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Neha Verma asked a question
{{::getFormatedLocalTime("2017-10-25T08:28:16.101Z", {without_time: true})}}

Flipkart vs Amazon: Which is a better product in terms of UI/UX, Search etc? and why?

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3 answers
Nikunj Verma Know good design when I see it
{{::getFormatedLocalTime("2017-10-28T13:48:32.646Z", {without_time: true})}}
Don't remember the last time when I used Flipkart. :) So I opened both Amazon and FK right now and did a search (for powerbanks). This is how they show the products in the result grid:

amazon vs FK.png

My observations:

1. Amazon's font is much more readable and easy on eye
2. Amazon packs in more results on a page due to smaller size of each result. 
3. Amazon show the seller quite clearly. Not sure why FK doesn't show it.
4. Amazon shows savings in rupees, while FK makes me do math calculation
5. FK's "Assured" logo is too much over the top. "prime" is much more subtle.
6. Amazon shows reviews better than FK, in my opinion. Filled stars is much more visual than writing a rating like 4.2. 
7. FK shows "Add to compare" which is a good feature. Amazon missed this one out.

So for me, it's Amazon all the way!
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Indra Verman Intrested in UX and Design
{{::getFormatedLocalTime("2017-10-26T06:49:53.697Z", {without_time: true})}}
My personal opinion is that amazon's web experience is richer as the product info, reviews , suggestions are much more clear and dominant , the flipkart feels too buzy with too many colors, structure and some poor choice of typography. But on mobile the experience is much more robust because flipkart app is native as opposed to amazon's hybrid approach. 
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