We are currently looking for a Senior SEO and PPC Marketing Expert who will work with a team of developers, Product Owner, and Managers. You shall be responsible for conceiving and conducting the user research to translate them into actionable best SEO practices, activities and paid campaigns. You will also design the overall accessibility and 'findability' of the mobile application and web-platform, as well as other associated websites.
- Gather the user requirements in collaboration with the Product Owner and Manager.
- Prepare and present the rough drafts to internal teams.
- Assist in translating best practices that lead to targeted organic user experiences.
- Helping to facilitate the product owners' product visions by researching, conceiving and implementing best SEO + PPC practices to achieve the targest.
- Help identify design problems and devise elegant solutions.
- Work with the team to create a strategic design and SEO decisions related to core, and new, functions and features.
- Take a user-centered design approach and rapidly test and iterate your designs.
- Collaborate with a cross-functional team of designers, product managers, and leads on all phases of the product development life cycle
- Incorporate best practices for accessibility, usability, web performance, and design into our products and ultimately champion more consistent and delightful user experience.
- Work with front-end developers and designers in all aspects of UX development.
- Perform research, evaluations, and validations of moderate complexity.
- Provide solutions using appropriate research methodology, tools, and protocols considering a user-centered approach.
- Perform usability/heuristic evaluations and validations across the product or solution life-cycle.
Minimum Eligibility:
- Minimum 3 -4 years of experience in SEO and PPC
- Ability to effective communications and collaboration with other designers and product owners/managers to ensure the best possible ways of UX experience.
- Creative and Artistic nature.
- Knowledge of PPC and automation platforms would be ideal
- Experience in taking input from multiple sources and synthesizing it into coherent design ideas.
About The other Fruit
We believe that privacy and free choice are not mutually exclusive. They reinforce one another. We aim to empower the individual, thereby permitting trusted and honest control-exchange. And by doing the right thing – for our team, our clients, our partners and our communities – it is also the best thing for our business.
Building in-house as well as fully bespoke B2B, B2C and DFA S/P/BaaS solutions - we are lucky enough to partner with some of the leading firms and groups from around the world. TOF®'s own headquarters are in the UK with branch locations in Singapore, Hong Kong, Thailand and Pune.
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Key Responsibilities are :
- Assist the team in the development of the overall digital marketing strategy
- Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, etc)
- Manage and maintain the company's owned media including websites.
- Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
- Manage social media marketing campaigns
- Manage digital advertising campaigns (SEM, Social, etc)
- Manage SEO campaigns
- Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
- Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
About Zest Network LLP
At Zest Network LLP, we run a portfolio of content-based online businesses where we take serious efforts to educate and inform our readers on various subjects.
*About the job*
Requirements: We are looking for an individual (1+ years experience) who is familiar with current SEO techniques and tools and has excellent analytical skills. If you have worked on any affiliate website or SaaS firm and have a strong understanding of SEO (both on-page and off-page), we have the right role for you for the long term!
*Key Responsibilities*
1. On-site content optimization (best practice for E-E-A-T, internal linking, titles, content audit & updating old content, CRO, Content gap analysis, Making Topical Maps, why not ranking analysis? etc.)
2. Site maintenance (redirects, broken links, site cleanup, duplicate content, etc.)
3. Strategize, plan, and coordinate link-building activities: Create link building content ideas, angles, and pitches & pitch and conduct SaaS link-building outreach
4. Monitor Google algorithm changes & implement on-site and content changes to adapt to the changing landscape
5. Identify new SEO growth opportunities with technical audits, data/traffic analysis, and competitive research.
6. Digital PR research
We expect you to manage your time and responsibilities with minimal oversight. We aren't interested in babysitting you that’s why we need a proactive person. We're interested in fostering your success and the success of the team.
