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The ideal Performance Marketing Specialist at Mindler is an entrepreneurial and innovative out-of-the-box thinking digital native with a get-things-done attitude, who thrives in a fast-paced environment.

If you have an unrelenting drive for running new tests and experiments on a regular basis, then this role is for you. You should love data, but even more, you relish implementing changes based on insights – instead of just creating dashboards.

You’ll have an important role to play in scaling up Mindler’s marketing efforts across all paid channels.

Responsibilities:

1. Planning and Managing campaigns across search, display, social, email and retargeting networks by conducting extensive keyword research, analysis and testing of keywords and content performance.
2. Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI’s.
3. Optimising campaigns across multiple channels to deliver the best return on investment.
4. You identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition with an implement, test, and measure mind-set.
5. You write content for marketing ads, campaigns and landing pages.
6. You test different value propositions and messages across different channels to find the best angle to introduce our product for each target group.
7. You build and run A/B tests across landing pages and the homepage.

About Taxmann: Welcome to Taxmann, India’s leading publisher on Taxation and Corporate Laws. We maintain the largest and most accurate online database on Income Tax, GST, Indirect Tax, International Taxation, Corporate Laws, Accounts & Audit, Insolvency & Bankruptcy Code and Indian Acts & Rules.

Established in the year 1960 by Shri U K Bhargava, today Taxmann group is a conglomerate of numerous divisions, each working independently in the field of Editorial Research & Development, Technology Advancement, Printing, Publishing, and Sales & Marketing. Responsibilities:
1. Working In ERP (Make Complimentary, Proforma invoice, Sales order, Customer/Contact creations, extract customer ledger, credit note, transfer order, stock details. 2. EXCEL (Sort data, Remove Duplicates, Basic Math Functions, Pivot Table, Vlookup, Find & Replace, Filters, Several reports formatting.
3. Sales Supports (Helping the sales team to sales related activity, Handling calls/emails, Collaborating with other departments, Developing and maintaining filing to maintain sales records . Qualifications- Commerce Graduate

About Taxmann:
Taxmann is the leading publisher on tax and corporate laws in India. Besides publishing books, it maintains the most accurate and largest online database on Direct-taxes (Domestic as well as International Taxation), Corporate Laws, Indirect-taxes, Accounts & Audit and Indian Acts & Rules. Taxmann has sales offices/resident representatives throughout India and overseas.
Website: www.taxmann.com

Job Description

The SM Manager will work closely with the Marketing Team Leader and will be responsible for planning, implementing and analyzing paid social campaigns across brands and products; ideate, push and manage organic media w.r.t the current market scenarios. This will be brilliant opportunity to work with both marketing and business objectives using Facebook, Instagram, Linkedin through a 3rd party account management solution.

Taxmann group is looking for an analytical, ambitious, highly motivated PPC professional to join our Social team to manage PPC activities and to analyze the performance of our campaigns and make recommendations for the future strategy. You will report to the Marketing Team Leader in your region and be responsible for delivering customer-focused, profitable multi-category campaigns to agreed targets.

Key Responsibilities will include full ownership of performance for a specific market or product area and the following:
• Identifying growth opportunities, testing hypotheses and scaling winning tests to improve SM traffic and increase ROI
• Delivering performance reports and insights to the PPC team and internal stakeholders
• Addressing and escalating campaign performance issues
• Responsible for AB tests, Competitive analysis and key mining
• Conduct online advocacy and open a stream for cross-promotions.
• Develop and expand community and/or influencer outreach efforts.
• Monitor trends in social media tools, applications, channels, design and strategy.
• Develop relevant content topics to reach the company’s target customers.
• Ideate, curate, and manage all published content (images, video and written).
• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
• Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
• Supporting internal sharing of knowledge through training and coaching

Qualifications

Essential:
• Proven SM experience – both Paid and Organic (at least 2 years)
• Exceptional analytical skills, including data manipulation and strong Excel knowledge
• Fluency with one or more bid management tools (FB UI/Linkedin)
• Strong Web+Mob analytics experience (Google Analytics, Appsflyer)
• Moderate to high proficiency in Influencer arrangement and campaigning on YT anf Instagram
• Very results oriented, creative, resourceful, detail-oriented and exceptionally organized
• Excellent verbal, written and presentation skills
• Very good English (written and verbal)

Desirable
• Relevant subject degree in maths, e-commerce, or digital marketing
• Blueprint, GAP Certified or similar qualifications
• Additional points to candidate with understanding of MySQL, python/R and Tableau
• Project management experience
• Self-motivated, tenacious problem solver who uses the Initiative
• Works to tight deadlines with a can-do attitude

Preferred Joining – Immediate
Additional Information

When you are passionate about SMM and also a good team builder, who is meticulous with extreme attention to detail send us your application including your annual salary expectation and your earliest start date. At the Taxmann group you will experience professionalism in a relaxed and informal atmosphere. Every day, you have the opportunity to engage with your ideas and contribute to the success of a fast-growing online business. Come along! We are looking forward to your application!

About Taxmann
Welcome to Taxmann, India’s leading publisher on Taxation and Corporate Laws. We maintain the largest and most accurate online database on Income Tax, GST, Indirect Tax, International Taxation, Corporate Laws, Accounts & Audit, Insolvency & Bankruptcy Code and Indian Acts & Rules.

Established in the year 1960 by Shri U K Bhargava, today Taxmann group is a conglomerate of numerous divisions, each working independently in the field of Editorial Research & Development, Technology Advancement, Printing, Publishing, and Sales & Marketing Job Role:
We are looking for a creative user experience designer, who’s obsessed about building intuitive, paradigm-shifting, unapologetically simple user experiences. You’ll empathize with user in bringing out a creative solution right from the conceptual stage, conducting user research and translate them into wireframes and prototypes. Perseverant in iterating full system and design to ensure great user experience.

