Procedure

Hey there!

We are looking for a sharp, hands-on digital marketer to join our Marketing team at Procedure. We're an engineering services company built with AI at our core since day one, not bolted on later. Before we dive into the job description, allow us to introduce ourselves.

Our team is a mixed bag. Of the smart and the hard workers. Of the organised and slightly chaotic. Of the early risers and the burners of the midnight oil. We appreciate diversity and truly like having differing perspectives in the room.

We pride ourselves on being early adopters of the latest tools, libraries and frameworks while delivering business value all the time. People who work with us fall in love with their craft. We have changed the definition of "work" for them.

Here are some of our beliefs about work

1. Work is only 1 part of your life and not your entire life. We treat it as such.
2. Weekends are sacred and not to be messed around with. You won't be asked to work on one.
3. Commuting is a waste of time. Working from home saves you additional time. Go crazy with it.
4. Asynchronous by-default. Synchronous communication is expensive, so we default to writing docs and literature to enable async communication.

Apart from work, we continually invest in growing you as a professional and a human.

1. Book club — broaden your horizons by picking up a book every month and have fun doing so
2. P1, The Half Yearly Tech Conference — here's where we explore futuristic themes to keep you informed about what's happening in the tech space outside our office.
3. Mumbai Meets AI (MMAI) — our quarterly community meetup where engineers and AI practitioners come together. You'll help shape how we take this to market.

Growth requires mentorship

We believe choosing a mentor is more important than choosing a company. You'll work directly with our marketing lead, who'll mentor you on building a marketing engine from first principles — not from a playbook someone else wrote.

What's it like here

We love debating over tools and strategies. Ahrefs or Semrush? Long-form or programmatic? DR or traffic first? If you have opinions about why most B2B content is forgettable and how to fix it, you'll fit right in. Continuous improvement is at the heart of everything we do at work and outside.

This sounds good. But what exactly will you work on?

This isn't a "post on social media and send the weekly report" role. You'll own the systems that drive organic visibility and inbound leads for a B2B engineering consultancy targeting decision-makers in the US and India. Here's what that looks like:

Content SEO and AEO (Answer Engine Optimization)

You'll own the organic pipeline end-to-end. That means keyword research, SERP gap analysis, on-page optimization, and making sure our content gets cited by LLMs like ChatGPT, Perplexity, and Claude, not just ranked on Google. We care deeply about being the answer, not just being on page one.

You'll work with our content and engineering teams to ensure every blog, service page, and technology page is structured for both human readers and AI retrieval. Think: FAQ schema, AEO short-answer blocks, clean heading hierarchy, internal link architecture.

Backlink Outreach and DR Growth

You'll run outreach campaigns to grow our Domain Rating. That means identifying high-DR targets, managing outreach sequences, building relationships with editors and publishers, and finding creative ways to earn editorial backlinks that actually move the needle.

You should be comfortable reading a referring domains report in Ahrefs and knowing exactly what to do next.

GA4, GTM, and Dashboards

You'll own our measurement stack. GA4 property setup, GTM container management, custom event tracking, conversion goals, and reporting. We use Looker Studio for dashboards. You'll build and maintain dashboards that the team actually uses to make decisions: traffic by channel, AI referral tracking, content performance, lead attribution.

If you've set up custom channel groups in GA4 (like tracking AI assistant referral traffic separately), we'll get along well.

What you won't be doing

• You won't be writing blog posts. We have a content writer and a structured editorial pipeline for that.
• You won't be designing carousels or editing videos. We have a designer for that.
• You won't be posting on LinkedIn and X. We have someone handling social execution.
• Your job is the engine underneath all of it: the data, the visibility, the systems, and the growth.

Here's what we expect from you

1. 3-4 years of hands-on digital marketing experience, preferably in a B2B or tech services context. You've done this before, not just read about it.
2. SEO is second nature to you. You understand keyword difficulty, search intent, content gaps, internal linking strategy, and technical SEO basics (crawlability, canonical tags, structured data). You've moved the needle on organic traffic for a real website.
3. You've done AEO and GEO, not just read about them. Answer Engine Optimization and Generative Engine Optimization are not buzzwords to you. You've structured content that got cited by LLMs, tracked that traffic, and tied it back to pipeline. You've had targets around AI-driven MQLs and you've hit them. We want someone who's proven this works, not someone who's still tinkering.
4. You've set up GA4 properties from scratch, configured GTM containers, created custom events, and built dashboards in Looker Studio (or similar). You can trace a lead from first touch to form submission.
5. You've done backlink outreach. You know the difference between a directory listing and an editorial backlink. You've used Ahrefs (or Semrush/Moz) to analyze competitor backlink profiles and find opportunities.
6. You can build dashboards people actually look at. Looker Studio, Google Sheets with data connectors, or similar. You know that a dashboard nobody checks is worse than no dashboard at all.
7. You've worked on websites and landing pages. You've been involved in building, optimizing, or managing website pages and landing pages that convert. You understand what makes a high-intent page work: structure, copy, CTAs, page speed, and how it all ties back to the funnel.
8. You use AI tools like Claude and ChatGPT as thinking partners. For research, for ideation, for breaking down complex problems. Not for copy-pasting AI-generated fluff. You know the difference, and it shows in your work.
9. You write clearly. Not blog posts, but briefs, reports, Slack messages, outreach emails. Clear thinking shows up in clear writing.

