Assistant Manager

Overview:

We are seeking a highly skilled and results-driven Performance Social Media Marketer with expertise in Facebook and Meta Ads to join our dynamic team. The ideal candidate will be responsible for developing and executing strategic advertising campaigns on Facebook and Meta platforms to drive performance metrics and achieve business objectives.

Responsibilities:

1. Campaign Strategy: Develop comprehensive advertising strategies on Facebook and Meta platforms to meet performance goals, including audience targeting, budget allocation, ad creative optimization, and campaign scheduling.
2. Ad Creation and Optimization: Create compelling ad copies, images, and videos tailored to specific target audiences. Continuously monitor and optimize ad performance based on key performance indicators (KPIs) such as CTR, CPC, CPA, and ROAS.
3. Audience Targeting: Utilize advanced targeting capabilities and audience segmentation techniques to reach relevant users and maximize campaign effectiveness. Leverage audience insights and data analytics to refine targeting parameters and improve ad relevance.
4. Budget Management: Manage advertising budgets effectively to ensure optimal allocation and maximum return on investment (ROI). Monitor campaign spending and adjust budget allocations based on performance trends and objectives.
5. A/B Testing: Conduct rigorous A/B tests on ad creatives, audience segments, ad placements, and other variables to identify high-performing strategies and optimize campaign performance continuously.
6. Performance Analysis and Reporting: Analyze campaign performance data using Facebook Ads Manager and other analytics tools to derive actionable insights. Prepare regular performance reports and presentations for key stakeholders, highlighting key metrics, trends, and optimization opportunities.
7. Stay Updated: Stay abreast of industry trends, platform updates, and best practices in social media advertising, particularly on Facebook and Meta platforms. Proactively identify new opportunities and emerging trends to enhance campaign effectiveness and stay ahead of the competition.

‍Expected to manage the product plan, engineering, and delivery of Plum Integration activities. Plum is a rewarding and incentive infrastructure for businesses. It's a unified integrated suite of products to handle various rewarding use cases for consumers, sales, channel partners, and employees. 31% of the total tech team is aligned towards this product and comprises 32 members within Plum Tech, Quality, Design, and Product management. The annual FY 2019-20 revenue for Plum was $ 40MN and is showing high growth potential this year as well. The product has a good mix of both domestic and international clientele and is expanding. The role will be based out of our head office in Bangalore, Karnataka however we are open to discuss the option of remote working with 25 - 50% travel.‍

• Scope and lead technology with the right product and business metrics.
• Directly contribute to product development by writing code if required.
• Architect systems for scale and stability.
• Serve as a role model for our high engineering standards and bring consistency to the many codebases and processes you will encounter.
• Collaborate with stakeholders across disciplines like sales, customers, product, design, and customer success.
• Code reviews and feedback.
• Build simple solutions and designs over complex ones and have a good intuition for what is lasting and scalable.
• Define a process for maintaining a healthy engineering culture (Cadence for one-on-ones, meeting structures, HLDs, Best Practices In development, etc.).

• Manage a senior tech team of more than 5 direct and 10 indirect developers.
• Should have experience in handling e-commerce applications at scale.
• Should have experience working with applications like HubSpot salesforce and other CRM.
• Should have experience in B2B integrations.
• Should have at least 10+ years of experience in software development, agile processes for international e-commerce businesses.
• Should be extremely hands-on, with an Automate as much as possible mind set full-stack developer.
• Should exhibit skills to build a good engineering team and culture.
• Should be able to handle the chaos with product planning, prioritizing, customer-first approach.
• Technical proficiency
• Frameworks like React, React Native, Node.js, GraphQL
• Databases technologies like Elasticsearch, Redis, MySQL, MongoDB, Kafka
• Dev ops to manage and architect infra - AWS, CI/CD (Jenkins)
• System Architecture w.r.t Microservices, Cloud Development, DB Administration, Data Modeling
• Understanding of security principles and possible attacks and mitigate them.

‍You will lead the Plum Integration Engineering team and work in close conjunction with the Tech leads of Plum with some cross-functional stake with other products. Your will report to the CTO directly.

We are looking for a can do it attitude, and the ability to deliver with high velocity and high-quality at the same time. You must have experience developing and designing amazing UI screens. 

This person MUST have: 

- BE Computer Science, MCA or equivalent 

- Cloud app development experience 

- Strong ReactJS experience 

- Strong experience in Next JS and Typescript 

- Understanding of APIs, pagination, searching, sorting 

- Creating high performance UI etc. 

- Troubleshooting/debugging experience 

- Experience with SQL and NOSQL databases 

- Strong communication skills 

Experience: 

- Min 3 year experience 

- Not more than 7 year experience. 

- Startup experience is a must. 

Location 

• Remotely, anywhere in India

Timings: 

- 40 hours a week but with 4 hours a day overlapping with client timezone. Typically clients are in California PST Timezone. 

Position: 

- Full time/Direct 

- We have great benefits such as PF, medical insurance, 12 annual company holidays, 12 PTO leaves per year, annual increments, Diwali bonus, spot bonuses and other incentives etc. 

- We dont believe in locking in people with large notice periods. You will stay here because you love the company. We have only a 15 days notice period. 

• 6+ years of recent hands-on Java development
• Developing data pipelines in AWS or Google Cloud
• Java, Python, JavaScript programming languages
• Great understanding of designing for performance, scalability, and reliability of data intensive application
• Hadoop MapReduce, Spark, Pig. Understanding of database fundamentals and advanced SQL knowledge.
• In-depth understanding of object oriented programming concepts and design patterns
• Ability to communicate clearly to technical and non-technical audiences, verbally and in writing
• Understanding of full software development life cycle, agile development and continuous integration
• Experience in Agile methodologies including Scrum and Kanban

• Design, develop and maintain features, services, products that are part of a company
• Own delivery of said features and services
• Own success of the products by tracking its lifecycle with customers
• Build systems that scale horizontally
• Write automated tests to ensure code quality
• Work with customers to build a product roadmap
• Work with sales & marketing to sell your product to end-users
• Work as an integral part of an agile software development team to build features end-to-end
• Support those features in the company production environment by participating in an on-call rotation

• Bachelor's degree in Computer Science or equivalent work experience
• 3+ years of experience working on teams to develop and deploy web or mobile applications
• Expertise with Javascript and NodeJS; knowledge of frameworks such as React.js is a big plus
• Experience writing and consuming RESTful APIs
• Expertise with data modeling
• Proficiency with git and Github workflows
• Expertise with test-driven development and automated testing
• Proficiency with SQL and NoSQL datastore
• Excellent analytical and problem-solving skills
• Excellent communication skills and fluent English
• Open to learn and work on new technologies