Expert understanding of On-page and Off-page SEO
Perform keyword research in coordination with company’s business objectives to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
Develop and implement link building campaigns
Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
Track, report, and analyze website analytics and PPC initiatives and campaigns.
Experience in Search Engine Marketing (SEM) and Paid Search (PPC).
Perform ongoing keyword discovery, expansion and optimization.
Research and analyze competitor advertising