Responsibilities:
• Design sitemap, wireframes, mock ups with a mindset to make our user’s life better.
• Understand the core difficulties and devise creative and practical solution.
• Create User Personas and create designs catering to their needs and requirements
• Perform research and analyze the expectation of the user.
• Believe in action items on every screen and make a great effort in offering minimalist design within the scope of system.
• Facilitate digital product visions by designing wireframe, sketch, prototype, and mock ups.
• Collaborative design with other partners viz. product management, marketing, technical architect, developers and visual designers.
• Present effective user stories and journey across multiple devices.
• Understand delivering value of a good design today than a great design next year.
• Administer and collect user acceptance testing and perfect design if needed.
• Iterate the complete product/ system and culls out areas of improvement for better user experience.
• Champion new ideas and takes smart risks.
• Establish the look and feel for various interfaces, including websites, mobile devices, apps (Android & IOS)
• Understanding of responsive and mobile design.

Requirements:
• Experience designing mobile apps or complex enterprise applications.
• Deep expertise with tools like Adobe XD, Sketch, Figma, Invision, Framer.js, Adobe photoshop, Adobe Illustrator, etc.
• Creating interactive wireframes (Balsamiq, Axure) and User Interface (UI) concept mockups.
• Creating low, medium, and high fidelity UI prototypes
• Writing UI specifications, preparing style guide
• Discuss design ideas and design rationale, both orally and in writing
• UI design skills and decent knowledge about UX design principles & material design.
• Ability to meet deadlines while working on team projects.
• Working knowledge of HTML, CSS, Javascript, JQuery and other front-end markup languages
• Ability to work with cross-functional teams in understanding detailed requirement and aligning the needs to product vision.
• Has deep knowledge in UX standard
• Excited to follow the UX industry latest trends and technologies.
• Seasoned in testing usability and accessibility concerns.
• Open to constructive feedback Expereince- 2-4 years

Company Profile:

Mindler is a technology-enabled eco-system for career planning and development for students. We leverage technology, research, machine learning and algorithms to minimize the human bias in the career decision-making process. Mindler’s disruptive career assessment and counselling products are loved by thousands of users globally, and it is growing at a very fast pace. We are looking for assertive, energetic, and creative people to join our awesome team, including people from ISB, Harvard, IIT, IIM and other top-tier institutes. With a unique and scalable model to address the unorganized career counselling sector, Mindler works on both the demand and supply side of the career guidance problem through its revolutionary products.

 

Job Profile:

This role requires someone who is passionate and driven about building great brand stories with an ability inspire and influence our audience through quality content. The impact and success will be based on the ability to ideate and develop high quality and compelling content, and the dexterity to work seamlessly across multiple projects. It will require someone who can write content basis a deep understanding of our audience and work closely with the art team to deliver impactful content.

 

As Content Marketing Specialist, you will:

• Ideate on new content ideas to market the brand
• Plan and execute content development
• Develop page-turning long-form copy (articles, press releases, presentations, case studies, emailers, blogs) with a SEO perspective
• Write witty one-liners and thoughtful taglines (web content, social media content, creative tag-lines).
• Manage tools to schedule and publish content on various platforms

You should have:

• At least 2 years of relevant professional experience preferably in the education sector
• Excellent written and verbal communication skills
• Ability to work on multiple projects at the same time
• A Grammar Nazi perspective
• A ‘Will Do’ attitude
• Active Social Media presence
• A positive attitude to take feedback
• Cultural empathy for a fast moving, growing organization

Proficiency in Typescript| Execution of caching mechanism like redis will be a plus| Proficiency with JavaScript and HTML5|Professional, precise |communication skills |Deep knowledge of AngularJS practices and commonly used modules based on extensive work experience| Creating self-contained, reusable, and testable modules and components| Ensuring a clear dependency chain, in regard to the app logic as well as the file system| Ability to provide SEO solutions for single page apps| xtensive knowledge of CSS and JS methods for providing platform visual effects and keeping the framerate above 30fps at all times| Thorough understanding of the responsibilities of the platform, database, API, caching layer, proxies, and other web services used in the system| Validating user actions on tWriting non-blocking code, and resorting to advanced techniques such as multi-threading, when needed
he client side and providing responsive feedback| Writing non-blocking code, and resorting to advanced techniques such as multi-threading, when needed|Creating custom, general use modules and components which extend the elements and modules of core AngularJS|Experience with all levels of operation available to the front-end, such as from creating XHRs in vanilla JS to using a custom wrapper around resource| Experience with building the infrastructure for serving the front-end app and assets| Architecting and automating the build process for production, using task runners or scripts| Documenting the code inline using JSDoc or other conventions| Writing extensive unit tests using automated TDD tasks| Creating e2e test suites for all components, and running them with Protractor (or a well reasoned alternative)|Creating configuration, build, and test scripts for Continuous Integration environments

Key Job Responsibilities:

• Expertise in handling out bound sales.
• Ability to communicate clearly with customers. 
• Identify potential customers to sell Taxmann’s products. Demonstrate them Products and Services.   Close sales deals and maintaining good customer rapport.
• Schedule feedback activities with existing clients to make sure they are satisfied and request referrals. Interact with customers to Cross sell products
• Follow and achieve sales goals on a monthly, quarterly and yearly basis
• CRM Operations is mandatory wherein one has to maintain customer’s record and the activities done for one single customer
• Excellent Customer service skills.
• Attend trainings to stay up to date with the specifications of new products and service offerings.