SummerLabel

Last Brand is an exciting retail startup concept that promises to democratize luxury essentials by offering them at unbelievable prices. Registered in the USA, Last Brand was founded in August, 2018. As of now, we’re soft-launched with a small assortment of products with 7 partner factories based in China, Italy and India. These are a few of the renowned factories that manufacture for popular brands like Gucci, Prada, YSL, Tory Burch, etc.

Working on a project from scratch is good. What’s better? Working on a project and the underlying infrastructure from scratch! We’re building everything ground-up on the cloud, choosing the best components for the best solution without the limitations imposed by any legacy software.

To make sure that we don’t get behind the world in engineering space like other corporations, we have adopted a model of having consultants from various industries and backgrounds who will keep infusing the latest knowledge and developments on the technology front from time-to-time to our engineering team helping us build solutions which are always at par with the standards. As of now, we’ve consultants from Oracle Cloud, San Francisco and Atlassian, Sydney.

Come join us and be a part of this enticing journey of building some interesting engineering solutions.

Sid Gupta

Co-Founder & CEO

Most recently Founder and CEO of Lolli and Pops (D2C) confection brand with 80 stores & 1000 employees

Becky Mortimer

Co-Founder & Head of Product

Most recently VP of Sourcing at Sears, Gap, Old Navy

Sourabh Mahajan

Co-Founder & CTO

Most recently Principal Engineer at D.E.Shaw and independent tech consultant for an Algorithmic Trading startup

Whitney Clark

Advisor, Creative Director

Most recently Founder and Creative Director of Maker, and Senior creative director for Lolli and Pops, Naadam Cashmere, Endless

Building products in Artificial Intelligence and E-Commerce

Lal10 is an online wholesale marketplace for rural SMEs in India. We are creating a maker’s revolution by digitising small and medium rural manufacturers to take their sustainable products to global markets. With CoVID layers of middlemen who were traditionally involved in the trade have vanished. This has created an immediate need to digitise these rural SMEs across the country and connect them to retailers for the growing demand of sustainable goods globally. The B2B rural-sourcing market is large, highly unorganised, and geographically disaggregated, but with the advent of inexpensive, ubiquitous internet & smartphones across even the rural corners of India, this sector is ripe for disruption. There is an untapped opportunity to leverage technology & software applications to leapfrog the challenges and build a robust global supply chain connecting SMEs with retailers in India and overseas.

We believe that the future of retail is local. We offer a wide assortment of sustainable products for SMBs who traditionally have been dependent on offline trade shows and exhibitions for sourcing.

Lal10 has connected 1800 such SMEs across 28 rural districts across India to global retailers.

India has a total of 9.1 Million rural SMEs and their contribution to the global market is over $7 Billion.