Lyskraft

We are Proximity - a global team of coders, designers, product managers, geeks and experts. We solve hard, long-term engineering problems and build cutting edge tech products.

About us

Born in 2019, Proximity Works is a global, fully distributed tech firm headquartered in San Francisco - with hubs across Mumbai, Dubai, Toronto, Stockholm, and Bengaluru. We’re in the business of solving high-stakes engineering challenges with AI-powered solutions tailored for industries like sports, media & entertainment, fintech, and enterprise platforms. From real-time game analytics and ticketing workflows to creative content generation, we help build software that serves millions every day.

About the Founders

At the helm is Hardik Jagda, CEO - a technologist with a startup DNA who brings clarity to complexity and a passion for building delightful experiences.

Milestones & Impact

• Trusted by some of the world’s biggest players - from major media & entertainment giants to one of the world’s largest cricket websites and the second-largest stock exchange in the world.
• Delivered game-changing tech: slashing content creation by 90%, doubling performance metrics for NASDAQ clients, and accelerating speed/performance wins for platforms like Dream11.

Culture & Why It Matters

• Fully distributed and flexible: work 100% remotely, design your own schedule, build habits that work for you and not the other way around.
• People-first culture: Community events, “Proxonaut battles,” monthly off-sites, and a liberal referral policy keep us connected even when we’re apart.
• High-trust environment: autonomy is encouraged. You’re empowered to act, learn fast, and iterate boldly. We know great work comes when talented people have space to think and create.

Interview as a Service and AI Video Interview Software help companies streamline hiring process. Save 80% cost, 4x faster and ensure top candidate quality.

Welcome to Attryb, the SAAS platform designed to help D2C (direct-to-consumer) brands increase their conversion rates, average order value, customer lifetime value, and overall revenue growth.

With AI-driven predictive analytics, Attryb enables D2C brands to offer personalized product recommendations, tailored offers and promotions, and customized user experiences to all website visitors, whether they are customers or not. With our easy-to-use platform, brands can fully customize the shopping journey for their customers without the need for any technical expertise.

Shoppin’ is the fastest way to go from inspiration to checkout.

Discover fashion through an endless, AI-powered feed tailored entirely to your personal style — think the ease of scrolling on social platforms, but with everything instantly shoppable. Shoppin’ learns what you love and brings the right looks to you, even before you search.

See something you like anywhere else? Just paste a link, upload a screenshot, or describe the vibe. shoppin’ finds the exact products — across every brand and retailer — in one place.

What sets shoppin’ apart is intelligent discovery. From vibe-based searches like “barbiecore dress” or “old money polo” to universal search across TikTok, Instagram, and Pinterest, shopping finally works the way you think. With virtual try-ons, real-time price comparisons, and social wardrobes to shop with friends or save looks for later, shoppin’ removes every friction from fashion discovery.

No more screenshots.

No more lost products.

No more “where’s that from?”

With access to 250,000+ brands and 100M+ products, shoppin’ turns inspiration into action — instantly

Fashion discovery, done right.

Shopflo is an enterprise technology company providing a specialized checkout infrastructure platform designed to boost conversion rates for direct-to-consumer (D2C) e-commerce brands. Founded in 2021, it focuses on enhancing the online buying experience through fast, customizable, and secure checkout pages that reduce cart abandonment. 

We aim to supercharge conversions for e-commerce websites at checkout by improving user experience, helping build stronger intent and trust during the purchase

Problem statement -

(1) There is ~70% drop off at checkout for most independent e-commerce retailer (outside of large marketplaces)

(2) E-commerce cart platforms allow minimal flexibility on checkout, with their experience still same as the last decade

(3) Whereas user experiences are defined by new consumer platforms such as Swiggy, Amazon, etc.

There is a fundamental unbundling of monolith shopping cart platforms globally for mid-market and enterprise customers, who are moving towards headless (read modular) architecture.

Shopflo aims to be the global default for checkout experiences.

We help businesses eliminate customer frustration and deliver delight in every interaction. Starting with a humanistic AI chatbot for pre-sales, sales ,and especially customer support!