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While technology has played a major role in solving retail for end-consumers through B2C platforms, the traditional, fragmented base of mom& pop retailers have largely been ignored. This is ironic because a typical mom& pop store has a huge (8-10%) cost advantage over modern retailers given their low tax bills, low rent and employ family. Traditional retail in emerging markets is a source of livelihood to millions. Yet they lose out for lack of access to marketing, inefficient and expensive sourcing and limited and expensive working capital. This problem is prevalent across most emerging economies where 80-90% of retail is offline and spread across hundreds of thousands of small stores.
This is where Ula comes along - Indonesia is a $300B retail market with ~70-80% of it being offline through small stores - so imagine the potential of our solution! Our app allows these small stores to access a wide selection of products at a competitive pricing, delivered right to their doorstep, as well as working capital solutions.
We provide a simple front-end app, powered by sophisticated back-end systems that determine everything from pricing to inventory to intelligent salesforce route planning. We are building many first of their kind technologies in the world and need your help in building the right systems.
We are funded by Tier-1 Venture Capital Sequoia Capital India, Lightspeed India, Quona Capital and B-Capital Group - as well as prominent industry angels such as the founders of Udaan, Rahul Mehta of DST Capital and other established Indonesian angels.
We are a culturally diverse company with 38% women and 7 nationalities - the best minds are required to solve tough problems irrespective of where they come from. If would like to join us reimagine the future of retail in emerging markets, we would love to hear from you!
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We're a young energetic company with a lot to prove. We've grown by leaps and bounds over the last couple of years and are looking to size up our team with the right people.
What we can promise is working on tough technical challenges in a space that you can learn a lot while having a good. time.
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Lal10 is an online wholesale marketplace for rural SMEs in India. We are creating a maker’s revolution by digitising small and medium rural manufacturers to take their sustainable products to global markets. With CoVID layers of middlemen who were traditionally involved in the trade have vanished. This has created an immediate need to digitise these rural SMEs across the country and connect them to retailers for the growing demand of sustainable goods globally. The B2B rural-sourcing market is large, highly unorganised, and geographically disaggregated, but with the advent of inexpensive, ubiquitous internet & smartphones across even the rural corners of India, this sector is ripe for disruption. There is an untapped opportunity to leverage technology & software applications to leapfrog the challenges and build a robust global supply chain connecting SMEs with retailers in India and overseas.
We believe that the future of retail is local. We offer a wide assortment of sustainable products for SMBs who traditionally have been dependent on offline trade shows and exhibitions for sourcing.
Lal10 has connected 1800 such SMEs across 28 rural districts across India to global retailers.
India has a total of 9.1 Million rural SMEs and their contribution to the global market is over $7 Billion.
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Want to solve a trillion-dollar problem and improve the lives of millions?
We are on our way to disrupting how B2B transactions are done globally! We started with solving the “Buy Now Pay Later” payment option for the online marketplaces - having partnered with 30+ B2B marketplaces, including Walmart, Jumbotail, Arzoo, NurtureFarm, etc. we are the first to introduce B2B BNPL in India. Over the last 2 years, even though the impact of the pandemic, we have powered ₹1200 Crore+ transactions for 100,000+ retailers from across India and are accelerating at ~50% Q-o-Q!
Now, we are looking to simplify the complex ecosystem of B2B transactions holistically across the globe - by solving pain points for every node in this ecosystem. It frustrates us to see how inefficient B2B transactions continue to be even in this day and age. We are backed by top fintech investors - Tiger Global, Bessemer Venture Partners, Quona Capital, Ankur Capital, Binny Bansal, and Gokul Rajaram - who have put their faith in us to spearhead this revolution.
Join us on this rocketship if you are someone who hates inefficiencies as much as us!
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Building products in Artificial Intelligence and E-Commerce
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