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First of all, My approach starts with user empathy. Higher the scale of empathy, higher the chances of success will be there in designing.
Because once user intentions & experiences are clear, You can take a look at the similar kind of products that they use. Not in just terms of digital products rather physical objects also. It gives you a clear picture of their behaviour which will help you in designing better interactions around your context.
Typography, content etc are later parts but still important. If you can get the psychological preferences around the context of product from the empathy research then you can utiliize all those benefits in visual language too. At the end, Visual senses are also the part of our daily experiences around the objects and their appeal in terms of colors, alignment etc should be similar either digital or physically to precieve them easily.
Typography, content and interaction are secondary aspects. For example, take Gmail. It doesnt use any fancy fonts or interactions and content is only the emails you get. How easy it is to use Gmail? Pretty easy, right? Even a layman can atleast create and send mails, read received ones.
The reason behind Gmail being so simple, according to me, is that its customers are a wide range of people. From wage workers to students to IT enthusiasts. So, how do you design an app that is ideal for most of the people? Keep it simple!
So, coming back, the top most priority is understanding the user. Once you know what you are building and for whom, it will be easier to proceed. Typography, content and interaction surely enhance the experience but as a designer you need to figure out the amount of time and energy you focus on these factors. Hope my answer relates to your question. Comments are welcome!