

Grofers
https://blinkit.comFounded :
2013
Type :
Product
Size :
1000-5000
Stage :
Raised funding
About
At grofers, we are leading the charge in transforming India’s vast, unorganized grocery landscape through cutting-edge technology and innovation. We believe every Indian deserves the opportunity to continually improve their life – a process that often begins at home. As part of our mission of helping consumers make healthier, better choices when buying products, we make a wide range of high-quality grocery and essential household products accessible, affordable, and available right at their doorsteps.
We believe that the ecosystem we power can transform the lives of a billion Indians over the coming decade. They will have access to groceries at the best value, be able to discover products that improve their health and wellbeing and spend more time with their families. All this with the assurance that their essential needs are being looked after by us. On the other side of this virtuous cycle are the millions of local businesses catering to a nation’s needs, helping create more opportunities for employment, growth, and above all, a better life.
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As per the United Nations (UN) World Urbanization Prospects 2018 report, the rate of urbanization has increased to a considerable level since the 2009 census.
The fast changing urban lifestyle and the new trend of living away from home for studying and employment purposes have eventually resulted to the growing demand of Packaged Foods in India
The segment offers high margins to retail for high-end products as it caters to premium customers who look for quality and variety and are willing to pay a premium price.
The young urban Indians aged 16 to 40 years constitute the major segment of this market. They spend over 40 percent of their income on food, are ready to experiment, and are willing to pay a premium for better quality, variety, and taste.
And We at HiGrocer are committed to cater these Indians, whom we all Call the Millennials
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As our name suggests we are catering to Neighbourhood Grocers to answer Consumers thirst for Premium, Quality and Last Minute SKU Products.
When we make our produce, we make it keeping Consumers in mind. We want Them to relish every bite, and we want Them to want more!
We love our Indian food, the tradition and the recipes passed on from generations to generations. That's why we say …
Naya Andaaz, Wohi Vishwas !!!
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