*Who can apply*
1. Candidates having experience working with SaaS firms will be given a preference
2. Aware of all the nuances of Technical and On-Page SEO techniques including data analysis using Google Analytics and Search console
3. Knowledge of using Google Analytics, Google Webmaster Tools, Ahrefs (or similar backlink tools), crawling tools (Screaming Frog, DeepCrawl), Google Search Console, keyword tools (Google, WordTracker, Keyword Discovery, Semrush, buzzsumo, Moz), etc.
4. Strong sense of ownership, the inclination for action, urgency, and drive
5. 1-2 years of SEO experience
6. Holistic SEO Knowledge (technical, on-page, content, link building, digital PR)
7. Candidates having experience working with SaaS firms will be given preference
Job description: Digital Marketing
Exp: FRESHER
Work Location: Madurai-onsite
Job Description:
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
Responsibilities and Duties
1.Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to our site
- Perform management of PPC accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
- Assist in the maintenance and monitoring of keyword bids, budget caps and other important account metrics.
- Create online banner adverts and oversee pay per click (PPC) ad management
- Track and analyze website traffic flow and provide regular internal reports
- Manage and maintain updates for keyword lists.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting,
display network, and other facets of paid search in accordance with client goals.
- Familiarity with Google Adwords reporting interface
Job Requirements:
- Experience in Search Engine Optimizations (SEO) Search Engine Marketing (SEM) and Paid Search (PPC).
- Proficiency in MS Office
- Experience working with AdWords and Bing Ads
- AdWords certification required
- Ads 360 experience (previously Double-click Search)
- BS/BA degree preferred
- Agency experience preferred
- High proficiency with Google Analytics, Bing Analytics, and other website analytics software
- Optimizing copy and landing pages for search engine optimization
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
We are looking for someone well versed in aspects of digital marketing (SEO, SEM, Google Ads, Social Media Ads, Lead Generation, Email Marketing, Content Creation and Marketing, B2B Strategies). We are looking for the next member of our marketing department: an ambitious individual with industry-expertise. We are an organization that weighs in more on the individual's actual skill set.
Essential responsibilities
- Generate business for our website designing and digital marketing venture
- Lead generation and nurturing
- SEO activities to ensure business visibility
- Social media management
- Device and deploy an effective marketing strategy which contributes to achieving the organization’s goals
- Customer relationship management
- Liaise with the development team for client projects
- Other marketing activities as a part of high end marketing strategy of the organisation
- Periodic progress report for evaluation and analysis
Perks & Benefits
- PF & ESI facility
- Pick up and drop available for all employee
- On-time salary
- 5 days a week, Saturday, Sunday fixed off
- Hike and appraisal
- Scopes of growth
Qualification & Eligibility
- Graduation in any stream (A marketing and management degree would be a plus)
- Proficiency in English (Required)
- At least 1 year of experience in Digital Marketing
- A data driven person with strong marketing skills (Preferred)
- Positive and resilient attitude with some negotiation skills (Required)
About Company
We provide innovative IT and IT-enabled services to our clients across the globe. Anupam Technologies as a dedicated team caters to the strategic marketing & branding needs of various industries. Our innovative business processes ensure that our partners stand apart in the field of brand marketing and lead generation.
Marketing Manager:
Profile: The primary role of marketing manager is to attract, retain and grow revenue from a company's targeted customers - across markets. The person is expected to have a proven track record with a minimum 7 years of experience. In carrying out this role, you must support revenue with lead generation and other quantifiable marketing activities.
Roles and Responsibilities:
- Develops and implements strategic marketing plans (International & Domestic) for the company.
- QualifiedRevenue generating Leads through various marketing activities:
- Digital marketing campaigns.
- Social media.
- SEO and superior web presence.
- Prior experience of marketing for IT/ITES businessis a must.
- Messaging, communication to be crystalized and executed in helping generate revenue.
- Build content around the product / service to be pushed across channels.
- Manage the team to perform accurate data generation for digital marketing activities for its target markets / companies.
- Team Management. Finding ways for team to achieve success – recruit, train, mentor and evaluate team members.
Location: Noida