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Digital Marketing Specialist - E- Commerce Platform 

ROLE OVERVIEW :

- The Digital Marketing Specialist will be responsible for driving performance digital marketing channels including search engine marketing. (SEM), search engine optimization (SEO), and social media marketing (SMM) to drive customer acquisition, brand awareness and engagement while managing marketing spend and ROI on a daily basis.

 

- The role requires a hands-on ability in managing these digital marketing channels, along with strategic finesse of understanding and improving the customer funnel.

 

-We need a clear, confident communicator with a strong understanding of performance marketing and a data-driven approach while working cross-functionally with Product, Sales, Engineering, PR, Content and Design

Responsibilities :

- Experience in creating and managing SEO, SEM, display advertising, email, and social media marketing campaigns while playing a key role in driving product-market fit and thereby improving ROI

- SEO ; Research and implement on-page and off-page search engine optimization in order to get pages ranked for high volume keywords

- SEM ; Manage and optimize AdWords campaigns to acquire customers within CAC guardrails

- SMM ; Basic understanding of social media campaign management in order to maximize awareness, engagement, or conversions

- GA ; Track and monitor key metrics for websites, mobile app, social platforms on a daily basis

- Prepare all digital marketing MIS on daily, weekly, fortnightly and monthly basis

- Research and recommend best practices within industry and amongst competitors

- Spot digital trends and capitalize relevant ones

What we are looking for :

- 3 to 7 years experience in digital marketing

- Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process

- Experience working with key digital marketing tools e.g. Google AdWords, FB Ads, Webmaster, Moz, Keyword Planner etc.)

- Experience with website analysis using a variety of analytics tools including Google Analytics, Hot Jar as well as internal reporting tools

- Knowledge of HTML/CSS and website administration

- High-level proficiency in MS Excel, PowerPoint, and Word

- Strong communication, project management and problem-solving skills

About the role: Responsible for Wandertrails’ SEO implementation, the SEO Specialist will have to work closely with the Digital marketing team, Content, Creative and Operations team to develop and implement appropriate online strategies for the business’s websites, blog sites, and other pages. Tasked with the improvement of the business’s site visibility and raising the organic search rankings, the SEO specialist will also be responsible for the creation, implementation, and analysis of SEO programs. We are looking for a young enterprising professional with hands on experience in increasing organic traffic multi-fold. (S)he will directly be responsible for the traffic & conversions through organic channel. Key responsibilities: • Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. Work towards quarterly SEO department performance targets • On page and off page optimization for website and blog including meta tags, meta description, alt tags, URL leaf node, H1, H2, directory submission etc. • Perform ongoing keyword discovery, expansion and optimization for the performance of all content (website, blog, other pages). Conduct relevant SEO audit for ongoing optimization • Review the business’s content on a regular basis to identify opportunities, points of improvement, and creative solutions for the business’s SEO programs. • Content creation for SEO requirements and copy optimization basis keyword research • Develop and implement link building strategy • Work with the development team to ensure SEO best practices are properly implemented Requirements: • Prior experience in content marketing, content growth and SEO with demonstrable results • Excellent written communication skill & ability to conduct SEO analyses for trends • Understanding of analytical tools such as SEOMoz, Omniture, Google Analytics, Coremetrics, Webmaster tools, Buzzstream, Screaming Frog, Majestic, Moz among others. • Working knowledge in HTML, Java-script, AJAX CSS, Flash, and other valuable media technologies • The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata etc. • A deep understanding of mobile strategy, mobile first indexing and how it relates to SEO • A solid grasp of how blogging, PR, social media, and related strategies go hand-in-hand with SEO • An up-to-date, working knowledge of current, past, and projected trends in the SEO industry