportunity to design programs that meaningfully impact millions of users

•       A collaborative, mission-driven team at the intersection of ancient wisdom and modern science

•       Competitive compensation

•       A culture-first team

Kitab is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.

Backed by Sequoia Capital,  http://www.lambdatest.com/">LambdaTest is the fastest growing cross-browser cloud platform and an online selenium grid that helps users to perform both manual and automated browser compatibility testing.  LambdaTest is powering web testing teams for some of the world’s biggest brands, enterprises, and startups in over 130+ countries. We are looking for the brightest minds to join our team!

Requirement:

• You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints Instrument conversion points and optimizes user funnels
• Collaborate with agencies and other vendor partner
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
• Maintaining our social media presence across all digital channels. Measuring and reporting on the performance of all digital marketing campaigns.

Qualification:

• Proven working experience in digital marketing along with lead generation.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Working knowledge of ad serving tools.
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate 

Proficient in ReactJS and its core principles such as state management, hooks, and component lifecycle

Strong understanding of JavaScript, HTML, CSS, and related web technologies

Experience with Redux or other state management libraries

Knowledge of modern front-end builds tools such as Webpack and Babel

Understanding of REST APIs and experience integrating them with a ReactJS front-end

Familiarity with Git and version control practices

Responsibilities:

Developing user-facing features using ReactJS

Building reusable UI components and libraries for future use

Ensuring the technical feasibility of UI/UX designs

Optimizing components for maximum performance across a wide range of devices and browsers

Collaborating with cross-functional teams to solve complex problems

Participating in code reviews and ensuring code quality through testing and debugging

Staying up-to-date with the latest industry trends and technologies related to ReactJS.

Role: UI Developer

Skill Set                : Angular, HTML and CSS

Experience         : 5-8yrs

Notice Period    : Max 15 Days