Behavioral Scientist / Researcher (Consumer, Insights

Who We Are

YourDOST is one of India’s leading emotional wellness organisations. We help corporates, colleges, and government institutions build healthier and more resilient communities through counselling, assessments, self-help tools, training, and organisational insights.

Since 2014, we have partnered with 500+ organisations, including CK Birla Group, UpGrad, IIT Madras, IIT Delhi, and IIM Bangalore, and supported over 20 lakh Indians.

Learn more at www.yourdost.com.

About the Role

We are looking for a Product Analyst / Business Analyst who can use data and structured thinking to support product decisions and execution.

You will work closely with Product, Technology, Design, and business teams to analyse product performance, translate requirements into user stories, support releases, and identify opportunities for improvement.

What You Will Do

• Analyse user behaviour, funnels, engagement, retention, and other product metrics.
• Build dashboards and convert data into clear, actionable insights.
• Translate business requirements into user stories, workflows, and acceptance criteria.
• Work with Product, Technology, and Design teams during planning and development.
• Conduct UAT, identify edge cases, and validate releases.
• Measure the impact of product changes and recommend improvements.
• Conduct competitor, market, and customer research.
• Use AI and no-code tools to improve research, analysis, and workflows.

Who Can Apply

• 1–3 years of experience in Product Analysis, Business Analysis, Product Operations, or Data Analysis.
• Strong analytical and problem-solving skills.
• Advanced knowledge of Excel or Google Sheets.
• Working knowledge of SQL and BI tools such as Power BI, Tableau, Looker Studio, or Metabase.
• Familiarity with product analytics tools such as Mixpanel, GA4, or Amplitude.
• Experience creating user stories, acceptance criteria, and conducting UAT.
• Ability to work effectively with Product and Technology teams.
• Strong attention to detail and communication skills.
• Startup experience and an interest in mental health or consumer technology are a plus.

Why Join Us

• Work at the intersection of product, data, and business.
• Directly influence product decisions through analysis and insights.
• Get end-to-end exposure to building, launching, and improving products.
• Work on products that meaningfully impact people’s well-being.

Job Details

Location: HSR Layout, Bengaluru

Employment Type: Full-time

Work Mode: Onsite

Working Days: Five days a week

About Us: We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes-Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar, Sobha, Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a company.

Job Role: Brand Strategist - Brand Consultancy Team

Experience Level: 3+ Years

Location: Bangalore, Karnataka (On-site)

Job Overview: We are looking for a Brand Strategist to develop insight led brand strategies across multiple brands. The role involves understanding consumer and market needs, defining brand positioning, purpose, personality, messaging, and tone of voice, and translating these into clear strategic direction. You’ll work closely with brand managers, clients, and creative teams to build brands that are both distinctive and commercially relevant.

Roles and Responsibilities:

● Define, plan, and execute brand research - primary and secondary.

● Plan & Conduct primary research by way of interviews, site visits, focus groups, etc.

● Plan & Conduct secondary research by way of brand audits and SWOT analyses to assess strengths, weaknesses, opportunities,and threats.

● Develop brand positioning statements and value propositions that differentiate the company in the marketplace.

● Collaborate with creative teams to develop compelling visual assets, marketing collateral, and brand campaigns.

● Present brand strategies, recommendations, and campaigns

● Stay updated on industry trends, consumer preferences, and emerging technologies to recommend innovative brand strategies and tactics.

Qualifications:

● Bachelor’s degree in Marketing, Communications, or a related field.

● Demonstrable experience as a Brand Strategist, Brand Manager, or similar role with a minimum of 3 years in brand development and management.

● Experience in developing and launching successful brand campaigns.

● Strong analytical skills and ability to interpret data, consumer insights, and market research findings.

● Creative thinker with a strategic mindset and a strong understanding of brand identity and positioning.

● Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively.

● Strong leadership and management skills.

● Ability to prioritise and manage multiple projects and deadlines in a fast-paced environment.

● Proficiency in branding tools and software, as well as Google Workspace and project management tools.

Objectives of this role:

● Developing and implementing comprehensive brand strategies that align with the company’s objectives and target audience preferences.

● Conducting branding focused market research and analysis to identify trends, competitive insights, including conducting primary research to understand consumer behaviours that inform brand positioning.

