Shiprocket is looking for Senior PHP Developers who have experience in product development in the past. Must be Experience Required (Must Have): • 2-5 years of experience in building scalable applications. • Expertise in PHP, Laravel, MySQL and Git. • Excellent Object Orientation, coupled with excellent problem solving and debugging skills. • Possesses deep understanding of web application development and agile development practices • Good understanding of building robust backend systems i.e. web services and APIs from a consumer perspective. • The ability to own end to end responsibility - right from requirement to release • Prior e-commerce domain experience will be a big plus. Preferred Programming Experience: PHP 7.0 , Laravel, Node.js (not must), MySQL, MongoDB, Redis, Memcache Preferred Environment Experience: EC2, RDS, Centos, S3, GitHub, SSH, Redis, Memcached.
Key Functional Areas of Responsibility 1. Should have expertise in search and display network campaigns with all advanced techniques of optimization & Remarketing campaigns. 2. Deep understanding of large-scale campaign management for B2B industries. 3. Deep understanding of new Adwords interface and Adwords Editor. 4. Should be able to manage bulk upload of campaigns, adgroups, ads and keywords with excel/csv. 5. Maintain and monitor keyword bids, daily and monthly budget caps, impression share, quality score and other important account metrics to optimize the ROI. 6. Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement. 7. Provide creative copy suggestions and graphical ad templates. 8. Manage Display network placement lists, topic and demographic targeting on AdWords. 9. Implement A/B and multivariate testing to continuously improve ROI and performance 10. Find ways to reduce risk of click fraud. 11. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with the organizations goals. 12. Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. 13. Keep pace with search engine and PPC industry trends and developments 14. Must understand Google Tag Manager and use Google Analytics tracking (setting up Goals) for Adwords campaigns 15. Must know tools to analyse campaigns of competitors and benchmark performance accordingly Required Skills: • Extremely analytical • Focused and detail oriented • 3 - 6 years of Google Adwords experience • Knowledge of keyword analysis and conversion analysis • Knowledge of landing page analysis • Negative Keyword Analysis Word, Excel, and PowerPoint • Strong written and communication skills
• To own several functions for the Shiprocket Platform such as – multi channel commerce, inventory management, templates and front-end UI, back-end user interface and flows, user onboarding processes and analytics. • Work in a cross-functional team environment where you’re engaging with engineers, marketers, copyrighters, designers and senior management. • Ensure you deliver as per the product delivery plan. • Be able to think independently and own your area of the product – holistically. We believe in “full stack” product managers who can run a piece of a product entirely. • Ensuring we build for the right customer – and yet again, questioning who the right customer for us is. • Focus on solving problems by doing things that are right for the user. • Be able to re-iterate as many times as required and drive decisions based on data and analytics. • Perform primary market research, user research, competitive research and establish yourself and the company as a thought leader in the SaaS ecommerce space. • Clearly communicate product plans, enhancements, new features and launch “mini-products”. Be able to think through a feature from start to finish keeping in mind the impact on features, technology and ultimately the business. • Be able to operate within fuzziness and a state of “flux” – we truly are quite dynamic at our workplace. • Perform well under uncertainty and work with unclear communication channels intra and inter team considering that ours is an organization that’s swiftly evolving.