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My observations:
1. Amazon's font is much more readable and easy on eye
2. Amazon packs in more results on a page due to smaller size of each result.
3. Amazon show the seller quite clearly. Not sure why FK doesn't show it.
4. Amazon shows savings in rupees, while FK makes me do math calculation
5. FK's "Assured" logo is too much over the top. "prime" is much more subtle.
6. Amazon shows reviews better than FK, in my opinion. Filled stars is much more visual than writing a rating like 4.2.
7. FK shows "Add to compare" which is a good feature. Amazon missed this one out.
So for me, it's Amazon all the way!