Analytics Manager

Role - Digital Marketing Manager

About Company -

Our client is a Tech Based Platform for freelance Photographer, Videographers, Food stylist and Cinematographer. Founded by alumni of IIM Bangalore. They are operational in about 100 Cities and 28 Countries. Leader in Food and Real Estate Photography. Done about 7000+ projects across the Globe.

Job description -

1. Design, maintain, and supply content for the organization's website

2. Formulate strategies to build lasting digital connection with customers

3. Monitor company presence on social media

4. Launch advertisements to increase brand awareness

5. Plan, monitor & execute social media activities on channels like Facebook, Instagram, Linkedin, Twitter, etc.

6. Run ads on Facebook, Instagram, Google, and other similar channels. 

7.Be actively involved in SEO efforts (keyword, image optimisation etc.)

Minimum experience - 2 years  

Who we are:

At Qiro, we are a dynamic team united by a mission to foster a fair, transparent, and decentralized global lending market. Our focus lies in developing an institutional private credit protocol that seamlessly connects on-chain stablecoin lenders with off-chain fintech borrowers.

What are we looking for:

As the Head of Marketing at Qiro, you will lead the development and implementation of strategic marketing initiatives to drive brand awareness, customer acquisition, and engagement. This role offers a unique opportunity to shape the marketing direction of a dynamic fintech organization.

Responsibilities:

• Analyze market trends and customer insights to inform marketing strategies.
• Collaborate with cross-functional teams to ensure alignment with business goals.
• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Define and own growth KPIs. Intimately understand levers for KPIs, create plans, and own meeting KPIs
• Play a role in the development of the company's roadmap and co-own the roadmap
• Own and strategize our content-publishing plan to create a unique, powerful, and consistent brand voice that helps us achieve our goals

Requirements:

• 2+ years of hands-on experience in strategizing, planning and executing a wide variety of marketing & growth initiatives for a technical audience
• 1+ year of experience in web3 and blockchain marketing space
• 1+ year of experience leading and building marketing teams from scratch
• 1+ year of PR experience, working with media channels for releases and announcements to get global outreach
• Should be able to exceptionally manage all digital/social channel i.e. YT, Twitter, Discord, LinkedIn etc. that is necessary to make us grow
• Strong problem-solving, acting autonomously and taking ownership of the team

Nice to have:

• A Bachelor's or Master's degree in Marketing, or a related field
• Demonstrated leadership experience, preferably in a startup environment.
• Interest in fintech and financial services industry trends

Benefits:

• Competitive Salary with regular reviews.
• Work entirely from a remote location.
• Enjoy a flexible working schedule.

1. Research, Implementing, Monitoring, and Report on Organic search

2. Keyword research and mapping

3. Content writing and optimization

4. Link-building outreach campaigns

5. Acquire backlinks

6. Editorial negotiations

7. Maintaining SERPs

8. Work on standard and current SEO practices

9. Auditing existing website

10. Recommend changes to website architecture, content, linking, and other factors to improve

SEO positions for target keywords

11. Work on SEO reporting

Skills & Requirements

1. Excellent written and verbal communication skills

2. Knowledge of technical aspects of search engines, search algorithms, ranking factors etc.

3. Demonstrated knowledge of SEO skills like on-page SEO, website analytics.

4. Strong operational excellence in link building – NOT outdated practices like (directories,

bookmarking, etc.)

5. Knowledge of outreach to editors to form collaborations for publishing our content on their

portal – this is a must have. Candidate to show clear experience of achieving this in this past

employment.

6. Strong experience in the use of Google Analytics and Google Search Console

7. Ability to solve problems and identify opportunities through data analysis and critical

thinking

8. Strong attention to detail, excellent organizational skills, and ability to manage multiple

projects and responsibilities

9. Agency background preferable

CTC

20,000/- p.m. to 30,000/- p.m.

What you need to have:

JOB Role : Senior Platform Consultant

Essential Skills :

• Expertise in SFMC Email Marketing Tool
• Good Experience in SQL
• Experience in Data model design
• Expertise in Campaign Orchestration
• Life cycle programs and personalization
• Expertise in Marketing data optimization and List cleansing
• Experience in Data optimization and Hygiene
• Experience in Personalization in campaigns
• Good Business understanding of Digital Marketing
• Excellent communication skills
• Preferably with SFMC Certification (Marketing Cloud Specialist or Email Specialist)

Role Description :

• The person will be required to work on SFMC platform for creating and executing marketing campaigns.
• Ability to work independently and work directly with Marketing teams
• Drive the strategy for the email program to deliver strong engagement and results, through audience segmentation, deliverability, best practices, and data analysis.
• Analyse the effectiveness of Digital Marketing deliverables, measures against objectives and reports results.
• Flawless delivery of daily campaigns, troubleshoot issues that arise and implement solutions to mitigate future problems

• 2+ years of Affiliate/Influencer/Partnership marketing experience in SaaS with at least 1 years focus on building and managing successful Affiliate/Influencer/ Partnership Marketing programs
• Full proficiency in working with known Affiliate Networks
• Strong experience with link tracking, conversion pixels/tags, sales validation, Google Analytics, and digital marketing attribution concepts
• Analytical mindset with a passion for data-based decision making with a strong test-and-learn mindset
• Passion for following rapidly evolving trends and determining new possible social marketing techniques to drive business 
• Full proficiency in English. Written and spoken 
• Familiarity with Indian B2B business.      

What you need to have:

We at InVideo.io are looking for young, ambitious and talented people to work with us on our mission to become the best Online video editor in the world.

As an SEO executive you'll be expected to drive top of the funnel growth via various strategies designed by us. To be successful, you'll need a good command over English (both written and spoken) and excellent negotiation skills. You'll undergo a 1 week training program in using various tools enabling you to be successful.

InVideo.io is based in Mumbai but we are operating remotely and have employees from different cities in India and abroad. The role of SEO executive is remote (i.e. you can work from home).

We are looking for candidates who meet the above requirement and can start immediately.