● Defining brand elements, including brand architecture, messaging, value proposition, positioning, tagline, voice, and tone, to ensure consistency across all channels.

● Aiding design & content teams in properly understanding and implementing finalised strategies

● Collaborating with cross-functional teams, including marketing, PR, and web to integrate brand strategies into ongoing initiatives.

● Project ownership, coordination, and client management on key accounts.

Please attach your portfolios to your resume while applying. Profiles without portfolios will not be reviewed.

AI Product Builder | Consumer Experiences

TL;DR: ₹1 lakh/month. HSR Layout, Bengaluru. Full-time, in-person preferred, with flexibility for an exceptional fit. Use AI to build and refine consumer experiences. No CV or prior experience required. Apply by email, then an unpaid 48-hour workout assignment.

I'm Vishnu, building Aira. AI is the biggest equaliser we have, but nobody has figured out the consumer use case yet. I think Aira will be the reason everyday people start using AI daily.

I don't believe chatting is the final interface for AI. So Aira is built around a hand-drawn character that feels alive, shapes what's on your screen, and brings voice, animation and music together. The goal is the best answer, delivered in the best way for your situation, with help acting on it.

Say you're deciding what to cook. Aira helps you pick a meal, shows the ingredients, arranges the purchase with your confirmation. While you cook, it keeps the recipe and your current step on screen, speaks short instructions, and waits while your hands are busy. The same screen won't work at the gym, in meditation or while fixing a tyre. The conversation, the actions and what you see and hear should feel like one experience that adapts to what you're doing.

I'm hiring people who would have wanted to work on the first iPhone. People who obsessed over the small details that made something unfamiliar feel natural, and cared about what a person felt the first time they used it.

We've built the foundation. Your job is to take an experience, decide how it should work, build it with AI, and keep agonising until it feels right. In practice: tuning prompts and behaviour files, building or changing screen components with AI, and testing what you've made.

You may not yet be able to explain why an interaction feels incomplete. I want you to follow that feeling and build a better version. That's why we don't ask for a CV, prior experience or a coding background. We need product thinking, creativity and ownership — you question what AI gives you, make it work, and keep improving it.

We're launching in San Francisco this month. You'll work directly with me and help shape what people experience the first time they meet Aira.

The process

You'll build a workout experience from a minimal starter. We give you a stepper, a timer and the component plumbing; you decide how it behaves and build the rest. Anyone can attempt it, before any screening. You have 48 hours after receiving it. It's unpaid, for evaluation only, and your work stays yours.

AI helps me review, but I pick the shortlist myself. Shortlisted candidates get a 30-minute conversation. I aim to reply within 24 hours of submission and finish within a week.

Strong B2C Product Designer Profile with end-to-end ownership and prototype-in-code ability

2

Mandatory (Experience 1): Must have 3+ years designing B2C products at a high-growth consumer or fintech company

3

Mandatory (Experience 2): Must have owned a product area or a 0-to-1 launch end to end, not just individual screens inside a large team

4

Mandatory (Skill 1): Must own design end to end, from understanding the problem to shipping the experience, turning product ideas into clear, usable flows

5

Mandatory (Skill 2): Must be fluent with AI tools, both to code prototypes and POCs and to accelerate exploration and iteration through the design process

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Mandatory (Skill 3): Must have built and maintained a design system

7

Mandatory (Skill 4): Must run hands-on customer research, talk to users regularly, think from first principles with strong user empathy, and track post-launch performance to improve designs based on feedback and data

8

Mandatory (Domain): Must have experience in high-growth consumer or fintech companies

9

Mandatory (Portfolio): Must share a portfolio that shows the problem, the decisions made and measurable outcomes, not just polished UI

10

Mandatory (Note) – Seed-funded WealthTech startup. Candidate must be comfortable in an early-stage, fast-paced environment

11

Mandatory (Compensation Alignment) – Candidate must be comfortable with fixed pay matched to current CTC (no hike) plus ESOPs worth 20–30% of total CTC on top, within an overall budget of up to ₹28L total CTC (for example, a candidate on ₹20L current CTC would get ₹20L fixed plus ESOPs worth roughly ₹5L to ₹7L, taking total CTC to ₹25L to ₹27L)