Tools you'll work with

1. SEO/AEO: Ahrefs, Google Search Console, Screaming Frog
2. Analytics: GA4, GTM, Looker Studio
3. AI: Claude Pro, ChatGPT Plus (premium licenses provided)
4. Ops: Notion, Slack
5. Outreach: Email (your preferred tool), LinkedIn

The fine print

1. Experience: 3-4 years
2. Location: Remote
3. Reports to: Marketing Head
4. Team: You'll collaborate daily with our content writer, social media manager, designer, and engineering team.

If you've read this far and thought "this is exactly the kind of marketing I want to do," we should talk. Apply now.

Procedure is hiring for WorkHero.

Across the U.S., thousands of small HVAC businesses are drowning in admin. WorkHero pairs seasoned office managers with AI workflows to free up their time, unlock growth, and modernize the trades. We handle everything that touches the back office of a small HVAC operation: billing, rebates, permits, warranties, marketing, and more. Our customers save dozens of hours every week, allowing them to focus on growing their business.

We are building at the intersection of Human and AI automation, and that’s where you come in!

How you will help us achieve it

As an Applied AI Engineer, you will collaborate with the company founders, product team, and office managers to develop agentic workflows for many of their daily processes. You will ideate, design, implement, and maintain the software side of the product. You will design the UX, develop the front end interfaces, build backend routes and design database models. The bulk of this role is interacting with office managers to understand their workflows and then creating and managing AI agents & workflows to make them more efficient.

In your day to day, you will:

• Partner with our frontline staff to understand their work so you can automate it with AI and save them time
• Live on the cutting edge of Human & AI interactions, keeping up to date with the latest patterns and how they apply to WorkHero and our workflows
• Contribute to exceptional code quality and performance of the code base
• Mentor young engineer(s) to be great at their craft, as our team grows

Key Details

• You can work remotely from anywhere with an overlap of at least four hours with the product team (6 pm to 10 pm IST)
• This role involves participating in calls with US-based stakeholders
• The compensation comes with a salary and an equity component
• Location - Remote
• YOE - 5 to 10 years
• NP - Immediate to 30 days

You’ll thrive if you

• Care about your craft and the mission of the software you are developing
• Are enterprising and can figure out how to convert workflows/playbooks to AI agents
• Work with cutting-edge AI tools and APIs
• Don’t just complete tickets that are assigned to you; you think deeply about the product and how you can make it great, then put that into action
• Enjoy developing 0-1 software products iteratively
• Are proficient in the Typescript ecosystem, including monorepos.
• Are skilled in React and Express (Koa is a plus) or similar tech
• Are pragmatic and understand trade-offs in software engineering

Requirements

• 4+ years of experience in building software products
• Have created applications using AI and LLMs. Can understand when to prompt, use RAG, create agents or fine-tune an LLM
• Have solid experience with the MERN stack
• Ability to debug and optimize complex systems
• Excellent communication and collaboration skills

Bonus points if you have

• Experience in mentoring junior team members. Better if they had gone to replace you in your team, allowing you to take up a more meaningful role
• Familiarity with our tech stack (React, Koa, Mongo, AWS, React Native)
• A good understanding of UX best practices for SaaS based interfaces & AI
• Built apps using React Native
• A deep understanding of infrastructure and can optimize for cost
• Set up evaluation frameworks for agentic workflows
• Contributed to open-source projects

Your First Six Months

• You will be working on creating AI Agents/Workflows based on the playbooks for some of the crucial workflows of HVAC office managers
• You will work on building the frontend, APIs and apply AI knowledge to add features to the office manager and admin portal, as well as the mobile app
• You will be using Vercel AI SDK to create abstracted AI agents and workflows with the capability of falling back to different providers
• You will demo the agentic workflows to US-based stakeholders—small HVAC business owners, product team and office managers
• You will monitor and manage the AI Workflows, ensuring quality and accuracy, improving them over time

About engineering at WorkHero

We value:

• High ownership and fast iteration
• Deep understanding our tools and systems
• Continuous improvement, both technically and interpersonal

Our technology stack:

• Full Stack TypeScript (React, React Native, KoaJS Backend, CRXJS Browser Extension)
• NX Monorepo with shared typing & libraries
• Infrastructure:
• AWS (ECS, Hosted RMQ)
• MongoDB Atlas
• Firebase & GCP services
• AI Tooling (Anthropic, OpenAI, Gemini, Deepgram)

Our team

• The Company is funded by Workshop Ventures Partners, a US-based venture studio focused on building great companies in Climate Tech
• The team consists of founding members from Harvard Business School and the Workshop Ventures team — Kyler, Furman, Chad, Jason, and Ulhas

Interview Process:

• Screening: Review of your open source contributions and past projects.
• First Round of Technical Evaluation: Assessing your problem-solving and AI integration skills.
• Technical Evaluation + Cultural Fit: Understanding your alignment with our team.